Did you know LinkedIn Sales Navigator is only about 33% accurate?
Which means this:
If you’re relying on Sales Navigator to build a prospect list, source candidates, or research the right accounts… you’re probably missing a big portion of the people you actually want to talk to.
At SalesBread, we see this all the time.
Even with great filters, Sales Nav leaves gaps. That’s why pairing it with smarter list-building methods (like X-Ray Search) gets you far better accuracy and way better conversations.
This article will show you exactly what an X-ray search is and how to use it.
(Tired of inaccurate lists? Let SalesBread show you how ultra-refined lead lists turn into real conversations and booked calls. Book a free 15-minute strategy session with Jack Reamer.)
What is a LinkedIn x-ray search?
A LinkedIn X-Ray search is basically using Google to search inside LinkedIn. Another word for an X-ray search is a Boolean search.
Instead of solely relying on Sales Navigator’s filters, which can be inaccurate, you can use Google’s advanced search operators to find profiles that LinkedIn’s own search might miss.
For example, if you type in “cold emailing” in the keyword search bar, a whole list of accounts will pop up.
If you click on the first profile, you expect to see something about cold emailing…
But this wasn’t the case. In fact, there was nothing about cold emailing mentioned in his profile.
But an X-ray search will help you find more accurate data.
At SalesBread, we use X-Ray search whenever we want to:
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Double-check Sales Nav results
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Find prospects that don’t show up because LinkedIn mislabels them
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Uncover hidden profiles that match the ICP perfectly
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Build ultra-refined lists without relying on guessy filters
Think of it as a “truth check” against LinkedIn’s database.
If Sales Navigator is 33% accurate, X-Ray search helps you fill in the other 67%.
Instead of scrolling endlessly or trusting a filter that gives you the wrong titles, wrong industries, or random people who shouldn’t even be there… X-Ray lets you zero in on exactly who you want.
Why use an X-ray search
As we mentioned above, it helps you find more accurate results.
Titles often get mislabeled because its user selected. Industries can be wrong, and people change roles.
So when you rely only on Sales Nav to build a list, you often miss great prospects.
A LinkedIn X-Ray search fixes that.
X-Ray search uses Google to pull profiles directly from LinkedIn, which means:
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You catch the prospects that Sales Nav misses
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You get more accurate results because Google isn’t relying on LinkedIn’s data fields.
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You can filter by keywords that Sales Nav doesn’t allow, like specific skills, niche tools, or responsibilities mentioned in the profile.
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You avoid wasting time, because you can see very quickly if your ICP is on LinkedIn in the numbers you expect.
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You build cleaner, higher-intent lists, the kind that turn into real conversations.
If accuracy matters to your outreach, and it should, X-Ray search is one of the simplest, most reliable tools you can use.
How to do a LinkedIn X-Ray Search
You type your criteria into Google like this: site:linkedin.com/in/ (“cold email” OR “outbound” OR “email outreach”) (“SDR” OR “BDR” OR “sales development”) and Google pulls the profiles for you, often with better precision than LinkedIn’s own tools.
It’s one of those secret little hacks that makes list-building faster, cleaner, and much more reliable.
Use these Boolean search operators in Google
Not sure what Boolean search operators are?
They are basically little words or symbols you add to your search that help you control exactly what results you want to see.
The main operators you’ll use for X-Ray searching are:
| Operator | When to Use It | Example |
|---|---|---|
| site: | Use to search within a specific website (e.g., LinkedIn). | site:linkedin.com/in |
| AND | Require multiple words to appear in results. | Developer AND Engineer |
| OR | Search terms with alternatives, synonyms, or variations. | C# OR JavaScript |
| NOT | Exclude specific roles, skills, or terms. | SDR NOT “Sales Manager” |
| ( ) Parentheses | Group keywords and logic together for accuracy. | Sales (Representative OR Manager) |
| " " Quotes | Search for exact phrases or multi-word titles. | “Sales Manager” OR “Customer Representative” |
| - Minus | Alternative way to exclude unwanted results. | “Sales Manager” -“Customer Support” |
| * Asterisk | Wildcard to find words with similar beginnings. | Customer* AND Sales* |
| inurl: | Find URLs containing specific keywords. | inurl:marketing site:linkedin.com |
| intitle: | Search for keywords found in page titles or headlines. | site:linkedin.com intitle:analyst |
When you use these operators with site:linkedin.com/in/, you get highly targeted X-Ray searches that can be more accurate than LinkedIn’s own filters.
It’s the foundation of building ultra-refined lists.
How to use LinkedIn X-Ray Search to Find Leads or Candidates From Specific Countries
Sometimes you’re not just looking for a job title. You might actually be looking for people in a specific area.
