Luckily, in 2026, we have a ton of great B2B lead generation tools to use to help make our lives easier as sales teams, SDRs, and lead gen founders.
The only problem is that because there are so many tools on the market, it might be hard to choose which you should invest in.
This article will share some of the best lead generation tools for B2B that we use at our LinkedIn lead gen agency, and some other tools you don’t want to miss out on.
B2B lead generation tools quick comparison table
| Tool | Best Use Case | Industry | Starting Price | G2 Rating |
|---|---|---|---|---|
| Data Miner | Quick web scraping and spreadsheet exports | Recruiting, Lead Gen, Agencies | Free | 4.7/5 |
| Apify | Automating lead list building and scraping workflows | Agencies, SaaS, Outbound Sales | Free | 4.7/5 |
| Leadfeeder | Finding warm website visitors and buyer intent | B2B SaaS, Agencies, Marketing | Free | 4.3/5 |
| 6sense | Account-based marketing and intent targeting | Enterprise B2B, SaaS, ABM | Custom | 4.3/5 |
| Demandbase | Enterprise account targeting and pipeline generation | Enterprise Sales & Marketing | Custom | 4.4/5 |
| LinkedIn Sales Navigator | Finding decision-makers on LinkedIn | B2B Sales, Recruiting, Agencies | $99/month | 4.3/5 |
| Crunchbase | Finding funded startups and company data | Startups, Venture Capital, SaaS | $49/month | 4.4/5 |
| Apollo.io | Outbound prospecting and cold outreach | Startups, SDR Teams, Agencies | $49/month | 4.7/5 |
| OptinMonster | Capturing website leads with popups and forms | Marketing, Ecommerce, SMBs | $7/month | 4.3/5 |
| Typeform | Interactive lead capture and qualification forms | Marketing, Events, Agencies | Free | 4.5/5 |
| Clearscope | Optimizing SEO content for inbound lead generation | SEO Agencies, Publishers, SaaS | $129/month | 4.9/5 |
| HubSpot | Managing leads and marketing automation in one platform | SMBs, SaaS, Marketing Teams | Free | 4.4/5 |
B2B Lead generation tools we use at SalesBread
SalesBread is a LinkedIn outreach and appointment setting agency that specializes in advanced, in-depth list building, as well as personalization.
Our sales process manages to bring our clients 1 qualified sales lead per day. And in the past 24 months, we have generated close to 7000 qualified sales leads for our clients.
But none of this would be possible if we didn’t use some of the lead gen tools listed below.
These are really some of the best tools on the market and have been a total game-changer for our company and our clients.
Webscraping tools
1. DataMiner
Data Miner and Apify are our go-to tools for web scraping specific lists that aren’t going to be easily found on something like Zoominfo, Apollo, or Crunchbase.
A good example is if you wanted to find Shopify Plus-certified partners.
There might be over 100 certified partners, and we will use the above web scraping tools to grab these companies in order to find them on LinkedIn Sales Navigator.
The nice thing is that these web scrapers allow us to move quickly when we build prospecting lists; We don’t need to wait for a developer to help us.
But of course, for tougher projects, a developer is absolutely worth having on deck.
Pricing
Data Miner offers 5 pricing tiers, from free to $200 per month.
Features
DataMiner has many different features that can help make the lead gen process easier.
From its easy-to-use interface to not having to use any coding, you can literally scrape websites with one click.
The platform is also safe and secure to use, and you can scrape things like:
-
Product Information
-
Contact Information
-
Real Estate Listings
-
Profile pages
Who should use it, and who shouldn’t
Data Miner is best for beginners, recruiters, and V.A’s that want an easy way to scrape data directly from websites into spreadsheets, but it’s not great if you need large-scale automation or really advanced lead gen workflows.
Reviews
We love Data Miner, and it’s helped us to build really refined prospecting lists, but it also has great reviews across third-party sources like G2.
2. Apify
Apify is another tool we love using.
It’s helped us to scrape data from Ahrefs to help us with our backlink campaigns. It just makes list building so much easier.
Pricing
Apify offers pricing tiers from free to customized pricing plans, depending on your needs, ranging from free to $999 per month.
Features
With Apify, you can scrape websites and even social media platforms. It offers an Instagram scraper, a TikTok scraper, and even a Facebook posts scraper. In fact, you can scrape over 30,000 actors
You can even use it to build your own actors with their code templates. Apify also integrates with your fav tools, APIs, Google Sheets, and cloud services.
