Inbound vs. outbound lead generation, which is better? There have been various debates about which works best to bring in new leads. Some feel that outbound is outdated, and others feel that inbound is the only way to go, but good marketers plan on using both inbound...
If your company is struggling to find high-quality leads or converting these leads into sales, the problem could be that you don’t have a solid B2B sales process. Whenever I’m doing a B2B sales consult, I always like to start with the bottom of the sales funnel. So,...
The B2B sales cycle is often long, especially when it comes to high-value products or services. These big-ticket deals don’t close overnight. That’s why lead nurturing is essential. If you’re not consistently staying on your prospects’ radar, they may forget about...
magine you have planned a holiday in a foreign country. You’re excited to drive around and explore the local area. But you have to be careful because some of the areas are not as safe as others. But luckily, you have your trusted GPS to guide you. In a similar way,...
Have you been here? You pay a ton of cash to a sales prospecting service … And wait…. Rather optimistically, for money to roll in. But after a month or so, you don’t even see 1 qualified lead, or worse, no leads at all. The agency might blame your product, or perhaps...
As a B2B startup, you don’t want to spend a ton of money on just any kind of marketing. Effective lead generation for startups should be strategic and resourceful to maximize ROI. Initially, you might just have a small budget for bringing in new clients, therefore you...
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