B2B Lead Generation for Tech & IT Companies (23 Strategies 2026)

B2B lead generation for tech and IT companies isn’t easy, especially when you’re selling into enterprise and Fortune 500 organizations.

Long sales cycles, crowded markets, and hard-to-reach decision-makers mean that even great IT and tech products struggle to generate qualified sales conversations.

At SalesBread, we’ve helped tech and IT companies book meetings with brands like American Express, Bank of America, the United States Air Force, Amway, and Yelp; not by chasing volume, but by focusing on precision, targeting, and intent.

In this guide, we’ll cover 23 proven lead generation strategies for tech and IT companies that help you attract qualified prospects who actually convert.

(And if building a B2B lead generation strategy feels time-consuming or overwhelming, you can always book a free 15-minute strategy session with Jack Reamer, the CEO of SalesBread. We’d love to help you get 1 lead per day.)

Considerations Before Thinking of Lead Generation Strategies for Tech Companies

Before you build or scale your B2B lead generation strategy for a tech company, there are a few things that you need to figure out.

This will influence how effective your campaigns are and how quickly they convert into revenue.

Define Your B2B Lead Generation Objectives

Before you begin developing a lead generation strategy, think about what you want to achieve. If you have clear objectives, it will help you measure progress and align your goals across your company.

When you track your objectives, it also allows you to come up with an even better strategy.

Especially if you notice that one form of lead gen is working better than another.

What are you trying to achieve?

Are you trying to:

• Book qualified demos?

• Increase pipeline for enterprise deals?

• Shorten your tech sales cycle?

• Validate a new product or market?

Clear objectives help you:

• Measure performance accurately

• Align sales and marketing teams

• Optimize your campaigns based on real data

Tracking all of these goals will allow you to double down on the lead generation channels that perform best for your tech company.

Consider Your Tech Product Price Point

Your price point directly impacts your lead generation approach.

In B2B tech, especially enterprise software, long sales cycles are normal.

If you’re selling high-ticket technology (R200k+ or $20k+ annually), it’s important to respect the buying process, especially when targeting Fortune 500 companies.

Below are different lead generation strategies based on pricing.

If you’re selling technology, your price point is going to dictate your lead generation approach.

Anything that could be considered enterprise tech (where you’re selling something that’s 20 grand and up), you need to respect the sales process and realize that it will be several months, or in some cases even a few years, before these big contracts close. 

Especially if you’re going after Fortune 500 companies.

In this section, we will consider ideas for lower and higher price points in your lead generation efforts.

If you’re selling at a lower price point

If you are selling a product in a lower price bracket, you might spend a little less time on ultra-personalization in your outreach strategy, whether it’s for LinkedIn outreach or cold email.

For example, you could send a quick survey or send a very simple email, like below: 

“Click yes if you would like more info, and I will send it.” 

You might offer a 5 – 10-minute quick call to discuss your tech, or offer a free demo for a few days.  

If you are selling software at a lower price point, you HAVE to have an ultra-refined list of leads.

Reaching out to prospects who are the perfect fit for your tech means better conversion rates, which means more money.

Another idea is to reach out to the end-user, a reseller, or even an influencer. Try to see who could aggregate your end user. It’s like going after a branch of people who have access to your end-user.

If you’re selling at a high price point

If you are in a higher selling class, you might offer a longer consultation call, ultra-personalized messages, or even take the time to personalize a video just for the prospect. 

If you are also selling a product that’s $10 000 per month, for example, your list doesn’t have to be super vertical; it could be more horizontal.

Meaning that you could cast a wider net to find more qualified leads. You could target customers in marketing, fintech, and other industries. 

You could also reach out to businesses and start a partnership campaign.

This means that you will reach out to businesses that are already connected to your end customer. These potential partners can be a referral source for your product.

Define Your Target Audience and ICP (Obsessively)

If you’ve already had success selling your product or service, you can analyze that data.

Take a look at WHO is buying. What do your buyers have in common?

If you can find specific patterns, it makes it a lot easier to build a look-alike list of potential clients.

For example:

• Are your buyers located in a similar area?

