The Best of The Cold Outreach Podcast

If you’re a fan of The Cold Outreach Podcast with Jeremy & Jack, we have some great news.

Daniel Levi, an incredible SaaS marketing consultant, whom we have been in touch with, has been an avid listener of the podcast.

And recently, he was kind enough to share all his “crib” notes that he made over the years from the podcast.

These are the best takeaways for you to read through. Its hundreds of listening hours combined into one easy-to-read document for you to go back to at anytime.

We also had the privilege of recently interviewing Daniel on the podcast, which you can listen to below.

Enjoy.

Table of Contents

• #213 – 50+ Company Filters For B2B Prospecting
• #248 – “Magic ListBuilding” Competitor Data vs. Live Shoppers
• #244 – Rapid Fire: 80/20 of Cold Email, A/B Test Idea, & Paid Warm Up.
• #246 – Uncover Your Most Valuable Cold Prospects This Week
• #223 – Outbound Marketing Strategy for Your Price Points
• #208- Essential B2B Prospecting Tools for Modern Sales Teams
• #229 – Outbound Sales Mistakes
• #029 – Win Clients and Influence Prospects by Liking
• #140 – Try This Sales Hack When You Cant Find a Prospects Email
• #005 – How to Find Hot Leads
• #230 – Rapid Fire: Free Tools & Prospecting Hacks for B2B Sales
• #049 – What to do When You Are Not Getting Enough Replies
• #197 – 6 Sales Navigator Mistakes

2. Copywriting Tips & Personalization

• #243 – Secrets to Writing Shorter Cold Emails
• #234 – Teardown: Backlink Outreach Plus A+ Personalization
• #239 – Rapid Fire: Copywriting, Translating Blunders & Selling to Your Boss
• #118 – Growth Chat: 6 Real Life Examples For Crafting Epic Cold Emai Value Props, Part 2
• #206 – Rapid Fire: Hacking Linkedin Limits & Mastering Personalization
• #218- Live Tear Down: 3 Cold Emails From Good to Great
• #097 – Soundbite:  No More Writers Block
• #092 – Tactics: 80% Reply Rate & Extreme Personalization at Scale
• #010 – How to Write An Irresistable Subject Line
• #018 – Call to Action
• #198 – Growth Chat/Hubspot
• #089 – It’s Over… Sending The perfect Breakup Email
• #241 – Teardown: Mastering Linkedin Connection Requests
• #047 – The One Thing You Can’t Ignore With Cold Emails
• #222 – Cold Email Tear Down: App Development Pitches That Actually Work
• #026 – The Cold Emails That Bought Quickmail.io its First 1000 Customers
• #059 – Build Your Network of High Profile VP’s with Minimal Effort

3. Building an Agency, Hiring
the top 1% of assistants and using cold email for your startup

• #159 – Step By-Step Process for Hiring the Top 1% Virtual Assistant (Part 1)
• #159 – Step-By-Step Process For Hiring a Top 1% Virtual Assistant (Part 2)
• #231 – How to Scale a Lead Generation Agency From Scratch
• #073 – How to Launch Your Startup With Cold Email (Part 1)

4. Autowarmers and avoiding the spam folder

• #250 Rapid Fire: Linkedin, Inbox Rotation and Autowarmer Q’s
• #098 – Checklist: 9 Steps to Avoid The Spam Folder in 2019
• #251 – Watercooler – Life Insurance Spam?

5. Cold Email Benchmarks

• #221 – 2021 Cold Email Benchmark Stats For Open & Reply Rates

6. Cold Email Campaign Tips & Hacks

• #240 – Our Top 5 Sources for Cold Email Inspiration
• #227 – 30 Day Challenge: Making Cold Email Work at Your Company
• #255 – Rapid Fire: AI update, grey-hat Tricks and Cold Email Essentials
• #255 – Buying Businesses With Cold Emails
• #100 The Complete Guide to A Successful Cold Email Campaign
• #102 – Unlocking The Power of Multi-Part Campaigns
• #036 – Water Cooler Chat: Cold Email Update
• #072 – Test This! ( Simple Cold Email A/B Test Ideas
• #039 – Using Reciprocity in Cold Email to Drive Sales
• #247 – Can Money Improve Your Reply Rates?

7. Interviews

• #153 – AJ Wilcox: How Linkedin Ads Can help You Land Your Dream Clients
• #028 – Dan Martell’s Cold Email Strategy That Grew Clarity.fm (And Other &-Figure Businesses)

1. Prospecting Tips

#213 – 50+ Company Filters For B2B Prospecting

What is the sign of a good filter?  When most of your paying customers belong to that filter.

People

• Company size
• Department size
• Job title (i.e., this company has a data scientist, or a marketer, or a board of directors)

Money

• Annual revenue (imprecise filter)
• Funding 
• Funding date
• Funding amount 
• Funding round
• Investor behind funding 

 Time

• Company age

Intent 

• Good tool = bombora
• Expensive to get relative to other prospecting data, 3rd parties tools crawl through traffic/cookies/opt-ins/etc. and tell you which companies are searching for a certain product or service
• If you’re in a large market and sell a commoditized offering (i.e. marketing agency), you can buy intent data 
• If you’re niched down, it’s often less of a fit 

Hiring 

• I.e. job posting for X

Events 

• Conference/trade shows (i.e. we were both at X)
• Webinars

 LinkedIn good signals

• In your 1st or 2nd-degree network (these people generally say yes to LinkedIn invites)
• In 3rd degree but have posted within the last 30 days (they have just about the same acceptance rate as ppl in 2nd degree based on some tests we’ve run)

 Social signals

• FB likes (i.e. finding podcasts with a large following)
• YouTube subscribers 
• Twitter likes 

 Industry

• I.e. fin tech (crunchbase is good for this generally/like their process of categorizing which seems like it’s automated but with some human element)

 Marketing activities 

• Ad spend 
• Bidding on XYZ keywords
• Traffic (SEMRush is good, i.e. SEO agency only targeting websites with over 1,000 organic traffic)
• Paid social ads? Running FB ads? Twitter ads? LinkedIn ads? 
• Magazine ads?

 Keyword mentioned on site

• Has “xyz software” as the main headline on the site
• Has “company culture” mentioned XYZ times on site

 Communities 

• LinkedIn group member?
• FB group member? 

 Reviews

• Either doing really well or really poorly (i.e. tool that speeds up software web apps, go to Capterra, do a keyword search for “slow”, export list)

 Geography

• Area
• Language (i.e., amount of languages they offer on their website)
• Retail/office location? 

