11 Best AI Copywriting Tools for Content Writers & Sales Teams

Love it or hate it, AI has transformed the way businesses handle everyday operations.

AI copywriting tools are no exception, helping writers speed up content creation, overcome writer’s block, and improve the overall flow of their writing.

So if you’re looking for some of the best AI copywriting tools to use, this article will share 11 that you should really try out in 2026.

We will compare each tool to help you choose the best one for your needs, from pricing to features, and reviews.

While we have listed some copywriting tools below that are great, you may find that between ChatGPT, Claude, and Gemini, you’ve got a lot of the boxes ticked.

It’s going to be up to you to choose which tool is best for your workflow.

Our personal view on AI copywriting tools

There are so many writers on social media who are totally against AI. Some people go so far as to say that you aren’t even a real writer if you use AI… BUT AI copywriting tools can be incredibly helpful for a number of reasons.

For example, I think AI copywriting tools are great for writers who are starting with a blank page. These tools can be very useful to start your research phase, alongside an AI tool.

In the lead generation space, you could use a writing assistant, for example, once you have mapped out your buyer.

If you have your different buyer personas and value props, you can feed that into an AI copywriting tool… This is a great idea.

Why?

Because it just helps synthesize your thinking, organize your marketing messages, and help your campaigns take shape.

But it’s important to note that you don’t want to just show up to an AI copywriting tool, plug in your website, and click “generate text.”

This is where so many companies and writers go wrong. They produce AI copy with little to no editing, which just creates generic AI slop.

Just like all AI output, the magic is in the prompt.

You can feed it data on your buyer, on their pain points, on your credibility, on your CTAs…

And if you do this, you will get a better response, but please treat this as part of your copywriting research phase; in this way, you get the best of both worlds.

Addressing the blank page, writer’s block, and just getting some coherent ideas based on your notes.

How AI copywriting tools can help with lead generation

If you have been reading our articles, you will know that we are a LinkedIn outreach agency, and one area where I see AI copywriting tools help a whole lot is in customizing messages for each kind of buyer type.

So, imagine that you have a campaign where you’re selling to operations VPs, CFOs, and business owners; I see a lot of value in having AI copywriting tools help you update the messaging for each kind of persona.

You can use AI copywriting tools to translate your core message into the language that a CFO might resonate with.

One of my favourite ways to use AI copywriting tools, is to ask it to put our outreach message into jargon that a cybersecurity (for example) executive at a bank might get…

The AI will then take your message and make it sound a whole lot more like the buyer you’re trying to start a conversation with.

I definitely recommend using AI copywriting tools to speak in the jargon of your specific buyers.

Feel free to spin up different versions for the titles as well. This will spin out title-specific phrases as well, which will help you win more conversations.

BUT again… EVERYTHING should be manually checked before it gets sent, in my opinion.

AI Copywriting tools comparison table

1. Snov.io – Best Multichannel outreach tool with an AI Email Writer

Snov.io is a powerful multichannel outreach platform, and its AI Studio takes email writing to another level.

Rather than just generating text from a prompt, it builds emails around your actual product and target customer, so what comes out is relevant by default.

How AI Studio works

The process is straightforward. You add your product details once, and the tool generates ICP options for you to choose from.

From there:

• Pick your ICP — AI Studio uses your product description to suggest customer profiles. Choose the segment you’re targeting.

• Select selling points — the AI suggests 9 USPs based on your product and ICP. Pick up to 4, edit them, or write your own.

• Customize the output — apply pre-built email formulas (e.g., sense of urgency, problem-solution) and writing styles (e.g., empathetic, bold, formal) to shape the final draft.

Don’t want to go step by step?

Hit “Get email in 1 click,” and the AI handles everything automatically from ICP context, selling points, style, and all.

Why it works

Most AI email tools write for a generic audience. AI Studio writes for your audience, grounding every email in a real ICP, specific pain points, and concrete selling points you’ve chosen.

