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Let’s talk about burnout

In 2018, I didn't check email for 9 months. After 5 years of running my outbound sales agency, I closed up shop, sold the cars, left my apartment and flew to Africa to go surfing. When people asked what I did for a living, I told them with a straight face that I was...

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#137 – Closing Deals With Liston Witherill

2 Cold Email Takeaways There's so many gems in this podcast episode. Liston unpacks the part of the sales process that happens after you've gotten the prospect to write back to your cold email. And if you're selling a b2b service (consulting, writing, hiring,...

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Is cold email spam?

You send cold emails. Does that make you a spammer? Answer: Maybe. Here's why... To find out if your cold emails are spam, you first need to define spam. Generally speaking, spam is unwanted email. Legally speaking, spam is any message that breaks the CAN-SPAM act....

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