40 Follow-Up Email Templates Proven to Increase Reply Rates

Subject: {{First Name}}, free trial?

{{First Name}}, I know you’re really busy, so I thought I’d share how our {{featured tool}} helped {{Company Name}}:

- {{Benefit 1}}
- {{Benefit 2}}
- {{Benefit 3}}

All this for the price of 5 burgers.

Interested in giving it a shot?

Thanks,
{{Your Name}}

P.S. Happy to throw in a free trial.

Subject: Here’s the video

Hey {{First Name}},

Here is the link to the video I was talking about…

{{Video link}}

If the video made sense, would you be open to hopping on a quick call?

{{Calendar link}}

Thanks,
{{Your Name}}

Subject: Testimonial

Hi {{First Name}},

Thought I’d reach out to you again with a testimonial from a client that we recently helped.

{{Image of testimonial}}

Worth a quick call?

{{Founder Name}}

Subject: {{First Name}} quick question?

{{First Name}},

I forgot to share a link to our case study where we helped {{Company Name}} solve these two problems:

{{Problem 1}}
{{Problem 2}}

And go from $0 to $1M ARR in 4 months. Here’s the link: {{Case study link}}

Here’s what they had to say about us:

{{Testimonial}}

Interested in seeing if we can do the same for {{Prospect’s Company Name}}?

Let’s talk.

{{Your Name}}

Subject: Post {{Conference Name}}

Hey {{First Name}},

Hopefully the dust has settled since {{Conference Name}} and we can pick up where we left off.

Since {{Conference Name}}, we’ve helped {{Company Name}} generate {{X amount of ROI}} using our {{SaaS tool}}.

Is this success relevant to you? Let me know and I can show you how to replicate it.

{{Your Name}}

Subject: Re {{Company Name}}

Hi {{First Name}},

Thought you might be interested in this view of our real-time data stream:

{{Insert image}}

Similar companies are using {{product/service}} to move their data into their data warehouse.

Are you open to learning more about our {{service}} and capabilities?

Thanks,
{{Your Name}}

Subject: Re: Looking for the right person

Hi {{First Name}},

Hoping to see if we could carve out some time in the coming days. Or, if there’s someone else at {{Company}} better suited for a video discussion, would you mind connecting me with him or her?

Appreciate your time, looking forward to speaking.

-{{Name}}

P.S. Watch our new show reel here {{Share link}}

Subject: Quick 5 minutes?

{{First Name}}, I was hoping to get a quick 5 minutes of your time to discuss how we could help {{Company Name}} reach new markets.

We have helped startups such as: {{List 3 companies you have worked with}} to get {{results}}.

Please let me know when would be a good time to discuss this or who would be the right person to talk to in your organization.

Thanks in advance,

{{Your Name}}

Subject: Elementary my dear {{First Name}}

{{First Name}},

Maybe you missed my emails.

If you’re like the hundreds of SaaS companies we have worked with, such as {{name a few companies you have helped}}, I’m positive that we can be a great fit for you and can widen your sales pipeline. We can perhaps continue this over email if you’re busy.

Best,
{{Your Name}}

Subject: Forgot to add this.

Hi {{First Name}},

Did you see this? {{Link to video, blog, short demo}}

P.S. Since we last spoke, our {{tool name}} is 100% free and you can find it here {{Add link}}.

Subject: You might find this helpful

{{First Name}},

Forgot to add this, thought you might find this Twitter thread interesting. {{Add a link}}. I recently published an article on how long it takes to rank on page 1. Might be helpful 🙂

Are you doing any of this on your own right now?

{{Your Name}}

P.S. Happy to hop on a free 15-minute strategy call if you have any questions.

Subject: {{Company Name}} B2B Remarketing Strategy

Hi {{First Name}},

If you’re not the right person to talk to, would you be able to introduce me to the best person on your marketing team to discuss your ABM strategy and who manages the data inside Google Analytics for remarketing campaigns?

