If you read about or speak to business leaders, what’s one thing that many of them have in common?
Probably, that they never stop learning.
Whether it’s courses that they greedily devour or new resources that they read, people who are successful in business are always learning new skills. There is no such thing as stagnation in the world of business.
Why? Well, because the playbook is always being improved.
And if you’re a new salesperson or even a weathered CEO, you will benefit from ongoing sales training programs to keep your skills sharp as a tack. Here are some of the best resources and courses that you should check out.
(Please note: The courses, podcasts, and blogs mentioned are based on reviews. There are thousands of resources out there, but the ones listed below seem to have the best reviews. )
1. The LinkedIn Learning Platform
LinkedIn has a variety of different courses and blogs that are excellent resources to sharpen your sales skills.
Besides this, some courses are free, and others you have to pay for, but no matter where you are in your learning journey, you will definitely find something on this platform to suit your needs.
What I like about LinkedIn Learning is that there are reviews on the courses, so you can decide if buying the course is worth it or not.
You can also filter out which courses you would like to view according to your skill set. So, if you are a beginner or an advanced sales team manager, there will be a course for you.
Some courses that are available:
Below, we will share some b2b sales training programs on the LinkedIn Learning platform that have had great reviews:
Course 1: Business-to-Business Sales
Course description
“Business-to-business (B2B) sales are often more complex than business-to-consumer (B2C) sales. There is more competition at the B2B level, and more stakeholders.
Salespeople are trying to sell to experienced buyers, who want the best product at the best price. However, with the right techniques, B2B can be the place where salespeople shine.
Learn exactly what it takes to be successful at business-to-business sales—whether you’re moving from a B2C role or just starting your career in sales.
Join Robbie Baxter as she reviews a typical day in B2B sales, from meeting with prospects to closing the deal. She provides insights into the skill set and personality of a successful salesperson and tips for finding a B2B sales position.
For sales managers and leaders, Robbie also provides some tips for building out B2B sales goals, structuring a sales team, and collaborating with the rest of the organization for ongoing success.”
The course consists of 4 chapters, and once it has been completed, you will receive a certificate of completion. If you have a LinkedIn profile, your certificate will be featured there too.
Course 2: B2B Marketing on LinkedIn
Course Description
“Discover the intricate world of LinkedIn marketing with Anthony Blatner, a certified LinkedIn marketing expert, who excels in helping businesses enhance their LinkedIn ad strategies.
In this course, you’ll learn about organic content strategies, outbound prospecting, advanced LinkedIn ad tactics, and more.
Find out how to optimize your profile to attract the right audience, create compelling ads that convert, and utilize LinkedIn’s robust targeting capabilities.
Through real-world examples and hands-on exercises, you will gain practical skills and insights to fine-tune your LinkedIn strategy.
By the end of the course, you will have a clear action plan to integrate LinkedIn into your marketing efforts, ensuring greater reach, engagement, and conversions.
Whether you are new to LinkedIn or looking to deepen your expertise, this course provides the essential tools and knowledge to thrive in the B2B marketing landscape.”
Course 3: B2B Sales Strategy: Winning Plays for Big Contracts
Course Details:
“Imagine that you’ve uncovered a big sales opportunity, but are unsure how to best proceed. If closed, this contract could make your year, and skyrocket you to the top of your sales organization.
A standard sales approach is insufficient for big, complex, often messy opportunity development.
Navigating such complex sales deals requires a practical playbook with winning plays to develop and close your contract.
In this course, B2B sales strategy expert Lisa Magnuson shares proven, straightforward plays to develop and close your complex sales deal.
Learn how to employ large opportunity development strategies, describe the best ways to gain large prospect receptivity, break down “win room” elements that turn the team into strategic thinkers and doers, and how to ensure momentum for large, complex opportunities.”
How much does it cost?
The great thing about LinkedIn learning is that you can sign up for a 30-day free trial.
You also have the option of:
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Monthly Subscription: Approximately USD 39.99 per month.
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Annual Subscription: Approximately USD 239.88 per year (which is about $19.99 per month)
These plans include unlimited access to over 22,000 expert-led courses across various fields, including business, tech, and creative skills.
2. Udemy
A simple search for“ b2b sales training” on Udemy brings up hundreds of results.
With Udemy, you are spoilt for choice when it comes to sales training courses.
Udemy offers more advanced resources compared to LinkedIn learning.
So if you would like something a little more in-depth, then you should check it out. What I also like is that you can also filter out results to find the best sales course for you (whether you are new to sales or a sales manager).
There are also different languages to choose from, as well as levels, from beginner to advanced.
They also offer different pricing, so you could spend some more money or less depending on your needs.
