12 Best AI Prospecting Tools (2025)

Love it or hate it, AI isn’t going anywhere.

From using ChatGPT instead of Google to automating the little tasks that eat up your day, AI is quickly changing how we work.

And when it comes to prospecting, it can make the process faster, more organized, and a whole lot easier to manage.

So if you’re looking for the best AI prospecting tools to try out this year, this article is a must-read.

In it, we will share the features of each tool, who it’s best for, pricing, pros, cons, and reviews.

Comparison table of the best AI tools for prospecting

Apollo.io – Best for High-Quality, In-Depth B2B Prospecting

Compared to tools like ZoomInfo, it’s often preferred for being more affordable while still delivering enhanced features.

From its Pipeline Builder to Call Assistant and Data Enrichment, Apollo.io equips teams with everything they need to enhance their lead generation efforts, whether you’re a small startup looking to scale or an agency managing multiple client campaigns.

Pricing

As you can see, Apollo has a few pricing tiers to choose from. From their free plan to their Organization plan, which is $119 per user per month.

Key Features

• Pipeline Builder: Manage and visualize your sales pipelines effectively.

• Call Assistant: Automate and streamline outbound calls with AI guidance.

• Data Enrichment: Access accurate, up-to-date B2B contact and company data.

• Go-To-Market Platform: Centralized tools for prospecting, engagement, and analytics.

• Extensive Database: Access over 275M contacts and 60M companies.

• Advanced Search Filters: Over 65 filters to find ideal prospects.

• Multi-Channel Outreach: Automate emails, calls, and LinkedIn messaging.

• AI-Powered Tools: Lead scoring, intent data, and AI-generated messaging.

• CRM Integrations: Works with Salesforce, HubSpot, Outreach, and more.

• Analytics & Reporting: Dashboards for campaign tracking and performance.

Pros

• Comprehensive, granular contact database

• Multi-channel outreach from a single platform

• Cost-effective compared to enterprise solutions

• Built-in analytics and automation improve efficiency

Cons

• Occasional issues with outdated contact information

• Some features might be difficult for new users and require a steep learning curve

Review

According to G2, Apollo has a 4.7-star rating out of 5.

Many users mentioned they found the platform easy to use with accurate data, some others mentioned that the tool lacks features that other tools provide.

Seamless.ai – Best for Scalable, AI-Powered B2B Lead Generation

Seamless.ai uses AI to deliver accurate, real-time contact information, helping you build highly targeted prospect lists.

Many sales teams prefer it because it combines data enrichment, intent data, and multi-channel prospecting in one platform.

From its advanced search filters to its Chrome extension and automated workflows, Seamless.ai makes prospecting faster, smarter, and more effective for SMBs, outbound agencies, and growing sales teams.

Pricing

Unfortunately, Seamless doesn’t list its pricing on its website. They offer 3 different plans, from free to enterprise.

With a bit of research, Seamless seems to start at $147 per month, billed annually. They also have a credit based pricing module, so this can become complex.

For enterprise companies, you can expect to pay a lot more.

Some sources state $91,900 with headcounts of over 1000. But, i order to get the most accurate pricing, you would need to reach out to them.

Key Features

• AI Search Engine: Access verified contact info for over 1.3B professionals and 121M companies

• Advanced Filtering: Segment prospects by job title, company size, industry, location, and more

• Data Enrichment: Keep existing CRM records up-to-date with accurate firmographics and emails

• CRM & Marketing Integrations: Works with Salesforce, HubSpot, Outreach, Mailchimp, and more

• Chrome Extension: Capture leads directly from websites and social profiles

• Multi-Channel Outreach: Automate email sequences and prospecting workflows

Pros

• High-quality, verified B2B contact data

• Easy-to-use interface suitable for teams of all sizes

• Scalable pricing for SMBs, agencies, and mid-market teams

• Integrates with major CRMs and marketing platforms

Cons

• Credit-based pricing can be complex for heavy users

• Occasional outdated contact info requires manual verification

Review

According to G2, Seamless.ai has a 4.4-star rating out of 5. Some users mentioned there was some missing contact information and that the tool had a steep learning curve.