• Do your buyers all experience a similar pain point?

• Are your buyers in the B2B or B2C space?

• Have these companies recently been funded?

• Do they have specific departments? Like HR? Marketing? Payroll? Or a sales team?

• Do they use specific tools? Like CRMs? Or certain lead generation tools?

The video below is an example of how we would analyze data to build look-alike lists.

When it comes to building your ideal customer profile, you need to think about these 2 options.

You could either focus on selling to the end customer or creating a partnership campaign. 

The End Customer

This means that you will target the decision-maker directly. So if you’re selling big-ticket items in the B2B space, it just makes more sense to go directly to the person in charge—the person who will decide whether to buy your item or not. 

So create conversations and campaigns that go directly after the end customer. 

Partnership Campaigns

If you have a lower price point product, you are not going to bother contacting the CEO of a company. 

Why?

The CEO might have handed over the buying power to a manager, for example, who can make the call on certain financial products. 

But if your price point is $10 000 a month, then contacting the CEO or decision-maker would be a better idea.

Why?

Because a lower-level employee at a company won’t be able to make that massive buying decision for their company. 

The CEO would need to make that decision for the business.

Now that that’s covered, you might be thinking…

But does it really take a few years for big contracts to close? 

In truth, sometimes the sales process is faster, but many times there are a lot of departments that need to sign off. 

So initially, you’re actually just trying to get your foot in the door with these big companies.

Lead generation for IT companies – What to consider

Recently, we ran a poll on LinkedIn asking our audience who they thought was the hardest department to get a reply from.

57% agreed that IT and engineering are the HARDEST industries to get replies from.

We analyzed data from millions of cold emails sent, and IT was the third-toughest industry to get a reply from, based on our study.

Luckily, LinkedIn receives a 10x higher reply rate than cold email, yet, IT is still a formidable department to get a reply from. (With an average reply rate of 0.72% via cold email.)

You need to take the right approach to get more replies, more high-quality leads, and greater conversions.

Before you develop any kind of strategy, you first need to understand what an IT lead is…

If you’re selling IT services, an IT lead could be things like:

• Custom software development

• IT Recruiting

Or perhaps you’re selling software to IT professionals, such as:

• Cyber security

You’re either trying to sell to the IT department or you’re trying to sell an IT service to the executive leaders at the company.

Your strategy will depend on what you’re trying to do.

So, let’s say you’re trying to sell to IT decision-makers or executives on the IT team at the company.

One thing we have learned at Salesbread is that it’s very important to NOT come across as if this IT professional you are reaching out to is doing anything wrong in their role.

We have seen some campaigns where salespeople say, “Do you know your company database is at risk of being hacked?”

Just think about it, if you are the IT director receiving that email:

1. That’s insulting – you’re assuming that they didn’t set up their infrastructure correctly…

2. Do you think that they will pass that email on to any colleagues if it’s calling out that they are doing something wrong?

It’s much more effective to “catch more flies with honey than with vinegar.”

This means that when you reach out to IT departments, it’s important to convey (through your messages) that you are an ally who can assist them with their current mission – NOT compete against them, not call out that they are doing anything incorrectly.

At SalesBread, we try to use phrases like:

• “How can we help you achieve XYZ faster?”

• “How can I support your current efforts on XYZ?”

• “Would love to exchange ideas around this common problem.”

…. As opposed to anything else that could be potentially insulting.

Keep this in mind when deciding on your strategies.

Top Lead generation strategies for tech & IT companies

Now that you’ve defined your target audience and understand your pricing strategy, let’s dive into the strategies that actually generate leads.

1. Use the “Foot In The Door” Method

The foot-in-the-door method was created by two psychologists in 1966.

The basic principles are as follows:

“The foot in the door technique assumes that agreeing to a small request increases the likelihood of agreeing to a second, larger request. So, initially, you make a small request, and once the person agrees to this, they find it more difficult to refuse a bigger one .”

Following this principle in outreach (such as LinkedIn lead generation and cold email) can be as simple as asking for a small request in your messages and then asking for a sales meeting a bit later on. 

