If you’ve been searching for a B2B sales outsourcing partner, chances are SalesRoads has popped up on your radar.
They’re one of the most well-known outbound lead generation companies in the U.S., with a 4.9-star rating on G2 and over 17 years in the game.
But here’s the thing, just because they’re popular doesn’t mean they’re the best fit for your business (or your budget).
In this article, we’ll look at what real clients say about working with SalesRoads, break down their pricing, and compare them to other agencies, including SalesBread, a boutique lead gen partner known for delivering 1 qualified lead per day with ultra-personalized LinkedIn outreach.
By the end, you’ll know exactly which agency offers the right mix of results, pricing, and approach for your sales goals.
(But if you’re looking to work with an agency that offers 1 lead per day, super refined list building, and ultra personalized LinkedIn outreach, hop on a free 15-minute strategy session with the founder of SalesBread, Jack Reamer. Read our case studies here and client testimonials here. )
SalesRoads
About and Services Overview
SalesRoads is a U.S.-based B2B appointment setting and sales outsourcing company. They focus on helping businesses book meetings with decision-makers through cold calling, cold emailing, and list building.
(They don’t use LinkedIn outreach to generate leads for their clients.)
Instead of relying on automation-heavy approaches, SalesRoads uses a more personalized, human-to-human process, pairing clients with SDRs.
SalesRoads has experience working with a number of different industries, such as:
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Saas
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Manufacturing
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Healthcare
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FED & SLED
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Logistics & Supply Chain
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Construction and engineering
SalesRoads also mentions on their website that you can cancel at any time with no commitments.
The SalesRoads Methodology
SalesRoads starts off with a discovery call; During this process, they will do all they can to understand your business, goals, marketplace, and challenges.
They will then find a process that works for your company, and promise no cookie-cutter sales programs.
Next, they will develop a campaign strategy for you. They mention how they don’t have a template for building your sales program, but rather use their 17 years of experience in informing the strategy for your campaign.
They will then test the strategy to make sure that it works. SalesRoads will consider feedback from their SDRs and implement any needed changes.
Finally, they will accelerate the campaign strategy by applying the new approaches informed by their initial outreach and results.
SalesRoads pricing
SalesRoads offers different pricing plans, but for a proper quote, you would have to contact them. Most packages start at $9,500 for 4 weeks.
SalesRoads reviews
According to G2, SalesRoads has a 4.9-star rating. Many clients praised their targeted high-quality SDR services, but complained that their pricing was expensive.
Here’s what some of their clients had to say.
Pros and Cons of their outbound services
The pros and cons mentioned in this section are based on client reviews.
Pros
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No locked-in contracts
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High-quality leads
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Reliability
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Good quality data
Cons
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Some companies mentioned prospects who never pitched up for sales calls
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They are a little pricey for some businesses
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No LinkedIn outreach
SalesRoads Alternatives Comparison Table
| Company | Pricing | Services | Rating |
|---|---|---|---|
| SalesRoads | $9,500/month | Appointment setting | 4.9 Stars |
| SalesBread | $3,000/month plus a one-time setup fee | Done-for-you LinkedIn lead generation | 5 Stars |
| Cleverly | $397- $997/month | Cold email and LinkedIn lead generation | 3.9 Stars |
| memoryBlue | Custom quotes only | B2B sales development | 4.6 Stars |
SalesBread – LinkedIn Lead Generation Agency
About
SalesBread is a boutique b2b lead generation agency that only takes on a few clients at a time. Each client works directly with the founder of SalesBread, Jack Reamer.
With over a decade of experience, SalesBread clients know that they can expect 1 lead per day.
SalesBread does this by focusing on ultra-refined list building, personalized outreach messages (no AI-written messages ever), and no “spray & pray” strategies.
SalesBread has also worked with a number of different industries:
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Fintech
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Marketing
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Video production
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RegTech
SalesBread specializes in:
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LinkedIn outreach and lead generation
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Cold email outreach
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B2B appointment setting
SalesBread’s Methodology
1 Hour kick-off call
It all starts with a 1-hour kick-off call with the founder of SalesBread. In this call, Jack will chat to you about your company.
