What’s the goal of a cold email?

by | May 24, 2019 | Cold Email Strategy

Why do you send cold email? Easy. To make sales, right?! Wrong. Actually, the goal of a cold email is to start a conversation. Are you crazy? My goal is to get more sales! Not to chit-chat! Okay. Sure. At the end of the day, you’re trying to do more than converse. You...

Is cold email spam?

by | May 20, 2019 | Cold Email Strategy

You send cold emails. Does that make you a spammer? Answer: Maybe. Here’s why… To find out if your cold emails are spam, you first need to define spam. Generally speaking, spam is unwanted email. Legally speaking, spam is any message that breaks the...