A quick Google search showed that there are over 18,000 cryptocurrencies, with a couple of thousand crypto companies out there.
So if you’re selling blockchain or something similar to these crypto businesses, you would need to come up with a marketing strategy that not only saves you money but one that also works quickly. (You want to target your audiences on the right platforms.)
In this article, we will discuss some of the best ways to generate leads if you are targeting crypto businesses. And how Salesbread would develop a Linkedin lead generation strategy for crypto.
(If you have tried some of the marketing methods below and it’s still not working for you, hop on a free 15-minute consultation call with us. We guarantee 1 qualified lead per day or 20+ qualified leads per month.)
Looking for fast leads? – Use Linkedin for Lead Generation
Using Outbound lead generation, (such as reaching out to prospects directly via Linkedin,) has proven to have a faster ROI, compared to other forms of marketing. (Later in the article, we will discuss how content marketing works, but it takes time.)
For example, most of our clients receive their first lead within 48 hours after launching a Linkedin lead generation campaign.
The reason why Linkedin is so effective for b2b lead generation is that you can build a list of your ideal target audience and reach out to them directly.
Linkedin profiles can be a treasure trove of information. You can use various filters to find the right people to target.
For example:
You can use Linkedin Sales Navigator and third-party tools to build lists of prospects that you would like to reach out to.
Need to reach out to CEOs? VP’s? Startups? No problem, with Linkedin you can use the filters to create the right list of people.
See below:
Salesbread was asked to develop a lead generation strategy for a company called Castellum.AI
Have a look at the case study below:
Castellum was looking to generate more leads in the crypto space to sell their compliance software.
This is what Castellum does in a nutshell:
They ensure that transactions are safe for consumers and businesses, and are helping advance this as members of the Cryptocurrency Compliance Cooperative.
Castellum knows that most crypto businesses are not compliant with financial crime regulations, and this isn’t seen as a sign of illicit activity, but rather an unsurprising fact for an industry that is just over a decade old.
They have a crypto-friendly approach and their goal is: to quickly and effectively bring crypto businesses into compliance.
How do they do this? By:
- Crypto AML/Sanctions risk assessment: They identify your risk sources, and determine your risk level and your ability to mitigate this risk.
- Build a crypto compliance program: whether you need a full set of policies and procedures to make your regulators happy, or an annual review to stay current, their team will ensure that your program will keep the toughest regulators happy.
- Implement compliance technologies: if you are not already screening customers, wallet addresses, exchanges, and more, they will connect you to their API and assist with integration.
Who was Castellum targeting?
Castellum had a difficult target audience to go after. They were mainly targeting:
- CEOs
- Founders
- Co-Founders
- Presidents
- Vice Presidents
- Owners
- COOs
- VP of Finance
- VP of operations
- CCOs
At fintech and cryptocurrency companies.
One of the most important things that you need to do when it comes to Linkedin lead generation is to ensure that you build an ultra-targeted list of prospects.
How did we do this?
Well, we looked at the data of companies who purchased Castellum’s compliance software over the past 6 months.
This then gave us an idea of who would be the best people and businesses to reach out to.
We also didn’t just use Linkedin Sales Navigator to build the list, but rather made use of third-party tools to find the right companies to target.
Have a look at the example below:
You can use a third-party data provider such as Crunchbase to find the right companies to target. The reason we like Crunchbase is that it has various filtering options to really define your list of prospects to reach out to.
As you can see, with Crunchbase you can get very specific about who you would like to target. You can even filter by recently founded, or by the number of employees at a company.
So if you notice that companies who are purchasing from you, have between 50 and 100 employees, you can then filter companies in Crunchbase, who have the same amount of employees.
You can also get specific about the location of these businesses and even who has contacts in the job department, such as management, or marketing.
Once you sort through all the results, you can then find the right people to contact at those companies. (Crunchbase even offers contact information such as email addresses.)
The next step is to plug this information into Linkedin Sales Navigator and filter it by your second-degree network and by recently posted.
Why do we do this? If a prospect is in your second-degree network, the chances of them connecting with you will be greater, than for example someone in your third-degree network.
Also when you filter by recently posted, you can then ensure that the prospect is active on Linkedin. Because if they aren’t, you could then rather add them to a cold email campaign, or reach out to them on a different platform.
Below is an example of what would happen once you filter through prospects:
When you have your list of prospects that you would like to reach out to on Linkedin, you can then send them a connection request.
In order for a prospect to accept your connection request, you need to add personalization to your message.
How do you add personalization?
By researching the prospect.
Let’s take the Linkedin profile below as an example:
How could you use this information to personalize a connection request?
We use the CCQ method which stands for:
Compliment
Commonality
Questions
For this specific prospect, you could compliment them like this:
“Amilcar, loved the webinar on Bitcoin and the new Economy. Would love to connect with you here.”
Once the prospect has connected with you, you can then send them a follow-up message in real-time. (You could use automation for this step, but it’s better to have a real-life human engage with a prospect.)
“Amilcar, good to connect. By the way, if there’s someone in my network you’d like an intro to, just ask! After reading your profile I’d love to arrange a chat and find out how your company is dealing with XYZ these days. What does your calendar look like over the next week?
Michaela
P.S. For background, my company does XYZ”
Notice how the call to action is asking for a meeting. Many sales reps are nervous to ask for a booked meeting in the first message, but they shouldn’t be.
This helps the prospect know exactly what you would like from them.
