29 Follow Up Email Templates For More Positive Replies

Fact: According to data from 1 million cold emails — 57.2% of replies come after your first follow-up email.

So, if you’re not sending follow-ups, you’ll miss out on business opportunities.

That’s why I say the follow-up email is a salesperson’s best friend.

The only problem is – Follow-ups can sound repetitive, or worse, fail to add anything new to the conversation…

To make sure that your follow-ups offer the maximum chance of positive replies possible, we have compiled a list of 29 follow-up email templates to inspire you for your next campaign. 

29 sales follow-up email templates for B2B outreach.

Template 1:

Subject Line: Loom?

Hey {{!First Name}},

Just wondering if you saw my last email.

It showed how {{Company-Name}} achieved {{x results}} by using our tool for {{pain point.}}

Can I send you a Loom video on how they achieved this using our {{tool}}

Thanks

{{Your name}}

Template 2:

Subject line: {{!First Name}}, free trial?

{{!First Name}}, I understand you’re really busy, so I thought I’d share our secret sauce on how our {{featured tool}} helped {{Company Name}}

{{Mention}}

-Benefit 1

-Benefit 2

-Benefit 3

All this for the price of 5 burgers only.

Interested in giving it a shot?

Thanks

{{Your Name}}

PS: Would be happy to throw in a free trial.

Template 3:

Subject line: Here’s the video

Hey {{!First Name}}.

Third time’s a charm? Here is the link to the video I was talking about…

{{Video link}}

If the video made sense, would you be open to hopping on a quick call?

{{calendar link}}

Thanks

{{Your Name}}

Template 4:

Subject line: Testimonial

Hi {{!First Name}},

Thought I’d reach out to you again with a testimonial from a client that we recently helped.

{{Image of testimonial}}

Worth a quick call?

{{Founder name}}

Template 5:

Subject line: {{First Name}} Quick Question?

{{!First Name}},

I forgot to share a link to our case study, where we helped {{company name}} solve these 2 problems:

{{Problem 1}}

{{Problem 2}}

And go from $0 – $1M ARR in 4 months. {{Here’s the link}}.

Here’s what they had to say about us:

{{Testimonial}}

Interested in seeing if we can do the same for {{Prospect’s Company Name}}?

Let’s talk

{{Your Name}}

BONUS: Check out the podcast below which shares more follow-up email writing tips.

Template 6:

Subject line: Post {{Conference Name}}

Hey {{!First Name}}.

Hopefully, the dust has settled down since {Conference Name}} and we can pick up where we left off.

Since {{Conference Name}} we have helped {{Company Name}} generate {{X amount of ROI}} by using our {{SaaS tool}}.

Is this success relevant to you? Let me know and I can show you how to crush it too.

{{Your Name}}

Template 7:

Subject line: Re {{Company Name}}

Hi {{!First Name}}.

Thought you might be interested in this view of our real-time data stream {{Insert image}}.

Similar companies are utilizing {{product/service}} to move their data into their data warehouse.

Are you open to learning more about our {{service}} and our capabilities?

Thanks!

{{Your Name}}

Template 8:

Subject line: :Re: Looking for the right person

Hi {{!First Name}},

Hoping to see if we could carve out some time in the coming days. Or, if there’s someone else at {{Company}} better suited for a video discussion, would you mind connecting me with him or her?

Appreciate your time, looking forward to speaking.

-{{Name}}

P.S: Watch our new show reel here{{share link}}

Template 9:

Subject line: Quick 5 minutes?

{{!First Name}}, I was hoping to get a quick 5 minutes of your time to discuss how we could help {{Company Name}} reach new markets.

We have helped startups such as: {{List 3 companies you have worked with}} to get {{results}}.

Please let me know when would be a good time to discuss this or who would be the right person to talk to in your organization.

Thanks in advance

{{Your Name}}

Template 10:

Subject line: Elementary my dear {{!First Name}}

{{!First Name}},

Maybe you missed my emails.