So once you have a list of prospects that you would like to reach out to, you would need to think of an impossible-to-resist, call to action.  

(Side Note: We encourage ultra-targeted lists – read some of our tech outreach case studies.

We actually share how we built targeted lists for our clients in the tech space. Remember, the success of your campaign is very much determined by how well-defined your target list is.

If your target list is too broad, you aren’t going to see great results.) 

The focus of your initial outreach message shouldn’t be a big ask. 

Remember to focus on the prospect. Talk about them 90% of the time and only 10% about yourself for context. 

It’s important to be upfront about your intentions. 

“ Don’t disguise your reason for emailing the prospect, or pretend to be someone you’re not, just to get a conversation going.

The “foot in the door” method is not about deception. It’s about starting small and establishing a connection before asking something of your prospect.”

Don’t be a sleazy salesperson, though, because this will make prospects run straight for the hills.

All you need to do is establish a connection and start a conversation to get your foot in the door. 

Here are some examples:

Let’s say that you are selling fintech.

Your message could go as follows:

“Michaela, I noticed that your company is using (a competing software tool) Are you happy with the way it (primary benefit of your product)? 

Best,

(signature)

P.S. I’m asking because my company actually developed a similar tool that helps solve (problem) and I’d love to hear your feedback on this.”

Notice:

• The intent is clear in the message

• The tone is personal

•  A question has been asked

• And interest is being shown to the prospect, as you are discussing a specific feature of the software they use. This shows them that you did research, and this can go a long way. (Why? Because this could be a pain point for the prospect, so you’re taking an interest in how you could help them.)

With this specific message, you might find that prospects might reply : 

“Hey, we have found this (XYZ) to be a really annoying feature. How does your tool work?” 

This would be a better approach than asking for a demo upfront. Once you get a conversation going, you could then ask to hop on a call or offer a demo. 

2. Use LinkedIn Outreach

Once you have considered the above and thought about who you’re selling to, and your price points, if you will do your own outreach or hire a sales rep, you can then use the following strategy. 

First, you would need to build a list of your ideal prospects, as we mentioned above. Once you know exactly who to target, it will be easier to reach out to individuals at those companies via LinkedIn.

Another option is to build a list of prospects who are using competing tools.

When doing this, we use Built With.

This site allows you to see which sites are using competitor technology.

This is a great place to find easy sales opportunities.

Have a look below at how you can use Built With (The example below shows us which companies use HubSpot. You can also narrow it down by location, such as the UK, USA, and Australia.):

Next, you will need to plug your list into LinkedIn Sales Navigator

This step will help you find the right people to reach out to at your target companies.

As we mentioned above, it might be the CEO or the marketing manager. It will depend on who has the buying power in that company. 

Filter your list by your second-degree network

The next step is to take your list and filter it through your second-degree network on LinkedIn. 

Why do we do this?

We do this because historically, prospects are more likely to accept a connection request if you are in their second-degree network.

Why?

Because in the past, they have already accepted someone like you into their network. So the chances of them accepting your request will be greater.

Then… Filter by recently posted

Filtering by recently posted (or posted on LinkedIn within the past 30 days) allows you to reach out to prospects who are active on LinkedIn. 

( Remember, not everyone is active on the platform. If your potential customers are on a different platform, such as Twitter, for example, reach out to them there.

This is why a multichannel approach is important.)

You might be thinking… But after I have filtered my list to such an intense degree, I’m only left with a couple of hundred prospects? 

Yes, you will be left with only a few prospects and not thousands. But this is a good thing.

The problem that many other agencies have is that their targeting is too basic.

So, yes, they might have thousands of people to reach out to, but the chances of them being a bad fit for your lead generation campaign will be high. 

Which means wasted time and wasted money.

If your list is ultra-refined, you might only have 70 people to reach out to, but the chances of them saying yes to a booked sales meeting will be so much higher.

This means more money and less time wasted. 

Personalized copywriting comes next

At SalesBread, we usually ask our clients to imagine that they are on a stage and talking to an audience about their product. 

• What are the best features of your tech product? 