 Services provided/customers served

• Clutch.co (agency directory, i.e. can find companies who offer marketing services)

 Directories

• Industry-specific directory  

 Technology used

• Built with 

 Website feature

• Has video on site
• Podcast linked on homepage

 Assets 

• ZoomInfo has truck fleet/number of trucks

#248 – “Magic ListBuilding”: Competitor Data vs. Live Shoppers

• Intent data tool: bombora
• A good way to build a scraped list → first start with “how would I do this manually?” → then automate it. 
• For example, there’s no tool that shows you which companies use Slack, but if you type in company.slack.com, and it doesn’t 404, perhaps it’s their workspace (not 100%, but likely). There’s even a way to see who uses enterprise Slack.

• Story:
• Who: Lead gen company for chiropractors 
• Problem: most people are in the mindset of “maybe I’ll consider using a chiropractor one day”
• Solution: they created a very compelling offer/ad that shakes people into action → $49 adjustments (which is less than a lot of people would expect to pay) → and it works really well → been driving leads for years now with the same ad 
• Lesson: if people don’t have an urgent need/not actively searching, then sweeten the deal! And that company figured out how to do it.

#244 – Rapid Fire: 80/20 of Cold Email, A/B Test Idea, & “Paid Warm Up.”

#246 – Uncover Your Most Valuable Cold Prospects This Week

80/20 Applied to Cold Email?

• Identify the top 20% of the list, and spend dramatically more time on that 20% (e.g., more time on personalization) 

Will I ever be done A/B testing a campaign?

• Often a pointless question given the amount of volume you’re sending 
• Once you get to a certain point (e.g., over 20% reply rate) is a/b testing the best use of your time or are there bigger fish to fry? (e.g., optimize your close rate, your price point, etc.) 

Simple A/B test idea?

• Shorten your message

Hypothetically, let’s say we sell a product to HR managers across a whole lot of industries, and frankly, anywhere in the US would be great. And we’re only targeting companies between 50 and 500 employees.

• Remove everyone that does not return a valid email address
• Sort by potential deal size (how to determine this? → look at my list of paying customers → if the data shows that companies with the largest amount of employees pay the most, then sort by the companies with the largest number of employees)

If you have any case studies/use cases, find companies that are most like them → so if in the email you say something like “company x, y, and z have… here’s a case study + case study”, those x,y,z companies/case studies and use case should be similar to the prospect you’re reaching out to.

• Location (can use that in the copy/both in XYZ area)
• Common LinkedIn connection 
• New to the role? (if HR manager within the first 6 months, more open to outside help/ideas, and often drowning in work)

#223 – Outbound Marketing Strategy For Your Price Point

If bleeding neck problem: “X problem, our tool solves it in x minutes, I wanna set up X company with access to this tool for a couple of months on the house, am I sending this to the right person?”

#208 – Essential B2B Prospecting Tools For Modern Sales Teams

Last thing you should want to outsource

• The chef of the outbound campaign should generally always have some involvement in prospecting and copywriting 

The best web scraping frameworks

• Python
• Scrapy
• Pepeteer
• Etc.

List building example

• What if you wanted to sell a service to a Managed Service Provider → go to Clutch.co and get list → then go to google and say if “support” or “24hr” is mentioned on site, pull the URL

Tools mentioned:

• Data miner 
• Import.io
• Sales navigator

Email verification tool of choice:

• Neverbounce 

#229 – Outbound Sales Mistakes / How Not to Reply

Follow up 

• Follow up with new value props/benefits or CTAs in each follow-up 
• “I didn’t mention this before but we also.”
• “Still up for a call?”
• “Are you still the right person?”
• Do you still work at the company?
• How about we connect over text/call/etc. 
• CTA swipe file: https://quickmail.io/cold-email-cta

“I’m interested, can you send more details”

• If you have a straightforward product, just say “in short, it helps type do x in y without pain point” → that’s the high-level overview, but if you wanna dive into anything there, I’m happy to record you a video before we hop on a call → up to you, just reply with that one question that you’re looking for → should be edited down but you get the gist, don’t have to ask for a call right away 

If there’s a phone call in the email signature, consider just picking up the phone (or other methods of communication/channels listed in the email)

#029 – Win Clients and Influence Prospects Using “Liking”

Study of MBA students carrying negotiation:

• Group 1: time is money, get straight down to business (55% come to an agreement)
• Group 2: before you begin, exchange some personal information, identify a similarity that you share in common, and then you can start negotiating (90% come to an agreement)

The three important factors that will make your recipients like you

Episode 19 covered extensively

• 1st way: show you’re similar to the person you’re reaching out to 
• 2nd way: use compliments
• 3rd way: help show someone you can help them achieve their goal or have a mutual goal in common 

How to “warm up” your prospects in the cold email intro using the principle of liking

• Hey, we’re both in the same town
• Hey, we’re both speaking the same language
• Hey, we’re both from this school 
• Graduated from y-combinator
• Both in the product development space
• Both are in the same stage of business that is shared by few others 
• Don’t take it for granted, make sure to drop similarities in the email 🙂 
• Find people really similar to you and build connections 

Good email.. Subject line: “Question from a fellow video game developer”

• 22.8% reply rate on the first email
• An additional 15% on the first follow up
• Total: 50+ percent 

“I’m a student in an executive entrepreneurship program and I’m researching the typical challenges video game developers face in their day-to-day business. Having a master’s in game design, I’m passionate about helping video game developers… bla bla bla bla”

Let’s say you help recruiters hire developers for Ivy league schools:

“Hey, we help recruiters like you bring in developers from ivy league schools. Since your job is being advertised on universities like Princeton and Stanford, I figured maybe you’d like to find a little bit more about how we’ve helped similar recruiters like this.” 

#140 – Try This Sales Hack When You Can’t Find A Prospect’s Email

• Linkedin chrome extension to help find the email address → sales navigator chrome extension → every time you open up gmail, if email address matches someone who uses that email on linkedin then their profile image will pull up 
• Type @domain.com on google → can extract the pattern
• Just send a linkedin inmail message or connection request (if someone is a connection, may have their email)
• Shared connection intro
• Text or cold call 
• Clearbit chrome extension 
• Other methods (if really high value list, good episode)
• On Haveibeenpwned.com database? 

