Lead Cookie vs Salesbread – A Comprehensive Comparison

By: Jack Reamer |
 November 6, 2023 |

Many of our competitors are pretty big lead generation agencies. And any company that partners up with Salesbread, knows that we are a boutique lead generation agency that specializes in quality and not quantity outreach

But what sets us apart from other agencies?

Well, as we mentioned, many of our competitors are large b2b lead generation companies. Which means that they serve hundreds of clients at any given time. 

What many clients don’t realize is that, this means your campaign might be handed over to a sales rep or accounts manager who doesn’t have as much experience as the founder of the company. 

They unfortunately wont get to work along with the founder who’s whole passion is for lead generation. They live and breathe it. 

And don’t get us wrong, we aren’t here to bash our competitors, because many are excellent companies with many happy clients. 

But this is still a reality. 

You might not want to have a lesser experienced individual running your lead gen campaigns. 

Working with a founder might be a better option.


Because a founder will know a great deal more about what’s working in outbound sales right now. 

So we always encourage individuals to ask the following questions before partnering up with an agency: 

  • Who will be handling their account?
  • Who will be doing the copywriting?
  • Who can I discuss any strategy questions with?
  • Who does the building?

(If a smaller boutique lead generation agency sounds right for you, Salesbread might be the way to go. You work directly with the founder, Jack Reamer, who has over a decade of experience in outbound lead generation. In the past 24 months we have been able to generate close to 7000 qualified sales leads for our clients. If this resonates with you, book a free 15 minute strategy call here.)

At Salesbread we only work with a handful of clients at a time. Between the founder and the client.

Let’s compare Lead Cookie and Salesbread.

Comparison Table


Lead Cookie


$2k -$3K / month

$1000 + $25 – $49 per hour

Locked in Contract

No. Our results get our clients to stay.

You would need to contact them to find out. 

Company Size

6 employees

17 + employees

Lead generation services Offered

LinkedIn outreach, cold email outreach, SMS outreach, List building, outbound strategy, consultations

Linkedin outreach, cold email, cold calling


Jack Reamer

Jake Jorgovan

Review Rating




Florida USA

Colorado Springs USA

Date founded





No mention on their site


1 guaranteed lead per day (25+ leads per month) (7000 qualified sales leads in 24 months.)

500 successful campaigns 




Salesbread was founded in 2017 by Jack Reamer. Jack has a strong background in copywriting, B2B sales and marketing. At Salesbread we guarantee our clients 1 qualified sales lead per day; and we have worked with a variety of industries such as:

  • Saas
  • Fintech
  • Health and wellness
  • Podcasting services
  • Education
  • HR
  • Psychology 
  • Marketing

And many more…

We have worked with companies like:

Many people wonder if we can find leads in their niche, and our answer is that: If most of your prospects have an updated Linkedin account, and there are more than 200 companies worth targeting and you’re selling a 4 figure product/service, we can help you. 

We have managed to find leads in some of the most complex of industries For example, we found lawyers who were interested in podcasting services. 

Here are our stats for this specific campaign:

Here is the case study: Outbound Lead Generation Case Study: Booking Meetings with Consultants and Law Firm Owners

You might also want to know that in the past 24 months, we have managed to generate close to 7000 qualified sales leads for our clients.

How do we do this?

Well the answer is:

We focus on high-quality and not quantity outreach

We would rather send 100 well-written LinkedIn outreach messages to your ideal prospects, than thousands of the same generic spammy sales messages to prospects who might not be the perfect fit.

Because of this approach to sales prospecting our Linkedin outreach stats look like this:


  • A done-for-you lead generation service, that includes expert list building, ultra-personalized copywriting, and 1 guaranteed sales lead per day.
  • Cold email and LinkedIn outreach
  • Sms outreach
  • Ultra-refined list-building services 
  • Expert personalized copywriting
  • Consulting

Sales Process 

It all starts with a 1 hour kick-off call… and a bit of obsessive in-depth list-building

This is where we identify the hottest prospects to go after for your business. We go beyond basic list building and identify your ideal customer profile. This is based on who your current buying customers are. 

We analyze this data and look for specific patterns between your current buyers. 