The result is copy that sounds human and focused, not templated. We tested it by generating emails for a content writing and SEO services business: the output addressed pain points, avoided vanity metrics, and landed with a clear CTA.

Some features worth noting

• Generates 4 email variants at once, so you can compare and pick

• Custom AI prompts let you tweak tone, focus, or structure

• All drafts are saved in history, which means you can revisit and refine them anytime

• Email translation for international campaigns

When it might not be the right fit

AI Studio is built for outreach emails. If you need long-form content like blog posts or landing page copy, you’ll want a different tool for that.

Pricing

Snov.io offers a free trial to test the ropes, with paid plans starting at a budget-friendly $39/month (dropping to an even more valuable $29/month when billed annually).

From there, the platform provides a scalable tier system with various mid-range packages tailored to fit any team size, campaign scope, or budget, alongside custom enterprise solutions available upon request.

The biggest win for growth marketers: while other platforms ration your AI usage, Snov.io unlocks completely unlimited AI Studio generations starting right from the entry-level Starter plan.

This means you can brainstorm angles, refine ICPs, and generate an infinite number of highly targeted emails without ever worrying about overage fees.

Snov Review

Snov.io scores 4.5/5 on G2. Users mention the platform’s ease of use and the value of having lead finding, email verification, drip campaigns, and AI writing all in one place.

The main complaints: credits run out quickly on lower plans, and some want more advanced filtering for targeting.

Jasper – Best for long-form content

If you are looking for a content management system that offers everything from gaining competitor insights, monitoring SEO performance across all blogs, and creating hyper-personalized campaigns, then Jasper IQ is a good choice.

Jasper works by using your prompts, your rules, your brand voice, audience, buyer personas, and marketing best practices to create content for you.

This context will be shared with all AI agents on the platform so that work stays consistent.

If you particularly need an AI blog writer, Jasper might be a wise choice. It takes your ideas and brand voice and writes content that meets SEO, GEO, and AEO best practices.

You might want to consider Jasper if you need a full content management system and a tool that can create content at scale, but that stays true to your brand voice.

Some features I liked

• I like that you can capture your brand voice
• If you have a case of writer’s block, it can get you started by suggesting different angles, headlines, outlines, and alternative phrases.
• Jasper also works well for writing long-form content compared to other tools
• You can easily switch up different tones, from professional to conversational

When Jasper might not be a good choice

Jasper can be quite expensive, as you pay per seat, per month. This can add up quite quickly if you have a large team. Remember, AI-generated content can still feel generic without human editing.

Because of this, Jasper tends to work better as a writing assistant rather than a complete replacement for human writers.

Pricing

Pricing starts at $59 per user, per month. There is a 7-day free trial, and if you need more advanced features, you can contact them directly for custom pricing.

Jasper Review

Jasper has some good reviews on G2, with an average of 4.7. Users mention how easy it is to create content and to help them get started with some ideas, but others mention that it’s quite expensive.

Optimizely – Best for large companies that want more than just an AI writer

Optimzely helps you to create content and scale pretty quickly. You can also use it to personalize your writing, test, and analyze it.

You can use AI agents to create on-brand content, and you can even publish it directly to any channel, without leaving the platform.

You can also integrate Optimizely with many different tools, such as HubSpot, Salesforce, and WordPress. There are many, many integrations to choose from.

Some features I liked

• You can test headlines, landing pages, and messaging, and see what works best for your audience.

• It’s a great tool for writing personalized content at scale.

• It has many integrations to choose from.

• Run your entire marketing system in one place, from writing to testing and launching

• It helps streamline workflows

When Optimizely might not be a good fit

Optimizely can be expensive for small businesses, and it can feel a bit overwhelming if you don’t need such a powerful tool.

It’s more of a content management system more than an AI writing tool. It’s a tool that’s best suited for large companies, and many users say it can be pretty complex if you don’t have a tech background.

So if you’re a freelancer, rather use a different tool on this list.

Pricing

Unfortunately, they don’t offer pricing on their website, but you can reach out to them to find out more.

