#135 – Growth Chat: Dominating Ultra-Competitive Markets

2 Cold Email Takeaways

How would you sell a service in a highly competitive market to small business owners that constantly get bombarded by marketers, using nothing but cold email?

 #1) Rank your prospects

Have 10,000 prospects in your market? Great. But the question you need to ask yourself is this: If you only could only contact 100 prospects, who would you choose and what would you say to them?

Oooh, there’s a lot of gold here.

First, it forces you identify the most valuable 1% of your list. Why does this matter? Everything gets easier when you have a small list of people who need your service. Next, you’ll be able to spend way more (productive) time personalizing your messages for these valuable prospects and that’s great for your reply rate.

#2) Talk to your customers

There’s a few more gems in this cast, like:

• The best ways to clean your list
• How you can figure out if the prospect can afford your service
• The key criteria to determine if someone is interested in your solution
• Examples of “smart” cold email approaches

Click the play button above to hear all of ’em.

But I want you to highlight how important it is to talk to your freaking customers. Especially if you’re new to your niche. (Less than 5 years.)

A phone call, or, better yet, a face-to-face conversations are MUCH more effective methods to study your prospects and do your market research.

Look. Cold email works, but sometimes you need to step away from your laptop and go sit down with some one you want to sign up. Just to learn. Faster.

What will you learn?

– Jargon they use (and don’t)
– What benefits to mention in your cold emails
– What they’re currently doing to solve this problem without you
– How to ID prospects that need what you sell, and who doesn’t

This my friend is copywriting fire-power. Whoever holds this knowledge in your industry will hold the proverbial keys to the kingdom. They can sell as much as they’d like. Seriously. This alone is worth more than your 4-year degree, folks.

Go get ’em,
Jack