Are you “wowing” your customers?

What does it take to “WOW” a customer?

What exactly do you need to do to get your customers to RAVE about your business to their friends?? And how much extra time and money do you need to put in to get that mega-valuable word-of-mouth that brings you unexpected paying customers while you sleep?? The answer? [themedy_alertbox icon=”” colour=”green”]$2.37 and 4 minutes of your time.[/themedy_alertbox] Yes, really… …Let me explain. Last week, I ordered a new wetsuit from Cleanlinesurf.com (Never heard of Cleanlinesurf.com? Me neither.) But with an extra $2.47, they turned me into a life-long customer. Plus, I’ve already told 5 of my friends about them. And now, I’m not shopping anywhere else for my surfing gear. (Sorry Amazon.) So how’d they do it? They completely exceeded my expectations (“wowed” me) by putting 4 “tiny surprise bonus things” inside the box.

• Thing #1) Candy — Cost = $0.30 Time = 10 seconds
• Thing #2) Surf wax — Cost = $1.00 Time = 10 seconds
• Thing #3) Beer koosie — Cost = $1.07 Time = 10 seconds
• Thing #4) A hand written note — Cost = FREE Time = 3:30 minutes

Total = $2.37 and 4 minutes

That’s it. But it completely caught me off guard because nobody does this! Think about it… When’s the last time you got a handwritten note? (From a business?) Or felt like you just got a little more than you bargained for? Feels good, right? And your customer’s won’t forget that. So what does this have to do with email marketing and how can you use it to grow your business? First off… Today budget an extra 5 minutes of your time and $5 to do something unexpected that could make your customer’s day. (Can you think of a better way to spend $5 of your marketing dollars?) And when you “wow” your email subscribers… you’ll build a deeper relationship with your readers, enjoy more word-of-mouth marketing and attract more sales.

2 “Takeaway Email Marketing Ideas”:

1) When you offer a free lead magnet download to grow your email list, give away an unadvertised bonus gift for free. 2) Every Friday, jump into your personal email account (gmail) and send 5 of your subscribers personal thank you videos for joining your list. And ask them if they’ve got questions they want to ask you directly. Why video? It’s way more personal than a plain old email. (Kinda like a hand-written note.) Here’s the bottom-line: The bar is set low… Really low. Your customers don’t expect much. So spend a few bucks and 5 minutes to make your customer’s day. They WON’T forget it. Now go make someone’s day!