Optimizely Review

While some say Optimizely is a good tool, others say that it is incredibly complex and takes time to understand how it works. On G2, they score a 4.3-star rating.

Sintra AI – Best AI assistant for beginner users

Sintra isn’t your traditional AI writing tool. There are actually a few AI agents to choose from, and one of those agents is Penn, an AI copywriter.

Sintra was built to understand your audience, context, and purpose. It can help turn your ideas into content, and you can use it for either short-form or long-form content writing.

It’s a blogwriting and sales copywriting tool that you can use to boost productivity and get you started. It will create a draft for you based on the context that you have given it.

Some features I liked

• You can use it for blog writing, email writing, pitches, and outreach messages.

• It’s very easy to use and totally beginner-friendly

• You can use it to draft SEO content

• It copies your brand voice

• You can use it to write social media copy, too

When Sintra might not be a good fit for you

Sintra may lack in-depth writing skills, and if that’s the case, you should rather use other tools on this list, like Jasper.

It might lack some more advanced features, too. For example, if you need SEO tools that are more in-depth and not just an AI copywriter, there are better options on this list.

Pricing

Sintra is really affordable, and you can get all 12 AI agents for as little as $15.60 per month if you sign up annually. There is also a month-to-month option for $48.50 per month.

Sintra Review

Sintra AI has 4.5 stars on Trustpilot. Many people mentioned how easy the tool is to use and how it sped up productivity.

Wavewriter – Best AI tool for SEO Writers

Wave Writer isn’t your average AI article writer. Most AI tools create generic content, but Wave Writer bases its content on your product and brand details.

It reads all your sources to really understand your brand, products, features, and ICP. Wave Writer will then use its understanding of your business to create blog posts.

You can also use it to get a deeper analysis of keywords, what’s already ranking in SERP, and those articles’ strengths and weaknesses, and improve your own articles, so that they rank well.

You can even use it to write LinkedIn social media posts.

Some features I liked

• It creates content based on information it receives about your company, brand, features, and product

• It’s easy to use

• You can use it for both SEO content writing and social media posts

• It will analyse what’s ranking in SERPS and help make your content better to outdo competitor content

• You can create content that’s unique and not generic

When Wave Writer might not be a good fit

Wave Writer is easy to use, but it’s an AI tool that’s more for users who understand SEO content marketing.

Pricing

There are a few pricing options, and pricing is based on outputs. For example, if you produce 10 pieces of content, you’re looking at $29 per month, whereas if you are producing 1000 pieces of content, you can expect to pay $1000.

Wave Writer Review

Wave Writer is a fairly new tool, and there aren’t any reviews yet on the web.

But the tool has been created by the founders of Grow & Convert, probably one of the best SEO agencies out there. So they definitely know what they are doing.

Saleshandy – Best for Outreach Teams Needing AI Writing Features

Saleshandy is an all-in-one outreach platform. You can use it to warm up your inbox, find leads, verify contact data, and automate your outreach sequence.

While it is mainly an outreach platform, it does offer some AI personalization writing capabilities, which help your messages sound human and not robotic.

You can run your entire outreach on one platform, which makes it a good choice for sales teams.

As an AI email copy tool, it can let AI search your prospects and then add personalized icebreakers for your messaging.

It’s a good choice for SDRs, cold emailers, founders, and recruiters.

Some features I liked

• It’s an all-in-one outreach platform

• You can use it to help research prospects and write personalized messages

• It’s a multi-channel outreach tool, from email to WhatsApp and phone calls

• Pricing is competitive

When you shouldn’t use Saleshandy

Saleshandy is more of an outreach and sales engagement platform rather than an in-depth AI copywriting tool.

Although its AI features can help personalize emails, businesses looking for a dedicated AI writing platform for blogs, marketing content, or long-form copy may prefer another option.

Pricing

Pricing is pretty reasonable, starting at $25 per month and working its way up to $139 per month.

Saleshandy Review

Saleshandy has some really good reviews on Trustpilot. They score 4.7 stars. Users mention that the platform is really easy to use, but there are some bugs and weaknesses sometimes.