Maybe you need someone who can work onsite, or your outbound campaign is targeted to a particular market. X-Ray search makes this easy, and there are two main ways to do it.
1) Use LinkedIn’s Country-Specific Domains
LinkedIn uses different subdomains for different countries, which you can tap into using X-Ray search. (These country codes are active on LinkedIn.)
This helps Google pull profiles that primarily belong to users in that region.
For example, if you want to find people from Canada, you can use LinkedIn’s Canadian domain:
site:ca.linkedin.com/in “Project Manager” AND “Operations Lead”
2) Add the Country or City as a Keyword
Another easy way to target a region is by simply adding the country or city name into your search.
If the profile mentions that location anywhere, headline, about section, experience, Google will show it.
Example:
site:linkedin.com/in “Account Executive” (Toronto OR Vancouver)
How to build LinkedIn X-Ray Strings With Boolean Operators
Next, let’s say you want to find CEOs based in Cape Town with experience in the renewable energy space… Run the following search below in Google:
site:linkedin.com/in “Cape Town” AND “Renewable Energy” intitle:CEO
You’ll get a list of CEOs that match your criteria.
Using advanced search operators to find visible emails
You can even use Boolean operators to find email addresses that are visibly listed.
Just do the following:
site:linkedin.com/in “@gmail.com” OR “@outlook.com“
Should You Use LinkedIn xray search tools?
You don’t need fancy tools… but there are some tools on the market that could come in handy.
Why use these tools?
Because they take the manual work out of building accurate LinkedIn lists.
Instead of crafting every Boolean search yourself, copying results from Google, and testing different keyword combinations, these tools automate the heavy lifting.
They generate X-Ray queries, surface profiles LinkedIn and Sales Navigator might miss, and make it faster to export or organize your lead data.
They’re especially useful when you’re building large lists or running multiple searches at scale, because they reduce errors and help you save time.
In short, you don’t need them to run an X-Ray search, but they can make the process more efficient.
Sometimes you’re not just looking for a job title, but you’re looking for people in a specific region.
Maybe you need someone who can work onsite, or your outbound campaign is targeted to a particular market. X-Ray search makes this easy, and there are two main ways to do it.
Some LinkedIn X-ray search tools to consider
1. Recruitment Geek X-Ray Tool
Recruitment Geek is a free LinkedIn X-ray search tool that you can use; There is a premium option for £3.99.
You simply plug in basics like:
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Job title
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Location,
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Country
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Keywords
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Or even a current employer
And the tool generates a Google X-Ray query for you.
It’s a straightforward way to build a more accurate list than what you’d get from relying on LinkedIn filters alone.
It also isn’t limited to LinkedIn.
If you want to see where people show up on other platforms, you can generate X-Ray searches for:
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Twitter to find profiles tied to specific skills or interests.
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Need creatives? There’s a Dribbble option.
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Hiring in Germany? You can X-Ray Xing.
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Looking for developers? There’s a Stack Overflow search designed just for technical talent.
Recruit’em
RecruitEm is a straightforward X-Ray search generator that helps you build better Boolean searches without having to type out the entire search by hand.
Just enter your basics like, job titles, locations, skills, or specific keywords, and it automatically creates a Google X-Ray query you can copy and paste.
It’s simple, fast, and great for anyone who wants to find the right people on LinkedIn without relying on LinkedIn’s own search filters.
What makes RecruitEm particularly useful is that it doesn’t just stop at LinkedIn.
You can build X-Ray searches for platforms like:
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GitHub
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StackOverflow
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Twitter
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And Facebook
For technical roles, it’s great at surfacing developers who may not show up accurately on LinkedIn. For sales or marketing roles, it can help find prospects in places other tools overlook.
Overall, RecruitEm is a handy way to speed up list building and uncover profiles that traditional LinkedIn searches tend to miss.
A Smarter Way to Improve Your LinkedIn Search Results
LinkedIn X-Ray search is one of the easiest ways to bypass LinkedIn’s search issues and uncover specific profiles with far greater accuracy.
Tools like LiSearcher, RecruitIn, and other LinkedIn X-Ray tools make it simple to build clean search strings, whether you’re targeting people in South Africa, the United Kingdom, the United States, or anywhere else.
You can filter by regions, roles, skills, or industries with ease, often getting results that LinkedIn’s own filters miss.
The key is to keep experimenting with different operators and combinations until you find the search strings that consistently deliver the best results for your needs.
AND if you’d rather skip the trial-and-error and get an ultra-refined list built for you, SalesBread can help.
We build highly refined prospect lists that will bring you 1 lead per day.
Book a free 15-minute strategy session below.