I have some best practices to help reduce online advertising waste by up to {{results}} by retargeting actual companies visiting and showing intent on your site — all within Google Analytics.

Does this sound like it would make sense to continue the conversation?

Thank you,
{{Your Name}}

Subject: {{Company Name}} ABM Strategy

Hi {{First Name}},

If the timing is not right, just let me know.

Or if you are available for a quick call next week to discuss this ABM strategy further, let me know. We can set up a quick call.

Here’s my calendar link: {{Calendar Link}}

{{Your Name}}

P.S. If it’s easier, send me your calendar link and I will book a slot convenient for you.

Subject: Re: {{Company Name}}’s {{XYZ}} Account

Hi {{First Name}},

I know this is my {{4th email}} now and I definitely don’t want to spam you. Is this just not the right fit, not the right time, or maybe I should be speaking with someone else?

If you’d still like to speak, please let me know and we can schedule some time.

{{Your Name}}

Subject: Re: {{Company Name}}

Hi {{First Name}},

I just wanted to make sure you got my last email.

Also, I’d like to share that we’re offering a {{Value Proposition}} as an “Independence Day Offer” on any new projects signed with us until {{Date}}.

If you’re interested, please let me know and we can have a brief call and take it from there.

Looking forward to hearing from you, and Happy Independence Day!

Best,
{{Your Name}}

Subject: Re {{Better ROI}}

Guess getting better {{benefit}} isn’t a priority at the moment. Should I check in with you in a few months?

{{Your Name}}

Subject: Re: Your {{Account}}

Hi again {{First Name}},

Interested in exceeding goals 50% faster? Just ask {{Company Name}} — they cut their production time in half by optimising workflows and streamlining dated processes with {{product}}.

You can read their case study here: {{Attach Link}}

Would you like to find out how much time your team could be saving? You can book some time for a quick call here:
{{Calendar link}}

{{Your Name}}

Subject: Last one from me

{{First Name}},

If promoting your content and getting more traffic and sign-ups are important to you and you need some help getting {{X Results}}, simply reply.

If not, no need to 🙂

{{Your Name}}

Subject: Checking in

{{First Name}} — looks like I caught you at a moment where this isn’t a burning issue.

We can understand — growth is about prioritising.

If you’d still like a quick introduction, please let me know. Otherwise, when this comes back up in {{Company Name}}, give me a shout.

I’ll be more than happy to restart the conversation.

If you have any colleagues who might benefit from a chat about {{Benefit}}, feel free to share my contact info.

Have a nice day,

{{Your Name}}

Subject: Re: Following up on your inquiry

Hi {{First Name}},

As I haven’t heard back, I’ll assume the timing isn’t right and close this conversation.

If it makes sense to reconnect in the future, feel free to reach out.

Thanks,
{{Your Name}}

{{First Name}},

Happy to share more. Just so I know which info to send, which one of these two problems are you looking to solve right now?

A) {{Problem 1}}
B) {{Problem 2}}

Just let me know and I’ll send the most relevant information.

Thanks,
{{Your Name}}

Great! Before we jump on a call, I just need to find out two things:

1) What’s your company’s location?
2) Who handles your {{pain point}} right now?

Talk soon,
{{Your Name}}

Hey {{First Name}},

Just wanted to follow up on the email I sent — I figured it would be much easier to chat over the phone.

Do you have {{3 minutes}} for a quick call?

{{Your Name}}

Sounds good.

The next step is:

{{Option A}}
{{Option B}}

Which one would work best for you?

{{Your Name}}

Subject: {{First Name}}, your demo request

Hi {{First Name}},

Thanks for reaching out — it’s great to see that {{Company Name}} is interested in learning more about {{benefit}}.

To help me send the most relevant resources, can you tell me a little about what you’re hoping to accomplish with {{product/service}}?