Udemy pricing
There are many different courses and prices to choose from. The great thing is that some courses are even free. So, you’re spoilt for choice when it comes to choosing pricing that suits your budget and needs.
3. Rain Group
Rain Group is a platform that has been created entirely for sales training. Whatever your needs are, you are bound to find them on this informative platform.
Whether you are looking for:
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Sales coaches
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Webinars
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Sales training programs
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Online sales training
RAIN Group will have it.
Rain Group Pricing
Unfortunately, you will have to contact them directly to find out more about pricing, as the cost of their services isn’t listed on their website.
But this might be a great option if you would like to train up a b2b sales team for performance improvement, or even to enhance your own skills as an account manager.
4. Harris Consulting Group
The Harris Consulting Group was founded by Richard Harris, who has created customized sales training programs designed for sales teams to enhance their performance and drive revenue growth.
Central to their methodology is the N.E.A.T. Selling framework, which focuses on understanding the buyer’s needs, having effective discovery calls, and improving lead qualification in the process.
Their training approach includes interactive role-playing based on real-life sales scenarios, and this, in turn, helps sales reps to practice and refine their skills practically.
The Harris Consulting Group Pricing
You will have to contact them directly for pricing on their training programs.
Reviews
They have a 4.9-star rating out of 5 according to G2.
Here’s what one student had to say:
5. Richardson sales performance
Richardson Sales Performance offers training for sales teams that helps them reach their goals. They are global, and help sellers lead high-value customer conversations to convert.
Through customized learning, facilitation, data-driven insights, and ongoing reinforcement, they ensure training sticks.
They specialize in training different industries from healthcare, software and IT, retail, and media & advertising to financial services.
Richardson Sales Performance pricing
You would have to contact them directly for pricing. Pricing varies based on different factors, such as the specific needs of your company, the scale of training needed, and any additional services like CRM integration.
Reviews
According to G2, their sales training solutions received 5 stars.
6. JB Sales
JB Sales Training offers sales training programs for both sales teams and individuals. Their sales performance system combines proven sales methodology with modern strategies to shorten sales cycles and drive consistent sales success.
Their team of seasoned sales experts delivers job training that covers everything from the fundamentals of business development to advanced sales techniques.
They offer companies ongoing coaching, structured programs, and even a library of free sales training content.
JB Sales pricing
As you can see, they have different pricing options. Their onsite training its quite costly but there are some perks, such as pre- and post-training calls.
JB Sales reviews
According to G2, JB sales training has a 4.8-star rating out of 5.
7. Podcasts
Podcasts are fast becoming a great way to learn from sales leaders in the industry. Whether you are looking to improve your LinkedIn lead generation skills or cold email, you can bet that there will be a podcast on the topic.
An interesting fact is that 55% of Americans listen to podcasts.
So, if you would like to learn more about B2B sales training, why not listen to some of the top podcasts?
Podcasts are a popular choice for updating selling skills because you can listen to them while driving, or even before bed.
Here are some of the best podcasting directories :
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Apple Podcasts
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Spotify
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Google Podcasts
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Stitcher
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Listen Notes
The Cold Outreach Podcast with Jack & Jeremy
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Hosts: Jack Reamer & Jeremy Chatelaine
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Episode Length: 10 – 60 Minutes
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Where to Listen: iTunes, YouTube, Spotify, Stitcher, Tunein, YouTube
If you are looking for an entertaining and informative podcast that features guest interviews, tips, hacks, and data in the world of b2b lead generation, then you have to listen to this.
Jeremy is the founder of QuickMail.io, and Jack is our very own founder at SalesBread (with over a decade of experience in the industry).
Some great sales podcasts to listen to are:
Reviews for The Cold Email Outreach Podcast
Make It Happen Mondays
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Where to Listen: Facebook , iTunes , SoundCloud , Spotify .
Barrows, the CEO and founder of JBarrows Sales Training, records this popular podcast live on Facebook every Monday.
Episodes feature a wide variety of guests and B2B sales topics, from personal branding and career advice to the nitty-gritty of daily selling.
Barrows’ shows are full of useful sales tips and anecdotes, many of which are drawn directly from his experiences in the field.
Mastering Sales with Jeb Blount of Sales Gravy
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Host: Jeb Blount
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Episode Length: 30 Minutes – 60 Minutes
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Where to Listen to: ListenNotes
Sales Professionals are the Elite Athletes of the Business World. The Sales Gravy Podcast has been described as “passionate, motivating, and essential for Sales Professionals and leaders who want to win and win big!”
Jeb Blount is the bestselling author of People Buy You.