Happy users mentioned that it had great data accuracy and contact information.

Cognism – Best for B2B Sales Teams Seeking Compliant Data

Cognism is a premium sales intelligence platform tailored for B2B sales teams.

It offers a pretty comprehensive suite of tools that’s been designed to improve lead generation, streamline your prospecting method, and ensure compliance with data regulations.

It has really accurate data enrichment capabilities and also integrates with most CRM tools.

Pricing

Unfortunately, Cognism doesn’t list its pricing on its website. You would need to book a demo to get specific information.

But according to information across the web, you might look at paying for their Platinum Tier anything between $1,500 to $10,000 annually.

Their Diamond Tier is priced between $2,550 and $25,000 per year and comes with advanced features and AI capabilities.

This information is based on research, but for accurate pricing, you would need to contact them directly.

Key Features

• Diamond Data: Access to a vast database of verified B2B contacts and buyer signals.

• Sales Companion: An AI-powered assistant that provides personalized insights and next-best actions to optimize sales efforts.

• Data Enrichment: Enhance existing CRM records with up-to-date contact information and firmographics, improving data accuracy and completeness.

• Intent Data: See behavioral signals to identify prospects showing interest in your offerings.

• CRM Integrations: Easy integration with platforms like Salesforce and HubSpot.

• Compliance Assurance: Built with GDPR compliance in mind, ensuring that prospecting efforts adhere to data protection regulations.

Pros

• High Data Accuracy

• AI-Powered Insights

• Easy CRM Integrations

• Regulatory Compliance

Cons

• It can be really expensive, based on research

• Some users mentioned that the data was inaccurate

• There might be a steep learning curve

Review

According to G2, Cognism has a 4.6-star rating according to G2. Many users thought the data was super accurate, whereas others felt the data was outdated in some instances.

Lemlist – Best for multi-channel outreach & automation

Lemlist is an outreach platform built for sales teams that want more replies. Instead of sending plain, boring emails, you can add personalized images, videos, and dynamic text to grab attention.

It also comes with automation, LinkedIn steps, and email warm-up tools to keep your messages landing in inboxes.

For SMBs, agencies, and growth teams, it’s an affordable way to run multi-channel campaigns. It also has a decent free trial for 14 days.

Pricing

Lemlist has 3 pricing plans. First is their Email Pro plan, which is $55 per user per month, then their next plan:

Multi-channel expert is $79 per user per month.

Finally, they have an Enterprise option, which you would need to contact them for.

Key Features

• Dynamic Personalization: Add custom text and images into content for a personalized touch.

• Email Warm-Up & Deliverability Booster: Built-in tools like “Lemwarm” ensure a healthy sender reputation.

• Multi-Channel Outreach: Combine email campaigns with LinkedIn messages, Whatsapp voice notes, and cold calls, all from one dashboard

• Lead Finder & Enrichment: Access a customer data of 450M+ profiles, as well as emails and phone numbers.

• Automate flows: Set up various steps from automating email, to LinkedIn, calls, and even WhatsApp messages.

• Integrations & Support: Integrates easily with most CRM tools.

Pros

• Great UI and campaign builder

• Email Deliverability Tools

• Multichannel Capabilities

• Affordable pricing plans

Cons

• Some users complained that customer support wasn’t great

• Complex workflow setup

Review

According to G2, Lemlist has a 4.4-star rating.

Some users found it to be a complex sales tool, but many users loved the multichannel features.

Zoominfo – Best for Enterprise Sales Teams

ZoomInfo is best suited for enterprise sales and marketing teams.

With one of the largest B2B databases available, it gives you access to millions of decision-makers, firmographic insights, and intent data.

ZoomInfo has really leveled up with its AI-powered platform. The AI analyzes buying signals across the web, enriches your CRM with real-time data, and even prioritizes accounts most likely to convert.

Instead of just dumping contacts into your pipeline, ZoomInfo helps your team focus on the right people at the right time.

It’s a great option, but it comes at a premium.

For that reason, ZoomInfo is often the go-to for enterprise sales teams and organizations running large-scale outbound campaigns, while smaller SMBs and agencies might find it overkill.

