by Jack Reamer | Mar 4, 2020 | Cold Email Strategy
Time magazine called David Ogilvy “the most sought-after wizard in the advertising business.” And today, the “Father of Advertising’ is going to teach you about cold email. Here are my personal notes from his “secrets of success in...
by Jack Reamer | Feb 26, 2020 | Cold Email Strategy
Nathanial Bibby is a LinkedIn marketing expert and CEO of bibbyconsultinggroup.com.au In 2019, he won “Best Use of LinkedIn” at the Social Media Marketing Awards and was ranked #1 LinkedIn Expert in APAC by the Social Media Marketing Institute. And when...
by Jack Reamer | May 24, 2019 | Cold Email Strategy
Why do you send cold email? Easy. To make sales, right?! Wrong. Actually, the goal of a cold email is to start a conversation. Are you crazy? My goal is to get more sales! Not to chit-chat! Okay. Sure. At the end of the day, you’re trying to do more than converse. You...
by Jack Reamer | May 20, 2019 | Cold Email Strategy
You send cold emails. Does that make you a spammer? Answer: Maybe. Here’s why… To find out if your cold emails are spam, you first need to define spam. Generally speaking, spam is unwanted email. Legally speaking, spam is any message that breaks the...
by Jack Reamer | Jul 12, 2016 | Cold Email Strategy
Gary Halbert’s a copywriting legend. Every self-respecting copywriter I know practically worships the guy. (No exception here.) Born June 12, 1938. Passed away April 8, 2007, just shy of his 69th birthday. He worked deep inside the direct...
by Jack Reamer | Jul 11, 2016 | Cold Email Strategy
It’s no secret: Facebook ads work. So do google ads. Why? The ads are relevant. Like dogs, yoga and live in San Diego? The ad for “bring your dog to yoga day” is relevant. So I click it. Looking for tips on improving your email campaign? The ad...
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