The first 40 minutes of the call will focus on who your ideal clients are.
We will ask you to list examples of clients that you have worked with in the past, and this gives us a data-driven process to build a lookalike list of prospects for you.
Then, within the next 20 minutes, we will discuss your value propositions and unique selling points.
Ultra refined list building
Jack will then take the data that you have given him and start looking for common patterns between your buyers. This process normally takes a week to perfect.
He will analyze who your buying customers are over 6 months and then ask:
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Which industries are your buying customers in? Example: Tech, health and wellness, hospitals, crypto?
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Where are they located? Europe? USA? 20 miles from Florida?
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Have they recently been funded?
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Do they have a marketing budget? And if so, what are they spending it on?
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How big are these companies? +500 employees or fewer than 10?
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Have they recently suffered a PR disaster? Or do they have bad reviews on Yelp?
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Who are the decision makers?
We use over 34 different filters to build an in-depth prospect list based on data.
At SalesBread, we use only the best data mining tools that offer the freshest, most accurate information. We even look at intent data to build the most accurate lists possible.
This sales process ensures that our campaigns are set up for success, and that you will only receive qualified prospects who are more willing to convert.
We will also plug your list of accounts into LinkedIn Sales Navigator and find the right people to reach out to at these companies.
Ultra Personalized Sales Message Writing
Our personalization is next level compared to other agencies.
For example, we have a personalization expert on our team, and their sole role is to research each prospect on our list. They will find something very specific about the individual to mention in an outreach message.
We use a method called CCQ.
This means that we will look for something to compliment the prospect on, mention a commonality, or ask a question.
Here’s an example:
“Michaela, loved the article you wrote about sales intent data. Especially the part where you share how SalesBread uses it for lead gen. I’d love to connect with you to hear more about your process.”
This type of personalization takes your campaigns to the next level.
Why? Because it sets our messages apart from every other spammy sales message.
These types of messages allow us to get the maximum reply rate possible. (25-55% is our current average reply rate.)
Follow up consistently and ask for a booked meeting
We will then follow up with prospects consistently and ask for a booked sales call.
Here are some examples:
- What’s the best way to schedule 5 minutes to talk?
- Would you have some time next {{=day}} to discuss?
- If you find the spec interesting, should we set up a confidential chat?
- Can we grab time Thursday afternoon to see if [MY COMPANY] aligns with your goals for this year?
- Are you available for a quick meeting to discuss your use case and see if we can assist in any way?
- Do you think it could help {{company.name}}? If so, happy to tell you how (here’s my calendar) or show you a demo.
- Want me to coordinate with your assistant?
Does this work? Here are some of the replies that we have received:
Campaign optimization
Our team of SDR experts will take care of everything needed to send best-practice outbound messages.
Your campaign will improve each month through testing and optimization. We also do A/B testing, and this ensures that your campaign runs as effectively as possible.
A graduation call at the end of our partnership
Once our partnership ends, we teach our clients how to run their own LinkedIn outreach and cold email campaigns. This allows you to take the entire process in-house once you are ready.
SalesBread pricing
You can expect to pay $3 K per month, plus a one-time setup fee. There are no locked-in contracts, and you can cancel at any time.
SalesBread Client Testimonials & Case Studies
Jack and his team at Salesbread is second to none when it comes to lead generation. We’ve worked with them on multiple occasions, multiple campaigns, multiple industries, and plenty of AB testing.
Jack and his team are incredibly nimble, efficient, and effective at getting interested people to talk to you about your product. At one point, we actually had the slow the lead generation down because it was producing so many interested potential customers, we needed to ramp up our ability to accept the leads!
I am highly selective about who I approach and the messaging, Jack managed to identify the right companies, the right titles, and the right messaging that was highly personalized to ensure I didn’t appear like a spam bot. Investing in Jack and his team is absolutely worth it and will pay for itself.
I spent a few weeks waiting for a client spot to open up at SalesBread.
And now that I’ve personally seen their results, SalesBread has my gold-plated recommendation.
67 leads in less than 3 months?! That’s more than their “1 lead per day” promise and I’m targeting head marketers at the top universities in the country. Impressive.
