The Top 30 Lead Generation Companies in 2024

By: Jack Reamer |
 September 29, 2023 |

If finding the perfect B2B lead generation company feels like it’s taking you hours to narrow down the results, you’re not alone. 

There are 433 companies that do outbound lead generation; The market is huge. 

So to save you some time, we have used our 10 years of experience to find the industry’s top players. 

Everyone listed here, ESPECIALLY the first 10 companies, are listed here for a reason and frankly, they have earned this spot.

This should be a good starting place if you’re looking to find a lead generation partner.

That said, many of these companies have their own strengths and weaknesses, which we will honestly do our best to lay out here.

I have also included my own section in the article on: What to look out for when hiring a lead generation company based on experience.

This should help arm you with the right questions to ask when interviewing agencies to partner up with.

(At SalesBread our clients know they can expect 1 sales qualified lead per day. If you want to see what we can do for your company, hop on a free 15-minute strategy session.)

Want 1 qualified lead per day?

Table of the top 30 lead gen companies

Consider this before hiring one of the best lead generation companies

What Are Your Needs?

Sure if you’re looking to hire an agency because you just want more targeted leads, that’s fine.

But before you hire a lead gen agency you have to ask them what they plan on doing for you and how they plan on doing it.  

For example, you might want them to come up with a sales development strategy that you’re going to use to get leads.

You might be in a place where you’re not 100% sure of what’s the best way to find potential customers. Should you use LinkedIn, cold emailing, or SEO?

Maybe it might even be via cold calling, or Facebook and TikTok ads.  

What we suggest is, to take a step back and first see how much strategic help are you going to need to actually put a successful marketing campaign in place. 

So, unless you already have a prospect list that’s already responding to your messages in your sales process, you’re going to need a lead generation service that will help you come up with a strategy that works specifically for your business. 

If you know that you need a strategy, ask the company that you’re thinking of hiring, whether they will be able to provide you with a strategy. 

A Sales Call Isn’t Always The Best Place To Pick Your Lead Generation Agency

You know you’re looking for a lead generation company

Do you really want a 30-minute sales call, where (god forbid) they just bore you with a monster slide deck, where you don’t get to talk about what you really need? 

That’s not enough to understand if you have really found the right lead generation partner. 

This is why at Salesbread we encourage our prospects to start with a risk-free consult. 

And I tell them very plainly that this is a small step towards working together. 

This puts all the risk on us. 

And if the call didn’t go as well as you hoped for, we will refund every penny. 

But I do ask for a detailed marketing survey to be filled out before we meet so that I have a chance to show up with notes. 

And the reason why I’m explaining this process in this way is…

Maybe you should ask the lead gen agency if you could do a small trial project before settling in on them. 

So ask your potential lead partner if you can actually just start with a risk-free consult and in that way, it should give you and your team a lot more confidence in them, than just a quick 30-minute call. 

Think About Your Requirements For The Lead Gen Campaigns

Know what your requirements are for the campaigns.

You want to find out how you’re going to get insights on your campaigns.

How are you going to track things that you want to find out?

The agency should be able to provide you with campaign insights. 

So be upfront about what you expect. 

Take A Look At The Lead Generation Agencies Resources

Do they have a podcast? If you listen to it, does it sound like they know what they are doing? 

Read their articles, do their strategies make sense?

Watch their videos, read their case studies, and see what their approach is for generating leads.

These resources can tell you so much about the company that you would like to hire.

You need to see if their strategy aligns with yours so the best place to find this out, is to check out their content. 

Ask these questions to choose the best agency for your business

Who Is Going To Be My Account Executive?

Typically, you won’t be dealing with the founder of the agency (unless you hire Salesbread, where you work along with Jack Reamer.) but in many cases, your account might be handed over to a junior account manager.

If you’re comfortable with that, then that’s okay, but frankly, I have never been comfortable with that.

That’s why as the founder of Salesbread, I’ve always handled my clients’ accounts.

