Use This LinkedIn Outreach Strategy for a 39% Reply Rate

By: Jack Reamer |
 January 30, 2023 |

If you aren’t getting qualified sales leads from LinkedIn, you might wonder if your strategy is right.

After all, LinkedIn is a gold mine for lead generation if you know how to use the platform in the right way.

This article will share our LinkedIn outreach strategy along with stats, that you can try out.

When done correctly, you could generate 1 qualified sales lead per day.

We use this exact same strategy to help our clients find qualified leads every day.

(If you would like some more info, hop on a free 15-minute strategy call with the founder of Salesbread.) 

What LinkedIn prospecting really is –

Here’s our fail-proof strategy for more B2B sales-qualified leads

%

Connection Acceptance Rate

%

Positive Response Rate

Qualified Lead Per Day (For each client)

LinkedIn Outreach is simply finding, connecting, and engaging with your prospects on this social media platform. 

For example…

Step 1) Identify prospects using the LinkedIn sales navigator

Before you begin your LinkedIn outreach campaign, it’s important to go after the right target audience.

Sometimes this means even going off LinkedIn sales nav and using a third-party data provider to find the right people. Doing an advanced search could be the difference between success and failure.

It’s also imperative to dive deeper.

Don’t settle for basic list building. 

We outline exactly how we build lists in this article.  

For example, we encourage B2B companies to have a look at who has purchased their product or service within the last 6 months.

What do these buyers have in common?

  • Are they all in the same industry? Saas? Health? Education?
  • Are they located in the same area? Florida? UK?
  • Do they use the same CRM tool?
  • What are their demographics?
  • Do the decision-makers all belong to the same LinkedIn groups?
  • Were these companies recently funded?
  • How big are these companies? Less than 10 employees? More than 500?

Once you have a detailed list of prospects who will most likely say “yes” to a booked sales meeting, you can then plug that list into your LinkedIn sales navigator account and filter by your second-degree network and by recently posted.

Why?

Because previous studies have shown that people are more likely to engage with you if you have a shared commonality, (such as mutual connections.)

So for example, if a prospect has already accepted someone like you into their network, the chances of them accepting you will be higher. 

And why filter by recently posted?

We do this because it shows us who is active on LinkedIn. 

You don’t want to waste time reaching out to people who don’t even check their messages. 

Step 2) Send them a personalized connection request message 

(Have a look at our article on LinkedIn connection request templates, for some LinkedIn outreach message inspiration.)

Don’t be this guy:

There’s no personalization in his cold message.  

It seems like a “bulk” spam-type sales message that was sent to everyone. 

Did I reply? Nope.

And if you received a message similar to the one above, you probably wouldn’t reply either.

Why?

Because we all have “built-in” spam filters. If a message isn’t personal we will think it’s some sales pitch.

This is why sending a personalized connection request is extremely important for engagement. 

Below is an example of connection requests that actually get accepted:

“Hey Jack, loved your podcast on XYZ. Mind if we connect here?”

“ Michaela, I enjoyed reading your article on XYZ, what’s your opinion on Chat GP? Would love to connect and hear your thoughts?”

“LinkedIn showed me your profile a few times, thought it might be great to connect. We are both in the XZY space.”

We only send ultra-personalized messages. And we do this by actually researching each prospect on our list and finding something about them that we can use in our messages. 

Read this article on how we use the CCQ method to write thousands of personalized messages.

Step 3) Follow up between 3 and 5 times AND ask for a meeting.

This is where many salespeople go wrong.

They either don’t follow up or spam their prospects.

We suggested adding more personalization when sending a follow-up message and if someone doesn’t reply to you, reach out between 3 and 5 times.

Pro Tip: Once a prospect responds don’t use an outreach automation tool to send a bulk reply back. Have your sales teams reply in real-time. This makes the journey more personal, and potential customers will be more likely to book a sales meeting.

We also always asked for a booked sales meeting. 

Here are some examples:

“Mind if we hop on a quick 15-minute call sometime to discuss XYZ?”

“Just reply “yes” if you’re interested in a quick chat and I will set it up.”

“Are you available sometime this week for a quick call?”

It’s that simple. 

Notice how this is different from LinkedIn marketing where you’re posting organically or through paid ads?

According to Hootsuite, an Ad on LinkedIn can only reach 12% of the population.

Yes, your post can go viral, but the real money lies in perfecting your LinkedIn outreach.

If you’re still not convinced why LinkedIn Outreach is essential for the growth of your business, you can take a look at our stats below.

Our Metrics:

  • Our Acceptance Rate :

45% 

  • Our reply Rate:

39% 

  • Our Daily Average Lead Rate

1- 2 leads per day

If you aren’t getting these results, book a free 15-minute consultation call, we would love  to help you see why you aren’t hitting these figures.

It’s not as complicated as it sounds, and with the right kind of social selling, you will be getting those potential leads in no time. 

By taking LinkedIn Outreach seriously, we were able to generate a good amount of high-quality leads for our clients. 

Why LinkedIn lead generation isn’t working for you…

1) You’re not personalizing enough

News Flash:

There are 30 different LinkedIn automation tools that will send a message to new contacts automatically.

And your prospects know this. So many get ignored.

Why?

We all have a filter for these “ message templates,” and we can easily spot and ignore them. 

When you automate hundreds of messages, people ignore this and view it as spammy. 

Think about it. 

How many emails or messages have you ignored or spammed recently?

Chances are you did this because they lacked value and have offered nothing useful to you. 

This is a mental shortcut for removing noise and lame pitches. 