Pricing

Zoominfo doesn’t list its pricing on its site; you would have to contact them. But according to Evaboot, you can expect to pay between $14,995 – $32,995 per year.

Key Features

• Large Global Database: Millions of B2B contacts and company records

• AI-Powered Platform: AI analyzes buying signals, recommends accounts, and enriches CRM records

• Intent Data: Identify which companies are actively researching your solutions

• Conversation Intelligence: Record and analyze sales calls with AI to extract insights

• Offers different options for sales, marketing, and talent: Separate modules for sales prospecting, marketing campaigns, and recruiting

• Advanced Filtering: Search by firmographics, technographics, funding, job changes, and more

• CRM & Marketing Integrations: Works with Salesforce, HubSpot, Outreach, and more

Pros

• One of the largest, most accurate B2B databases in the market

• Strong AI tools for prioritizing accounts and scoring leads

• Excellent intent data

• Enterprise-level support

Cons

• Expensive compared to smaller competitors

• Better suited for enterprise; may be overkill for SMBs

• Credit-based pricing can feel restrictive

• Some users report outdated data in niche industries or smaller regions

Review

According to G2, Zoominfo has a 4.5-star rating out of 5.

Some users mentioned that they wished contact data would be updated faster on the platform, and that the interface isn’t as intuitive as they would like.

But many users praised Zoominfo for their intent data.

6Sense – Best for AI-Powered Account Prioritization

6sense is an advanced AI sales tool created for enterprise sales and marketing teams that want to run smarter outbound and even inbound sales campaigns.

Instead of guessing which companies might be ready to buy, 6sense uses artificial intelligence and AI account research to surface qualified leads and predict which prospects are actively in-market.

Its predictive AI agents analyze prospect data, intent signals, and sales data to help you find the best accounts to reach out to.

This means sales development representatives (SDRs) and sales professionals can prioritize their sales outreach, cut down on data entry, and focus on moving the right opportunities forward in the sales process.

They offer 3 products.

Sales Intelligence, Revenue Marketing, and Predictive Modeling.

Pricing

6sense doesn’t list its pricing on its website. It’s typically a custom quote based on team size, modules, and features.

But according to some research, some users say that the starting price is $120 k per year, with a 2-year commitment. This would be for their higher tiers.

Key Features

• AI Account Research: Find companies that are actively looking for what you offer

• Predictive Sales Forecasting: Their AI predictive sales forecasting tool helps sales reps check their pipeline health

• Generative AI Workflows: Assists with sales outreach, messaging, and campaign personalization

• Marketing & Sales Alignment: Bridges the gap between sales professionals and marketing teams for ABM

• Salesforce Integration: Enriches CRM with prospect data and real-time insights

• Automation Tools: Cuts repetitive data entry and supports sales engagement

• Deep personalization: 6sense’s Audience Builder lets you create content that is specific to each account.

Pros

• A good tool specifically for enterprise businesses with long and complex sales processes

• Strong sales forecasting and predictive analytics powered by AI

• Helps salespeople and sales development representatives focus only on potential leads

• Tight integration with CRM tools

• Improves sales performance by aligning marketing and sales teams

Cons

• Very expensive based on research, not the best tool for SMBs or smaller businesses

• Many users stated it has a steep learning curve

• Works best when paired with a mature sales engagement strategy

Review

6Sense has a 4.3-star rating out of 5 according to G2. Many users commented on how complex the tool is to use, but others praised it for its accurate data quality.

HubSpot Sales Hub – Best for SMBs & an All-Rounder Tool

When it comes to AI sales tools that help salespeople prospect smarter, HubSpot Sales Hub is a good option.

It’s a mix between a CRM, an AI sales assistant, and a sales engagement platform.

It’s especially good for SMBs and growth-stage businesses that want to streamline their sales process without juggling ten different tools.

HubSpot’s AI helps with sales forecasting, automates outreach sequences, and even gives sales reps in-the-moment sales prompts.

Pricing

As you can see, pricing starts at $90 per seat per month for the Sales Hub Professional Package and then works its way up to $150 per seat per month.

