Is cold email spam?
You send cold emails. Does that make you a spammer? Answer: Maybe. Here's why... To find out if your cold emails are spam, you first need to define spam. Generally speaking, spam is unwanted email. Legally speaking, spam is any message that breaks the CAN-SPAM act....
Your Facebook Ads Are Relevant. Why Aren’t Your Cold Emails?
It's no secret: Facebook ads work. So do google ads. Why? The ads are relevant. Like dogs, yoga and live in San Diego? The ad for "bring your dog to yoga day" is relevant. So I click it. Looking for tips on improving your email campaign? The ad for a free email...
A New Era of Email Marketing
I watched the "Fight of the Century” between Floyd Mayweather Jr. and Manny Pacquiao at my neighbor's house. I'm still trying to understand how both fighters walked away that night with a combined 300 million dollars... ...But while I was watching the fight...
Email Persuasion Series Part 3: Social Proof
The T.V. series Friends was a blockbuster hit. (Of course, Parks and Rec is better.) Friends had 10 seasons between 1994 - 2004 and was nominated for 62 Primetime Emmy Awards. And each of the 6 actors were the highest paid actors in television - making 1...
Show Don’t Tell
See what the clever folks at Apple did with this billboard? They used it to show, not tell. Sure, they could have used the ad to tell you, "More photos taken with iPhone than any other camera." Or "8MP iSight camera with newFocus Pixels sensor, improved face...
Are you “wowing” your customers?
What does it take to "WOW" a customer? What exactly do you need to do to get your customers to RAVE about your business to their friends?? And how much extra time and money do you need to put in to get that mega-valuable...
5 Ways To Get Anyone To Reply To Your Cold Email
Has this ever happened to you? You spend 30 minutes writing “the perfect cold email.” You re-read it 3 times before sending it to make sure it’s flawless. You hit “send” and wait for a reply... Then… crickets... And you realize that you just sent another...