10 Best B2B Sales Intelligence Tools (2026)

In B2B sales, intelligence tools can be a game-changer. For example, they can help teams identify leads, track prospects, and streamline outreach.

But with so many options on the market, costs can quickly add up.

Choosing the right tools for your company isn’t just about features; it’s about finding the ones that actually drive results without breaking the budget.

You want returns on your investments, so you have to choose wisely.

In this article, we’ll take a look at a few different B2B sales intelligence tools and discuss pros, cons, features, and reviews.

This should help you invest wisely and get the most value from every dollar spent.

Comparison of the Top Sales Intelligence Tools for 2025

Best Sales Intelligence Tools

1. Uplead – Best for Mid-sized businesses and marketing teams

UpLead is a premium B2B sales intelligence platform that helps businesses find verified prospects with it’s database of over 160 million leads.

Trusted by companies like HubSpot and Google, UpLead focuses on data accuracy, claiming 95% verified email deliverability. UpLead is a reliable choice for sales and marketing teams that need clean, actionable data.

Whether you’re building lead lists, enriching CRM records, or finding direct contact info for key accounts, UpLead simplifies the process with intuitive search filters and real-time verification.

Features

• Verified Email Finder: Access a database of over 160 million contacts

• Advanced Search Filters: Use over 50 filters to find your exact target audience.

• Technographics Data: Find out which software or tools your prospects use, ideal for SaaS or tech-focused outreach.

• Chrome Extension: Find and verify contact info directly while browsing LinkedIn or company websites.

• Data Enrichment: Upload existing leads or company lists to enrich with verified contact details, phone numbers, and social links.

• API Access: Automate lead generation or integrate UpLead data directly into your workflows.

Pricing

UpLead offers a 7-day free trial with 5 credits. Then they have 3 other pricing options to choose from…

• Essentials Plan: Starts at $99/month for 170 credits.

• Plus Plan: $199/month for 400 credits.

• Professional Plan: This is a custom option, so you would have to reach out to them for more information.

All plans include real-time email verification and CRM integration options.

Pros

• Extremely accurate contact data (95% verification rate).

• Easy-to-use interface with fast search functionality.

• Includes technographics and intent data

• Real-time verification reduces bounce rates.

• Integrations with HubSpot, Salesforce, Pipedrive, and more.

Cons

• More expensive than some competitors for small teams.

• Credit system can run out quickly with large prospecting campaigns.

• Only a limited free trial

Review

According to G2, UpLead holds a 4.7-star rating, with users praising its data accuracy and ease of integration.

2. Skrapp.io – Best For small businesses, Freelancers, and Sales Reps

Backed by a database of over 200 million professionals and 20 million companies, Skrapp.io allows you to filter leads by title, industry, or location to build targeted lists.

Whether you’re prospecting on Sales Navigator or uploading bulk lists, Skrapp streamlines the B2B outreach process.

Features

• Email finder: Find verified business email addresses by name, domain, or company and LinkedIn profiles

• Email Verifier: Built-in verification to check email deliverability

• LinkedIn and Chrome integration: Works directly with LinkedIn (including Sales Navigator) to pull contacts.

• Lead/Company Search & Filters: Access a large database (200M+ professionals, 20M+ companies) and filter by job title, location, and industry.

• List Export / Bulk Actions: Keep leads organized by saving them into lists and syncing or exporting to your CRM when you’re ready to reach out.

Pricing

The Professional plan starts at $30 per month for 1000 email credits and 2 users.

Their Enterprise plan starts at $262 per month for 50,000 email credits and 15 users.

Pros

• Simple and easy-to-use interface

• Reliable email data and verification

• Affordable pricing

• Great integrations with LinkedIn, Chrome, and CRM tools

• Advanced filtering options

Cons

• Limited functionality: Lacks advanced features like automation or phone number enrichment.

• Some users mentioned that email verification is 100% accurate, as some bounces still happen.