#005 – How to Find Hot Leads

Approach to building a list – from bad to good:

• Buy a list – BAD idea, trust us, move on

• Databases like http://www.data.com, http://www.LimeLeads.com, etc. Will let you download leads instantly, but the quality may be an issue depending on your provider 

•  Use http://www.BuiltWith.com or http://www.NerdyData.com to see which websites are built with relevant tools for your product or service

• Find specific company attributes and events – funding, market, news, etc. using online directories 

• Use http://www.who.is to find out the owner and contact info of a website

•  Use LinkedIn Sales Navigator – http://bit.ly/2d2w0Sj to find people or companies that match your attributes/events

• Search Google or use http://www.SEMrush.com, http://www.Alexa.com or http://www.SimilarWeb.com to find websites ranking for certain keywords

• Outsource to an agency – check out http://www.EmailThatSells.com

• Look up job boards like http://www.Indeed.com to find out who’s hiring specific roles

• Social networks – Twitter followers, Facebook group, Quora

• Collect business cards at conferences – use full contact to upload them into your CRM

• Inbound marketing 

• Referrals

Where to find attributes for a hot list:

Company size:

http://www.LinkedIn.com, http://www.Angel.co, http://www.Crunchbase.com

Company revenue:

http://www.LinkedIn.com

Office location:

http://www.LinkedIn.com, http://maps.google.com, http://www.Yelp.com, http://www.Foursquare.com

The same CEO for 5 years in a row: http://www.LinkedIn.com

 Technology used:

http://www.BuiltWith.com, http://www.Datanyze.com, http://www.NerdyData.com,

LinkedIn Sales Navigator – http://bit.ly/2d2w0Sj

Website is not optimized for mobile – http://www.NerdyData.com

More than $30k/month spent on ads: http://www.SpyFu.com

Twitter followers: http://www.FollowerWonk.com

Monthly visits:

http://www.Alexa.com, http://www.SEMRush.com

Webinar attendees:

Just join one in the middle and see the number of people showing up

Podcast downloads:

http://www.iTunes.com, http://www.iTunescharts.net

Where to find events for a hot list:

Raised money:

http://www.Angel.co, http://www.Crunchbase.com

Acquired:

http://www.TechCrunch.com, http://www.Angel.co

Hiring:

http://www.Indeed.com

Closed a deal with a big company:  http://www.TechCrunch.com, http://www.Crunchbase.com,

Wall Street Journal –

http://www.wsj.com 

Nominated or won an award:

Google Alerts, industry website/directory, company website

PR disaster:

Google alert for keywords – “Company” AND “Disaster”, OR,  “Customer” AND “Outraged”

Just started a new ad campaign: http://www.SpyFu.com

Just hired a new role:

LinkedIn Sales Navigator http://bit.ly/2d2w0Sj, company website

 Entered a new market:

– know they don’t know everything: http://www.SpyFu.com, LinkedIn News, http://www.TechCrunch.com, Google Alert – “Enters New Market”

Holidays:

4th July, Anzac day, Google Calendar,,,,

Seasons – winter/summer:

Google Calendar for cyclical sales events 

Company anniversary: http://www.LinkedIn.com, http://www.Who.is to see when the website domain was 1st acquired

Featured on product hunt: http://www.ProductHunt.com 

Just got a really bad employee rating: http://www.glassdoor.com

#230 – Rapid Fire: Free Tools & Prospecting Hacks for B2B Sales

Favorite prospecting hack?

Know when a person is on your website and at some point reach out to them.

People that have my ideal customer attributes that are viewing me on LinkedIn (clear signal they’re interested in something so I’ll just go ahead and reach out to them) → to be fair, some are interested in selling you something, but you can make that judgment all 

How can I find someone’s email address using their Facebook account?

• There are some providers that will do this for you, scrape and enrich — costs a couple of grand a month, they’re expensive 
• Or manual route of having a VA scrape it for you, and then a VA matches up their LinkedIn profiles/company URLs and find emails that way 

I see a few auto-warmer solutions, do I need to pay for auto warmup

Free one from Quickmail, free one from gmass.

Should you ever address an email to an entire department?

Generally, no, increase your risk of being marked as spam. Of course, there are edge cases.

What question should I ask on EVERY sales call that will help my cold outreach?

• Where is the prospect on their journey? The pain they went through, the long and slow process to get what they were trying to get before the call with you. 
• What have you been trying since/tell me where you’re at right now with X problem → that opens up a long story of oh we worked with this freelancer, we tried this list, wasted ton of money here
• What made you say yes/what made you reply to my email in the first place?/what made your reply? 

Do you still create follow-up sequences based on different responses?

Yes, this is especially helpful at scale. The higher the volume, the more.. 

Naturally, when you outsource/delegate to someone, need this even more.

#049 – What To Do When You’re Not Getting Enough Replies? 

• Are competitors using ads? 
• The benefit in the ad is very important and if the ad has been running for a while, there’s a chance it’s a benefit that’s resonating well with the audience
• Take a look at the landing page that the ad sends people to – even more ideas you can use now 
• Take a look at competitor sites and see what testimonials and brands they have mentioned there (testimonials could also show who their best customers are)

Just change the title of the person you reach out to

• Go up or down 
• Example: campaign for developers to save them time
• Much more success reaching out to product managers or CTOs since they’re responsible for not only building but delivering everything faster 
• CTOs better than founders in this case 
• Example: security technology, CFOs best segment
• The most responsive group since saw this as a financial threat to the company 

What if you just ask your prospects why they are not replying to your emails?

• Might give you some idea or feedback on what you were missing

“Hey, I tried reaching out a few times about X. Just out of curiosity, since you didn’t write back, can you let me know where I was off?” You might say: 1) this isn’t for you 2) you hated the email 3) the benefit wasn’t interesting enough to get back to me 

Can use that to your advantage even if not a lot of replies.

• Just ask prospects why not
• Send an email that asks for their feedback on why they didn’t reply
• Key with this: make it super easy for recipients to reply. Say something like:

#197 – 6 Sales Navigator Mistakes

• Obsess over keywords, not things like seniority filters, i.e. (run a search with negative keywords, for example:

• Demand Gen OR Demand Generation, NOT consultant, NOT advisor, NOT board, NOT …) → I have 50 negative keywords that I use for most searches 

• Relying on industry filters, i.e. “computer software” because “saas” for example isn’t an option when someone is creating a linkedin page… best thing is to rely on 3rd party service to generate saas companies and then…

• Much more (must episode if using LinkedIn heavily for link building)

2. Copy writing tips and personalization

#243 – Secrets to Writing Shorter Cold Emails

• Remove fluff such as “Hi, my name is ___”
• Take your selling points/value props and chunk them into separate emails → the best one goes in the first email, the rest go in follow-ups 

#234 – Teardown: Backlink outreach & A+ Personalization

Guest post email before:

Guest post email after (still incomplete): 

#239 – Rapid Fire: Copywriting, Translating Blunders, & Selling to Your Boss

What is the difference between cold email and LinkedIn outreach?

• More context with LinkedIn outreach — profile a click away, title, recommendations on a profile within arm’s reach — so might not have to be as verbose as in a cold email 

Coming back to cold emailing, what’s changed?

• Warm-up inbox
• Volume won’t save you anymore 

Cold contacting in Europe, how to navigate cold emailing in different languages?

