We recently shared an article about the different stages of LinkedIn content marketing, where we talked about how getting real results from your posts takes time, patience, and consistency.
The secret? Keep showing up, even when it feels like no one’s noticing.
But what if you want to stay consistent, yet you’re stuck on what to post next?
You’re in the right place.
In this article, we’ll walk through LinkedIn post examples that have generated great engagement, along with ready-to-use templates and practical tips to make posting easier.
(If you’re looking to generate more leads on LinkedIn, you can book a free 15-minute strategy session with Jack Reamer, CEO of SalesBread. When you combine highly personalized outreach with smart content marketing, you’ll start seeing a steady flow of quality leads in your pipeline.)
What Does a Typical LinkedIn Post Look Like?
Types of LinkedIn Posts
There are a few ways to post, depending on what you want to say:
Text posts:
Just words. These often perform best when you tell a story or share a quick win or lesson.
Carousel posts:
Think of these like mini slide decks people can scroll through. Great for breaking down frameworks, how-tos, or case studies.
Video posts:
Short clips where you talk directly to your audience. Perfect for building trust and showing personality.
Polls:
Fast and interactive. They’re good for getting insights, sparking debate, or boosting visibility.
How the Algorithm Plays a Role
LinkedIn’s algorithm pays attention to what people engage with and how often you show up.
If your post gets comments and reactions early on, LinkedIn pushes it to a wider audience.
And when you engage with others consistently, the platform rewards you with more visibility.
Bottom line: Post regularly, be relevant, and actually talk to people. That’s how you’ll build momentum on LinkedIn.
What Makes a Good LinkedIn Post?
There’s a big difference between posting just to post and posting something people actually read, save, and reply to.
A good LinkedIn post does four things:
- Grabs attention.
- Tells a story or shares a clear insight.
- Leaves people with something to think about or act on.
- Is helpful and valuable
Let’s break that down:
1. Start with a strong opening line
The first two lines are what make people stop scrolling.
If your hook doesn’t spark curiosity or emotion, your post won’t get seen, even if the rest is brilliant.
Think of it as your “headline.”
Ask a question, share a bold statement, or lead with a relatable experience. It’s important to have a strong opinion on something.
Example: “I almost gave up on LinkedIn after my first 20 posts flopped…”
It’s personal, honest, and makes people want to keep reading.
2. Share a story or insight
People remember stories.
Even if you’re sharing a business tip, wrap it in a story, how you discovered it, how it failed, what you learned.
Josh Braun does this well on LinkedIn.
The more real it feels, the better it performs.
You don’t need to sound like a motivational speaker. Just be human and try to be relatable. If someone reads your post and says, “I feel the same…”, you’ve done your job.
3. End with a clear takeaway or question
Once you’ve shared your point, wrap it up with something useful or engaging.
That could be:
- A quick takeaway.
- A short framework.
- Or a question that invites comments.
Example: “If you’re struggling to get replies on LinkedIn, test this: send 10 blank connection requests, and 10 with personalized messages. Track your results. You might be surprised.”
Then, ask something like:
“What’s worked better for you, blank requests or personalization?”
That’s what drives engagement.
Types of good LinkedIn post examples
1. Thought Leadership Posts
If you want people to take you seriously on LinkedIn, not just as another salesperson or marketer, but as someone worth following, thought leadership posts are where you start.
These posts show your experience in action. They don’t lecture. They teach through story, through the lessons you’ve learned while actually doing the work.
Thought leadership could also be shown by having a strong opinion on a topic.
When you share those kinds of insights, you’re helping your audience make smarter decisions and guiding them with your expertise.
When they implement your thoughts and ideas in their own processes, it builds trust over time.
Here’s how to make your thought leadership posts stand out:
- Start with something real. Share a story, a challenge, or a discovery from your day-to-day business life.
- Be generous with your insights. Don’t hold back the “good stuff.” When you give value freely, people remember you.
- Add a clear takeaway. Every post should answer the silent question your reader has: “What can I learn from this?”
- Write how you talk. Simple, clear, no fluff. If your post sounds like a boardroom memo, it’ll get scrolled past.
Example
2. Educational or “How-To” Posts
Educational posts, sometimes called “how-to” posts, are your chance to teach something to your audience that they can actually use.
People on LinkedIn are scrolling for insights that help them do their jobs better, grow their business, or improve their social media and content strategies. This is your chance to show you know your stuff.
The key is clarity and structure. Break things down step by step, use short paragraphs or bullet points, and make the advice actionable.