If you’re like the hundreds of SaaS companies we have worked with, such as {{name a few companies you have helped}}, I’m positive that we can be a great fit for you and can widen your sales pipeline. We can perhaps continue this over email if you’re busy.

Best.

{{Your Name}}

Template 11:

Subject line: Forgot to add this.

Hi {{!First Name}}

Did you see this? {{Link to video, blog, short demo}}

PS: Since we last spoke our {{tool name}} is 100% free and you can find it here {{add link}}.

Template 12:

Subject line: You might find this helpful

{{!First Name}},

Forgot to add this, thought you might find this Twitter thread interesting. {{Add a link}}. I recently published an article on how long it takes to rank on page 1. Might be helpful 🙂

Are you doing any of this on your own right now?

{{Your Name}}

P.S. Happy to hop on a free 15-minute strategy call if you have any questions.

Template 13:

Subject Line:{{Company Name}} B2B Remarketing Strategy

Hi {{!First Name}},

If you’re not the right person to talk to, would be able to introduce me to the best person on your marketing team to discuss your ABM strategy and who manages the data inside Google Analytics for remarketing campaigns?

I have some best practices to help reduce online advertising waste by up to {{results}} by retargeting actual companies visiting and showing intent on your site all within Google Analytics.

Does this sound like it would make sense to continue the conversation?

Thank you

{[Your Name}}

Template 14:

Subject Line: {{Company Name}} ABM Strategy

Hi {{!First Name}},

If the timing is not right, just let me know.

Or if you are available for a quick call next week to discuss this ABM strategy further, let me know. We can set up a quick call.

Here’s my calendar link, {{Calendar Link}}.


{{Your Name}}

P.S. If it’s easier, send me your calendar link and I will book a slot convenient for you.

Template 15:

Subject Line: Re: {{Company Name}}’s {{XYZ}} Account

Hi {{First Name}},

I know this is my {{4th email}} now and I definitely don’t want to spam you. Is this just not the right fit, not the right time, or maybe I should be speaking with someone else?

If you’d still like to speak, please let me know and we can schedule some time.

{{Your Name}}

Template 16:

SUBJECT: Re: {{Company Name}}

Hi {{!First Name}},

I just wanted to make sure you got my last email.

Also, I’d like to share with you that we’re offering a {{ Value Proposition}} as an “Independence Day Offer” on any new projects signed with us till {{date}}.

If you’re interested, please let me know and we can have a brief call and take it from there.

Looking forward to hearing from you, and Happy Independence Day!

Best

{{Your Name}}

Template 17:

Subject line: Re {{Better ROI}}

Guess getting better {{benefit}} isn’t a priority at the moment. Should I check in with you in a few months?

{{Your Name}}

Template 18:

Subject line: Re: Your {{Account}}

Hi again {{!First Name}}

Interested in exceeding goals 50% faster? Just ask {{Company Name}} -they cut their production time in half by optimizing workflows and streamlining dated processes with {{product}}.

You can read their case study here {{Attach Link}}.

Would you like to find out how much time your team could be saving? You can book some time for a quick call here: {{calendar link}}

{{Your Name}}

Template 19:

Subject line: Last one from me

{!First Name}}

If promoting your content and getting more traffic and sign-ups are important to you and you need some help with getting {{X Results}}, simply reply.

If not, no need to 🙂

{{Your Name}}

Template 20:

Subject line: Checking in one last time

{{!First Name}} – Looks like I caught you at a moment where this isn’t a burning issue.

We can understand – growth is about prioritizing.

If you’d still like a quick introduction, please let me know. Otherwise, when this comes back up in {{Company Name}}, give me a shout.

I will be more than happy to restart the conversation.

If you have any colleagues that you think would benefit from a chat about {{Benefit}}, feel free to share my contact info.