I’ve been doing this for 10 years, and my clients work directly with me. 

I’m the strategist, copywriter, and account manager. I ensure that each campaign is handled in the right way and is triple-checked. 

So if you need a strategy make sure that you find out who the team is and how they will help.

Who retains ownership of the leads that have been generated?

Be wary of lead generation companies that say they will retain full ownership of the leads.

Why?

Because it might limit how you can use these leads. Rather opt for a lead gen partner with transparent policies about who has ownership of the leads and a clear pathway for ownership transfer.

Is there a long-term contract?

Be Wary Of Companies/Marketing Services Who Want You To Sign A Long Term Contract

If an agency wants you to sign a long-term contract, be wary.

When you are doing lead generation the right way, it really doesn’t take a lot of time to get results.

We tell clients to expect their first lead within 48 hours after we launch their campaign.

Why would an agency lock you into a long-term deal?

They should impress you on the first risk-free consult and then the first month should warrant a second month and a third month.

So ask them, if they keep clients based on performance alone. 

If they do, then there’s no need for a locked-in contract.

What type of leads will they generate?

There are different types of leads.

Some leads might be booked appointments, other leads might mean conversation starters and other leads might be booked demos.

You need to get very clear about what the agency means by “lead generation.” 

Double-check if the company is just getting people to respond to your products or if they will actually book the appointments for you. 

For more questions to ask before choosing an agency read this article: 10 Questions To Ask Before Choosing A Cold Email Agency

What Are The Benefits Of Hiring a Lead Generation Service?

If you’re a start-up or a founder who doesn’t have a sales team just yet, outsourcing your lead generation can ensure new leads for your company relatively quickly. 

For example, at Salesbread we promise our clients their first qualified sales lead within 48 hours after launching our LinkedIn outreach campaigns. 

You might also prefer hiring an agency if lead generation isn’t your strong point; Perhaps you don’t enjoy cold calling or email outreach… Or maybe you don’t have the experience to generate high-quality leads

Hiring an agency allows business owners to have more flexibility because you won’t have to generate leads yourself. 

All you need to do is focus on closing deals. 

You will also save time and money because you won’t have to pay salaries and train up a new sales team

Hiring an agency might also be beneficial if you don’t have the experience to generate leads for your company.

These companies mentioned below have the experience and resources to build your ideal customer profile, do the market research, and generate qualified leads for your business. 

There are various options available. 

From outreach agencies to appointment-setting companies and even digital marketing specialists. 

Here Are Some Other Reasons Why Hiring a Lead Generation Service Could Be A Good Option For Your Business:

  • You will close more deals faster due to the quality of the leads being sent your way.
  • A lead generation agency can handle high pressure in sales.
  • Increased data optimization for your company.
  • You will have more time to focus on aspects of your business that you enjoy.
  • You will have access to specialized tech
  • Your employees will have more time
  • Quick growth and more sales.

However many companies hold off on hiring an agency because they worry about the cost.

It’s important to note that hiring an agency initially, can be more cost-effective than building your own in-house SDR team. 

The average salary of an experienced SDR in the US is about $81,614 per year. This doesn’t include things such as office equipment, data, office space, specialized tech, and refreshments. 

Whereas most lead generation agencies on average cost between $1000 – $10 000 depending on which service you choose. 

Note: Services such as SEO and social media marketing can be more expensive; ranging between $3000 – $20 000 per month. It also takes time for these services to take off. So you might end up waiting a while for conversion rates to grow.

If you would like some more resources on the cost of hiring an agency and the benefits please read the 2 articles below:

Should You Choose An Inbound Or Outbound Agency?

The choice really depends on your company’s needs and budget. 

Some companies might use a mix of both marketing methods, or just one.

The important thing to remember is that inbound methods take time to generate leads. whereas with outbound, leads can come in almost instantly. 