• The free plan is slightly restrictive

Review

According to G2, Skrapp has a 4.3-star rating. Here’s what a Skrapp user had to say:

Discoverorg – Best for Enterprise sales and marketing teams

DiscoverOrg is a B2B data provider platform built for teams that want deep, verified insights into their ideal customers.

Designed for enterprise-level prospecting, it provides access to decision-makers, detailed org charts, verified contact data, and real-time buying signals. DiscoerOrg is aimed at helping sales and marketing teams shorten their sales cycles and improve targeting precision.

Now part of ZoomInfo, DiscoverOrg is still recognized for its data accuracy, making it a go-to platform for account-based marketing and high-value outreach.

Features

• Verified Database: Access millions of contacts with verified emails, direct-dial phone numbers, and up-to-date company details.

• Buying Signals & Triggers: Get notified when companies expand, hire new executives, or start new projects.

• Technographics & Firmographics: View what technologies a company uses, as well as its size, revenue, and industry.

• CRM & Marketing Integrations: Sync with tools like Salesforce, HubSpot, and Outreach to keep data aligned across teams.

• Browser Extension: Find and verify contact details directly from LinkedIn or company websites.

• Execute ABM at Scale: Find, connect, and convert key buyer personas at the accounts you’re interested in.

Pricing

DiscoverOrg doesn’t publicly list its pricing. It’s quote-based and tailored to each company’s size and needs.

Typically, plans are aimed at mid-sized to large organizations that prioritize accuracy and depth over cost.

Pros

• Extremely accurate and reliable B2B data.

• Detailed org charts and company insights are ideal for account-based strategies.

• Real-time intent data helps identify warm opportunities.

• Includes verified phone numbers (not just emails).

• Strong integrations with leading CRMs and sales tools.

Cons

• Premium pricing — best suited for larger teams or enterprise users.

• Smaller companies may find the data depth unnecessary or cost-prohibitive.

• Some users report that smaller company data can occasionally be outdated.

• Learning curve for new users due to the platform’s depth and complexity.

Review

On Capterra, DiscoverOrg has a 4.3-star rating. Many users mentioned how accurate the data was, but some weren’t happy with customer support.

Demand Science – Best for Mid-to-large B2B companies

DemandScience is a sales intelligence and demand generation platform that helps companies find, understand, and engage with the right buyers at the right time.

This sales intelligence software blends real-time intent signals, verified data, and AI-driven insights to help you find prospects who are actively looking to buy.

Features

• Extensive Verified Database: Access data on over 247 million professionals and 26 million companies, with firmographic, technographic, and intent-based insights.

• Intent Data & Buyer Signals: Find prospects who are actively looking for your services through behaviors like content engagement, downloads, and recent communication activity.

• Klarity Sales Intelligence: A self-service tool that allows users to search, segment, and export high-quality B2B contacts.

• Campaign Execution: Beyond data, DemandScience also provides end-to-end campaign management, from content syndication to account-based marketing (ABM) programs.

• Data Enrichment & Compliance: Continuous data verification and compliance with GDPR and CCPA ensure data is both accurate and ethically sourced.

Pricing

DemandScience uses a custom pricing model based on the volume of data, campaigns, and services you need. So you would need to reach out to them directly.

Pros

• Combines B2B data with real-time intent insights for better targeting.

• Offers both a self-service platform and managed campaign support.

• Highly accurate and compliant contact database.

• Great for identifying in-market buyers early in their journey.

Cons

• Pricing isn’t transparent and may be higher for smaller companies.

• The range of features can feel complex for teams that only need simple list building.

Requires some onboarding time to fully understand the platform

Review

According to G2, DemandScience has a 4.4-star rating out of 5.

LinkedIn Sales Navigator – Best for B2B sales teams, recruiters, and business development professionals

LinkedIn Sales Navigator is LinkedIn’s flagship tool for B2B prospecting. It builds on the standard LinkedIn experience by offering advanced filters, lead recommendations, and real-time insights into your target accounts.

This is a great tool for helping sales teams identify the right buyers, start meaningful conversations, and close deals faster.