Have a nice day

{{Your Name}}

Template Number 21:

Subject line :Re: Following up on your inquiry

Hi {{!First Name}},

As I haven’t heard back I’ll assume the timing isn’t right and close this conversation.

If it makes sense to reconnect in the future, feel free to reach out.

Thanks

{{Your Name}}

Bonus: Here’s a second podcast that shares follow up email secrets.

Follow-ups for when a prospect has shown interest in your product/service

Template 22:

{{!First Name}},

Happy to share more. Just so that I know which info to share, which one of these two problems are you looking to solve right now?

A.) {{Problem 1}}

B.) {{Problem 2}}

Just let me know, and then I will send the most relevant information to you.

Thanks

{{Your Name}}

Template 23:

Great! Before we jump on a call, I just need to find out 2 things:

1.) What’s your {{company’s location}}?

2.) Who handles your {{pain point}} right now?

Talk soon

{{Your Name}}

Template 24:

Hey {{!First Name}}

Just want to follow up on the email I just sent you; I figured it would be much easier to chat over the phone.

Do you have {{3 minutes}} for a quick call?

{{Your Name}}

Template 25:

Sounds good.

The next step is:

{{Option A}}

{{Option B}}

Which one would work best for you?

{{Your Name}}

Template 26:

Subject line: {{!First Name}}, Your Demo Request

Hi {{!First Name}},

Thanks for reaching out! It’s great to see that {{Company Name}} is interested in learning more about {{benefit}]

To help me get you the right resources, can you please tell me a little about what you are hoping to accomplish with {{product/service}}?

If it’s easier, happy to chat on the phone as well! You can view my availability here {{Calendar link}}.

Best

{{Your Name}}

Template 27:

Subject line: How’s it going with {{product/service}}?

Hi {{!First Name}},

Checking in on my last message, as I noticed that you and your team are currently using {{Company Names}} free {{product/service}}.

As there is a TON of functionality in there (as I’m sure you noticed), I’d be happy to assist with your further exploration of the platform.

While the free {{product/service}} access is a great way to get your feet wet and experience the user interface, some guidance from an expert can go a long way in understanding the full power of the system.

Please let me know when might be a good time for a call, or feel free to book time on my calendar here. {{Calendar link}}

Thanks {{First Name}}.

Template 28:

Subject line Re: More time for {{Company Name}}

{{!First Name}},

Circling back here-

I attached a {{case study}} we did with a current customer who made the switch to {{company name}}.

I think you will find it interesting.

It shares what {{Company Name}} found most beneficial after switching.

Is this worth exploring to determine if {{prospects company}} would find similar outcomes by leveraging {{product}}?

Best

{{Your Name}}

Template 29:

Subject line: When does it make sense to re-evaluate this?

{{!First Name}},

I understand timing is everything when it comes to looking at new providers. With that being said, I wanted to see if you would be willing to keep your options open in the new year.

If that’s too early we can plan to connect when your subscription with your {{current provider}} is up for renewal.

Feel free to share which option is more appropriate for your current situation.

Thanks

{{Your Name}}

Tips on How to Write a Follow-up Email

1.) Personalize your emails

One of the most important things when sending your follow-up email is to use personalization.

Add in the prospect’s name or their company name. You could even add something specific about them that you read about on the internet.

For example, if you listen to a podcast that they were featured on, or read an interesting article that they wrote, mention that in the follow-up. 

2.) Keep it short

As you can see in the above templates, the follow-ups are short. Most are less than 80 words. When it comes to writing a follow-up email, get to the point. If you met them at a networking event, for example, mention that.

Don’t write an essay (sadly, this is where many marketers get it wrong), and if you do have more information to share, instead, direct the prospect to a website, or social media page, or add a link to the email. 

3.) Have a clear “ask” in your CTA

Your call to action needs to be clear. State what you would like your prospect to do. Would you like them to book a meeting with you? Get on a short phone call? Answer a quick question? Get a referral from them?

Be very clear, as this will direct your prospect in how they should respond to your sales email. 