8. Free Sales Training Programs: Blog Posts and Article Resources
Great resources about sales performance and sales strategy doesn’t have to be bought. Thanks to content marketing, many companies post extremely helpful articles when it comes to sales training.
If you enjoy reading, then there are a few websites that you can check up to improve your b2b selling.
SalesBread Articles
At SaleBread, we post between 2 and 3 articles a week. Many of our articles are based on our own experience as outreach specialists with over a decade of experience, but we also include a lot of information from other experts in the field of outreach.
For example, we have interviewed Dan Martell (a saas guru) and James Schramko.
These articles discuss:
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And simple tricks and hacks to enhance your sales and outreach skills.
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We also share templates that we use during our campaigns
So if you are into reading, don’t miss out on these free and helpful resources.
HubSpot Articles
HubSpot is a great resource if you are looking for info on sales training. They offer a host of different articles and courses from various experts in the field.
Articles discuss:
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Strategies
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Playbooks
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Templates to use
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And understanding pain points
Sales Hacker Articles
Sales Hacker is a platform entirely dedicated to sales. You can read a ton of community articles from different authors. They discuss everything from strategies, to templates and retention.
9. Clarity. FM
Clarity.FM is a super resourceful platform.
Why do we say this? Well, you can hop on a call and speak to sales trainers and experts in their field(or any other field that you need expert advice on, even inbound marketing).
You will then get a list of experts to choose from. They each charge different rates per minute, so you can choose who will suit your needs and budget.
10. Sales Training E-books
“New Sales Simplified”
Author: Mike Weinberg Looking for a one-stop guide to bringing on new business? Look no further. In this book, Weinberg lays out a proven formula for finding prospects, developing the relationship, and reaching a mutually beneficial agreement.
Review excerpt: “I loved the stories, the irreverent tone, and the honesty of this book. But what I appreciated most was that it delivered on its title — this book really does simplify what you have to do to successfully acquire new customers.”
“The Sales Acceleration Formula”
Author: Mark Roberge Sales leaders aiming to scale their sales team and build a multi-million dollar business should definitely pick up this book, written by former HubSpot CRO Mark Roberge.
Review excerpt: “Every company, regardless of its business and sales strategy, will absolutely benefit from reading this book. The stories (Roberge) tell the way his selling initiatives fit together, the combination of selling and technology he describes … even the use cases he lists make the approach he describes applicable to any sales organization — however well-entrenched.”
“To Sell Is Human”
Author: Daniel H. Pink If you’re currently working in sales, you’re probably well aware that the old playbook doesn’t work. Pink offers fresh yet practical insights into modern selling, including how to move others, make your message clearer and more persuasive, and gain referrals.
Review excerpt: “No, this is not ‘another’ book about selling. I’ve read a lot of them, written a few of them, and I can tell you: This book stands alone in a special category.”
11. SalesBread Courses
Salesbread offers a Cold Email Master Class for all those who would like to improve their email outreach and book more sales meetings.
Course Description
“Not only will this course make you a master of cold outreach. It will show you how to automate the entire process so you can focus on closing deals and scaling your company.
By now, your “bullshit detector” should be going off at level 10… …Unless you’ve heard one of the 150+ episodes from the Cold Email Outreach Show.
Because if you’ve heard Jeremy and I cover prospecting, email copywriting, technical deliverability, and sales psychology with guests like John Carlton, James Schramko, or Nathaniel Bibby, then you probably think this stuff isn’t teachable.
But it is.
In fact, after 8 modules on cold email, you’ll be able to turn your campaigns around and get staggering, make-your-colleagues-look-at-you-like-a-sales-god, reply rates from any prospect on your list.”
What people are saying about the course:
“I considered myself to be fairly sophisticated in terms of cold email, but your course takes things to a completely different level altogether. It was a brilliant course.
The week on sales research and the upfront work that can be done there to target prospects more effectively blew my mind .”
Damien Deighan, CEO, Data Science Talent.
“I LOVED the course. It was by far the best course on cold outbound I’ve ever taken.
There’s been some crappy one’s but this was awesome. We mapped out the entire process in a process map…
Now we’re starting to build out the flows to automate the process.”
Chris Brisson, CEO & Co-Founder, Salesmessage.com
SalesBread LinkedIn lead generation course
If you’re interested in our LinkedIn lead generation course, which will teach you how to get 1 qualified sales lead per day, reach out to us here and just type out the word “LinkedIn course.”
We will get in touch and send you all the info.
If you would like to skip the learning curve…
SalesBread also offers free 15-minute strategy sessions.
The bottom line is that we would like to learn a little more about your business and help you book more sales meetings. Our average is 1 Lead Per Day…
Read this if you would like to partner up with us.