The video below explains how we do this:

But basically, we will ask: What do all your current buying customers have in common?

  • Are they all located in the same area?
  • Do they have similar company sizes?
  • Have they recently been funded?
  • Do they all use social media marketing?
  • Do they use the same CRM tools? Such as Hubspot, or Salesforce?
  • Which specific industry are they in? If in healthcare, is it hospitals? Clinics? Psychiatry?
  • Who is the decision maker?

Once we find the commonalities between your current buyers, it’s easier to build look-a-like lists of prospects who need what you’re selling. 

Next, we will build a list of target people at these accounts

We will then use LinkedIn Sales Navigator to find the right people at these companies to reach out to. 

Just note that Sales Nav is notorious for inaccurate data. So you have to know how to use this powerful tool the right way. 

This article: Linkedin Sales Navigator Search Tips goes into more detail on how we do this. 

We always make sure that our data is 100% accurate before our sales team even launches the campaign.  

This ensures that you get high-quality leads

We will then create personalized message drafts

Now the fun begins. We will create a series of message outlines for you to review. 

We never complicate our messages, in fact, they are very straightforward. 

But what sets us apart from many other sales development agencies out there, is that we personalize every single message for each person on the list. 

We have a personalization expert who will research each prospect and write an intro sentence specifically for the individual. 

Check out our CCQ method below:

Once the messages have been written, Jack will return to you after 24 hours with a team-approved message draft. 

You will then check that the message is perfect and on-brand. 

If you’re happy, the message will be ready for launch.

Follow-up and ask for a booked meeting

Our Sdrs then follow up in real-time. We don’t use automation when responding to a prospect.  We follow up every 3 days until we get a response. 

Normally, we follow up between 3 and 6 times. If we don’t get a reply we will add the prospect to a cold email or SMS campaign. 

Our follow-up messages include even more personalization and this ensures that we hook the prospect. 

Lastly, we always ask for a booked meeting. 

This CTA is low commitment. 

For example:

  • Are you available for a quick call?
  • Send me your calendar link and I will schedule a quick 10-minute meeting
  • Worth a quick call?

Does this work?

Close to 7000 qualified sales leads in 24 months, says it does. 


Salesbread offers a free 15-minute strategy call and then if you do decide to partner up with us, you can expect our services to cost less than half the price of a full-time SDR. Between 2-3k/month.


Lead Cookie


Lead Cookie was founded in 2017 by Jake Jorgovan. It is a B2B lead generation agency that specializes in a range of sales and marketing services. Such as Linkedin lead generation cold calling and cold email. 

They also offer appointment setting services as well as a 30 day money back guarantee. Lead Cookie prizes itself on their hand curated campaigns. They have 18 in house experts and have had 500 successful lead generation campaigns. 

Sales Process

Their sales process goes as follows:

Step 1: Understand your ideal prospect‘s pain points

They begin their sales process by showing prospects that they have a deep understanding of their pain points.

Step 2: Show prospects that you understand their goals

Following that, they then make it clear that they have insight into the prospects goals, priorities and objectives. 

Step 3: Show prospects that you are the best person to take them there

Next they will convince prospects that you are the best person to help them reach their goals. They do this without spammy messages and without automation. Every campaign is 100% hand curated. 


Their prices start at $1000 +. You would need to contact them for more detail on their pricing. 


Pros and cons


Pros Cons
1 Guaranteed qualified sales lead per day We normally run with a 3-5 week wait list. So if you’re looking to get this launched yesterday, well, we’re not a great fit.
No fixed contracts
Obsessive list building that is ultra-refined
Expert copywriting and personalization
Work along with the founder of Salebread
Multi-channel outreach
Competitive Pricing
Free 15-minute consultation call

Lead Cookie



Hand curated campaigns

Work with a sales team, not the founder

Multi channel lead generation approach

Long  ramp up period and extensive onboarding

Appointment setting


If you’re looking for a company that:

  • Lives and breathes outreach
  • Where you work along with the founder
  • AND that guarantees 20+ qualified sales leads per month…

Contact Salesbread today for a free 15 minute strategy call.

Have a Question? Get in Touch.

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