Get Response – Best for Creating Landing pages with AI copy

Get Response is more of an AI-powered email, automation, and SMS tool that you can use for your marketing campaigns. Get Response can also be used to create landing pages with AI copy.

It’s a platform that you can use for multiple things, from email automation to course creation.

It then uses AI to help you create copy where needed, but also create AI workflows to get you the best results.

If you specifically want to use it as a landing page builder, it’s really easy to use, with simple drag and drop features, 200+ templates, and website copy.

It also has built-in SEO tools to make sure that you rank well.

Some features that I liked

• Easy to use drag and drop

• AI copywriting for landing pages

• You can use the tool for multiple facets of marketing

• It’s really affordable

When Get Response isn’t a good choice

GetResponse works best for businesses combining AI-assisted writing with email marketing and campaign automation rather than those looking for a dedicated AI content writing platform.

Pricing

Content generators are in every plan, so if you do need AI copy for email campaigns or landing pages, there is a pricing plan to suit your needs.

Get Response’s pricing is from as little as $15.58 per month and works its way up to $56.58 per month. The more expensive plan is for those who would like to monetize their knowledge, though.

GetResponse Review

GetReponse has good reviews on TrustPilot. They scored 4.3 stars. Users mentioned that customer support is excellent and the tool is really easy to use.

Mutiny – Best for AI-Generated Sales and Marketing Content

Mutiny is an artificial intelligence tool that creates personalized copy for any type of campaign.

With Mutiny, you can describe what you want, and it will create it for you. You can feed it your data, and it will turn it into personalized content

It can create landing pages, case studies, pricing proposals, competitive comparisons, and meeting recaps.

Features I liked

• Easy to use.” blueprints” to help you create what you need

• They have a free plan for you to test it out first

• It’s sales-focused and practical

• A good option for B2B teams

When Mutiny isn’t a good fit

Mutiny might not be the best fit for businesses looking for a traditional AI copywriting tool focused on blogs, SEO articles, or creative long-form content.

Its strengths are more centered around sales enablement, personalization, and conversion-focused business content.

Pricing

Pricing is $50 per month for 50 credits. You can always scale if you need to, but their Enterprise plan starts at $30 k per year, which can be quite expensive for some.

Mutiny Review

Mutiny has scored a 4.6-star rating on G2. Users absolutely love the tool; the only complaint is the price.

Claude – Best for Natural Long-Form AI Writing

If you’re looking for a free tool for AI copywriting, you can definitely try Claude.

Claude is best for writers, marketers, and businesses that want a more natural-feeling AI writing assistant that can handle longer and more nuanced content.

Just remember, though, that you would still need to edit and make sure it sounds human and not robotic.

But Claude does sound more natural than ChatGPT, for example.

I also liked how well Claude handled context and rewrites. It felt more like a collaborative writing assistant than a simple AI content generator.

Features I liked

• The writing sounds more human and conversational

• Great for long-form content

• It helps with brainstorming

• It’s super easy to use and follows prompts really well

When Claude isn’t a good idea

Claude may not be the best choice for businesses looking for a highly structured AI marketing platform with built-in SEO tools, templates, or campaign automation.

While it’s great for natural writing and idea generation, it works more as a general AI assistant than a dedicated copywriting platform.

Pricing

The free option works pretty well, but if you would like to upgrade, you will pay $17 per month, with the most expensive plan costing $100 per month.

They also have team options for $20 to $100 per month.

Claude Review

Claude has 4.6 stars on G2, and many people mention how it’s a great copywriting tool. Some mentioned, though, that they do get frustrated with the limited functionality.

ChatGPT – Best for getting started with writing ideas

If you’re looking for an easy AI copywriting tool that can help with almost anything, ChatGPT is definitely worth trying.

It’s great for writers, marketers, business owners, and pretty much anyone who needs help getting ideas onto the page faster.

I would use it to help you get ideas flowing, but not for your entire writing process.