• How does your tech help users improve and simplify their pain points? 

• Why is your tech better than your competitors’?

It’s important to think of these points before writing your copy. 

Consider a group of 100 perfect prospects right now, and ask yourself:

“At this very moment, how many of them are actively searching for a provider just like you? How many of them are actively wanting to buy what you’re selling right now?”

EVEN if you build the perfect list, it’s very unlikely that 5% of this list is making an active buying decision this week.

Everyone else will treat your outreach message as spam.

5 out of 100 people might care to see this message.

Your only option is to send this to 1000 people a week, but if you’re doing LinkedIn outreach, you’re doomed to failure because LinkedIn will not allow you to do this. 

SalesBread does this differently; this is why we start a conversation.

NOT by pitching, but by starting a conversation around a common pain point that your prospect is experiencing …

When you do this, prospects are happy to reply because you are helping solve a problem in a way that is not aggressive or slimy.

Here is a reply we received from a prospect after sending them a LinkedIn outreach message:

“Thanks for giving a sh*t about your leads! I don’t respond to even 1% of LinkedIn messages, but I wanted you to know I appreciated you digging a bit. It makes a difference!”

A dentist and business owner wrote that after seeing our personalization.

Note: The personalization we included had something to do with how he enjoyed “water sports and camping.

Nothing fancy. But there’s no way we could deliver our “1 lead per day” if we didn’t obsess about personalizing every single LinkedIn message.

And how did we find that particular piece of information? By doing a bit of research. 

Many other agencies don’t personalize their messages to such an extent. It’s incredibly important because it makes your messages interactive. 

Prospects want to engage with you because you’re not just sending random copy-paste messages to everyone on your list. 

Lastly, follow up and ask for a meeting

If you aren’t following up enough, you won’t see results. It’s important to follow up at least 3 times and ask the prospect for a meeting. 

Here are some examples:

• If you are the right person, does a call {{=bday+2}} work? If not, any help being pointed in the right direction would be much appreciated.

• Will you kindly refer me to the best person in your team who is responsible for achieving {{prospect.custom.goal}}?

• Who is the person responsible for {{prospect.custom.domain}} at your {{company.name}} ?

• Who would you recommend I speak with to take this forward?

• As part of our introduction, we’re offering a free trial, giving you unlimited access to [PRODUCT]. Would you like to start a trial on our platform this week?

Lead generation case study for a tech company

Take a look at our recent metrics for a company called Testable, which we helped generate high-quality leads through LinkedIn outreach.

Testable is a form of tech that helps you create a wide range of behavioral experiments and surveys in the simplest and fastest way.

We have been working with Testable since November 2021, and they are still working with Salesbread as their go-to lead generation service. 

During this time, we have reached out to 874 prospects and have received 184 positive replies.

Remember, we only reach out to prospects during work days. 

This means that we have actually surpassed our promise of 1 qualified lead per day. 

Positive reply rate 21%

Here are some of the replies we received:

• “Hi, thank you so much for your contact. I would be delighted to know more about you and your students’ activity, but I am very busy in this period. Can I contact you after the half of December?  Best, #### “

• “Let’s correspond by email: st#####. Existing Projects in my lab are visible on ##### Happy to consider your online assessments.  Cheers,”

• “ Thanks for connecting, please let me know in details about the tool, better if you can send any ppt or video link to understand that in better way.   Looking forward to hearing you “

3. Use a multichannel outreach approach – Phone calls, email & even SMS

Relying on a single channel to generate leads is risky, especially in the tech space where buyers are busy, distracted, and overwhelmed with messages.

A multichannel outreach approach increases your chances of reaching prospects where they are most active and responsive.

At SalesBread, we specialize in LinkedIn and cold email outreach, but we don’t stop there. I

You don’t have to stop there. If a prospect hasn’t responded after a few touchpoints, we might want to introduce SMS as a follow-up channel, or even a phone step.

Used sparingly and respectfully, SMS can re-engage prospects who may have missed or ignored previous messages.

For high-value prospects, it can also be worth picking up the phone.