5.) Remember transition, value prop, CTA.

 Always have a couple of words in your follow-up email that will tie into your first email (you can even do this in your intro.)

Add in a value proposition, which can be something new in every follow-up email, and a different type of CTA in each follow-up.

If you need some inspiration on CTA’s, have a look below:

1. Are you available for a 20-minute chat on [MONTH] [DAY] at [HOUR] [TIMEZONE]?

2. How about a quick 30-minute call next {{=day}} at 4 pm [TIMEZONE] to discuss more?

3. What will it take to get 25 minutes on your calendar next week?

4. Can I steal you away for a 15-minute phone call tomorrow at 5 pm [TIMEZONE]?

5. Let’s catch up for 15 mins. Just select any date and time on my calendar link.

6. Please choose a date and time of your choice using this link.

7. Please book a 15-minute slot at your convenience. Here is a link to my calendar.

8. Would you have 10-15 minutes for a call on {{=bday+3}} at 11 am to discuss this further?

9. Are you available to talk later this week? Here is a link to my calendar:

10. Can we get on call this {{bday+2}} 10 AM to discuss how we can help you solve [MAIN PROBLEM]?

There should be a break-up email.

If your prospect does not reply to your messages, send them an email one last time. If there is still no response, it means that they are not interested in your product or service at this time. 

You can then remove them from the email campaign, as you don’t want to spend a significant amount of time focusing on the wrong prospect. 

What not to do when writing follow-up emails

Don’t be lazy – Add something of value to each follow-up email

Even if your first follow-up email is a classic bump email, be sure to add something of value for the prospect.

Don’t just write: “Did you see my previous email,” for every single follow-up. That’s just lazy emailing.

For example, you could include a link to a website, a podcast, or even a stat that shows you really mean what you’re talking about. 

Always remember to share something of value in your follow-up emails that you would like your prospect to know about. 

Don’t send your email before proofreading it.

There’s nothing worse than sending a professional email, and there’s spelling mistakes or parts of the email missing.

Have a look at the email below…

“Matthew has been building…” What?

So before you send your emails off, always check your piece of content. Make sure your spelling is correct and that you have completed your train of thought in the message. 

If you don’t take the time to proofread your email sample, you’re going to come across as unprofessional.

Don’t bash your prospects.

Have a look at the example below:

The sales professional mentions how they can turn the prospect’s website “into a clean website that actually makes sales.”

This implies:

• The prospect’s website is terrible.
• They are not making sales because their website does not look great.

This kind of email is enough to put any prospect off, as it can come across as offensive. 

Once again, there is no clear value added to the email, and if the cold emailer wanted to help with web development, they could have come across more positively.

Remember, it’s easier to catch a fly with honey than with vinegar.

The same applies when trying to get someone interested in your product/service. Kindness and compliments can go a long way. Bashing a prospect is a surefire way to lose them. 

Note: This is why personalization is so important. Adding something unique to the email that catches the prospect’s attention, like a compliment about their most recent achievement, is more likely to get a response than a bashing session.

Don’t write an “essay” for a follow-up email

Don’t send a really long email. Email isn’t the correct platform for long-form content.

A follow-up email should never be longer than a few sentences.

Why?

People don’t have time to read long emails.

If the salesperson wanted to add more context or content, they could have included a link to an article, for example, that discussed additional information.

But your best bet is to keep the message short and to the point. 

Don’t send follow-ups every single day

If there is not enough time between your email sequence, people may view your messages as spam. We suggest waiting 3 days before sending your first follow-up and then three days between every other follow-up. 

Your break-up email should be the 5th email sent if you have not received one reply back. 

The Takeaway

If you follow the above tips and tricks, you will be able to 3x your response rates with potential customers.

You can take what you have learned from the above templates and incorporate the strategies into your own email campaigns.

Interested in learning more about effective email outreach in your sales process? Check out our cold email masterclass.