Running a successful business today is no easy feat.
With tons of competition, companies are continually trying to find ways to boost their sales, reduce costs, and reach out to new prospects, hoping to gain more loyal customers.
But as a savvy business owner, you know that this takes time, money, and expertise.
What if you just don’t have the time to scale your sales efforts?
Let’s be honest.
It’s a hassle to hire and train SDRs.
If you’re trying to figure out what’s the fastest and easiest way to increase sales, then, inside sales outsourcing may be the smart choice you’ve been looking for.
(If you are looking for a done-for-you lead generation service where you can expect 1 qualified sales lead per day, hop on a free 15-minute strategy session with Salesbread.)
What are the benefits of inside sales outsourcing
When outsourcing your lead generation, you’re not just hiring salespeople; but rather leveraging a group of experienced professionals to jumpstart your revenue.
Experienced sales professionals bring invaluable expertise to the table and this allows you to focus on what you really enjoy doing.
You might lack the expertise to generate high-quality leads, and hiring a lead-gen agency can help you do just that.
These experts use advanced sales tools and tech that you may not have access to without spending a pretty penny.
These agencies have access to tools that provide the freshest data about your ideal customer.
Moreover, with a sales team that is experienced with copywriting and list building, your business can achieve faster results.
The best inside sales teams will personalize sales strategies tailored to your needs, which will in turn drive results more efficiently.
Sales professionals understand what works and what doesn’t, ensuring your sales efforts are optimized for maximum ROI.
1. Cost-Effectiveness
The thought of outsourcing sales might make you wince at costs, but let’s break it down.
In reality, outsourcing can be far more cost-effective than building your own inhouse sales team.
Think about it…
The average cost of an SDR in the US is $139,120 per year on average. This also depends on which state or city you live in.
Besides this, you still need to pay for training, office equipment, specialized tools, and insurance.
(This article: Hiring An Outbound Lead Generation Company Vs. SDR goes into more detail on the difference between an agency and an SDR.)
Whereas if you outsource an inside sales team, you could look at paying as little as $3000 per month on average.
Some agencies charge more than others, so be sure to ask exactly what their pricing includes and if they have any extra benefits to their service.
At Salesbread we charge about $3000 per month and this price includes:
- LinkedIn and cold email outreach strategies
- Specialized software that we use to build in-depth lists
- List building
- Personalized sales copywriting
- Outreach via LinkedIn, cold email, and SMS
- Follow-ups
- 1 qualified sales lead per day
- You get to work along with the founder of Salesbread
- A graduation call where we will teach you how to bring the process in-house once our partnership ends.
2. You will have access to a team of sales professionals
Imagine having an entire panel of experts at your fingertips.
By outsourcing, your business gains access to professionals who have honed their skills in the field.
For example at Salesbread, we have over a decade of experience in lead generation, copywriting, and list building. We know what works.
Since 2019, Salesbread clients have averaged a 19.98% reply rate with our ultra-personalized LinkedIn Lead Generation Services. And… 48.14% of those replies were either meeting requests or qualified sales inquiries on their product or service.
We have proven strategies that have been developed over the years. Tons of trial and error, A/B testing, and adapting with the times, have helped us consistently gain positive results for our clients.
This is why we can guarantee 1 qualified sales lead per day for our clients.
Besides this, all our clients work along directly with the founder of Salesbread, Jack Reamer. You won’t get fobbed off to a less experienced salesperson.
We also have a full-time personalization expert, whose sole job is to research prospects and find something very specific about them to mention in our LinkedIn outreach messages.
And remember, outsourced B2B lead generation teams receive continuous training. We also ensure that we use performance tracking tools, and this provides insights that will allow for better results and more testing if our results aren’t up to scratch.
3. Flexibility
Flexibility is one of the most appealing features of outsourcing sales.
Why?
Instead of hiring a full-time SDR, who might need a lot of training and financial resources, you could outsource sales development; and once you receive the desired results, you can end your partnership.
Whether you need to scale up during peak seasons or scale down when sales are slow, outsourced teams provide that adaptability.
With flexible contracts, you can adjust services as needed. (For example, at Salesbread we don’t lock our clients into contracts. You can choose for however long you would like to work with us.)
Besides this, as a founder, YOU will have more flexibility too. Instead of worrying about developing a strategy, or training up new SDRS, you can focus on aspects of your business that you enjoy doing.
