#150 – Sales Tips From Copywriting Guru John Carlton

By: Jack Reamer |
 May 6, 2020 |

#150 - Sales Tips From Copywriting Guru John Carlton

by by Jack Reamer & Jeremy Chatelaine

Today we are joined by John Carlton, our copywriting guru that we have been learning from on our whole business path up to this point. 

In this interview, he talked about elements that could make cold email work like magic. Especially, if you’re into B2B…



  • Stepping stones for growing the sales
  • Why copywriting attracts introverts
  • Why it’s important to step back and get a better overview
  • Learning by doing adds and failing in adds
  • List of words that are going to get you in a spam filter
  • How to discover what’s keeping our client up at night
  • The research resources for copywriters
  • How to get a feel when it’s too much selling in an email

It was a treat to have John on the show and share his wisdom bombs. Check out his writings and books he recommends and takes your campaign to the next level.


Happy cold emailing!