Who should use it and who shouldn’t
Apify is best for agencies, outbound sales teams, and technical marketers who want to automate lead generation and scrape large amounts of company data, but it may feel a bit complex for beginners or smaller sales teams.
Reviews
Apify has 4.7 stars out of 5 according to G2.com. It’s really a great tool that’s easy to use and helps us build complicated lists in a few minutes.
Intent Data & Website Visitor Tracking
3. Leadfeeder
Leadfeeder is a really useful tool for finding companies that are visiting your website. It will help you to figure out buying intent, which will make it easier to reach out to people who are already looking for what you’re selling.
You can also build lists based on global data.
Pricing
Leadfeeder has a few options to choose from. There is a free plan, and pricing works its way up to $399 (billed per year).
Features
Leadfeeder shows you which companies are visiting your website, what pages they looked at, and how long they stayed.
It integrates easily with different CRMs like HubSpot and Salesforce, and can help sales teams go after warmer leads first instead of cold prospects.
It also connects with Google Analytics and can help you segment traffic by company size, industry, and behavior.
Who should use it and who shouldn’t
Leadfeeder is best for B2B companies, agencies, and sales teams that already have decent website traffic and want to turn anonymous visitors into qualified leads, but it may not be as useful for brand new websites with very little traffic.
Reviews
Leadfeeder has 4.3 stars out of 5 on G2.com. It’s a great tool for finding hidden sales opportunities and gives great intent data without needing a complicated setup.
4. 6Sense
6sense is a B2B lead generation tool that helps companies find buyers based on intent data. It will also help track buyers at the beginning of their journey, and this will help you figure out how best to reach out to them.
Pricing
6sense has customized pricing based on your company’s size and requirements, so you’ll need to contact their sales team for a quote. The tool is normally aimed at SMBs.
Features
6sense has a ton of features, from intent data to AI tools. You can build lists, create workflows, and search companies and people.
It also tracks buying signals across the web and helps sales teams understand where prospects are in the buying journey.
The platform also includes audience segmentation, predictive analytics, account-based marketing features, and integrations with CRMs and sales tools.
Who should use it and who shouldn’t
6sense is best for larger B2B companies that run account-based marketing campaigns, but it may be too advanced or expensive for small businesses and startups that don’t have large budgets
Reviews
6sense has 4.3 stars out of 5 on G2.com. Users liked the intent data and account insights, but some mentioned that the tools can be pretty complex to use initially.
5. Demandbase
Demandbase is a B2B lead generation and account-based marketing platform that helps companies find high-value accounts and target buyers with personalized outreach campaigns.
It’s mainly used by larger sales and marketing teams that want to focus on specific companies instead of making broad prospecting lists.
Pricing
Demandbase offers pricing depending on your company’s size and needs, so you’ll need to contact their sales team for a quote.
Features
Demandbase includes tools for marketing, sales, customer success, and revenue operations. Some of the features include intent data, audience targeting, website personalization, and account identification features.
It also helps sales teams find companies that are visiting their website and prioritize accounts that are showing buying intent.
The platform also integrates easily with CRMs, advertising platforms, and other sales tools.
Who should use it and who shouldn’t
Demandbase is best for mid-sized and enterprise B2B companies that run account-based marketing campaigns, but it might be too expensive for smaller businesses and startups that have simpler lead gen needs.
Reviews
Demandbase has 4.4 stars out of 5 on G2. Users like how easy it is to target accounts and the intent data features, but some reviewers mention that the platform can take time to learn because of all the different features.
Prospecting & Lead Sourcing
6. LinkedIn Sales Navigator
Sales Nav is a tool that LinkedIn provides. Every sales team should be using it. It’s great for finding the right people to reach out to at specific companies.
LinkedIn Sales Navigator has a variety of in-depth filters that you can use to help narrow down your prospecting list.
Some of the top filters agencies use in their lead-generation strategies are:
-
Keywords
-
Custom Lists
-
Past Lead and Account Activity
-
Geography
-
Relationship
-
Industry
-
School
-
Job title
Just a word of caution… Sales Navigator can be inaccurate if you don’t know how to use it the right way.
We always suggest triple-checking the data to ensure you are reaching out to the right people.
The video below explains this in more detail:
Pricing
There are 3 paid plan options to choose from.
-
Sales Navigator Core (Professional): $99/month
-
Sales Navigator Advanced (Team): $149/month
-
Sales Navigator Advanced Plus (Enterprise): starts at $1600/year
Features
Sales Navigator gives users advanced LinkedIn search filters, lead recommendations, account tracking, and buying intent signals.