We suggest using a mix of both marketing methods because while you’re waiting for your inbound strategy to take off, you can at least generate some outbound leads. 

This article delves into more detail: Inbound vs. Outbound Lead Generation. Feel free to read it if you aren’t sure which option is best for your company.

(Note: Some of the top lead generation companies listed below offer both inbound marketing and outbound.)

What Services Do Lead Generation Companies Offer?

Lead generation companies offer various services such as:

  • Lead research
  • Lead management
  • Lead engagement
  • Lead nurturing
  • Account-based management / account-based marketing
  • Appointment setting
  • Email marketing
  • Content marketing
  • Telemarketing
  • PPC
  • Search engine optimization

A List of 30 of the Best Lead Generation Companies

1. Salesbread – LinkedIn and Cold Email Outreach

If you know that you have active buyers on Linkedin, and would like more qualified b2b sales and a guaranteed 1 per day, you might want to hop on a free 15-minute strategy session with Salesbread.

When partnering up with our company you can expect:

  • To work along with the founder
  • Have super refined prospecting lists built for you based on your current buyers’ data…
  • Ultra-personalized messages sent to your ideal prospects that are written by a human and not AI-powered. (Note: These messages are based on in-depth research on each and every prospect.)

If this resonates with you, then Salesbread could be the right agency for your business.

Most of the firms that earned our top 10 list are quite larger than our agency; 

This means that you would be handed off to an account manager, who hopefully has enough experience in your industry AND who understands what makes your buyers tick, to make your campaign work.

Since 2014 Salesbread has been driving sales-qualified leads to companies that want the absolute best strategist on their account. 

Have a look at our cold email outreach podcast with 350+ on lead generation strategy, copywriting, and sales tips. 

We are a boutique lead generation agency and our clients know that they can expect 1 qualified sales lead per day. With over a decade of experience, we know what’s working in the world of outbound sales right now. 

In the past 24 months, we have generated close to 7000 sales leads for our clients.

How did we do this?

Well, we specialize in building ultra-refined lead lists based on current buying data and sending personalized LinkedIn messages and emails to your ideal target audience

For example, we once built a list of law firm partners who have appeared on a podcast but do not offer personal injury services on their website. 

Read the full case study here.

Our sales reps also write personalized outreach messages based on research. AI-generated content flat-out does not work.

Salesbread’s done for you lead generation service includes:

  • A one-hour kick-off call
  • Ultra-refined list building based on current buyer data
  • Expertly written personalized connection request messages sent to your ideal target market. ( For example, if your prospect was on a TED talk, we will watch the TED talk, and expertly craft a specific message just for them, based on their TED talk.)
  • Follow up messages 
  • 20+  sales qualified leads per month
  • Multi-channel outreach 
  • A “graduation call” once our partnership comes to an end where we will teach you how to bring the entire process in-house. 

We also don’t believe in locking our clients into contracts. 

Our results get our clients to stay. 

At Salesbread we help our prospects get excited about your offer, even if you don’t have a large sales team or the time to do lead generation yourself. 

Our lead generation campaigns have fueled the growth of ProdPad, Cleargov, ChatLingual, eKomi, OneUp, Recurly, and VPN.com.

We have also done marketing for ClearLink, theCHIVE, Indeed.com, UnderArmour, HomeAway, The Honest Company, UKSoccerShop, TicketCity, and Bills.com.

To learn more about our services read this article: Why We Set Out to Build The Best Done-For-You Lead Generation Service.

In it, we explain our lead generation strategy, along with frequently asked questions, case studies, and testimonials. 

Testimonials

For more testimonials please see my Linkedin page; There are nearly 100 customer reviews for your perusal. 

Our pricing ranges from $1500 – $5000 per month depending on your needs.

If you’re interested in hopping on a free 15-minute strategy call, click here.

2. Callbox

Callbox was established in 2004. They use an account-based marketing approach to lead generation and use 6 different channels to achieve their client’s goals.  

