If you are looking for a lead generation service that generates ROI, you might want to consider partnering up with Salesbread.
Over the years we have developed a LinkedIn lead generation strategy that brings our clients 1 lead per day.
(Or 20+ qualified sales leads per month, or your money back.)
In this article, we will share with you how we mastered this social media platform, and what you can do, to get the same results if you aren’t yet ready to hire an agency.
(If you’re interested in finding more qualified leads for your business, hop on a free 15-minute strategy call with us.)
What is our secret to LinkedIn marketing success?
In short, there is no secret and we are happy to share our strategy with you.
The reason for our 1 lead a day success rate is due to a lot of research, the perfect targeted list, and expertly personalized messages. (No generic automation templates.)
Without these key ingredients, our campaigns wouldn’t be as successful as they have been (stats to follow.)
There are many marketing agencies out there who promise that they will send out thousands of messages to prospects, but the problem is that often these messages are all the same.
Prospects tend to go on auto-pilot, knowing that outreach messages are probably just another sleazy sales pitch.
Therefore, the messages get ignored and this is when businesses and sales reps see really low response rates.
Besides this, when too many messages get sent out via Linkedin, you stand the chance of having your account temporarily suspended.
Salesbread does not do this. We focus on low-volume, high-quality messages that are sure to capture your target audience’s attention.
Here is the exact strategy that we use for LinkedIn outreach campaigns
Step 1: Find the right prospects by building the perfect list
Finding your ideal prospect is no easy feat. It takes time and research, but it is imperative to do so. Because without a list of the right target audience, you are not going to get results.
After all, your sales navigator subscription is worthless if you cannot start conversations with people who:
- Need what you sell
- Can afford it
- Can make the purchasing decision
Here’s our list-building process:
We start by first analyzing your current customers, and specifically those who have purchased your product or service within the past 6 months. We then analyze this group of buyers and look for patterns.
- Are they all located in a specific area?
- What similarities do these customers have?
- What kind of buyers are these?
- Are they all in a specific industry?
- What is the size of their business?
- Do they also use a similar type of tech or CRM tool?
- Do they make use of digital marketing or maybe influencer marketing methods?
By finding similar patterns, it’s easier to narrow down what your ideal prospect would look like. We can even run 3 segments at a time when doing this.
We can go after partnerships, the decision-maker or even enterprise.
It doesn’t matter if you’re going after CFO’s, CHROs, or CEOs, we can build our clients the exact list of prospects that will bring in results. Often we get between 30 and 50% reply rates.
We can use data from your CRM to learn exactly who is converting. We will begin by studying the industry you are targeting, the size of the industry, its funding, the job title of the decision-maker, as well as services offered and the age of the business.
(Typically, any solid marketing team can provide this information. But don’t worry. Our LinkedIn lead generation agency is used to working directly with founders and startups that do not have access to an in-house marketing team. We’ll help you uncover this data during our initial kick-off strategy calls.)
It is also vital to view hiring trends and which groups the founders belong to on their LinkedIn profiles to find the prospects that are most likely to convert.
If it’s relevant, our sales team will also take note of their advertising history and their department size to further optimize our prospecting lists.
Step 2: Send personalized connection requests to those in our second-degree network.
Once we have found the perfect target audience, we will connect with them through personalized invites.
Why use personalization and not just send the same message to everyone?
Personalized messages are incredibly important in order for you to capture a prospect’s attention.
In fact, we have found that by using personalization our invite acceptance rate has increased by 88%.
So when we say “personalization” what do we mean? Well, it’s more than just adding the prospect’s name or company name to the message.
We actually have a personalization specialist who researches each prospect on our list, and then she will write a personalized message to that specific person, which includes something specific about that person.
This is why our cold outreach is so different from so many companies out there.
Here are some examples:
“Hi, Michaela. I really enjoyed your recent article on climate change. You’re right, about XYZ. Would love to connect.”
“ Hi, Jack. I see we have some mutual connections in the B2B space, let me know if you would like to meet with x. Would be happy to help.”
“Hey (Name) Came across your profile and saw you work in real estate. I’m reaching out to connect with other like-minded people. Would be happy to make your acquaintance.”
“Listening to you now & subscribed! Just stumbled upon your podcast and wanted to say thank you for sharing your insights using them to help land a lead gen job. Thank you!”
By using personalization it creates a pattern interrupt. This means that a person will notice something that stands out from the usual generic spam. They will see that this message is specifically for them. Spam messages are a real problem, and prospects will ignore anything that looks spammy.
If you want more quality B2B leads use personalized messages on Linkedin.
Note: We only send invites to people in your 2nd-degree network or to those who have been active on Linkedin within the past 30 days.
Why?
LinkedIn has found that people with whom you share a connection with are 4x more likely to accept a meeting invite than prospects in your 3rd-degree network.
Breaking this down: We prospect a list of carefully selected professionals that need what you have to sell, based on data.
Then we further narrow that list down to people in your 2nd network.
And that’s the group we begin reaching out to with personalized connection requests.
Plus if a person has been active on Linkedin within the past 30 days it means that they will most probably see your messages.
There is no point in sending LinkedIn connection requests or messages to those who never use the platform.
You could always reach out to those who aren’t active on Linkedin via an email marketing
Do we use InMail?
We use InMail as a supplementary form of outreach.
The reason for this is that often we have found that InMail doesn’t work as well as Linkedin Messaging.
Not many people like Inmail and this could be because you need to pay for the service, which is roughly $29.99 per month for only 5 Inmail credits.
So anyone on the receiving end of an InMail knows this person is so far outside of their network that the only way they could reach them is by paying for a message.
People also know that a total outsider needs to use Inmail for outreach. There are no referrals, which could be looked at in a negative light.
Inmail is also used only to reach a few leads, and if you go over the amount you paid for, you will have to pay a premium, which could end up being costly.
This is why we focus on growing our second-degree networks instead.
Step 3: We follow up 3 times and secure a meeting
Lastly, we follow up with prospects 3 times and ask for a meeting.
We never include a sales pitch in our messages, as this is the fastest way to get a prospect to stop engaging with you.
The best option is to schedule a quick meeting and express how your product can help the prospect with their pain points.
Messages should always follow the 90/10 rule.
Talk about the prospect 90% of the time and only 10% about yourself for context.
Here are our stats for LinkedIn outreach stats
At the moment we are averaging 1.3 leads per day per client.
Have a look at our metrics below:
In the past 24 months we have received close to 7000 qualified sales leads for our clients from Linkedin outreach.
Our clients differ in industry, from fintech to wellness and even podcasters.
How much does it cost to partner up with Salesbread?
When it comes to pricing, Salesbread is not the cheapest LinkedIn outreach agency out there, but we are middle of the road.
The reason for this is that we really go the extra mile for our clients. We personalize every message and build such a targeted list that you are guaranteed 1 lead a day.
Our clients usually get their first lead within 24 hours of partnering up with us.
And you will be in direct contact with the founder of Salesbread, Jack, every step of the way.
The best part?
We will teach you all we know so that you can eventually bring the entire lead generation process in-house, thus saving you money.
You can expect to pay between $2000 and $5000 per month, but the good news is that we don’t lock you into a contract, but instead our results get our clients to keep using us.
If you’re looking for a LinkedIn outreach service that guarantees results, get in touch.
1 lead per day equals 20 leads per month. And not just any leads, qualified leads that will convert to sales.
If you’re tired of partnering up with agencies that just cost a ton of money and offer no results, you should give our agency a try.