A few highlights:
Their copywriting skill and in-depth “message personalization” is 5-stars. Plus, they built a near-perfect prospect list after our 1-hour kick-off/strategy call.
For more b2b sales leads, think SalesBread.
SalesBread pros and cons
Pros
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No locked-in contracts
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In-depth list building
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You work along with the founder of SalesBread
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Expertly written personalized outreach messages (No AI ever)
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Multichannel outreach
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Campaign optimization
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Graduation call
Cons
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There is usually a 2-week wait list
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Only work with B2B companies
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No cold calling
Cleverly
About Cleverly
Cleverly is a marketing agency that was founded in 2016. They specialize in creating marketing campaigns for businesses in various industries.
Cleverly offers services such as LinkedIn lead generation, LinkedIn paid advertising, and LinkedIn content marketing.
Their sales team works closely with clients to develop customized marketing strategies that drive engagement and ultimately boost sales.
Cleverly Pricing
Cleverly offers different pricing that will suit the needs of different businesses.
For example, if you would like to hire them for LinkedIn lead generation, you can expect to pay between $397 per month $997 per month.
Cleverly Reviews
Cleverly has a 3.9-star rating according to G2.
Many clients praised their fast communication, but complained about the quality of leads generated.
This is what some clients had to say:
Cleverly Pros and Cons
Pros
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Fast communication
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Effective lead generation for some companies
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Good project management
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Competitive pricing
Cons
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Not all companies that hire Cleverly received good results
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Some companies complained that Cleverly set unrealistic expectations, and they were disappointed when there were a lack of results
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The use of automated messaging can sometimes come off as impersonal or spammy, potentially harming a business’s reputation or annoying potential leads.
MemoryBlue
About
Memory Blue provides outsourced sales development services. They were founded in 2002, and offer a team of highly skilled professionals who specialize in driving revenue growth through strategic lead generation and pipeline management.
Pros And Cons
Pros
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Memory Blue is an internationally based sales company
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They have years of experience
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They offer a cutting-edge sales engagement stack
Cons
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Memory Blue is pretty pricey compared to other outsourced SDR agencies.
Pricing
Their pricing ranges between $3500 – $ 11,000 +, depending on which services you require, but you would need to reach out to them for a personalized quote.
Reviews
According to G2, MemoryBlue has a 4.6-star rating.
Frequently asked questions
What is the SalesRoads business model?
SalesRoads runs on a straightforward B2B business model; they act as an outsourced sales team, with SDRs who handle appointment setting and outbound prospecting for you.
Instead of just blasting messages, clients say that they take time to understand your offer and speak directly to the right decision-makers.
What kind of campaign strategy does SalesRoads use?
They build a campaign strategy around your ideal customer profile, mixing cold calls, emails, and tailored messaging. Their SDRs work inside a sales engagement stack so that they don’t miss out on leads.
Does SalesRoads offer inbound services?
According to their website, there doesn’t seem to be any inbound services. You might need to call them directly to find out.
How does SalesRoads do sales research?
They take sales research by building custom prospect lists, double-checking contact details, and finding decision-makers. They mention that they use LinkedIn for research too.
Who are SalesRoads’ main competitors?
Their biggest competitors are agencies like SalesBread, Cleverly, and MemoryBlue.
Conclusion
Choosing the right sales outsourcing partner comes down to your company’s unique needs, budget, and preferred outreach style.
SalesRoads is a solid choice if you want a seasoned, U.S.-based team focused on cold calling and email campaigns, backed by 17 years of experience.
Their approach is reliable but comes with a higher price tag and no LinkedIn outreach.
On the other hand, SalesBread offers a boutique, hands-on experience with direct access to the founder, ultra-personalized LinkedIn and email outreach, and a focus on delivering at least one qualified lead per day, all at a more accessible price point.
If you’re looking for highly targeted, data-driven lead generation combined with personal service and flexibility, SalesBread is worth exploring.
Ready to see how a tailored lead generation strategy can grow your pipeline?
Book a free 15-minute strategy session with SalesBread’s founder below.