 Callbox offers a full-service lead generation, appointment setting, and database solutions. We help you exceed marketing and sales goals by deploying targeted prospecting campaigns that deliver qualified sales leads and opportunities to your funnel.

Their marketing strategies include contacting your prospects through all avenues available, with as many calls and emails as it takes.

For example, they use voice, email, social, chat, website and webinars.

They have worked with companies such as Microsoft, Google and Amazon.

3. Cience

Cience is an all-in-one lead-generation platform. 

CIENCE is a data, software and lead generation company that helps businesses grow through their GO Platform.

They offer:

  • Outbound SDR team
  • Inbound SDRs
  • As well as data solutions that are fueled by AI.

Various pricing tiers are available depending on your company’s needs.

4. Belkins

Belkins is a B2B lead generation agency that offers appointment-setting services. They also offer lead searches, inbound appointment settings, and LinkedIn influencer programs. 

They specialize in helping companies in the following industries:

  • Consulting
  • Solar energy
  • Healthcare
  • Financial services, 
  • Software, 
  • Advertising
  • E-commerce

They don’t share their pricing on their website, but if you are interested you would have to email them for a quote. 

5. Martal

Martal is a demand-generation sales partner. They service B2B tech companies in America and Canada. 

They offer both inbound and outbound sales that help your business source, pitch and win over new deals. 

Martial builds weekly prospect lists based on intent data and target decision-makers using multiple touch points – Such as email marketing, cold calls and trade shows. 

6. Pearl Lemon Leads

Pearl Lemon Leads is a professional lead generation service dedicated to helping businesses thrive by connecting them with high-quality prospects, through:

  • Search Engine Optimization
  • Pay Per Click
  • Public Relations
  • Sales Outsourcing
  • Web Design

They employ strategic outreach methods to generate leads tailored to your specific industry and target audience

The company has received positive reviews for its effective lead generation strategies, emphasizing quality over quantity. For example they have received a 4.8 star rating according to Clutch. 

Their average pricing ranges from between £3000 – £10 000 per month. 

7. Cleverly

Cleverly offers a variety of lead generation solutions from cold email, to LinkedIn content marketing and profile optimization.They offer 3 pricing tiers that range from $397 per month – $697 per month.

8. Smith.ai

Smith.ai is a virtual receptionist service for various industries, such as law firms, software and saas, medical and finance. 

The company’s U.S.-based and their AI tool answers calls and website chats,  schedules appointments, and accepts payments. 

Smith.ai was founded to help business owners succeed. They use a combination of human and AI intelligence to run campaigns and generate leads. 

Smith.ai also integrates with:

  • Salesforce
  • Hubspot
  • Calendly
  • Zapier 
  • Slack

There are also a few free features such as lead qualificationCRM integrations, new client intake and a dedicated toll-free number.

9. SalesPro Leads

SalesPro Leads is a lead generation agency that focuses on serving businesses in the technology industry. 

They check the following boxes in their b2b lead gen process:

  • Appointment Setting
  • Sales Intelligence
  • Account Based Marketing (ABM)
  • Account Profiling
  • Lead Nurturing
  • Demand Generation
  • Email Marketing
  • Social Media Marketing
  • Marketing Qualified Lead (MQL)
  • Sales Accepted Lead (SAL)
  • Sales Qualified Lead (SQL)

They haven’t listed their pricing on their website, so if you’re interested you might have to hop on a consultation call. 

10. SalesRoads

SalesRoads is a B2B appointment setting & lead generation provider for midmarket and enterprise-level organizations.

They offer a turnkey approach to demand generation and understand the importance of implementing a successful lead generation process for their clients. 

SalesRoads United States-based telesales executives have an average of over 14 years in telesales, prospecting and appointment setting. Making them an experienced service provider for their clients. 

    11. Pipeful

    Pipeful is a b2b appointment setting agency that grows your business through data, software, and services.