SalesBread uses LinkedIn Sales Navigator for our outreach and list building, and it’s an extremely helpful tool, but you have to know how to use it the right way.

You can read more about how to use it in this article: Is LinkedIn Sales Navigator Worth It? (2025 Review)

Features:

• Advanced Lead & Account Search: Filter prospects by role, company size, industry, geography, seniority level, and more — ideal for narrowing down high-value leads.

• Lead Recommendations: Uses LinkedIn’s algorithm to surface similar prospects to those you’ve saved, helping expand your reach intelligently.

• Real-Time Alerts: Stay updated when leads change jobs, share company news, or engage with your posts — making it easier to time outreach effectively.

• InMail Messaging: Reach out directly to prospects even if they’re outside your network, with a higher delivery and response rate than cold email.

• TeamLink: See how your team’s network overlaps with your target accounts so you can request warm introductions instead of cold pitches.

• CRM Integration: Sync leads and activities with platforms like Salesforce and HubSpot to keep your workflow seamless.

Pricing:

This article goes into more detail on LinkedIn Sales Navigator pricing.

• Core (Individual): From $99/month — For solo professionals.

• Advanced (Team): Around $149/month per seat.

• Advanced Plus (Enterprise): Custom pricing for large teams with advanced data integration.

Pros

• Access to the world’s largest professional network with up-to-date data.

• Many filters to help with list building, and alerts reduce the time spent researching prospects.

• Great for building relationships through warm introductions and engagement.

• Integrates well with most sales workflows.

Cons:

• You have to use the filters the right way, if not, your data can be inaccurate

• It can freeze up quite a bit

• It can be intimidating for new users

• Filters can be a bit broad

Review

We feel every salesperson should have LinkedIn Sales Nav. It’s definitely worth it, but you need to know a few hacks before you use it for the best results.

According to G2, Sales Nav has a 4.3-star rating out of 5.

Hubspot sales hub – Best for B2B sales teams and growing organizations that want an all-in-one solution

HubSpot Sales Hub is a complete sales platform created to help teams organize, automate, and optimize their sales process.

Beyond simply finding leads, it focuses on managing business relationships, tracking pipeline progress, and automating repetitive tasks so sales teams can spend more time selling and less time on administrative work.

It’s especially useful for businesses that want a centralized platform combining CRM, email tracking, analytics, and automation all in one place.

You can even track sales analytics data and reporting.

Features:

• Pipeline & Deal Management: Visual dashboards that let you track deals at every stage and monitor team performance.

• Contact & Lead Management: Store and organize all your leads in one place, with detailed activity histories and segmentation options.

• Email Tracking & Automation: Get notified when a prospect opens an email, and automate follow-ups and sequences to stay consistent.

• Meeting Scheduler: Integrated calendar tools to make booking meetings simple for both reps and prospects.

• Reporting & Analytics: Build custom reports and dashboards to monitor pipeline health, forecast revenue, and measure team productivity.

• Templates & Playbooks: Standardized email templates, sequences, and best-practice playbooks help ensure consistent outreach across the team.

• CRM Integration: Fully integrated with HubSpot CRM and compatible with Gmail, Outlook, and many other sales and marketing tools.

Pricing

Pricing starts at US$90 per month, per seat and works it way up to US$150 per month per seat.

Pros:

• Combines CRM, automation, pipeline management, and analytics in a single platform.

• Great for both small teams and growing sales organizations.

• Automates repetitive tasks to save time and improve productivity.

• Provides real-time visibility into deals, pipelines, and team performance.

• Integrates seamlessly with HubSpot’s marketing and service tools.

Cons:

• Can become expensive as you scale up users or need advanced features.

• Some functionality is only available on higher-tier plans.

• Setup and onboarding can take time for teams new to CRM or automation platforms.

Reviews

Hubspot Sales Hub has a 4.4 star rating according to G2.

Apollo.io – Best for B2B sales teams, SMBs

Apollo.io is an all-in-one sales intelligence and engagement platform built to help B2B sales teams find, connect with, and close high-quality leads faster.