This is for mid-sized businesses and enterprises, but if you are a small team or an individual, you can expect to pay less, as well as enjoy a free trial up to 2 users.

Key features

• Contact Management & Deal Pipelines: Keep all your prospect data and deals organized without messy spreadsheets.

• Ticket Routing & Shared Inbox: Make sure the right sales representatives or sales development representatives see the right requests at the right time.

• Email Marketing & Automation: Run basic sales outreach campaigns, set up reminders, and cut down on manual follow-ups.

• Forms, Landing Pages & Website Pages: Capture qualified leads directly from your site with built-in sales enablement tools.

• Live Chat & Conversational Bots: Use AI-powered chat to engage potential leads in real time. Think of it like having virtual assistants on your website.

• Reporting Dashboards & Email Tracking: See what’s working in your sales process, and keep an eye on team sales performance.

• Meeting Scheduling & Ad Management: Eliminate the back-and-forth of booking calls while tying your ad campaigns directly to sales engagement.

• Marketing Events Tracking: Follow event data and connect it back to sales forecasting and lead quality.

• Basic CRM & Task Management: Manage your sales reps’ workflows without the complexity of enterprise CRMs like Salesforce.

Pros

• All-in-One Platform

• AI & Automation Tools

• Lead Capture Made Easy

• Real-Time Engagement

• Reporting & Tracking Dashboards

• Easy Scheduling & Task Management

• Affordable

Cons

• Limited Advanced Automation

• May lack complex capabilities

Review

According to G2, HubSpot Sales Hub has a 4.4-star rating out of 5.

Some users say it’s really easy to use, and others mention they wish it had more customization options.

LinkedIn Sales Navigator AI for Sales

LinkedIn Sales Navigator helps sales reps, sales development representatives, and sales leaders find the right prospects more efficiently.

Using AI account research helps you find more qualified leads, track company activity, and gives insights that help improve sales engagement.

The platform uses AI assistants to suggest next steps, prioritize accounts, and even provide sales prompts for messaging.

This helps salespeople spend more time talking to the right prospects. LinkedIn Sales Navigator AI isn’t a separate plan, but rather part of LinkedIn Sales Navigator.

Pricing

There are 3 different packages when it comes to LinkedIn Sales Navigator.

• Core: $99 per user

• Advanced: $149.99 per user

• Advanced Plus: Starts at $1,600 per seat

Key Features

• AI-Powered Lead Recommendations: Suggests qualified leads based on activity, intent, and relevance.

• Advanced Search & Filters: Find prospects by business, role, industry, company size, location, and other criteria.

• Lead & Account Alerts: Get notifications about company updates, job changes, and buying signals for potential leads.

• CRM Integration: Sync leads and accounts with HubSpot Sales Hub, Salesforce, or other sales software to streamline workflows.

• InMail Messaging & Outreach: Personalized AI-driven suggestions for connecting with prospects.

• TeamLink & Collaboration: Share prospect data and accounts across sales reps and sales development representatives.

• Saved Leads & Accounts: Organize priority accounts for better sales forecasting and pipeline visibility.

• Sales Insights & Reporting: Track sales engagement metrics and measure the effectiveness of outreach.

• AI Account Research: Use generative AI and AI assistants to identify accounts most likely to convert and suggest next steps.

Pros

• Makes AI account research simple for sales reps

• Reduces manual work and improves sales engagement

• Integrates well with HubSpot Sales Hub and Salesforce

• Affordable

Cons

• Mostly useful within the LinkedIn ecosystem

• Data can sometimes be inaccurate if not used the right way

Review

According to G2, LinkedIn Sales Navigator has a 4.3-star rating out of 5.

Potion – AI Sales Tool For Personalized Video Campaigns

Potion is a tool for anyone who wants to add a personal touch to their outbound sales campaigns.

It uses AI assistants and generative AI to create personalized video messages, helping sales professionals engage potential leads more memorably.

By combining video personalization with sales prompts and automation, Potion makes it easier to follow the sales process, increase sales engagement, and generate qualified leads without spending hours recording videos manually.