Research shows that 57% of C-level executives prefer phone calls when discussing business opportunities.

While phone outreach isn’t effective for every lead, it can be highly effective for enterprise accounts or strategic targets where deal size justifies the effort.

You should use both inbound and outbound methods, too.

Outbound channels, such as LinkedIn, email, SMS, and calls, allow you to proactively reach ideal customers, while inbound channels help prospects find you.

4. Content marketing & SEO

We use content marketing and SEO to attract new customers to our own agency. Infact, content marketing grew our booked sales calls by 75%.

Educational content, search-optimized pages, and thought leadership pieces help us attract buyers to our services.

Side note: If you decide to invest in content marketing or social media marketing, it’s important to set realistic expectations.

These channels take time.

But content marketing is especially useful for technology companies with longer sales cycles. Most buyers don’t make quick decisions.

They research, compare options, and want to feel confident before they speak to sales.

Good content helps you show up early in that process.

Blog posts, guides, and educational articles help attract people who are trying to understand a problem or find possible solutions.

As prospects move closer to making a decision, content plays a different role. Case studies, comparison pages, webinars, and in-depth articles help them figure out what their options are.

This is where trust is built. Instead of telling people you’re good at what you do, your content shows it.

Content also supports sales directly. Pages like use cases, testimonials, pricing explanations, and demo content help remove doubt and answer questions that often come up late in the buying process.

Every piece should be created with a clear purpose that could be solving a specific problem, answering a common question, or helping a buyer take the next step.

It’s also worth being realistic about timelines.

Traffic doesn’t grow overnight, and authority isn’t built in a few posts. But when you publish consistently, content compounds. Over time, it becomes a steady source of inbound leads who already understand what you do and why it matters.

When combined with outbound channels like LinkedIn or email, content becomes even more useful.

It gives you something valuable to share, supports your conversations, and helps warm up prospects before and after outreach.

Building an audience, developing social proof, and positioning yourself as a thought leader won’t happen overnight, but when done consistently, inbound channels can become long-term lead generators that complement your outbound efforts.

5. Make use of intent data

Sales intent data shows you which prospects are interested in buying your product or service, right now.

For example, we make use of Bombora.

You can use this tool to find companies that are actively searching for software that you’re selling.

Let’s apply this concept to a company selling tech software:

Imagine you’re targeting companies that will definitely benefit from your tech software, particularly those that have pain points that you solve, like outdated systems or inefficiencies in their operations.

You could start by using intent data to identify companies actively searching for solutions similar to yours.

This data will show you which businesses are in the initial stages of exploring technology upgrades or new solutions.

However, instead of relying solely on this data, we take a more thorough approach.

First, we cross-check the list provided by the intent data.

For instance, if a company already has a well-established IT department or uses specific types of software tools, it might not be actively seeking new tech solutions.

So, we further refine our list by applying specific criteria.

For example, we might focus on companies that lack a particular type of software integration or are still using outdated systems based on our industry knowledge and client insights.

By doing this, we reduce our initial list significantly.

What remains are companies that not only show intent through their online behavior but also match our predefined criteria for potential customers who truly need and would benefit from your tech software.

6. Reach out to early adopter titles

What does this mean? It means reach out to someone who is leading digital transformation. Targeting job roles that are more likely to try new tools, software, or approaches early, instead of people who prefer to wait until something is widely proven.

What early adopter titles usually look like

These are roles that:

• Are close to the problem your product solves

• Feel the pain daily

• Are measured on improvement and innovation

• Are open to testing new solutions

Examples in tech and B2B:

• Head of Growth

• RevOps Manager

• Demand Generation Manager

• Product Manager

• Sales Operations Manager

• Marketing Operations Manager

• Innovation Lead

These people often influence buying decisions, try out new tools internally, and push new ideas upward to leadership.

You’ll often find conversations move faster and feel more natural.

For example, if your company is targeting operations leaders, and your market is large enough, you might have more success reaching out to operations leaders who talk a lot about using technology or AI on their LinkedIn profile.

And what we found when we were reviewing the tech lead gen campaigns that we ran, a lot of the interest that we were getting was coming from these leaders.