You can easily filter prospects by company size, industry, job title, location, and even recent activity on LinkedIn.
It also integrates with CRMs and helps sales teams keep track of leads and accounts.
Who should use it and who shouldn’t
LinkedIn Sales Navigator is best for B2B sales teams, agencies, recruiters, and outbound marketers who use LinkedIn for prospecting, but it may not be a useful tool if you don’t really use LinkedIn for lead generation.
Reviews
LinkedIn Sales Navigator has a 4.3-star rating out of 5 on G2. As we said, it’s a great tool, and we can’t live without it, but sometimes the data can be faulty, so be sure to have a human double-check it before you start outreach campaigns.
7. Crunchbase
We use Crunchbase a lot at SalesBread. It’s an excellent tool for list building.
If you are trying to build lists of companies that have been recently funded, investors, and acquisitions, then this is the tool you can use for advanced searches.
It also provides contact information. There are various filters that you can use to help you refine your lists, and it’s the go-to tool for finding startups.
Pricing
Crunchbase has a few plans to choose from, and pricing starts at $49 per month, which is billed annually. There is also a free 7-day trial, which will allow you to test the tool out.
Features
Crunchbase has company and contact search tools, funding data, investor insights, firmographic filters, and buyer intent signals.
You can also search companies by industry, employee size, location, technologies used, funding stage, and growth trends.
The platform also has CRM integrations, saved prospect lists, alerts for company updates, and automated prospecting workflows.
Who should use it and who shouldn’t
Crunchbase is best for B2B sales teams, recruiters, investors, agencies, and startups that use company data for prospecting.
It works especially well for businesses targeting funded startups or fast-growing companies.
It might not be the best fit for companies that need super detailed contact data or advanced sales engagement features. Crunchbase focuses more on company data than on outbound automation.
Reviews
Crunchbase has 4.4 stars out of 5 on G2. It’s great for finding data, but some users mentioned that some of the contact details might be outdated, and the pricing can be steep.
8. Apollo.io
Apollo is one of the best sales tools for finding the freshest lead data.
If you need to find 1000 new leads or 100,000 verified emails and phone numbers, Apollo’s database has 275M+ contacts.
It also has a Chrome extension, which allows for easy integration with other tools that you might use.
You can also use it to create a sales pipeline.
Pricing
There are a few pricing options to choose from. You also have the option of using Apollo for outbound, inbound, or for data enrichment.
Pricing starts at $49 per seat, per month, billed annually, and works its way up to $119 per seat per month (min 3 seats), billed annually
Features
Apollo.io has a huge contact database, it’s an email finder tool, has many prospecting filters, cold email sequencing, call features, and CRM integrations.
You can search for leads based on job title, industry, company size, location, revenue, technologies used, and hiring activity.
It also has buying intent data to help you find companies that are looking for your solutions.
Who should use it and who shouldn’t
Apollo.io is a good fit for startups, outbound sales teams, recruiters, and B2B companies that want lead data and outreach tools in one platform.
It’s especially a good option for teams trying to keep costs lower compared to tools like ZoomInfo.
It might not be the best fit for companies that need highly accurate enterprise-level data or very advanced sales engagement features. Some users also find the credit system a bit limiting.
Reviews
Apollo.io has 4.7 stars out of 5 on G2. People love Apollo because it’s more affordable than Zoominfo, and it has many filters, a large data based and outreach tools built into the platform.
Some reviewers mention that contact data can occasionally be outdated and that credits run out fairly quickly on lower plans.
Lead Capture Tools
9. OptinMonster
OptinMonster is a good choice for capturing leads with pop-ups. It’s basically a lead generation and conversion optimization platform.
It’s really easy to use, and you don’t need any coding skills in order for it to work; in fact, there are hundreds of templates to choose from. It can also be used on any website and with most email marketing services.
Pricing
OptinMonster pricing starts at around $7 per month and works its way up to $49 per month for higher-tier plans.
Features
OptinMonster includes pop-up builders, floating bars, slide-in forms, exit-intent pop-ups, and lead capture forms.
It also has targeting and personalization features that let businesses show campaigns based on visitor behavior, location, device, or referral source.
It integrates with email marketing tools, CRMs, and e-commerce platforms. There are hundreds of templates to choose from, and you don’t need any coding skills.