It also integrates with 50 other tools, helping teams track prospect data and improve sales performance.

Pricing

Pricing starts at $99 per month per workspace with a free trial and works its way up to $299 per month per workspace with a 7-day free trial.

Key Features

• AI-Powered Personalized Videos: Create videos using your own face and voice, with lip-syncing that feels natural for each potential lead.

• Human-Like Gestures: Add realistic gestures to make your AI videos more engaging and personal.

• Automated Screen Recordings: Generate screen demos with custom backgrounds for sales engagement.

• Scalable Facecam Videos: Turn a single recording into thousands of personalized versions for outbound sales campaigns.

• Custom Branded Landing Pages: Host videos on pages with your branding, domain, and custom CTA buttons to guide viewers.

• Calendar Integration: Embed scheduling widgets directly into video landing pages to streamline meetings with sales reps.

• Interactive Video Previews: Add stickers, emojis, or GIFs to increase engagement before viewers even click play.

• Security Compliance: SOC2-compliant platform ensures that prospect data is protected.

• Personalized Greetings: Use accurate lip-sync to address potential leads by name, enhancing personalization.

Pros

• Highly Personalized Outreach

• Scalable for Campaigns

• Multi-Channel Distribution

• Custom Branding & Landing Pages

• Interactive Features

• Integrates with Existing Sales Tools

Cons

• Limited to Video Outreach

• Learning Curve for Best Results

• Dependent on Prospect Engagement

Review

Potion has a pretty good rating according to G2. It has a 4.8-star rating out of 5. Users mention they love how easy it is to use, but mention some upload issues.

ChatGPT – Great AI tool for List Building

ChatGPT is a versatile AI sales tool that helps sales reps and sales development representatives work more efficiently by saving time on research.

Although many people use it for writing, we still feel it shines best for helping with research.

Yes, you can ask it to improve your writing, but humans still do this better.

It can help with list building and prospect research, showing how to structure prospect lists, find potential leads, and even provide templates you can use right away.

Acting like a virtual sales assistant, it offers suggestions, reminders, and workflow guidance to keep your sales process running smoothly.

Pricing

ChatGPT offers flexible pricing to suit different sales teams and business needs.

The Free Tier gives basic AI access for creating content and getting list-building suggestions.

ChatGPT Plus, at $20 per month, provides faster responses, priority access to updates, and enhanced AI capabilities.

For larger teams or businesses looking to integrate AI directly into CRMs, sales software, and automated workflows, the Enterprise/API Access plan is available with custom pricing.

Key Features

• AI-Generated Sales Messaging: Create email templates, outreach scripts, and social posts.

• List Building & Prospect Research: Generate structured prospect lists and identify potential leads.

• Sales Prompts & Guidance: Suggests next steps for sales reps and sales development representatives.

• Data Formatting & Automation Guidance: Provides advice for organizing CRM data and integrating automation tools.

• Generative AI for Sales Engagement: Supports content creation and personalization to improve sales performance.

Pros

• Speeds up sales outreach and content creation by doing quicker research

• Supports list building and prospect research for qualified leads.

• Reduces repetitive data entry and administrative work.

• Acts as a virtual sales assistant, giving actionable sales prompts.

• Flexible for teams of all sizes and businesses.

Cons

• Not a standalone CRM

• AI-generated content may need editing

• Sometimes it gives incorrect information

• Effectiveness depends on how well sales reps use AI suggestions.

Review

ChatGPT has a 4.7-star rating out of 5 according to G2. Many users mentioned how it’s saved them a ton of time because it cuts research time pretty much in half.

Saleshandy is an email outreach platform that is built for companies that want to automate their cold email campaigns and follow-ups without losing a personal touch.

It helps teams manage multiple inboxes, track emails, and personalize messages at scale, making sales outreach faster and more organized.

With AI-assisted features, Saleshandy can help with list building, suggest sales prompts, and even optimize follow-ups to increase engagement.

It integrates with major sales software and CRMs, making it easy to include in existing sales workflows.

Pricing

Saleshandy has a few different pricing options depending on your needs. Whether it’s for cold email outreach or to help you find B2B leads.

