#144 – Teardown: Copywriting Hacks for Becoming THE Go-to Expert in Your Market

Hey folks, here’s another Teardown episode where you will learn some useful copywriting tips and hacks for your future cold email campaigns.

This episode is in two parts. In each part we will analyze two different emails and share our thoughts on what works, what doesn’t and how to make these cold emails better. This is Part 1, enjoy!

First cold email

Second cold email

In the podcast:

Teardown: First cold email

1:23 – Catch the reader’s attention
1:55 – Subject line must clearly outline what the reader can expect from your email
3:12 – Personalized intro
4:58 – Pick a theme for your cold email
5:48 – CTA that makes sense

Teardown: Second cold email

11:42 – Merge tags are great
12:06 – Formatting affects deliverability
13:05 – Don’t go for the pitch right away
13:50 – Avoid “or”
14:07 – Focus on one value proposition
15:32 – Upfront value
15:50 – The power of giving free stuff away