It brings together prospect data, automation, and analytics so that sales reps can focus less on research and more on meaningful conversations that drive revenue.

With over 275 million verified contacts and advanced filtering options, you can build targeted prospect lists, automate outreach sequences, and track performance in one unified workspace.

Features:

• Comprehensive B2B Database: Access millions of verified contacts with direct emails, phone numbers, and company insights, helping you reach decision-makers faster.

• Smart Lead Scoring: Apollo’s AI analyzes engagement data and buyer intent to prioritize prospects most likely to convert, ensuring your time is spent on the right opportunities.

• Multi-Channel Outreach: Create personalized, automated sequences across email, LinkedIn, and phone — with analytics that show which messages resonate best.

• Data Enrichment: Keep your CRM fresh with real-time updates on titles, company size, funding, and technologies used, so your data never goes stale.

• Pipeline Analytics: Visualize outreach performance, track meetings booked, and measure ROI to continuously refine your strategy.

• Integrations: Works seamlessly with Salesforce, HubSpot, Outreach, Gmail, and other major tools — keeping your sales workflow efficient and connected.

Pricing:

Apollo.io offers a free plan with limited access to contacts and emails, making it easy to test before scaling. Paid plans start around $49 per user per month to $199 per month.

Pros:

• Huge, regularly updated contact database.

• Combines prospecting, engagement, and analytics in one tool.

• Affordable pricing for startups and SMBs.

• Easy to learn and use with minimal setup.

• Strong automation and sequence tracking.

Cons:

• Limited features in the free plan.

• Some international data may be less comprehensive.

• Requires attention to email-sending limits for best deliverability.

Review:

Apollo.io maintains a 4.7-star rating on G2, with users sharing its clean interface, reliable data, and value for money. As one reviewer put it:

Zoominfo – Best for Enterprise sales and marketing teams

ZoomInfo is one of the most comprehensive B2B sales intelligence platforms available. It probably has the best data, and it helps sales and marketing teams find, connect with, and convert their ideal customers.

It combines a massive, continuously updated database of verified business contacts with advanced features like intent data, org charts, and automation workflows to shorten sales cycles.

Built for both enterprise sales and account-based marketing (ABM), ZoomInfo provides visibility into decision-makers, buying signals, and company hierarchies.

ZoomInfo is very pricey, though, so it’s best suited for enterprise companies.

Features:

• Massive B2B Database: Access contact details for over 250 million professionals and 100 million companies, including verified emails and direct-dial phone numbers.

• Intent Data & Buying Signals: See when prospects are actively researching products or services similar to yours, helping you reach out at the right moment.

• Technographic Data: Find out which tools and technologies a company uses.

• Sales Automation: Streamline outreach with automated workflows, enrichment, and list building.

• Integrations: Zoominfo integrates with Salesforce, HubSpot, Outreach, SalesLoft, and other CRM or sales tools.

• Compliance & Data Accuracy: Uses human verification and AI enrichment to maintain clean, compliant data that meets GDPR and CCPA standards.

Pricing:

ZoomInfo’s pricing is customized based on team size, data volume, and product modules (SalesOS, MarketingOS, OperationsOS).

While pricing isn’t public, most users report plans starting at around $15,000/year for small teams, with enterprise packages scaling significantly higher depending on usage.

Pros:

• Probably the best database accuracy and depth.

• Real-time intent data and firmographics for precise targeting.

• Easy integration with CRMs and automation tools.

• Scalable platform suitable for large sales organizations.

Cons:

• It’s pretty expensive, so this makes it less accessible for small businesses.

• There is a learning curve for new users due to the platform’s advanced capabilities.

• Some international data may be less complete than U.S.-based records.

Review:

ZoomInfo has a 4.5-star rating on G2, with users consistently praising its data accuracy, ease of integration, and impact on lead generation

6Sense – Best for mid-market to enterprise teams

6sense is one of the top sales intelligence tools for 2025, helping sales professionals find hidden revenue opportunities through predictive analytics and AI-driven sales intelligence data.