    65% of their clients are smaller businesses, so this might be a good choice for smaller startups.

    Pipeful is a global business that has 100+ sales executives around the world.

    They offer various marketing solutions, such as:

    • LinkedIn Marketing
    • Demand generation
    • Sales enablement
    • Cold outreach

    They don’t list their pricing on their site, so you would have to contact them to find out more.

    12. Operatix

    Operatix offers sales teams that specialize in helping B2B software vendors find more sales leads. They are leaders in the industry when it comes to knowing the B2B tech market.

    Their company is segmented by business pods where they have insights, intelligence, data, and a team of specialists that cover specific technology verticals within the following spaces:

    • Cybersecurity
    • Data and analytics
    • Business process
    • Infrastructure
    • Cloud
    • Fintech
    • Mar-tech
    • HR tech
    • Dev-ops
    • IOT

    Interestingly they don’t offer set pricing. They tailor pricing to your needs and will discuss your objectives, how many resources you will require the length of the sales cycle, and the average deal value.

    13. memoryBlue

    If you’re a high-tech company, memoryBlue might be the right lead generation company for you. They offer B2B lead generation and outsourced sales services.

    This is a rather large company that has 450+ SDRs and they have served 2000+ clients.

    Here are some of the services they offer:

    • B2B Lead Generation
    • Sales Development Services
    • Sales Recruitment
    • Targeting Public Sector
    • Lead Generation Services
    • SDR Services
    • Outsourced BDR Services
    • Sales Training and Coaching

    14. Televerde

    Televerde has been in the industry for almost 30 years. They have helped Fortune 500 companies accelerate growth.

    They offer a human-centric approach and provide professional sales teams that are dedicated to the success of your company. They use data-driven insights and technology that integrates with yours.

    They offer sales and marketing solutions for higher lead conversions.

    15. SalesAR

    SalesAR offers lead generation services as well as appointment setting. They are a global company that have completed 500+ projects.

    They also offer prospect research which helps companies reach out to the right decision makers. SalesAR offers different packages which you can check out on their pricing page.

    16. Inbox insights

    Inbox Insights offers a bit of “everything” when it comes to lead gen. For example, some of their services include:

    • Account-Based Marketing
    • Content Creation
    • Content Syndication
    • Demand Generation
    • Lead Generation
    • Market Research
    • Thought Leadership

    They don’t list their prices, therefore you would have to contact them for more information.

    17. WebFX

    WebFX is a digital marketing agency that specializes in generating leads for E-commerce businesses.

    They offer organic search lead gen, revenue marketing, and CRO as well as UX and interactive design.

    They pride themselves on developing specific strategies for their clients. (no cookie-cutter, one-size-fits-all approach.)They have driven 255,000 page 1 rankings on Google. Pretty impressive.

    18. LevelUp Leads

    LevelUp Leads is a done-for-you lead generation agency. that specializes in outbound strategy, sourcing relevant data, implementing tech stack, copywriting, and managing campaigns to create pipeline and revenue in your sales funnel.

    They offer:

    • Email marketing services
    • Cold calling
    • LinkedIn services
    • Pay per meeting
    • And list building services

    LevelUp leads offers 3 pricing packages from $4000 per month to $8000 per month. You can see what they offer for each package below:

    19. Revboss

    RevBoss is a lead generation agency whose main focus is outbound prospecting. Their team and tech deliver targeted, personalized messages to your target audience through cold email and different ad channels.

    They specialize in helping marketing agencies, SaaS companies, and B2B services.

    Revboss pricing starts at $3700 per month, but you have to sign a 12-month contract though.

    20. Startup and Fly

    Startup and Fly offers appointment setting and sales team recruitment.

    They also help companies find investors.

    One thing that I thought was great about Startup and fly is that they care about your email deliverability and domain reputation. This means that they won’t just spam prospects.

    They offer various monthly subscription packages. You would have to reach out to them for more information.