The lowest pricing option is $29 per month and works its way up on a sliding scale depending on how many emails you send per month.

It would be best to check the site out directly for a more accurate pricing depiction.

Key Features

• Automated Email Sequences: Schedule follow-ups and automate campaigns for outbound sales.

• Email Tracking & Analytics: See who opened, clicked, or replied to improve sales performance.

• Email Warm-Up: Increase deliverability by gradually warming up accounts.

• A/B Testing: Test subject lines, messaging, and CTAs to optimize engagement.

• Multi-Inbox Support: Manage multiple accounts in one dashboard for better team collaboration.

• Integrations & API: Connect with CRM systems and other sales tools.

Pros

• Automates sales outreach and follow-ups, saving time for sales reps.

• Helps with list building and managing multiple accounts.

• Personalization and AI features improve engagement with qualified leads.

• Integrates well with CRMs and sales software.

• A/B testing and tracking provide actionable insights for sales performance.

Cons

• No ongoing free plan, only a 7-day trial.

• Some advanced features require higher-tier plans.

• Occasional warm-up issues can affect email deliverability.

Review

HeyGen – AI Video Platform for Personalized Outreach

Key Features

• AI Avatars: Choose from over 500 avatars or create a custom digital twin.

• Voice Cloning: Upload your voice to match your avatar’s speech.

• Gesture Control: Map natural movements to the script for more expressive videos.

• Multilingual Support: Translate and lip-sync in 70+ languages.

• Video Personalization: Address viewers by name or reference specific details.

• Collaboration Tools: Multi-user editing, comments, and tagging for team alignment.

• API Access: Integrate with your existing CRM and sales tools.

Pros

• Create many personalized videos

• Personalized videos can boost engagement and conversion rates.

• Easy Integration

• No Camera Required

• Supports multiple languages and dialects.

Cons

• Some users mention a steep learning curve

• Voice cloning may not perfectly match the original in all cases.

• Higher-tier plans may be costly for small teams or startups.

Review

HeyGen has a 4.8-star rating out of 5 according to G2. Many users really enjoyed how realistic the videos looked, but they also didn’t appreciate the high cost.

FAQs about AI prospecting tools

What is the best AI prospecting tool?

The “best” tool depends on your team size, budget, and goals.

For example, Apollo.io and Seamless.ai are great for deep AI account research and generating qualified leads, while Saleshandy and Lemlist excel at automating sales outreach.

Tools like ChatGPT or HeyGen can support sales reps with content creation, messaging, and personalized outreach. The key is to choose a tool that fits into your sales process.

How can AI be used to prospect?

AI can analyze company data, LinkedIn profiles, and other sources to identify potential leads and generate structured lists. You can also use AI to help you build lists.

It can also suggest sales prompts, draft emails, and automate follow-ups, freeing sales development representatives to focus on sales engagement and closing deals.

Some tools even provide generative AI features to create personalized content for multi-channel campaigns or help with sales forecasting.

Can I use AI to generate sales leads?

Yes. AI tools like Apollo.io, Seamless.ai, and Cognism can perform AI account research, uncover qualified leads, and provide insights on the best prospects to target.

Combined with outreach automation from tools like Saleshandy or Lemlist, AI can help your team generate more sales leads faster while reducing manual work.

Do AI sales reps work?

AI sales reps, or virtual AI assistants, work as support for human salespeople.

They can handle repetitive tasks like data entry, list building, and drafting emails, as well as provide sales prompts and workflow guidance. BUT, they don’t replace human sales professionals.

They can’t build relationships and close deals. You still need humans for this.

AI works best when it enhances the work of sales reps rather than replacing them.

In Conclusion

Any of the above tools can make a big difference to your prospecting.

Perhaps try free trials to see which tool suits your company best, and remember AI isn’t here to take over from humans, but rather to enhance and help us in our sales efforts.

And if you need any lead gen help, book a free 15-minute strategy session below with the CEO of SalesBread, Jack Reamer.

SalesBread is a boutique lead generation agency, where clients know that they can expect 1 lead per day.