• Idea: reach out with a snippet of the language, and the rest in English 

#118 – Growth Chat: 6 Real-life Examples For Crafting Epic Cold Email Value Props, Part 2

Influencer outreach for high-end juicer

Hey man, what address should I send you this premium juicer – I want to find out if you love it or not, and then if it makes sense, we can have a chat about paying you to promote it.  

My reply to this is a filtering reply:

“Great, I got your address. And just so we’re on the same page before I ship this out to you this afternoon, if you’re a fan and you love the way that this juicer works, can you confirm that you’re OK with taking a 15-minute call with me in 2 weeks so we can discuss placement for this juicer?”

“Before we even talk about what it would cost to pay you to promote this, I’m gonna send you the juicer so you can decide whether you like it or not. What’s the best address I can use? “

Recruiting

“Hey, I have a new opportunity for CTOs in X neighborhood in SF who have at least 6 years of experience at the C-level. The opportunity is with a company that’s [x good thing, i.e. listed as one of the top 100 places to work], and they’re offering a 250k salary. Would you be open to considering a new opportunity? “

#206 – Rapid Fire: Hacking LinkedIn Limits & Mastering Personalization

• What’s a lesser-known way to build a list?
• Went to LinkedIn groups
• Extract founders within that with the right company size + geo + industry
• Export and find emails
• Then manually vetted each one 

What’s the one tool you can’t live without for prospecting?

Linkedin

Puppeteer for web scraping

If you’re not a developer, import.io or data-miner.io 

What makes someone good at cold outreach?

Marathon runner/repetitive consistency and motion.

#218 – Live Teardown: 3 Cold Emails from Good to Great

Before:

Feedback:

• Scratch “I’m a founder”
• Scratch “I’m a tutor” 
• Nothing in it for me with “understand how you promote your videos..”, seems like charity
• I like how they describe the value prop: “a tool that… a few clicks” but what it’s missing is the benefit 
• Lifetime access could be a good selling point to include 

After:

Follow up:

Good email:

Good collaboration email:

#097 – Soundbite: No More Writer’s Block 

RESOURCES:

Not about cold email but tells you how to uncover the prospect’s mentality and objections in advance 

•  “On Writing” by Stephen King 
• “Email Persuasion” by Ian Brodie 
• CTA swipe file: https://docs.google.com/document/d/1VG-b8B4sCHyQRw9AAtyJBoWuQdUK84cs4plHwg6KXKk/edit

I actually keep a spreadsheet of the audience’s needs/fears/struggles/objections/desires — as I’m doing research I’ll add phrases or add testimonials I like.

When I start the email, I grab info from the spreadsheet and put it on a page – I grab 1 main benefit, at least 1 main fear/need/struggle, drop that into the document, and start to play with how the benefit helps solve/answer desire. 

That way email actually fulfills their desire

• The first draft should be really bad (just get over writer’s block), and the 33rd draft or whatever is usually the one you should send
• If completely stuck, set a timer and don’t stop writing for 10 mins 
• Constantly refer back to research notes, and then you realize writing a good email is easy — it’s just the research that’s really freaking tough 
• Let’s say we decide the best approach is to get the prospect’s feedback → CTA should be: “Would you mind sharing a bit of feedback?” 

So Jeremy, why would someone give you feedback?

• Remember, pick 1 benefit only, don’t overcomplicate things in the 1st email
• Use other benefits in follow-ups 
• So the value proposition is: “Hey, if you let me know what you’re struggling with, there’s a high chance I could actually include that in the software” / “Hey, if you notice something you’re missing, there’s a good chance I could bake it in so you’ll get that.”

You could also throw in Hey, you’d be one of the first ones to try the product → “So basically, it would be built for you”

• One thing missing: make sure you’ve done enough HW and explain why you’re reaching out to them in the first place

“Hey, I’m reaching out because ____”

AIDA copywriting formula (attention, interest, desire, action) – if ever get stuck just use that and write it on a blank page:

• Attention/Interest: the first sentence builds a bridge: why are you reaching out to them — show them your email is worth reading 
• Desire: value prop – what’s in it for them to take the first step
• Action: CTA 
• “Nobody cares about me, it’s only about them” → say this to yourself 10 times in your head before you write a single word 

#092 – Tactics: 80% Reply Rate & Extreme Personalization at Scale

• Personalized video
• Hey, just a short video that explains XYZ, should help you achieve [insert benefit], and letting your video be a step in-between a phone call
• Hey, here’s a video I shot for you about your website, what I could find, how I could improve it, and some cool tips I wanted to specifically tell you about your website or about your company — here it is, it’s for you and if you find it interesting maybe we can have a follow-up discussion
• Now it works much better – video is like a gift to them 
• Another thing is mentioning to them the time of the video – shorter is better (micro commitment at first) — pack lots of value in a short video — hopefully, the video impresses them enough to get them on the phone — like if this 2-minute video just helped me solve this problem, maybe this company can do a whole lot more.

• Example of follow-up on video email:
• “Hey, did you have a chance to look at that video? If not, no big deal. Here’s a transcript or whatever (different angle/value proposition) 

• 15 minutes sometimes to make 2 mins of good content → neat little trick: send a teaser email:
• “Hey, I wanna make a 2-minute video that explains how competitor Y was able to hire 3 out of the 4 best performing salespeople last year – it might be able to help since you’re hiring right now. Should I send it over?” 

#010 – How to write an irresistible subject line? 

Takeaways:

• Adding a prospect’s name doesn’t improve open rates at all 
• Adding company name increased opens by 10% 
• About [company] had super high open rates 51-75% opens was the range 
• Subject line length – try to be on shorter side but doesn’t matter that much – shorter just a little bit better if possible 
• No magic keyword or subject line increases your keyword 
• A/B testing subject line generally not worth it – we tested 1000 A/B tests in quickmail and only 2.5% difference average and maximum difference was 7% in A/B test 
• Ability to inbox is far more important than anything 
• Goal = get replies, not opens → subject line is a contract between you and the reader
• Write a subject line that filters out your audience for you is a good idea particularly when you can’t find a particular data point about your audience before you reach out to them — example: if particular audience you can’t identify whether they actually use this tool, call out the right audience for the email using the subject line by mentioning tool in the subject line 

Example:

If selling equipment surgery equipment to oral surgeons — hard to know which dentists actually have a surgery unit, so you could leave out surgery equipment in the subject line and more people might open the message, but actually include what you have to offer in the subject line will only get the right people reading you email and not piss off anyone who had no value reading your email and potentially going to spam 

A good way to think of a subject line is a contract between you and the reader with the email content- if you don’t follow the contract you’ll get penalized in a # of different ways.

