To our pleasant surprise, Linkedin Sales Nav recently updated its industries filter.
Why is this big news?
Well, because it means that you can target even more accounts in certain industries.
(If you aren’t happy with the number of people converting in your pipeline, get in touch with us because we can help fix this.)
In 2021 Linkedin listed about 150 industry filters but now in 2022, you have a little over 400 different industries to choose from.
In this article, we will share some stats on the top industries on Linkedin as well as the updated Linkedin industries list.
(Did you know that Salesbread offers a “done-for-you lead generation service?
We guarantee 1 qualified lead per day. We generate 20+ qualified leads for our clients per month.
With a quality approach to outreach, you can be sure that you aren’t wasting time and money by hiring us.
And if you aren’t yet ready to partner up with us, we also offer a free 15-minute consultation call.)
The updated Linkedin industries list
| Sector # | Sector Name | Sub-Industries |
|---|---|---|
| 1 | Technology | Information Technology & Services, Computer Software, Internet, Computer Hardware, Semiconductors, Telecommunications, Cybersecurity, Artificial Intelligence, Machine Learning, Cloud Computing, Data Analytics, Biotechnology, FinTech |
| 2 | Healthcare & Pharmaceuticals | Hospital & Health Care, Pharmaceuticals, Medical Device, Biotechnology, Mental Health Care, Wellness & Fitness Services, Veterinary Services, Research |
| 3 | Finance & Insurance | Financial Services, Banking, Insurance, Investment Banking, Venture Capital & Private Equity, Accounting, Capital Markets, FinTech |
| 4 | Manufacturing & Industrial | Machinery, Industrial Automation, Automotive, Aviation & Aerospace, Defense & Space, Chemicals, Plastics, Textiles, Paper & Forest Products, Building Materials, Mining & Metals, Food & Beverage Manufacturing |
| 5 | Consumer Goods & Retail | Retail, Consumer Goods, Luxury Goods & Jewelry, Apparel & Fashion, Food & Beverages, Sporting Goods, Cosmetics, Supermarkets, Wholesale |
| 6 | Media & Entertainment | Media Production, Broadcast Media, Motion Pictures & Film, Entertainment, Music, Publishing, Newspapers, Gambling & Casinos, Recreational Facilities & Services |
| 7 | Education & Training | Higher Education, Primary/Secondary Education, E-Learning, Professional Training & Coaching, Libraries, Research |
| 8 | Professional Services | Management Consulting, Marketing & Advertising, Public Relations & Communications, Legal Services, Staffing & Recruiting, Human Resources, Design, Architecture & Planning, Business Consulting, Environmental Services |
| 9 | Real Estate & Construction | Real Estate, Construction, Commercial Real Estate, Facilities Services |
| 10 | Transportation & Logistics | Logistics & Supply Chain, Transportation, Warehousing, Airlines/Aviation, Maritime Transportation, Railroad Manufacture, Package/Freight Delivery |
| 11 | Energy & Utilities | Oil & Gas, Utilities, Renewable Energy, Environmental Services, Mining & Metals |
| 12 | Government & Public Administration | Government Administration, International Affairs, Law Enforcement, Military, Public Policy, Defense & Space |
| 13 | Non-Profit & Social Services | Non-Profit Organization Management, Civic & Social Organization, Fundraising, Individual & Family Services, Religious Institutions |
What’s the purpose of the industry filter?
This might seem like a given, but interestingly “your industry designation helps you to come up in more searches related to the keyword of that industry.”
And this is great for sales teams and recruiters because it can help you search for the right prospects in specific industries, thus defining your target audience.
You will notice that when you create your Linkedin profile, you are asked to select your industry.
The top 10 ranking industries on Linkedin
Recent data shows that the top 10 industries on Linkedin are:- Information Technology and Services
- Hospitals and health care
- Construction
- Retail
- Education management
- Financial services
- Accounting
- Computer Software
- Higher Education
- Automotive
Why invest in Linkedin Sales Navigator
If you don’t have Linkedin Sales Navigator yet, it’s a really powerful tool to invest in.
If you are looking for advanced search filters, which could help you gain access to thousands of potential leads, then paying $80 for this service is a no-brainer.