They were really good “point people” for selling technology to.

This is especially helpful if you are trying to crack into larger accounts.

So pay attention to not only the job titles that you are reaching out to, but also what they are talking about on their social media channels.

This will help you see who’s the lowest-hanging fruit at the specific target account.

7. Don’t overlook your offer

We can’t stress this enough. Your offer is so important when doing lead generation for technology companies. You have to bring more to the table than just offering a demo.

Why?

Because even if you have the latest and greatest, that’s not always enough. So think of ways that’re going to make it difficult for your prospects to ignore.

For example, instead of just offering a 20-minute demo call or a classic PDF case study, some of our lead gen campaigns have offered a trial as a gift.

For really large projects, we will position a risk-free pilot program, so that they can just collect data before we even get to the investment conversation.

We know that this isn’t always on the table, but if it is, it’s a lot more intriguing.

You could also share data that you have collected. This is always a really good entry point.

You could say, “We have collected data on XYZ through our technology. Do you want to take a look at the data?”

As long as the data is helpful to your buyer, you can share it as a way to get your foot in the door.

Here’s another example:

Let’s say you’re selling a platform that uses AI to optimize click-through rates on ads.

You can share some AB tests for better results and use this to get your foot in the door with more marketers who want better click-through rates; Instead of a demo.

You could just say: “ We have been AB testing thousands of ads, do you want to see our 10 takeaways from the last 6 months. We will share data so that you can be a bit sharper on your next test.”

8. Use short explainer videos & demos

One of the main ways in which tech companies can generate leads is by creating helpful videos. Educational content is helpful for readers, but studies have shown that Google is going to show more short-form videos in search results for specific queries.

While blog posts and guides are great for educating readers, videos are becoming increasingly important and for a good reason.

Short explainer videos can cover things like:

• How your product or service solves a specific problem

• Quick tutorials for common challenges your audience faces

• A snapshot of how your software or tool works

These videos are easy to consume, shareable, and help prospects understand your product faster than long-form text alone.

They’re especially useful for tech and software companies, where the value of a product isn’t always obvious without a visual demonstration.

Demos take this a step further.

Even a 2–3 minute demo can move someone from curiosity to interest, and sometimes even straight to a trial or a call.

Beyond lead generation, videos also build authority and trust.

Pro tip: Keep videos short and focused. Most people will only watch 1–3 minutes unless the content is highly engaging.

A clear hook at the start, simple visuals, and a strong call-to-action at the end will make them much more effective for lead generation.

9. Make use of webinars

There are various stats across the web that show how valuable webinars are for generating leads.

For example, webinars achieve 43% more attention and retention than other content formats (ON24, 2021), and between 20% and 40% of those who attend a webinar become qualified leads (OptinMonster, 2024).

If you’re a tech company, you can share demos of your software and create shareable webinar content if you invite other tech expert contributors.

Some challenges you might face, though, are getting people to attend, but if you focus on educational content about what’s happening in your industry, more people will commit.

You can also interview industry leaders, offer free content, such as e-books etc.

10. Offer free trials

In the world of technology and SaaS industries, making use of free trials or a freemium model can drive new leads.

These approaches allow potential customers to have the opportunity to explore the functionality and benefits of a tool, which in turn can help them choose whether they would like to sign on further.

Moreover, this approach minimizes aggressive sales tactics, which in turn takes some of the pressure off business tech companies’ sales teams.

By providing value upfront, prospects are more inclined to share their contact information willingly.

11. Word of mouth and client referrals

Word of mouth has always been one of the best ways to generate leads, and in the tech world, it’s no different. People trust recommendations from other users more than any marketing message.

If your company provides a great service, happy clients can become your most effective promoters.

Start by asking satisfied clients to leave reviews. These could be:

• On your LinkedIn company page

• On your website, as testimonials

• On review platforms like TrustPilot, G2, or Capterra

The more authentic and positive feedback you have, the more confident potential customers will feel about trying your product. Reviews build trust and help your company stand out from the competition.