Who should use it and who shouldn’t
OptinMonster is best for businesses, marketers, and agencies that want to improve website conversions and capture more inbound leads, but it may not be as useful for companies that rely mostly on outbound sales and have very little website traffic.
Reviews
OptinMonster has 4.3 stars out of 5 on G2.com. People who use the platform like how easy it is to use and create lead capture campaigns. Some reviewers mention, though, that advanced features are limited to the higher-priced plans.
10. Typeform
Typeform is pretty cool in the sense that you can use it to create forms, surveys, tests, and polls.
You can use it to help you with lead generation by having curious visitors fill out easy forms on your website.
This can help you capture important data, which in turn can help you reach out to customers who are ready to buy.
They have many beautiful templates to choose from. From online quotes to lead gen and event lead capture forms.
Pricing
Typeform offers a free plan for you to test it out, but it is limited. Pricing ranges between $28 per month and $91 per month.
Features
With Typeform, you can create lead forms, customer surveys, quizzes, signup forms, and applications using a simple drag-and-drop builder.
One of its best features is its conversational form style, where questions appear one at a time instead of all at once.
The platform also has conditional logic, lead qualification, analytics, and integrations with CRMs, email marketing platforms, Slack, and Google Sheets.
Who should use it and who shouldn’t
Typeform is best for businesses, marketers, and agencies that want lead capture forms that are fun and engaging and a better user experience, but it may not be great for companies looking for very advanced automation or lower-cost form builders.
Reviews
Typeform has 4.5 stars out of 5 on G2.com. Users like its simple design and easy-to-use interface, but some people mentioned that pricing can get costly pretty quickly, with the more replies you receive.
Inbound SEO tool
11. Clearscope
Clearscope allows you to use the correct keywords for content writing. Besides this, it also offers keyword research tools, as well as content tracking.
It’s an all-in-one SEO tool that allows us to rank for Google’s coveted number 1 spot.
Pricing
Clearscope is on the pricier side compared to some other lead generation tools, but we have found it to be the best SEO software to optimize content.
What’s great, though, is that there are no hidden fees, and for $129 a month, you get 20 tracked topics, 50 pages, 20 monthly topic explorations, and 20 monthly drafts.
Features
Clearscope helps writers optimize content by suggesting related keywords and topics based on what’s already ranking in Google.
It also offers content grading, keyword research, competitor analysis, topic reports, and integrates with Google Docs and WordPress.
One thing many content teams like is how easy it is to use compared to some other SEO writing tools. It’s also commonly used by agencies and larger content teams that need writers to follow SEO guidelines.
Who should use it and who shouldn’t
Clearscope is best for SEO teams, agencies, publishers, and businesses producing a lot of content that needs to rank organically, but it may be too expensive for freelancers or smaller businesses with smaller budgets.
Review
Clearscope has a 4.9-star rating out of 5 on G2.com. Pricing is probably the biggest downside.
CRM Tools
12. Hubspot CRM
HubSpot is a really good CRM tool and offers many different solutions for businesses, but it might be overkill for some companies.
You can use it as a marketing automation platform that will help you manage leads, automate follow-ups, and track customer interactions.
It’s often used by sales and marketing teams that want to combine lead generation, email marketing, and customer management into one platform.
Pricing
HubSpot has a free CRM plan, and paid plans vary depending on the products and features you need.
Pricing can range from around $9 per month for starter plans to $150 per month per seat for their sales option.
Features
HubSpot includes CRM tools, email marketing, lead capture forms, landing pages, automation workflows, live chat, analytics, and pipeline tracking. It also allows businesses to manage contacts, score leads, and automate follow-ups.
It also integrates with hundreds of other tools and is often used to manage both inbound and outbound lead generation campaigns.
Who should use it and who shouldn’t
HubSpot is a good option for businesses and marketing teams that want an all-in-one platform for lead gen, CRM, and automation, but it may become expensive for smaller businesses.
Reviews
HubSpot has 4.4 stars out of 5 on G2. People like how many tools are included in one platform and how easy it is to use, but some reviewers mention that pricing increases quickly as businesses scale.
In Conclusion
Whether you’re using these tools for inbound or outbound lead generation, they can come in handy.
Some are pricier than others, but most have excellent reviews, and from personal experience, we can really say that some of these tools have made our lives easier.
(Need help with your B2B lead generation and appointment setting? Hop on a free 15 minute strategy session below. SalesBread is a LinkedIn lead generation aegncy that gets their clients 1 lead per day.)