#018 – Call to Action 

3 call to action rules you must follow to maximize your reply rate

• Don’t ask them to follow you on Linkedin and hit reply and comment on XYZ — just 1 thing 

• Don’t skate around because you think you don’t want to be too assertive. You wanna spell it out with a very clear here’s what I want you to do:
• Hey Jeremy, just hit reply and let me know one sentence of what you think of this.
• Just reply “yes” if you’re interested in finding out a little more about this 

Example:

If you want them to reply with feedback to your email, ask them — 

• Make sure CTA has a lot of benefits for the recipient so that when they take time out of their busy day, they gain from it.
• Jeremy, check out this video, it might help you get more traffic to Quickmail.io 
• If you can tie a benefit to a call to action, it’s great:

Only 1 CTA in the email

Make sure it spells out exactly what you want the reader to do 

• How much or how little should your call to action demand?
• Throw in a CTA that says “hey, how many channels are you using right now on Slack at work?” 
• Only folks using slack can reply to that, so it filters for you.

The easier you make things for prospects, the more replies you’ll get

• A high commitment (do you have 30 mins to chat tomorrow at 3 pm) — that’s asking quite a lot

• Low commitment (Just hit reply “yes” if I can share a few more details for you) 
• Example of CTA to filter for you: best used when can’t build the list as specific you want to be — ex: architecture firms that use WordPress and slack — the problem is it’s hard to find out if a company uses slack or not 

Interesting CTA 

• Asked my permission before sending and lots of value in PDF 

• 2 weeks ago I saw one that came through where CTA said: “Do I have your permission to send over a PDF on this?”

• Man all that work just for a webinar CTA? 
• Alternative options for the CTA:
• “Would you like to hear more?”
• “Would it be OK to shoot you some details?”
• “Would it be cool if I tell you more?” 

#198 – Growth Chat / Hubspot

Great email:

#089 – It’s over… Sending the perfect breakup email 

• Breakup email I put together, just an example: 

Subject line: “Thanks from Jack” 

“Hi Jeremy, over the past few weeks I’ve tried getting your opinion on whether or not Quickmail users might be able to manage their replies easier with the new AI that can categorize emails. Since I haven’t heard back from you on this, I’ll go ahead and assume you’re not interested. That said, if you’d still like to see a demo, just reply yes and I’ll get something set up. Thanks for reading and wish you well. Jack”

How to improve it and make it less “me”/writer-focused? (instead of saying “tried getting your opinion on” could just switch that around to saying “you’ve maybe seen my emails in your inbox about whether or not you think Quickmail users might be able to do XYZ”…. the next sentences are fine.

#241 – Teardown: Master LinkedIn Connection Requests

• Industry averages range between 20% – 50% invite acceptance rate if you’re doing things the right way
• The best requests have a very defined set of replies to.

#047 – The One Thing You Can’t Ignore With Cold Emails 

• Nobody cares about you or your business – a great mentality to have → everyone interested in what’s in it for them 
• You can re-write every “I statement” to a “you sentence” no matter what it is
• “How would you feel if ..” instead of “I want …”

• A better example than an original email that contained lots of “I”s:

“Hi Jack, this year a few other lead gen agencies like competitor Y and competitor Z have partnered with us to make money doing app development for their clients. They’ve been making between 2-4k extra per month with this without doing any extra work. Since you’re in the same space and we still have space for another agency, would you be interested in discovering more about this? “

Instead of “my company does” (How to build credibility with your prospect without even talking about your company) 

• “This is you, this is what you could get, and here’s how”

Instead of “I wanted to get in touch with you to see if you were interested in a potential partnership:

• Instead say: “some of our partners like you have been making between 2-4k a month without any extra work” 

#222 – Cold Email Teardown App Development Pitches That Actually Work

Solid email:

#026 – The Cold Emails That Brought Quickmail.io Its First 1000 Customers

#059 – Build Your Network of High Profile VIP’s With Minimal Effort 

Email templates for booking a meeting with important people in your city or in the city you’re traveling to.

Subject line: Coffee maybe?”

(Note how short it is:)

“Hey Name, I found [company] here recently. Cool stuff. I wanted to reach out to you because I’m actually flying into [city] in a few hours and would be interested in meeting up with a few other founders while in the city. Any interest to meet up for a coffee or a pilsner and talk about SAAS sales automation this week or next? Cheers from San Diego, Jack … P.S. My LinkedIn Page (Hyperlinked)”

• Mention you’re only in the city for X days, scarcity
• Use more personalization than I did maybe 🙂  

Example of an email someone sent to me:

Flattering email, I loved having a listener reach out and say we’re on the same page with something

• Kept it short, kept it casual 
• Flattery = really nice
• Same headspace when it comes to where sales future is going = really nice 
• Establish authority = said he’s connected with some top leaders in space 
• Call to action = I’d love to talk about it 

“I AM YOUR KINDRED SPIRIT. No, seriously, I love your podcast with Jeremy and I’m all in on your advice. I’m also seeing the same [insert topic] future that you are. Also, I’m on the top leaderboard in using [company name]. I’d love to tell you about it and connect” 

3. Building an agency, hiring the top 1% of assistants and using cold email for your startup

#159 – Step-by-Step Process For Hiring a Top 1% Virtual Assistant (Part 1)

• Processes in this episode apply to any marketplace, not just Upwork

• Most essential role to hand off: list manager 
  • Everytime you start with a fresh list of prospects, each row needs to be cleaned up → the list manager checks for first name, fixes the company name (i.e. sometimes it’s weird formatting like Quickmail.io LLC), and so on → these are tasks that can be done at a low hourly rate/data entry for someone with a command of English 

• What is it?

• What about handing over the copywriting role? 
• Hardest to hand off/I haven’t even figured it out yet: copywriter →  maybe I’ll never hand it off → the copywriter handles so much of the results → before you hand it off, better make sure they’re a pro

• Scraping role 
• We have a couple of tools and scripts at our agency → half are homemade, and half are subscriptions to well-known business directories (i.e. Crunchbase, sales nav, yelp API scraper, etc.) → I view it as a role for a developer → hey can you please write a scraper that finds companies that match this criteria, and go ahead and use directories if they’re there, and if not and we need to scrape other sources, then. 
• Personalization role 
• Write a job spec → make sure it has: 
  • Ask “what do you need to be successful in this job?” → the answer to this is already written in the job spec
  • Ability to follow instructions by entering “Koala” when asked about your favorite animal/ability to say Koala when asked about your favorite drink/etc 
  • In the past, I used a “secret word” but I find that too many people are now using this technique ‘
• Time zones available 
• # of hours they’ll have to work (some ppl looking for part-time, some full time, some looking for short or long term contracts)
• Insert challenges into the application.