Another angle is referrals. You can encourage clients to recommend your product to colleagues or other businesses by:

• Offering a small incentive, like a discount or a free month of service

• Running a formal referral program

• Simply asking during onboarding or after a successful project

Even in tech, where decisions can feel complex or technical, hearing a recommendation from a trusted source, like a peer, a partner, or another business, can make all the difference.

12. Create a hackathon and innovation contest

This might seem like a random way to get leads for software companies; but sponsoring or organizing a hackathon contest, is a fun and creative way bring similar minds together.

Hackathons are normally focused on solving specific industry challenges. and this attracts developers, tech enthusiasts, and start-ups who are passionate about your niche.

You can use these events to network with attendees and build relationships with companies who could be a perfect fit for your software.

13. Create memorable and unexpected experiences

An example of this would be to create ads that stand out from other companies in your field. You could create street art advertisements, flash mobs, pop-up installations, or even viral social media challenges.

For example, with the street art idea, you could always commission street artists to create murals or graffiti that incorporate your brand in a clever and artistic way.

An example would be using augmented reality to bring the art to life when viewed through a smartphone.

If you take a look at the image above, it was created to celebrate the launch of the Hot Tech Talent Campaign, Dice. An online platform for the tech community.

They teamed up with Global Street Art to create a tongue-in cheek campaign to challenge the stereotypical view that “tech professionals are all ‘geeks’ and celebrate all the amazing ‘hot tech talent’ out there in the tech industry.” – Onrec news.

14. Have clear CTA’s on your website

If you have a look at Moosends home page, they have 5 different spots where there is a CTA.

This makes it easy for interested customers to contact you. Even their blogs have CTA’s.

15. Try out Social Media

You can also repurpose content across social media.

Think about where your ideal client will spend most of their time, and create marketing campaigns on those specific platforms.

Hubspot, does this well.

HubSpot’s Instagram page is pretty engaging. They use a mix of educational content, relatable marketing humor, and interactive elements that keep followers interested.

They use a mix of eye-catching visuals, short-form videos, and carousel posts to deliver value while keeping the tone engaging and light.

Their content often includes bite-sized marketing tips, industry insights, and motivational posts that resonate with their audience of marketers, sales professionals, and business owners.

When prospects see your service/product constantly popping up all over, the chances of them being familiar with your brand, and finding out more, will be much higher.

The rule of 7 applies.

It takes an average of seven interactions with your brand before someone decides to buy.

16. Google Ads

Paid search ads can immediately drive targeted traffic to landing pages, where leads can be captured through forms, demos, and sign-ups.

You can use refined targeting options, such as demographics and locations.

However, to make Google Ads cost-effective, you need to make sure that your campaigns are optimized properly.

17. Try IP retargeting

Sales intent data shows you which prospects are interested in buying your product or service. But we have found that it doesn’t beat building a list ourselves.

Something you can try instead is IP retargeting.

This will help you see which companies have come to your website. You can then try to reach out to these companies.

With IP retargeting, you will know with much more confidence (compared to intent data) which brands have been checking out your website.

We suggest using Leadfeeder to do this.

Pro Tip: Use LinkedIn Sales Navigator.

You can also use LinkedIn Sales Navigator to see who has checked out your profile.

If you are posting on LinkedIn, there’s a very good chance that you will have a number of buyers end up on your LinkedIn page. If you have Sales Navigator, you can see who these individuals are.

Typically, someone isn’t going to view your profile unless they are checking out you or your company.

Make sure to bake out a campaign to reach out to those who have viewed your profile if they are qualified.

18. Hire lead generation companies that specialize in helping tech companies get prospects

If you’re still unsure about creating lead generation campaigns yourself, you could always take a look at these business lead generation companies to help you out.

Some agencies in the list specialize in SEO and content services and others in LinkedIn outreach.

19. Use Surveys

20. Share more case studies and testimonials

Try to share testimonials and case studies on your website.

You could even create an account on a platform like G2, where customers can give you reviews.

This creates trust and social proof.

If potential new customers see how you helped other companies solve their problems, and you explain in detail how you achieved this, the chances of them trusting you to fix their issues will be greater.