    21. BDR.ai

    BDR.ai offers various lead-generation services. Some are completely AI-based; for example, they offer Ai generated outbound calls, as well as a Facebook prospecting service. They promise to generate thousands of leads per month.

    BDR.ai also offers different plans and packages that cater to several different needs.

    22. Upcall

    Upcall is an outbound call center service for marketing sales automation.

    They offer lead generation and market research services. Their fully trained telemarketers will reach out to your prospects and call 4 or more times if the prospect doesn’t answer.

    They all send booked meetings straight to your calendar.

    23. Intelemark

    Intelemark is a b2b appointment setting and lead generation agency that has been in the industry for 22 years.

    They do this mainly through cold calling but also offer LinkedIn lead generation and sales account-based marketing.

    They are also known to prospect in various industries such as:

    • Health
    • Technology
    • Finance
    • Education
    • Logistics

    They don’t mention their pricing on the website, so you would have to get in touch to find out more.

    24. Atlantic Growth Solutions

    Atlantic Growth Solutions offers account-based marketing services, based on a multi-channel, tech-enabled approach.

    They reach out to prospects via phone calls, email, and LinkedIn. AGS also offers marketing and sales enablement, such as webinars, social advertising, and content.

    They also offer sales training for your team which is based on an 18-hour course.

    25. Uptown Creation

    Uptown Creation focuses mainly on LinkedIn lead generation.

    They mention that they have a 35% response rate by using a “problem-orientated” style form of messaging.

    Uptown Creation was founded in 2016 and they mention that their clients typically see 4-12 new meetings booked per month.

    Their results vary depending on the industry, but they mention having an average of 150% increase in response rates on LinkedIn and Email.

    26. Five Rings Marketing

    Five Rings Marketing is a full sales service agency that helps B2B companies see growth across all channels. They offer:

    • LinkedIn outreach
    • Cold calling and emailing
    • Enterprise SDRs
    • Inbound marketing paid media
    • Content marketing

    They don’t offer any guarantees but they do have month-to-month contracts, so if you aren’t happy, you can cancel.

    27. Growth Hub

    Growth Hub is slightly different from the above-mentioned agencies. They offer services such as offshore recruiting, data, and back-office support from their India.

    They also offer sales Research services and list building.

    Based in India, their expert analysts specialize in enriching and refining your contact data with personalized information, intent analysis, and trigger points, which saves most businesses up to 60% in operational costs.

    Growth Hub might be the right agency for you if you are looking to save costs.

    28. First Point Communications

    First Point is a one-stop shop for all things lead gen. From appointment setting to content marketing and list building.

    Their virtual sales team offers a high-quality, results-driven service. FPC has been in business for the past 8 years and have booked over 10 000 appointments for their clients.

    29. Dreamline Digital

    Dreamline Digital uses a multi-touch, multi-channel approach to find and reach target prospects.

    They engage and nurture prospects with personalized messaging and convert them into qualified opportunities for your sales team to close.

    They also offer various pricing packages that include:

    • Email outreach
    • LinkedIn lead generation
    • Full-time prospector
    • Customer success manager

    They were founded in 2018 and have worked with 100+ clients worldwide.

    30. Lead Generators International

    Lead Generators International is based in Canada and America They specialize in appointment setting, market research, booking demos, and registering prospects for webinars and events.

    They also offer a guarantee. “Should we not deliver at least the agreed minimum quota of appointments, demos, webinar attendees, or completed research surveys, we will keep working on your campaign, at our expense, until we have.”

    For More Qualified Leads In Your Sales Pipeline – Hop on a Free 15-Minute Strategy Call With Salesbread

    Any one of the above lead generation agencies would be a good choice.

    But if you’re looking to partner up with a specialized boutique agency, where the founder works along with you, every step of the way AND where you can expect 1 qualified sales lead per day, reach out to us below.

    You can also read this article: The “1-Lead-Per-Day” LinkedIn Lead Generation Agency