You can use it for blog posts, social media captions, emails, product descriptions, brainstorming, outlines, and even rewriting content you already have.

For example, you can ask it to analyze your current content and ask how to improve it.

One thing I really liked is how easy it is to use. You don’t need to be super technical to figure it out, and it follows prompts surprisingly well when you’re specific about what you want.

It’s really useful when you’re stuck staring at a blank page and just need somewhere to start.

With that all said, you still need to do a lot of editing to make the content sound human. Sometimes the writing can sound very robotic, repetitive, or generic if you rely on it too heavily. The better your prompts are, the better the output usually becomes.

Features I liked

• Super easy to use

• Really good for brainstorming ideas

• Helps speed up first drafts

• Works well for rewrites and improving content

• Can handle both short-form and long-form writing

When ChatGPT isn’t a good idea

ChatGPT may not be the best fit if you’re looking for a marketing platform with built-in SEO tools, campaign management, or advanced copywriting workflows.

It’s more of a general AI writing assistant than a dedicated marketing tool.

You’ll also probably find yourself editing quite a bit, especially if you want the content to feel more personal, emotional, or human.

Pricing

The free version is pretty good for most people just getting started with AI copywriting.

If you want more advanced features and better AI models, the paid version starts at around $20 per month.

There are also team and business plans available for companies that need collaboration features and higher usage limits.

ChatGPT Review

ChatGPT is one of the most popular AI writing tools out there, and a lot of people love how flexible and beginner-friendly it is. It gets 4.6 stars on G2.

Many users mention how much time it saves them when brainstorming. At the same time, some people feel the writing can become repetitive or a bit robotic if you don’t spend time refining the output.

11. Instantly – Best for AI-Powered Cold Email Follow-Up

If you’re doing cold email outreach and want help with replying to prospects, Instantly is definitely worth a look.

It’s not a traditional AI copywriting tool, but it does include an AI-powered reply agent that can respond to interested leads automatically.

You can train the AI using your specific tone, response style, company information, and product details.

That way, replies feel more human and consistent with how your team would reply rather than sounding like a generic chatbot.

One thing I liked is how quickly it can respond to incoming leads. If someone asks a pricing question, raises an objection, or wants more information, the AI can handle the conversation and even help book meetings while your team focuses on other work.

It’s a good tool for businesses running large-scale cold email campaigns, and it’s a struggle to reply to each lead manually.

That said, I wouldn’t completely remove humans from the process.

AI-generated replies can occasionally miss context or nuance, especially in more complex sales conversations. You’ll still want some oversight to make sure important opportunities get the personal attention they deserve.

Features I liked

• Responds to leads automatically
• Can be trained on your products and messaging
• Handles common objections and questions
• Helps book meetings faster
• Integrates with outreach workflows and CRM systems

When Instantly isn’t a good idea

Instantly may not be the best fit if you’re looking for an AI writing tool focused on creating blog posts, landing pages, social media content, or long-form marketing copy.

It’s a tool mainly for sales outreach and lead management rather than content creation. Smaller businesses with low email volume may also find that manual follow-up works just fine without automation.

Pricing

Instantly has a few pricing tiers depending on the features you need and the number of email accounts you’re managing.

Pricing ranges from between $47 per month to $358 per month, with custom pricing options too. You can also test the AI reply agent out for free, which is great.

Instantly Review

Most positive reviews mention the platform’s ease of use, deliverability features, and how the tool keeps conversations moving.

Some users mentioned that they thought that AI-generated responses should still be checked by a human, especially for high-value clients.

In Conclusion

AI copywriting tools can save a huge amount of time, especially when it comes to brainstorming ideas, creating first drafts, or speeding up boring writing tasks.

The best tool for you will really depend on what you need it for. Some platforms are better for long-form writing, while others focus more on email marketing, outreach, SEO, or sales content.

At the end of the day, though, AI works best when paired with human creativity and editing.

These tools can help you work faster and overcome writer’s block, but adding your own voice, personality, and experience is still what makes content human and relatable.