Another point to take away from this section is that you should never sell your service. See how we mentioned just what the company does for context?
The message should be 90% about the prospect and their pain points, and only 10% about your product or service, mainly for context.
It would be better to “sell” in the meeting, than in the messages.
Remember this step of lead generation is to get your foot in the door and open up the room for conversations.
Did this work?
See our stats below
Invite message accepted?
Message replied?
We sent messages to 61 new connections
19 positive replies
=32% positive reply rate
If you would like to give Linkedin lead generation a try when it comes to reaching out to cryptocurrency businesses, it’s worth a shot. We have seen great results, and usually within the first 48 hours.
(To find out more on how Salesbread operates read this article: https://salesbread.com/the-best-done-for-you-lead-generation-service/)
Content Marketing
Content marketing for any business has become essential in 2022. But if you are trying to sell products to crypto businesses, then you will need a solid content marketing strategy.
Have a look at the Google Trends graph below:
You can see how the search term “crypto marketing” has increased from 2004 to now.
Because crypto has become an incredibly competitive industry, you need an excellent content marketing strategy to cut through the noise.
If your website isn’t offering anything of value to your audience, how can you expect to gain a following of investors, if you aren’t making use of content?
Investors won’t be able to see your offerings if you don’t have a compelling content plan in place.
Content marketing raises awareness of your business and you can do this by utilizing the following:
–SEO
Target bottom of the funnel keywords, which is usually high intent. Think about what would an ideal client type into Google in order to find and use your service, and then target these keywords in your blogs or on your landing page.
For example, if you are selling compliance software, you could use the keyword:
“Compliance software for cryptocurrency”
Make use of tools such as:
- Google keyword planner
- Moz
- And even Clearscope which will help with keyword optimization.
But if you do have the budget, you could always hire a content marketing agency, or an in-house content marketer to help you with solid marketing campaigns.
-Informative Blogs
Help readers understand more about your offerings. You could write articles on how to invest in the right cryptocurrencies, different types of currencies, and so on.
Studies show that readers need to consume or see your marketing message at least 7 times before they buy from you.
If your website is in the minds of readers, and prospects are clicking on your articles for information, they will be more likely to contact you.
Why?
Because, if you are producing content that’s informative, helpful, and well written, readers will view you as a thought leader in the industry.
Mind you, content marketing does take time. We can’t give you an exact timeline of how long it will take to gain traction on Google, but for Salesbread it has taken a year in a very competitive industry.
See our growth below:
If you would like to learn more about how to become a content marketing pro, check out Grow & Convert.
This content marketing agency targets high intent keywords for SEO. These articles are extremely helpful for developing a content marketing strategy that converts readers.
Below are also some of the best Crypto blogs to read for reference:
https://blog.feedspot.com/cryptocurrency_blogs/
Social Media Marketing / Video Marketing
-YouTube/ Podcasts
YouTube isn’t the preferred crypto marketing channel, but it does have its place. There are some excellent content creators on YouTube that provide valuable insights into crypto.
If you’re thinking about marketing on YouTube, remember to create helpful and valuable content that’s engaging.
Below are some of the best crypto YouTubers out there. You could check the videos out and see how they make use of YouTube to educate and entertain listeners.
Some of the YouTubers below aren’t selling anything, but this doesn’t mean that you can’t use YouTube as a sales platform.
Remember to keep content informative.
It’s all about becoming the go-to leader in your industry.
Podcasts are also great because you can reach a greater audience for promoting your service. “As audio content gains popularity, you can capitalize on podcasts as an effective method of developing brand awareness.”
Check out Listen Notes and the Cold Outreach Podcast for helpful lead generation tips.
–Social Media Platforms: Instagram, Twitter, Reddit
If you are looking for influencers to do marketing for you, Instagram could work, but it’s suggested to rather target platforms such as Twitter or Reddit instead.
There are many influencers that you could reach out to, or you could even create your own page to market your service.
Reaching out to influencers is very similar to how you would do it on Linkedin, the difference is that you might need to pay quite a bit for the influencer to do the marketing for you.
Have a look at the prices you can expect to pay according to Medium
Have a look below at how some companies market on Instagram:
Twitter is actually one of the better social media platforms for targeting influencers.
But the leaked price list below shows that it can be costly.
Social media is a great place to find crypto leads; whether you are in the blockchain technology space, or compliance, have a look at these platforms and reach out directly to prospects.
“Reddit provides a large variety of user-generated content.
You can subscribe to subchannels devoted to a single cryptocurrency. You can learn a lot from discussions amongst the subscribers, and it’s a great way to stay up to date with a project’s latest developments.
Most active members of Reddit subchannels know what they’re talking about, as they are generally participating in a subchannel because of a strong belief in success over the long term for that cryptocurrency.
It’s a great platform for discovering new information and seeing projects from multiple perspectives.” –
Reddit might also be a good place to widen your search and think outside of the box when it comes to finding new leads.
You might get in touch with the right community of people, who could put you in contact with potential customers who would be a great fit for your product or service in the crypto space.
In conclusion, what would be the best lead generation method for reaching crypto business?
In order to answer that question, you would have to think about exactly what you are selling and who exactly you’re selling to. (Look at your buyer data from the last 6 months.)
Also, think about which platforms your buyers are more likely to be on and then target them on those platforms.
But if you would like a lead generation method that guarantees 20+ quality leads a month in your sales funnel, get in touch with us.
We offer free 15-minute consultation calls and a lead generation strategy for less than the cost of a full-time SDR.