For example:

• Add a small paragraph at the end that explains how I want them to apply to the job:
  • 6+3 idea is because it’s easy to scan/notice 
• If this sounds like somewhere you can do your best work, please make sure your cover letter mentions nothing more than why you want to work with us instead of another company – your cover letter should not have more than 10 lines total and the last character of your cover letter should be the result of 6+3

• Job spec doesn’t have to be a 3 pager with everything about the role, could also be 10 quick bullet points (can always revisit job spec and edit it when thinking of new things/easy way to not get stuck at first)

• Next steps:
• If $5/hour type of role, perhaps don’t get on a call, just give them a task/test and see who does the best job 

#159 – Step-by-Step Process For Hiring a Top 1% Virtual Assistant (Part 2)

Once you find someone solid, ask them what they are looking for as an employer from you. It always shocks me when I ask “how would this be a great working relationship with you? What are you looking for from me to do for you?” 

Developer test

Give them a piece of code → what can you tell me about this piece of code? (internally, I have it written ALL the points they could raise → and someone on my team can just check how many of those points matched → if matched, then move on to next step i.e. interview)

Cold email personalization 

Could do the same thing as above, find 5 things to talk about on this page that could use for personalization/write 5 sentences (something really quick they can do)

Scrape Upwork

For profiles that contain certain words we’re looking for → then left with 20 profiles let’s say → manually review, invite the best ones to job. You can also filter/scrape by number of hours worked / 2000 hours worked for example 

eMyth mentality 

The philosophy is to make sure they just execute the SOP/checklist and don’t go outside it (I want to find people who will break if my manual isn’t perfect, know exactly what’s expected from them, etc.)

#231 – How to Scale a Lead Generation Agency from Scratch

• 3 tiers I often see: $700-$800mo, $2500-$3000/mo, $5000-$7000/mo

Advice = start with what you know → could start very narrow and expand 

Low hanging fruit? 

Reach out to your existing client base and ask if they know anyone 

“Hey Jack, I’m starting a new lead generation agency that’s specifically targeted for b2b companies in the tech space that does xyz — would you be … or is there anyone in your network that..” 

If you have problems with churn/retention:

Stop growth activities → wait until you have something that people are VERY happy with 

The more you remove uncertainty, the more confident someone will be to go with you :

So hey here’s how it’s going to look like working with us, first x days = this, then next is this, and so on → could also reach out to someone and say “hey thanks to our process (link)” we’ve been able to generate x number of leads for…

#073 – How to Launch Your Startup with Cold Email – Part 1

• “Hey, I’ve been talking to 60 different DJs in the last 12 months. They mentioned they have problems with logistics. Is that also something you’re experiencing?” 

Now you can say after conducting 70 interviews, here’s what I came up with for the top 3 pain points — do you want me to send you a PDF? I’ve done a summary of all those interviews 

People love knowing what other DJs struggling with.

• The only thing asking in return is ____ (i.e. your biggest 3 pain points) 
• Create a narrative/story in which it’s OK to talk to you:

“Hey, I’m just out of school, I really want to do entrepreneurship and I’ve been studying music.”

4. Autowarmers and avoiding the spam folder

#250 – Rapid Fire: LinkedIn, Inbox Rotation & Auto warmer Q’s

How to manage replies when using multiple inboxes for my campaign? (e.g. inbox rotation)

What most people do is they have an auto-forward to their main inbox → in Quickmail you could also go to your “to-dos” because we aggregate all those inboxes into one 

• Some people use front.com 

How long should I warm up my domain?

• Jack: I don’t think you should think about it like that → you warm up your domain as a best practice and that warm-up period doesn’t go away → it is working for you while you’re running your campaigns to help with your deliverability and reputation → so in a word, don’t end it! 
• Jeremy: Give yourself 2-4 weeks before sending the first official cold email 

Watch episode 217 where we go over this in more detail

How many touches should I use for a LinkedIn message campaign?

• Jack: A LinkedIn campaign by nature will have an invite message, so that’s 1 touch. And then I would do no less than 3 follow-ups once someone accepts your invite request. You could also do a 4th follow-up. 
• Jeremy: Different take → some of clients only send 1 message after an invite is accepted → most people don’t like/check their inbox on LinkedIn 
• Jack: That’s not what I’m seeing → the reason is that the person that accepts your LinkedIn invite has indicated they are a real user of the platform → though maybe there’s data that paints a different picture.

Other ways to get intent data?

• Hiring for X position postings
• LinkedIn groups → show me all the founders that are in a marketing/advertising group AND legal groups 
• Whenever there’s news that says a company is forcing employees to come back to the office after being remote → contact all their employees telling them hey we got a great offer for a remote job, are you interested? 

What do you think of tripwire offers to get more replies?

• Fundamentally, with cold email, you need to just arrive at the biggest challenge the prospect has → that’s the best hope for a reply 

What’s the best place to hire a VA to help me manage my campaigns? and how much should I pay them?

Where to find?

• Check out Upwork and similar marketplaces
• Go to local jobs (every country has their own one), i.e. onlinejobs.ph for Philippines
• FB groups 
• Referrals from existing team members 

Payment?

• $4 to $10 generally if had to generalize but really depends, could be more for higher-level tasks 

What’s the largest number of rotating inboxes that makes sense to set up? Can you “overdo” this?

• A typical thing we see is 2-3 domains/that’s the average
• But the reality is it just depends on the size of your market and how fast you want to go through it/your volume

Why does Sales Navigator give incorrect data sometimes?

• One major flaw → if you enter an industry like “Marketing/Advertising” and then a job title like “Founder”, you’ve now asked LinkedIn to do 2 things that conflict with each other → the reason is that many people have more than 1 current position, and you could be the founder of a marketing agency AND the chair of a nonprofit organization 
• What can also happen is you have a junior sales director at a marketing company → they should not come up in your search for founders/marketing, but they will IF their second role is “founder@sidehustle.com” 
  

  Such a pain to fix this, and right now we’ve experimented with so many ways to clean up the data, from VAs to some paid hacky tools that I won’t mention because I don’t know how on the up they are. 

#098 – Checklist: 9 Steps to Avoid the Spam Folder in 2019 

• Turn off open tracking for the first few emails/campaigns — this will give you better deliverability  — not looking at the stats will give you better stats actually. The marketer in me is freaked out about not having any metrics on the first email that goes out to all your prospects, but if you told me 10% more replies I’d do it. 

• I go with GSuite, pre-pay 30 bucks since the sender’s reputation is lower while you’re on trial

• Also lifts limitations on daily emails 

Send first emails manually (not automation) since it triggers hey, the first email from automation software

• Increase send time between emails you’re sending at the very beginning 

#251 – Watercooler – Life Insurance Spam?

• Story: 
  • His target audience may have been job title = HR at funded companies, and there were 20,000 of these targets
  • He has 10 inboxes that send 80 messages a day
  • The copy is great 
  • It was a novel idea/not a commodity.
• This guy’s business = during pandemic, they come on a zoom call, and do some form of entertainment 
• Benefit for end-user: keep your employees happy 
• He was booking 10 meetings a day 
• How?

