What’s included: 

A 1-Hour Kick-off call in order to build a perfect list of qualified prospects

Every time we start a new campaign, it begins with a 1-hour kick-off call and our client fills out a detailed marketing survey.

We are going to ask you:

• Who are your best clients?
• What’s your elevator pitch?

A lot of times, thanks to the survey and deep dive kick-off call, you’re going to leave with a better understanding of your customers…

Why do we do this?

To figure out who our clients are already working with and who is already buying their product or service. This in turn helps us build look-a-like prospect lists based on data.

The first 40 minutes of our call…

Focuses on who we should reach out to.

We will ask you to list examples of clients that you have worked with and this gives us a data-driven process to build a list of look-a-like prospects for you.

We also ask: “Within these customers what do the best clients have in common?”

For example: 

• 1000 Facebook followers
• Have they all been on a podcast before?
• Are they currently hiring support professionals?
• Your best accounts have raised over $40,000 in funding over the past 6 months.
• Do they use the same CRM tool?
• Do they all use a specific form of inbound marketing? Such as SEO? Content marketing? Social media marketing?

Then within the next 20 minutes…

We discuss your value propositions and selling points.

At Salesbread we always ask our clients to imagine a room of 100 of their best prospects. Imagine a stage and a podium and you were standing on that stage.

What would you say to those 100 prospects to capture their attention?

And this right here, with this question is where we take extensive notes.

We get straight to the best selling points of your business.

• What are the benefits of your product or service?
• What do you have to “sell” it up?
• What credibility, social proof, figures, and stats do you have that show what you have done for your clients? It’s all about trust signals.
• Do you have a lot of users?
• Have you been featured in a magazine?

What can we say as a marketing team that will make a total stranger believe what you are telling them will help them?

These hard-to-find insights are discussed on this call.

~20+ Qualified Leads/Month – This equates to 1 lead per day.

Expect about a lead a day. 

How? 

We build prospecting lists based on your current buyers’ data. This helps us to uncover the hottest prospects in your market right now.

There are over 34 target account filters that we use to analyze your current customers/accounts and find “Look-a-like” customers. 

The video explains how we do this. 

Then we send your ideal target audience ultra-personalized emails and LinkedIn messages that 20%+ of people reply positively to.

Ultra Personalized Sales Message Writing

We’ll write new LinkedIn Outreach and B2B email copy for your campaign so that you get the maximum reply rate possible. (25-55% is our current average reply rate.) 

Our process goes as follows:

Step 1: Build a list of target accounts based on data

The best way to convert leads is by starting off your campaign the right way.

This is why building a prospecting list based on current buyers’ data, is so important. 

It helps you reach out to prospects who:

• Need what you’re selling
• Who have the budget and…
• Who have the buying power

When you reach out to a broad list of prospects, the chances of failure will be high. 

This is why we obsess about list building at Salesbread.

The more refined our lists are the better chance of success. Which means higher conversion rates for your business. 

How do we build prospecting lists based on data?

Well, we ask you WHO has purchased your product or service within the last 6 months. When we have this kind of data, it helps us find patterns between all your buyers and we can then build look-a-like lists of prospects for you. 

For example:

• Which industry are your ideal buyers in? (Healthcare? Wellness? Saas?)
• If they are in healthcare, which division is buying? (Hospitals? Clinics? Psychiatric facilities?)
• What’s the size of the facility? 100 hospital beds? 500+ employees? Less than 10?
• Who’s on payroll? Marketing manager? HR? Accountants?
• Have the companies been recently funded?
• What’s their location? USA? Asia? 500 miles from Cape Town, South Africa?
• Who is the decision maker?

These lists are refined and then reviewed by our clients until they are perfect. It normally takes us one whole week to refine.

Step 3: Create message drafts

We will draft a series of message outlines for you to review. We never complicate our messages, in fact, they are very straightforward.

Step 4: Your team approves

Once our customer approves the first draft, Jack will return to you after 24 hours with a team-approved message draft. 

You will then check that the message is perfect and on-brand. 

If it is, it’s ready to go to the messaging campaign.

We touched on personalization above, and with every single message, we research each prospect to make sure that we add a hook to the message that will capture their attention.

This is usually done by mentioning a commonality, a compliment, or a question.

Personalization is one of the biggest reasons why our reply rates are really high. (Will share the stats below. Just keep reading)

Campaign Optimization

Everything you need to send best-practice outbound messages is taken care of by our team of SDR experts. Your campaign will improve each month through testing and optimization.

Get warm leads on autopilot with this hands-free service.