Built for B2B teams running advanced sales strategies, 6sense goes beyond basic lead generation tools.

It predicts which potential customers are ready to buy based on buyer intent data, engagement trends, and web behavior.

This makes it a good choice for any modern sales tech stack.

Features

• Comprehensive Data Integration: Syncs with your customer relationship management (CRM) systems like Salesforce or HubSpot for real-time updates.

• Buyer Intent Data: See who’s in-market for your product by analyzing search activity, content engagement, and digital signals.

• Advanced Lead Scoring: Uses AI models to rank and prioritize qualified leads automatically.

• Predictive Analytics: Helps with sales forecasting and determining when accounts are likely to convert.

• Multi-Channel Sales Outreach: Orchestrate campaigns across email, ads, and social media for consistent engagement.

• Data Enrichment Tools: Cleans and enhances your contact data for improved data quality.

• Extensive Database: Access verified company and contact information across industries and regions.

Pricing

You would have to choose which product you would like and then book a demo. There is a free trial option with 50 credits.

Pros

• Great data quality and buyer intent data accuracy.

• AI-powered lead scoring and sales forecasting tools.

• Strong integrations with top customer relationship management systems.

• Automates sales outreach and improves pipeline visibility.

Cons:

• It can be expensive, best suited for mid-market to enterprise teams.

• A long onboarding process to understand all its features.

• It may feel complex for smaller teams or early-stage SMBs.

Review

According to G2, 6Sense has a 4.3-star rating out of 5. Many users mentioned that there is a steep learning curve, but they love the features and intent data.

How to Choose the Best Sales Intelligence Tool (Without Overcomplicating It)

Let’s be honest, picking the right sales intelligence tools can feel like standing in front of a buffet when you’re not even that hungry. Everyone’s promising the best data, analytics, and lead scoring, but do you really need all of it?

Here’s the truth: most sales professionals don’t need the flashiest or most expensive sales intelligence software.

They need something that helps them find qualified leads, start meaningful sales conversations, and close deals faster, without adding another 10 tabs to their sales tech stack.

Focus on your real sales goals

Before signing up for anything, get clear on what problem you’re actually trying to solve.
Do you need more quality leads at the top of your sales funnel?

Better data enrichment tools to fill in missing info? Or are you looking to improve lead scoring so your team stops chasing cold prospects?
The best sales intelligence solutions fit your process, not the other way around.

Don’t overcomplicate your data

Good data collection and data quality matter, but that doesn’t mean you need enterprise-level target market analytics or ten dashboards of buyer intent data.

If you’re an SMB or mid-size team, aim for actionable sales data, not overwhelming reports.

Ask: “Will this tool help my team send better sales outreach, or just complicate the process?”

Prioritize integration and simplicity

Your tool should plug into your customer relationship management (CRM) system, support your sales calls, and make sales forecasting easier, not harder.
If you spend more time learning the software than using it, it’s not the right fit.

Test with free trials first

Many of the top tools, like 6sense, offer free trials.

Use them.

Run small experiments with your salespeople, track how many potential customers turn into qualified leads, and see which platform actually adds revenue opportunities.

Real-world testing beats demo-day promises every time.

Choose for today

It’s tempting to buy the biggest sales intelligence data package “just in case.”
But remember, your sales strategy will evolve. Start lean. Pick what fits your current needs and can grow with you.
The best sales intelligence tools for 2025 aren’t necessarily the biggest; they’re the ones that actually get used.

Conclusion: Keep Sales Smart, Not Complicated

At the end of the day, sales intelligence software isn’t about collecting more data, it’s about turning it into real conversations with qualified leads.

Whether you choose 6sense, ZoomInfo, or Uplead, the best sales intelligence tools are the ones that simplify your sales strategy, strengthen your sales pipeline, and help your team focus on what really matters; connecting with potential customers and closing deals.

Smart sales intelligence solutions don’t overwhelm you with dashboards; they give you actionable sales data that drives results.

Keep it simple. Keep it human. That’s how you win.