At Salesbread we really find Sales Navigator extremely helpful in finding relevant leads, especially if we are looking to target specific people at companies.
It allows us to refine our lists, and contact prospects with ease, and more often than not we receive many replies.
In fact, we are able to book 1 meeting or appointment per day for our clients through this social media platform.
But…
We know how to use Linkedin Sales Navigator the right way, and this is why we get results.
Many other companies are canceling their subscriptions because prospects aren’t replying to their messages.
The problem isn’t Linkedin Sales Navigator itself, but it could be that you might be using the filters the wrong way.
(If you would like to hop on a consultation call with us, please feel free to do so. We can help you figure out what you could do, to get more leads.)
What are the pros of using Sales Navigator?
- You will have many search filters at your fingertips, including advanced ones.
- You can save searches and integrate with any CRM
- “LinkedIn Sales Insights aggregates all of your Sales Navigator activity by account so you can get insights into sales activity at scale”
- It’s a great tool for prospectors looking to find people who work at a specific company
- The pricing isn’t too bad, depending on which package you choose.
What are the cons of using Sales Navigator?
- It will only work well if you have a great sales team that uses personalization, build the right list of people, and message prospects in real-time, not just using automation (even if it’s just initially.)
- Sometimes the filters are not as accurate as they should be, therefore it would be wise to use a third-party organization as well (especially if you are looking to target businesses.)
- InMails can be expensive
- Sometimes it pulls up the incorrect Linkedin profile.
How much does it cost?
Sales Navigator has various packages to choose from depending on your sales needs.
How to use the industry filter
But just be mindful, historically, Sales Navigator has poor data when it comes to finding the correct accounts and even people that you want to target.
Sure, you can narrow it down by “technology” and company size, but the industry tag is incorrect more than 40% of the time.
But remember industry is user-selected.
For example, if you have developed a fitness app, you could list it under one of these industries:
- Health, wellness, and fitness
- Tech
- Computer Software
See the problem?
Maybe you’re listing it under “tech” but a prospect is searching for it under “health and wellness.”
Therefore, if you’re using the industry filter you are going to miss out on a large part of your target audience.
In some cases, even more than 50% because the business might have put themselves in different categories.
But here’s a hack if you’re looking to target companies…
Create a list of accounts FIRST by researching the companies that you would like to target.
We actually go off of Sales Navigator to do this and use third-party resource tools.
There are many different web scraping tools that you can use for this kind of research that are extremely helpful.
We use the following programs below for this step:
Apollo.io is a data mining tool that allows us to find the email addresses and phone numbers of contacts on Linkedin. You can find your ideal prospects with laser-focused details.
Crunchbase allows us to find data on specific companies and track investors, prospects, and even complete market research.
Zoominfo provides accurate data such as phone numbers, email addresses, and company info for B2B sales teams. This allows for precise targeting.
Once we have created the perfect list, we then feed each account into Linkedin Sales Navigator to start grabbing the correct people to go after.
This is BY FAR the best way to go about the industry filter, as it ensures the right target audience.
(On a side note: You need to pay for these programs, so if you have an inbound sales team, this can get expensive over time.
This is also why we advise using outbound lead generation services, like Salesbread, as we will cover all of these extra costs.)
Some useful resources
Before you go, here are some useful articles on strategies and tips for Linkedin and Linkedin Sales Navigator search filters.
- Mastering LinkedIn Sales Navigator Search Filters + 4 Hacks
- How To Generate High Quality B2B Sales Leads Through Linkedin
- The “1-Lead-Per-Day” LinkedIn Lead Generation Agency
Want 20 + qualified leads per month?
You could create your own Linkedin outreach strategy, buy all the prospecting tools and pay a sales team to reach your ideal customer.
But… If you’re not getting the results you want from decision-makers…
Why don’t you rather get in contact with SalesBread?
We generated close to 5000 qualified leads for our clients last year, and handle all the complexities that come with outreach. ( And guess what? All of this for less than the price of a full-time SDR.)
All you have to do is wait for the leads to come in, and conclude the sale.
Book your free 15-minute consultation now.