Don’t just tell people what to do, but rather show them how to do it.
Example
3. Storytelling and Personal Posts
Stories are powerful.
On LinkedIn, they make your brand human, relatable, and memorable.
People connect with people, not faceless company pages or generic advice. When you share personal experiences or lessons learned, your audience feels like they know you, and that connection drives trust, engagement, and loyalty.
Storytelling posts work especially well for personal profiles, community building, and brand awareness. Whether you’re a founder, freelancer, or team leader, your story can show your journey, your values, and what sets your business apart.
These posts inspire conversation.
The key to a great storytelling post is authenticity.
Don’t oversell to your audience because they can spot that instantly. Instead, highlight a real moment, struggle, or milestone, and tie it to a lesson or insight they can take away.
Example
If you’re looking for great storytelling LinkedIn post examples, check out Josh Brauns‘ page. He is a master storyteller who hooks readers.
4. Milestones and Announcement Posts
Milestone and announcement posts are your chance to share progress, celebrate wins, and bring your audience along for your journey.
Whether it’s launching a new product, hiring a new team member, or hitting a business goal you’ve been working on for months.
These kinds of posts do more than just share good news; they build trust and strengthen your network connections.
When people see real growth, they feel inspired and want to be part of it.
And when you acknowledge the people who helped you get there, like your team, partners, or customers, it turns a simple announcement into a moment of genuine community.
The trick is to make these posts feel inclusive, not self-congratulatory.
Focus on what you’ve learned, who you’re grateful for, or what comes next. You want to create posts that move people emotionally and that are professional.
Just a pro tip, don’t do these types of posts too often. Matthew Brown, from Tribe Digital, mentions only creating these types of posts once per quarter.
Example
5. Newsletter and Blog Post Shares
If you’re already creating long-form content, whether it’s a blog, newsletter, or a guide, use this for LinkedIn content marketing.
The trick is knowing how to repurpose that content into bite-sized LinkedIn posts.
You don’t need to copy and paste your whole article; instead, you want to summarize the key insights, tease the main idea, and invite your audience to read more.
(Grow & Convert does this really well, if you want to check out some of their LinkedIn posts.)
This kind of post works perfectly for anyone with a LinkedIn strategy focused on brand awareness, thought leadership, or driving traffic to a website.
It’s also one of the easiest ways to stay consistent on LinkedIn without having to think of something new to post every week.
Here’s how to do it well:
- Pull out one big idea or takeaway from your blog or newsletter.
- Write a short story or insight that introduces that idea in plain language.
- End with a clear call to action — like “read more,” “share your thoughts,” or “subscribe for weekly insights.”
Example
6. The Introduction or Re-Introduction Post
When to use it:
You’ve been quiet on LinkedIn for a while, gained new followers, or you’re shifting your focus or personal brand. Maybe your work has evolved, or you’ve grown in your role. This type of post helps you reset and re-engage with your audience.
Why it works:
A reintroduction post reminds your network:
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Who you are
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What you do
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And what you stand for
It humanizes your profile and gives new followers context.
When you share a glimpse of who you are behind the job title, people lean in. It builds trust and makes your profile feel approachable and relatable.
Example
7. The Case Study or Client Win Post
There’s a big difference between saying “We get great results” and showing your followers that you do.
When you share how you helped someone achieve a measurable result, your audience instantly gets what you do, and why it matters.
People want to see evidence that your strategy or service actually delivers.
A post that walks readers through what you changed, how you did it, and what happened next builds trust faster than any “we’re the best” statement ever could.
It positions you as an expert and gives your followers something valuable to learn from. Even better? These posts often spark DMs because people see themselves in the story and want the same outcome.
Example
8. The “Lessons Learned” or Transformation Post
These are the posts that are open and honest. They could also feel a bit vulnerable.
They’re personal and relatable.
People love stories, especially ones that show a bit of vulnerability or real growth. When you share what you struggled with, what changed, and what you learned, it creates an instant connection.
Your audience sees the human behind the business, not just the polished expert.
And the truth is, storytelling works on LinkedIn because it builds trust and emotional buy-in.
It reminds your audience that you’ve been there too and that your advice comes from experience, not theory.
Example
9. The Soft Sell Post
You don’t need to shout “buy from me!” for people to notice your success.
The best sales posts on LinkedIn often don’t look like sales posts at all.
Instead, they show results naturally: A full calendar, happy clients, or genuine gratitude for the work you get to do. It’s the humble-brag done right.