If it’s easier, I’m happy to chat on the phone as well. You can view my availability here:
{{Calendar link}}

Best,
{{Your Name}}

Subject: How’s it going with {{product/service}}?

Hi {{First Name}},

Just checking in — I noticed you and your team are currently using {{Company Name}}’s free {{product/service}}.

There’s a lot of functionality in the platform, and some guidance can really help unlock the full value.

Let me know if you’d like to book a quick call, or feel free to grab time on my calendar here:
{{Calendar link}}

Thanks,
{{Your Name}}

Subject: Re: More time for {{Company Name}}

{{First Name}},

Circling back here —

I attached a case study we did with a current customer who made the switch to {{Company Name}}.

It shares what they found most beneficial after switching.

Is this worth exploring to see whether {{Prospect’s Company}} could see similar outcomes by leveraging {{product}}?

Best,
{{Your Name}}

Subject: When does it make sense to re-evaluate this?

{{First Name}},

I understand timing is everything when it comes to looking at new providers.

Would you be open to keeping your options in mind for the new year?

If that’s too early, we can reconnect when your subscription with {{Current Provider}} is up for renewal.

Let me know which option works best for you.

Thanks,
{{Your Name}}

Subject: Quick win?

Hey {{First Name}}, {{Add a custom intro.}}

We helped {{Company Name}} boost {{metric}} by {{%}} in {{timeframe}} using our {{tool}}.

Would you like a quick Loom video breaking down how we did it?

Thanks,
{{Your Name}}

Subject: Worth a look?

Hey {{First Name}},

Not sure if my previous note landed.

We recently helped {{Company Name}} reduce {{pain point}} in less than {{x weeks}}.

Want to see if this could work for you? Happy to send over a quick video.

Cheers,
{{Your Name}}

Subject: Results in {{industry}}

Hey {{First Name}},

Just wanted to follow up —

{{Company Name}} saw {{result}} after switching to our platform.

Should I send a 2-minute Loom showing how they did it?

Thanks,
{{Your Name}}

Subject: Save time on {{pain point}}

Hey {{First Name}},

Quick nudge in case you missed this —

We’re helping teams like {{Company Name}} cut {{pain point}} by {{%}} using {{tool}}.

Want a quick walkthrough video?

Best,
{{Your Name}}

Subject: Still relevant?

Hi {{First Name}},

Totally understand if priorities have shifted.

Just wanted to check if solving {{pain point}} is still on your radar.

If not, no problem — just let me know and I’ll close the loop on my side.

All the best,
{{Your Name}}

Subject: Should I stop bugging you?

Hey {{First Name}},

No worries if now’s not the right time.

Just thought our work with {{Company Name}} might be relevant — {{x result}} in {{short time}}.

Want me to send over a quick video demo?

Cheers,
{{Your Name}}

Subject: You’ll want to see this

Hey {{First Name}},

Hope you’re doing great —

We’ve seen {{industry}} teams like yours get strong results with our tool.

Want to see how? I can send a short Loom video.

Thanks,
{{Your Name}}

Subject: Just checking in

Hi {{First Name}},

Just wanted to follow up on my last note in case it got buried.

Happy to share more details or step aside if now’s not the right time.

Best,
{{Your Name}}

Subject: Quick follow-up

Hi {{First Name}},

Following up in case you missed my previous email.

The reason I reached out was {{one-line value or outcome}}.

Would it make sense to explore this further, or should I circle back another time?

Thanks,
{{Your Name}}

Subject: Should I close the loop?

Hi {{First Name}},

I haven’t heard back, so I just wanted to check whether this is still relevant on your side.

If now isn’t the right time, no problem at all — just let me know.

Best,
{{Your Name}}

Subject: Worth a quick chat?

Hi {{First Name}},

Quick question — is {{specific problem or goal}} something you’re currently working on, or should I follow up later?

Either way, appreciate your time.

Best,
{{Your Name}}