BUT… We get around this shortcut using LOTS of personalization. 

We already know that personalization is the heart and soul of getting busy people to reply to your messages.

If you want to generate leads and maximize your revenue, then you should take things a step further than simply mentioning your prospect’s name. 

The truth is, personalization is more advanced than dropping your prospects’ names into a pre-written generic template and sending it to everyone on your contact list.

( Also, have a look at this free template guide for LinkedIn connection request messages)

If you want to get your hands on a step-by-step guide to personalizing any LinkedIn messages, just click this link.

Follow the detailed LinkedIn Personalization guide I laid out, and I swear your results will soar!

Bonus: Check out this video and make sure to watch till the end to find out how to personalize messages using the “CCQ Method.”

2) You’re being too salesy and not social

 Isn’t it annoying when salespeople call you and you can’t seem to get them to stop talking about their product and why you should buy it?

Well, that’s exactly how your prospects might feel if you’re too focused on yourself and what you’re selling.

This is also a reason why cold outreach fails many times; it’s because of a lack of genuine interest in your potential prospect. 

Remember, the real essence of marketing is more than selling your product or service. It involves discovering their pain points. Marketing is convincing people that what you have to offer can make their lives easier. 

So I suggest that when you are busy prospecting, don’t get too excited about dropping your offer.

Take the time to ask questions about their problems. Discover the issues they face, then demonstrate how your product or service can help them. 

Pro-Tip: Our “formula” for writing LinkedIn messages is as follows:

Talk about the prospect 90% of the time and only 10% about your offer. 

In that way, you don’t come across as ‘salesy’….

And your prospect still knows if there’s a potential fit in talking.

Example 1: No personalization and Aggressiveness

Let’s break these real-life examples down to help you avoid getting your messages from being ignored, or worse, blocked by your prospects in the future.

The marketer in the below example used a generic template.

This message has a lot of problems, from its aggressive subject line to its odd CTA, which basically asks the candidate for a separate favor (attending the recruiter’s webinar).

But the biggest issue is the total lack of personalization. 

Example Number 2: The message is too long

No candidate wants to wade through a long-winded message, especially when it buries the CTA under tons of unnecessary information.

3) You don’t follow up enough

After sending over 100k LinkedIn messages, we’ve found that more than 50% of your responses will happen after the first message. 

Yes, people are busy, but in order to find success, you need to follow up. 

How can you do this?

We suggest following up every 3 days; Do this between 3 and 6 times, until you get a reply.

If prospects still don’t respond try the following:

Change you CTA

You can change the call to action. Try to phone your prospect, arrange a quick Zoom meeting, or just ask them a question when you send messages.

Update your LinkedIn Profile

If your LinkedIn profile still reads like a resume, it’s time to update your LinkedIn page. Make sure the profile picture takes up 60% of the space, and use a background image in the banner.

Make it interesting and engaging. (Here is a great and humorous article on LinkedIn profile photos – what not to do.)

Engagement is essential when it comes to your  LinkedIn profile.

You might be surprised and have more prospects reach out to you if your LinkedIn profile looks amazing…

This in turn will make follow-ups easier. 

Check out some influencer accounts and see how they draw viewers in.

They ask questions, stick to a niche, and post relevant content for their audience. 

Here is an interesting little read on how to update your LinkedIn account if yours is a little out of date. 

4.) Don’t just rely on Linkedin InMails

If you’re only relying on InMail messages to get B2B leads, you run the risk of sales outreach failure. We have found that InMail is not as successful as sending a direct message on Linkedin.

Instead, we supplement with InMail if we have to.

We prefer clients to use messaging as it is for free, whereas with Inmail, you have to pay a monthly fee and only send a few messages at a  time.

This can become costly over time, and Inmail doesn’t have the same results. 

Here is your free guide to testing your first batch of personalized LinkedIn Messages. 

Now, if you start personalizing your LinkedIn messages and focus on your prospects’ needs instead of yours, you’ll see a dramatic shift in your results. 

Here’s how you can do this today:

Find your prospects. 

Use LinkedIn sales navigator to start prospecting. Filter by industry, job title, and company size, for starters. (Or  Add a special filter  like “groups” to further segment your hotlist)

Send personalized invites

Send personalized connection requests to your prospects.  Have a look at their LinkedIn profile and find something to compliment them on, or mention a commonality, or ask them a question.    

Send 90/10 messages 

That is primarily about your prospect and inviting them to a call. Historically, based on stats, we see a 25% meeting rate when executed correctly. 

I’m betting that it will only take about 2 days before your first lead comes in on average. 

You only need to send 30-45 highly personalized and customer-focused connections to your prospects and watch your reply rates swell. 

Warnings: 

If you plan on using a Chrome extension or a LinkedIn automation tool to automate some of your cold outreach messages on Linkedin, be careful. This could get your linked account banned. 

Why? 

You want to send messages like a human. Many social selling tools do not take this into account. Worse, many startup companies offer this.

Also, if you want to ensure your LinkedIn outreach strategy will be successful, I recommend that you upgrade to LinkedIn Premium to expand the number of invites you can send per day. 

In conclusion

If you want to get at least a lead a day in your outreach process, without spending a dime on ads or wasting time strategizing your next move on social media, then try sending 30-45 highly personalized connection request messages and follow-ups. 

Or better yet.

Schedule a free  15-minute call with the Salesbread team and find out what’s working in your industry today. If you choose to partner up with us, our pricing is less than hiring a full-time sales rep, with no locked-in contracts.

(And if you aren’t ready yet to hop on a call with us, read this article, that explains in depth how we work.)