4. An inside sales team can handle pressure
If your business is experiencing rapid growth, a skilled outsourced lead generation team can effectively manage the increasing volume of sales and leads.
These teams are accustomed to handling large accounts and engaging with various prospects on a daily basis.
Many B2B lead-generation companies have years of experience, enabling them to handle the demands of fast-growing businesses.
Case Studies: Success Stories of Companies Utilizing Inside Sales Outsourcing
We thought we would share a case study of how we managed to generate 85 qualified leads in 8 weeks for a company called DigiPli.
Selling to financial institutions might seem like a really hard niche to crack, but with the right strategy, we were able to help.
DigiPli is a RegTech firm whose ‘Onboarding-as-a-Service’ solution helped FinTechs and other digitally progressive financial institutions build or strengthen critical anti-money laundering controls through delivering SaaS-based, customizable workflows, integrated AML data, and ID verification products, as well as expert AML support in a single, affordable package.
DigiPli was looking to find new customers and leads in the spaces listed below, specifically, companies that dealt with payments.
These were the types of companies/platforms they were looking at targeting :
- Cryptocurrency
- Crowdfunding platforms
- Consumer and savings banks
- Brokerage and trading firms
- Online lenders and fintech companies
- Digital payment processors and money transmitters
And they were mainly wanting to target the following decision-makers:
- Compliance Experts
- Chief Risk Officers
- CFOs
- COOs
- Managing directors and founders of fintech start-ups
- Fintech companies who needed AML services
Our strategy went as follows
- Find all fintech companies in the U.S
- Find all the CEOs, Founders, COOs, and CFOs at these companies
- Send personalized connection requests and messages on LinkedIn or via email
- Follow up consistently and ask for a booked sales call
You can read the full in-depth case study here: How To Sell To Banks – Tips And Strategies
Did it work? Here are our stats:
Prospects
Connected
Positive Replies
%
Connection Acceptance Rate
%
Positive Reply Rate
How to Choose The Right Inside Sales Outsourcing Company
Choosing the right inside sales outsourcing company can lead to great ROI.
But choosing the wrong agency will leave you with less money in the bank, and no leads.
Firstly, research companies that have a proven track record.
Look for testimonials and case studies that showcase past client successes. This gives you a sense of their reliability and effectiveness.
But besides that, you need to hop on a call and ask the agency very specific questions.
Such as:
- How long will it take to generate your first lead?
- What strategy do they use? And which channels?
- What sending volume will they use to reach your lead generation goals? Is it the spray-and-pray method? Or more refined?
- What type of leads will they generate for your company?
- Do they have experience generating leads in your specific niche?
- Is there a locked-in contract?
- Do they offer any guarantees?
Here are some sales outsourcing companies to consider
A common misconception about outsourcing inside sales
They won’t solve all of your sales problems
Some companies think that if they hire an agency, it will take care of all their sales problems.
But in reality, a sales agency is just going to help you leverage your strategy. An agency will help you pull levers to get more and better results.
If you’re at a very early stage in your business and do not know who your best buyer is, your inside sales team is going to struggle.
You need to be able to provide an agency with some insights on who is buying from you and why.
So before you decide to hire a team of sales experts, first figure out what’s working and who is buying from you. Take a look at buyers’ data from the last 6 months and try to look for patterns between your buyers.
If you can figure this out, you’re off to the races. You’ll be leveraging what you know to get good results.
An agency isn’t going to save the world, but rather it will take what you know about who’s buying and why, and start driving serious results for your company.
Frequently Asked Questions
Is outsourcing sales a good idea?
Outsourcing sales can be a smart choice for business growth, as it allows you to tap into the expertise and resources of a dedicated sales team without the cost and commitment of hiring in-house staff.
This can help you scale your sales efforts quickly and efficiently, freeing up your time to focus on other aspects of your business.
How to do sales outsourcing?
To start sales outsourcing, begin by identifying your sales needs and goals. Research and evaluate outsourced sales companies, looking for experience, expertise, and a track record of success.
Communicate your expectations clearly, establish metrics for success, and work closely with your chosen outsourced sales company to ensure a smooth and effective partnership.
In Conclusion
Sales outsourcing is a great idea if you are ready to scale growth. Just remember that you need to choose the right agency and understand who is buying from you and why.
If you’re interested in finding out more about our done for you lead generation service, hop on a free 15 minute strategy session below.