Ask your current clients if they could leave you a brief testimonial, whether it’s for your site or for social.

According to Optin Monster, social proof increases conversions by 15%.

Here are some more stats that show how important social proof is:

(Note: This information comes from Optin Monster. )

• 87% of buying decisions begin with research conducted online before the purchase is made.
• The average consumer reads  10 online reviews before making a purchase decision.
• 88% of consumers trust user reviews as much as personal recommendations.
• 82% of Americans say they seek recommendations from friends and family before making a purchase.
• 64% of consumers need to hear company claims 3-5x before they actually believe them.

21. Reach out to ideal prospects in your city

If you are selling an expensive service or product to IT, it may be beneficial to start with a campaign of prospects that are located in your city.

The reason is that playing the local card works.

It’s an easy way to draw similarities between you and your prospects. You just stand a better chance of getting better reply rates when you reach out to folks in your city.

When we do this, we will invite them to have the option of either a quick Zoom chat or an in-person coffee meeting.

A lot of people prefer Zoom chats still.

This is a perfect example of sales psychology.

Robert Cialdini, an American psychologist, wrote a book called Influence. In it, he mentions the “liking principle” and how we trust people who are similar to us.

You can learn more about this in the video below:

22. Do not use cold calling to generate IT leads

Don’t try cold calling to generate IT leads.

It’s just not going to work.

Test it out.

Pay for the phone numbers of 100 IT directors, try to call them, and see how that goes.

The chances are they either won’t answer your call or won’t be impressed. Cold calling works in industries where people use their phones a lot. Think about those in construction.

They often call one another to quickly put out work fires. It’s an industry where the phone gets used a lot. In the IT world, that’s not it.

They use tools like Slack or email and are frankly allergic to cold calls.

It’s really an uphill battle, and if you’re still curious, it doesn’t cost a lot to buy 100 phone numbers and try. But I think you’ll find that that’s an industry that just doesn’t respond to cold calling.

23. Attend IT & technology events

Attending IT conferences and events will help you network with companies and like-minded individuals. You could share your insights, set up your booth, depending on the type of event, and learn from industry leaders.

You want to try to engage with participants, exchange business cards, and even look for potential partnerships.

Likewise, you could also participate in discussions or see if you could become a keynote speaker. This is a great opportunity to show off your expertise.

It’s also important to follow up with leads after the conference.

Frequently asked questions about lead generation for tech companies

What is lead generation for tech companies?

Lead generation is the process of finding and converting those who are interested in your technology product or service.

For tech companies, this often means reaching decision-makers in other businesses, like IT managers, product heads, or operations teams.

Which channels work best for tech lead generation?

It depends on your audience, but common channels include:

• LinkedIn outreach

• Cold email campaigns

• Short explainer videos or product demos

• Content marketing and SEO

• Webinars or virtual events

• Word of mouth and client referrals

Should you focus more on inbound or outbound?

A mix usually works best. Inbound channels (content, SEO, social media) attract prospects who are already looking for solutions to their pain points.

Outbound (LinkedIn, email, calls) lets you proactively reach people who may not know they need your product yet.

Together, they create a stronger, more consistent marketing strategy.

How long does it take to see results from lead generation?

Outbound strategies like email or LinkedIn can start generating responses in days or weeks.

For example, at SalesBread, our clients see their first lead within 48 hours after launching our campaigns.

Whereas, Inbound efforts like SEO and content marketing usually take a few months to build traction. The key is consistency and tracking what works.

Can lead generation work for small tech startups?

For sure. Even small teams can get results with targeted outreach, clear messaging, and smart use of content and referrals.

The key is knowing your audience, focusing on high-value prospects, and being consistent.

Want 1 lead a day for your tech company?

Lead generation for tech companies doesn’t have to be the usual boring copy/paste marketing.

If your tech is “out of the box”, your marketing should be too.

SalesBread’s tech clients know that they can expect 1 sales lead per day with our ultra-personalized LinkedIn outreach.

Hop on a free strategy session with us below; we would love to help you come up with a strategy that guarantees high-quality leads.