• Speaking of novel ideas/non-commodities → some of the most successful startups that Jack has worked with in terms of outreach did this: 

• They had an extremely, narrow segment that they were serving AND the segment didn’t even know that they could do (or stop doing) X
• So that’s the secret to a great cold email → if you have a 90% of “yes holy cow you built this!?” then you’ll have an easy time!

5. Cold Email Benchmarks

#221 – 2021 Cold Email Benchmarks Stats for Open & Reply Rates

• Average open rate: 44%
• 80% plus = exceptional 
• 40-60% = not that good 
• Below 40% = danger zone 
• Below 20% = spam 

• Reply rate: 
• Under 10%: not good
• 10-20%: better
• 20%+: great, likely don’t need to iterate that much (now the battle is how to put add more prospects without hurting deliverability)

6. Cold Email Campaign Tips & Hacks

Pro Tip

Have a do not contact list (past clients, current clients, your competitors, and so on) → a good check of “are you doing list building correctly” is if these ppl show up 

#240 – Our Top 5 Sources for Cold Email Inspiration

• Folder with good cold emails you’ve received 

• Calls w/ people inquiring about working with us → I ask a question that’s kind of like “what’s holding you back from accomplishing what you’re setting” out to do.

• John Carlton → asks customers “what keeps you up at night” → direct your messaging around this pain point.

• Demo calls 

• What made you say yes to my email? Or what made you jump on a call with me?

• Jump on a call with peers — mastermind group 

• My inbound leads → who are they? → tells you about new corners of the market that your website may not positioned around/you did not create marketing materials for previously → ah so let’s be intentional about this now

#227 – 30-Day Challenge: Making Cold Email Work at Your Company

• Idea: write the copy, then show it to your existing best customers (i.e. 1-2 people) and get their feedback (they’ll say oh remove this/IDC about it, or this is great, etc.) 

#255 – Rapid Fire: AI update, grey-hat tricks & cold email essentials

Is Microsoft/outlook still the best for deliverability today?

• Would probably say no as of 3 weeks ago (episode published on YouTube on 5/11/2022), I need to re-check the data, but right now if I had to choose I would go with Google — for a whole lot of reasons, worth its own episode in the future, but for now if you’re hesitating just go with Google. 

What is the MOST essential thing to include in a cold email?

• Theoretically could just have a CTA and nothing else

How long should I wait in between campaigns and how to reengage people in the said campaign?

• 3 months 
• Consider dialing back the sales process (e.g., if didn’t agree on a demo, ask them to reply “yes” if they have the pain point)

What are the top skills a cold emailer should develop?

• Soft skill: grit
• Hard skills: copywriting, web scraping 

#225 – Buying Businesses With Cold Email

• Objection: do you want my specific business or are you just sending this email to everyone?
• What specifically struck you about their business? (i.e. looking for an apparel shop that’s X type with locations no more or less and that has been in business for X years)
• Looking at that specific geography 
• We have purchased X like Y 
• Scraping list of small businesses that fit a certain criteria → great step-by-step breakdown towards the beginning of the pod 

#100 – 100th Episode: The Complete Guide To A Successful Cold Email Campaign With Top Advice From The Founder Of A Massively Successful Startup As A Bonus 

• Goal: get people who send cold emails on the podcast
• Discuss 2 campaigns in this podcast. Let’s start with campaign #1… 

Campaign #1: 

We fired up Sales Navigator and searched for companies — not actual people 

• We’re looking for fast growing companies using cold email outreach 
• Not easy always to know who’s using cold email outreach so needed to look in other places in order to identify who’s using outbound

What are our account filters on LinkedIn?

• Department: sales → no more than 5 people
• A lot of followers (so they’re known) cuz we don’t trust annual revenue on LinkedIn
• Companies in the US 
• Cap on # of employees (not interested in enterprise)
• 2 industries: computer software + internet
• Filter companies that don’t have a lot of salespeople 

Once have companies pulled up on sales navigator, time to transition to people within those companies

• Founders
• Co-Founders 
• CEOs 
• Nobody else! So that eliminated a lot of people right away since only interested in talking to people who grew a company to a significant level quickly with a small team 

• Owner 
• CXO 

Filters:

• Seniority level:

Now time to find email addresses

From 140 → 71 prospects, didn’t email anyone risky/undeliverable 

• Hunter
• ClearBit 
• Verification tool: NeverBounce 

Finding something to say about all of them (customization)

• 2 mins per prospect sounds like a lot but it’s worth the effort imo 
• 2 hours for 71 contacts (2 mins per prospect)

Example of personalization custom intro:

• Hey, loved your last album, when do you plan to release the next one? 

• That’s something you can’t really automate or accomplish unless someone takes time to pull that out of a company’s social profile or their website.

Led Zeppelin example: 

I went to the about section and said: “Exciting to hear that you started this by helping your father grow his Brooklyn butcher shop” 

Another example:

“Interesting to see technology helping so many communities stay connected. Cool concept.”

Another one:

“Hey, I enjoyed your post on driving the mobile revolution. Brilliant.” 

One more:

“Curious, as a self-proclaimed news junkie, where is the best place to go for updates?”

Good point:

How can you say no to this?

We’re offering them free PR.. plus some scarcity going on… “We don’t often feature companies but this is our 100th episode and we’d like to do something special ….” → 100th episode is also a little bit of a humble brag.

Campaign #2:

• We knew several websites that curate cold emails that are great:

GoodSalesEmails.com — worth checking out for some template ideas — we know for sure they send cold emails — challenge was they anonymized who sent it so don’t know who’s responsible for writing the email – we went with CEO assuming he knows outreach activities

• We leaned on the fact they’re mentioned in GoodSalesEmails.com as personalization – it’s a level down from before but better than nothing — we complimented them on their approach 

“Came across your cold email template on GoodSalesEmails today while looking for inspiration. Loved it” 

• They hyperlinked “GoodSalesEmails” in case they didn’t know what they were talking about 

• Their hypothesis was that the benefit is so high anyway we don’t need to personalize as much – if the list is good enough and the offer is irresistible, replies will come in whether or not we personalize a ton. 

#102 – Unlocking the Power of Multi-Part Campaigns (What They Are and Why You Need Them)

 Consulting cold email example:

Instead of saying let’s book a 1 hour call, say:

“Hey, since you’re in the service industry, would you mind if I sent over a report that my company just put together that may help you achieve XYZ?” 

• Much easier to say yes to 
• Easy for prospect to get wow’d by your work.

Now new campaign based off reply:

“Hey, here’s the white paper, let me know when you want to discuss it and go over the white paper.”

2 days later:

“Does it make sense to talk? Etc. sales cycle continues without you spending lots of time nurturing leads.”