This type of post subtly signals that you’re in demand and delivering value, without ever feeling pushy.
Example
10. The ‘Did Something Worth Sharing’ Post.
If you’re building, testing, or experimenting with something, share it.
You could even share something that you did for charity, or how you helped someone in need.
People love to learn from behind-the-scenes lessons, even when things don’t go perfectly.
For example, in the post below, Dan Martel helped a young man whose house had burned down.
Example
11. The Public Analysis Post
Choose a real-world example, this could be a company, ad, or LinkedIn post, and break it down.
Highlight what’s working, what could be better, and what others can learn from it.
This kind of post shows that you understand your craft without needing to promote yourself directly.
Example
12. The Hard Sell Post
Use this one sparingly but with purpose.
Hard-sell posts work best when there’s a genuine reason to share them. For example, opening a few new client spots, launching a new offer, or running a time-sensitive promotion.
The goal isn’t to pressure your audience, but to let them know there’s an opportunity to work with you.
Example
How to Write a LinkedIn Post That Gets Engagement
If you want to write good LinkedIn posts, focus on adding value to your readers. Remember, you want content to be genuine and helpful. The goal isn’t to impress but rather to connect.
Here’s how to do that consistently:
Start with a hook
Your first line decides if people keep reading. Make it curious, bold, or relatable.
Examples:
“I almost gave up on LinkedIn last year.”
“One small change doubled our booked calls.”
“Nobody talks about how hard it is to stay consistent.”
Avoid vague openings like, “I wanted to share something…” (people scroll right past).
Write like you talk
Try to write in the same way you speak. If it’s too wordy or too formal, people are going to scroll past. You don’t want it to sound like a press release.
Rather, do the following:
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Use short lines
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Write in your natural tone
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Be clear, not clever or braggy
Think: You’re explaining something to a friend over coffee, not pitching in a meeting.
Share one clear takeaway
Don’t cram 10 tips into one post. One strong idea is easier to remember and more likely to get engagement.
Ask yourself: If someone reads this, what’s the one thing I want them to walk away with?
End with a question or invitation
Turn your post into a two-way conversation by asking a question at the end of the post. This will help you get more engagement.
Examples:
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“What’s worked for you lately?”
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“Would you have done the same thing?”
Format for easy reading
Nobody wants to read a wall of text. It makes it hard to read and scan. So remember to do the following:
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Keep paragraphs 1–2 lines long
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Use white space
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Use some emojis
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Use 2–4 hashtags max
Be consistent
This is probably the most important thing to remember. Be consistent. If you can try post every day. If you can’t, make sure you post at least 3 times a week.
If your followers keep seeing your content, it will keep you in their minds, which in turn could lead to more booked sales calls.
Tools to Help You Create Better LinkedIn Content
You don’t need a ton of tools to create LinkedIn posts, but the right ones can make your life easier. Below are some tools that you might want to consider.
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Canva For quick visuals or carousels that match your brand.
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Shield To track post performance, engagement rate, and growth.
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Taplio For scheduling, writing ideas, and content inspiration.
FAQs About LinkedIn Posts
What is the 3-2-1 rule on LinkedIn?
Post three times per week, engage with two posts a day, and reach out to one new person. It keeps you visible without feeling like a full-time job.
What should I post to stay relevant?
Share what you’re learning, what’s working, and even what isn’t. People want to see your process, not just your wins.
How often should I post?
If you can, try to post daily or at least 3 times per week. Consistency is really important.
What’s a good engagement rate for LinkedIn content marketing?
Hootsuite has quite an interesting article on average engagement rates for different industries on LinkedIn. It’s worth a read. But on average, anything above 2% is considered good.
Conclusion
Creating engaging LinkedIn posts is about more than just posting for the sake of posting.
The best examples of LinkedIn posts show helpful industry insights, provide value to your audience, and show tangible results.
Whether you’re sharing carousel posts, polls, video posts, or simple text updates, a good LinkedIn post combines storytelling, honesty and valuable content.
Remember, the LinkedIn algorithm favors posts that encourage interaction, so always aim to spark comments, shares, or reactions.
Use your future posts to experiment with tone, humor, and visuals, like carousel posts or LinkedIn video, to keep your feeds engaging.
(If you’re looking to combine LinkedIn content marketing with LinkedIn outreach for more sales, hop on a free 15-minute strategy session below with SalesBread. SalesBread clients know they can expect 1 lead per day.)