What can you expect from us?

One qualified lead or appointment per day

Our lead generation process has been battle-tested and proven to double the response rate and generate an average of a lead (or more) per day without spamming or blasting thousands of prospects.

Low-volume, high-quality campaigns that protect your brand

Don’t burn through your market with ‘high volume’ lead generation campaigns. 

After all, you only get one chance to make a strong first impression (or they’ll hit that spam button faster than you can say, “Promotion Tab.”

To ensure you get a consistent flow of high-quality leads, we throttle the lead gen process by targeting a smaller number of people with ULTRA-PERSONALIZED messages.

Nurturing genuine relationships with potential clients is key to eventually closing the deal. (This is one crucial reason we stand out compared to all the other lead generation companies out there.)

That’s how we generate more leads without burning through thousands of prospects per month while maintaining your brand along the way; This is why Salesbread has guaranteed results.

How do we get these results?

Personalization

We obsess over writing clear, personalized messages that stand out and pass the modern-day “template filter” every prospect has. 

These days, personalization is the only way to ensure 20-55% reply rates.

We go beyond dropping someone’s name into pre-made generic messages and sending the same to your contact list.

Our philosophy is simple: If you want to scale your lead generation results, send hand-written, meaningful, personalized messages.

How often have you received emails or LinkedIn messages from slimy salespeople and just deleted them? Or not even read them? 

Often people just spam the email before even opening it. 

But with our Done-For-You-Lead-Generation, these personalized, meaningful messages will guarantee you more deals. 

You can learn more about our unique personalized lead generation strategy here.

Bonus: Check out this video to learn how to personalize messages using the “CCQ Method.”

A/B Testing

When it comes to lead generation, quality should always be on top of quantity. 

Decision-makers notice quality over quantity. 

Thankfully, we already know what works based on hundreds of successful LinkedIn outreach campaigns and cold email campaigns. 

We’ll keep testing and optimizing your campaign so that you see month-over-month gains and profits. 

How does it work?

Getting started is easy: 

We start with a 1-hour consultation where we: 

Identify the hottest prospects to target.

We go beyond the basic ‘job title.’’. In close collaboration with you, we analyze your ideal prospects starting with your existing customers. (Data tells us which new leads to target for maximum profits.)

Most lead gen agencies use “basic targeting filters” and call it a day. 

We believe that it’s not enough to drum up high-quality B2B leads and appointments. 

For example, take a look a some of our “Advanced Prospecting Lists” we’ve built in the past:

Here are some of the lists we’ve built:

1. U.S. Lawyers that have appeared on a podcast AND are interested in marketing.
2. Software founders who have a product with a complex uploading process.
3. List of CEO’s with apps that have crashed in the last 72 hours.
4. e-Commerce directors who are currently hiring support representatives.
5. Agencies that are currently advertising but have a slow mobile landing page.

Next, we build a list and review it with you.

Nobody knows your business better than you do. So we bring you into the outreach strategy process early and often.

After we have built your ‘ideal prospects’ list, we’ll review it together; This optimization ensures that what we produced and what’s on your mind is 100% aligned.

We then take your feedback and repeat this process until it’s PERFECT.

Then we write sample messages (based on hundreds of successful campaigns)

Once we have a clear idea of your ideal prospects, we craft conversational and personalized messages that will resonate with your target audience; This makes your prospects know, like, and trust you, which in turn moves them down the sales pipeline equaling more money in your pocket. 

Finally, we get your feedback and then launch.

Before we begin our outreach, we make a follow-up consultation with you to make sure we have perfectly captured your voice.

The good news is, that you won’t need to modify too much (after all, don’t fix what already works!).

Then, once we have your approval, we’ll start an outreach campaign, and all you need to do is wait for positive responses straight to your inbox and close the sale!

What do we consider as ‘qualified leads’?

A person that matches your perfect targeting criteria and has expressed interest in either:

1. Meeting with you (setting a date or asking to meet at a later time)

Example: 

• “Sure. I’m free Thursday at 2 p.m.”
• Give me a call. 888-888-8888
• I’m slammed this week. Can we talk sometime after the 15th?

OR:

2. Finding out more about your company, product, or service.

Example: 

• Your timing is good. We’re actually looking for XYZ this quarter. Can you send pricing details?
• Have you worked with X industry before?
• I’m interested in how your product does X. Can you share some details?
• Sure. Email my assistant at person@email.com some details, and we’ll get something set up.

So if you want to cut through the noise and remove the lead generation’s time-consuming process, schedule a free lead generation consultation today.