Essentially, going for a response that’s different from what you’re trying to achieve, once you get that reply then you go for a deeper commitment 

• Can improve response rates if ask for a smaller commitment and build off that as opposed to going for the kill (i.e.m join me for a 15 min call is a big CTA so get some other CTA first that’s easier to reply to and then go for the real CTA)

• Downside: too many hoops and a non-direct approach may potentially not be the best way, it depends.

#036 – “Water Cooler” Chat: Cold Email Update

“Hey, I saw you driving a newer model Tesla. It’s a great-looking car. Is it easy to keep it maintained and looking good? By the way, I’m asking because a lot of Tesla owners end up using this car wash product I made for them. Would love to hear your feedback. “

• They reply 9 times out of 10 say and say hey! It is a pain actually! Tell me more
• Goal: Engage in a conversation rather than pushing an agenda
• You’re letting them lead the conversation essentially

#072 – Test this! 9 Simple Cold Email A/B Test Ideas 

How to facilitate getting a reply by changing your CTA

• Make it easier to reply to. Instead of saying can we set up a 15 min meeting or are you someone I should be discussing with, make it even easier.

For example: 

• Hey, is this sounding remotely interesting?
• Do you think this is something your company would find worth looking into? 
• Is this something your company would consider? 

Gets more replies from people that a really busy and not entirely sure how to respond

Experiment with different bump emails

• “Hey, wanted to circle back and see if you could provide some direction for me because company X also selling type of email software was able to use this to double their sales in 3 months and thought you might see similar benefits”

#039 – Using Reciprocity in Cold Email to Drive Sales 

• Offering “a promise of reciprocity” to start a conversation or generate more leads.

• For example: 
• Hey, just reply yes and I’ll shoot a 30-second video explaining you problem there is on your website 
• Hey, give me 3 names of your competitors and I’ll run a report on them 
• Let’s say LimeLeads reach out and say hey jack, I know you run a lead gen agency – if interested you can tell us one segment you’re going after and we’d be happy to throw you 20 leads to test out or use at your will 
• Maybe come up with a wireframe of their landing page design and offer to share it with them — not gonna be as time-intensive as a full landing page design so not full-fledge product but still a big win for you since they’re super qualified people to talk to since they’ve just been excited about what you have to offer

• The idea of reciprocity also applies to a newsletter sequence
• Ex: LimeLeads: Hey, I know I didn’t hear anything from you, but just wanted to send you the latest 100 SAAS businesses that have been created in Los Angeles. Do whatever you want with it. I trust you’re going to do good stuff. We are together founders, we know the potential good opportunities. 

#247 – Can Money Improve Your Reply Rate?

• Some VCs hire 5 agencies at a time, then double down and choose the best one after a few months. Interesting hiring idea. 
• Story:
• Campaign goal: get influencers to promote our product 
• Learnings:
• It’s easy to get a “yes”, people are interested, even the big dogs are always trying to monetize their audience 
• But the value isn’t in getting a “yes” → that’s the easy part → the value is in hand holding those influencers to figure out how to properly use and sell and support your tool 
• Offer to pay for their time → that’s how WP engine started → let’s chat, happy to pay your hourly rate 
• Offer something that’s no risk to someone (i.e. only pay for results, or money-back guarantee) 
• Buy a company just to get access to their list of customers 

7. Interviews

#153 – AJ Wilcox: How LinkedIn Ads Can Help You Land Your Dream Clients

Targeting is incredible, i.e. job titles, specific industries, specific company sizes, specific companies by name

How to target exact companies/people:

• Here is my list of accounts, I want seniority of VP, and I want X department, and I can hit those people 
• I can also just take an email list, upload it to LinkedIn, and say hey we’ve got 700 emails of people we know are the target audience, and LinkedIn has matches for X number of them
• You could even do both of the above approaches at the same time (because could be a low number of email matches) 

Expensive compared to other channels, i.e. $8-$11 CPC where you might pay $3 CPC on FB, just as an example :

• They helped a company that did cold email – after seeing ads for a month, when reaching out, now more of a “oh you must be legit if I saw your ads” sentiment 

• Some groups of ppl are rarely on LinkedIn, i.e. doctors, nurses, door to door salesmen 

• Sales or HR functions are $1 or $2 cheaper per click than they are for all the other functions out there – it makes sense since a lot of them live on LinkedIn

• 8 things you need to get started, checklist by AY Wilcox (https://bit.ly/36AhCu5)

• If subscribed to LinkedIn learning, I have a course on there about LinkedIn ads that walks through how to set it up

• Gather all your emails → click on account assets → match audiences → wait for 24-48 hrs to see # of matches → as long as matched over 300 you’re good to go → create a campaign → assuming sending to a page on your website, use an objective called website visits → … 

• The most cost-effective way to get engagement (not clicks) is to use the engagement objective (typically 35% less than what you’d pay to click) 

• Hey I’m giving out this free ___, comment below

#028 – Dan Martell’s Cold Email Strategy That Grew Clarity.fm (And Other 7-Figure Business) 

Dan’s 4 part cold email framework he uses to get replies from fortune 500 CEO’s and dream clients

4 R’s

•  Research – personalize 1st sentence to show you’ve done the research

• Reference – 2nd sentence: do you do work for people like me? Make it known you work with similar customers or similar situations or you have the experience to serve them 

• Reward – what do you have to give to get and how can you provide value? Can be an introduction, suggestion, or even offering to get on with somebody on their team to provide some overview of something that you have expertise in

• Request – have an ask, quick call, meeting in town, reply with this answer 

If I get enough responses I actually book my flight, and if not, don’t go 

“My favorite: I’m in Seattle next Tuesday and I’m around the corner from your office at 2 PM. Would you be free for 15 mins just for a real quick conversation? I’d like to get your thoughts on something.”

Why you should never cold email an investor and who you should be contacting instead, to get your business funded

• Instead, email entrepreneurs who recently raised money from that investor, and get on the phone with them “asking for advice on the fundraising process” (I’ve got my fingers in the air doing air quotes) 

• Well, I noticed Mark Cuban invested in your last company. When we’re ready to raise, would you be open to making a quick intro? 

• If you do it right, at the end of the call the founder will say hey, let me know if I can ever be helpful

• Premarketing phase – you don’t cold email an investor – they don’t wanna know you, they wanna be introduced to you 

• CTA ideas
• Any interest? Just reply yes if you want me to send you more details
• “Hey, we’re doing media stuff. Would you be open to doing media interviews? Just reply yes if you are”

Love these notes? 

Special thanks to Daniel Levi for making these notes.

Make sure to listen to the cold Outreach Podcast, where you can enjoy hearing tips and tricks for prospecting. 

Or, interetsed in working with Salesbread? 

Hop on a free 15 minute consultation call below, or drop us a message.