B2B Outsourced Sales – Are You Ready to Hire? + Top Agencies

You need to be really careful.

Are you completely ready to outsource your B2B sales right now?

My guess is probably not… Unless you’ve thought through a few of the “checkpoints” that we will outline below.

Because, at Salesbread, we have been in business for over a decade now, and we have done b2b sales outsourcing for 500 + b2b companies; Depending on which stage you’re at, you might not be in the right place YET, to sign up for a done-for-you lead generation service.

(Even if they are offering guarantees.)

Take a step back and slow down.

Even if you’re thinking that “guaranteed qualified leads” are a slam dunk, you need to realize that you have a finite market that you can go after.

And you really, REALLY, don’t want burns from your list; With the wrong messaging, or worse yet, test out a sales agency, see it fail and just completely right off the channel; hoping that SEO or paid ads get the job done.

So being ready to hire an outsourced sales team is a process.

This applies to solo bootstrap founders all the way to companies that already have a proper sales team. 

But there’s kind of a graduation process that you need to get to before you’re ready to outsource sales; if you want to be as savvy about this as possible; if you want to remove as much risk as possible.

This is something that we encourage our consulting clients to consider.

I think it’s easy to get burned when outsourcing anything.

There are a few steps that you can take to seriously head your bets to almost guarantee the results you’re after, which we will outline below.

(If you’re interested in learning more about our service, or if outsourcing sales would be a good option for your company, hop on a free 15-minute consultation call below. Be sure to check out some of our case studies too.)

Book your free 15-minute strategy session here

Are you ready to hire a B2B outsourced sales company?

Below, we will outline a quick checklist to see if it’s the right time to hire an agency.

At SalesBread we want to be totally honest and transparent with clients, and wouldn’t want you to make a decision that might not be financially viable yet. So check out the points below to make an informed decision.

Validate your market:

What to do if you don’t have paying customers just yet

This is Entrepreneurship 101.

Quick story – We had a client who was a startup, and they hadn’t been making any sales. They were brand, brand new.

They hired us to essentially take a bet, and test their guesses.

And I told the founder: “Knowing that you don’t have a single customer, tells us that we are taking a significant risk here. What gives you the confidence that this is going to work?”

The point of this story is to make sure that you already have paying customers before you even approach sales outsourcing companies. 

You have to make sure that you have paying customers from at least 1 defined segment. 

Why?

Because this tells you that the chances of success will be greater, meaning you won’t be wasting money on hiring an agency that might never be able to find you qualified leads.

If you do not have paying customers in at least 1 defined segment, it is your job as the founder/sales executive to make this a top priority.

The best thing to do if you don’t have a defined market is to:

• Tackle your existing network
• Ask for referrals
• Go after low-hanging fruit

This allows you to book meetings with potential customers.

We suggest listening to our podcast below. It shares how the founder of Quickmail.io started his business and found his first 1000 customers.

But in a nutshell, it shows how Jeremy initially didn’t know who to target. He had an idea that he wanted to go after financial planning companies (because he had a background in finance.) 

He then continued to share how he built a list of financial planners and reached out to them through LinkedIn, and his account got blocked. 

He then decided to try cold email outreach. 

It’s worth a listen if you’re still trying to find your feet as a start-up. 

What to do if you do have paying customers

Let’s now assume that you have paying customers… This SHOULDN’T look like a scatter of buyers from all different industries, and that they have purchased all different types of facets of your products. 

YOU WANT A PATTERN. 

You should be saying: “Oh, okay… Great. It looks like marketing directors like to buy this service of ours.”

This gives you confidence to know WHO to go after, and what your offer should start to look like.

Get cold outreach working at least once – Do this YOURSELF

This “do it yourself” option sounds like a lot of work, and it is… BUT bear in mind that you’re only trying to get 1 win. 

Can you sell your product/service through cold outreach? That’s all you’re trying to figure out. 

If you can’t do this…

If you can’t build an ideal list of your target market and prioritize them by hand picked accounts that you think will definitely need your service, or write personalized outreach messages ; how can you expect, a B2B lead generation agency, that isn’t as intimate with your market to do it instead?

Skip this step at your own risk…

Because here’s the reality… 

If you can make this sales process work just once; if you can sit down and put cold outreach as an action item on your weekly or daily “to-do’s”, and it’s pretty realistic to see, that if you spend 10 hours doing this, and you get a paying customer, or a few sales qualified leads, this process is worth it; and probably worth outsourcing. 

If you can do this, you now have the luxury of knowing that as long as you find a partner that can replicate this process, you are likely going to get results. 

This is a huge milestone for any company.

It means that the risk of doing outbound prospecting has come down almost to zero. 

Bring in a consultant first before you hire an agency

If you want to be as safe as possible, we suggest hiring a sales consultant first. They will be able to audit and improve your sales efforts. 

You should review the following with the outbound lead generation consultant:

• Scripts for cold calling, or copywriting for email and LinkedIn outreach

• Your prospecting lists. This is incredibly important. 

• Outreach channels (Whether its LinkedIn, Twitter, cold email, or SMS)

What you’re hoping to find is what you used to get the initial traction, is actually quite bad when compared to best practice. 

About half of the consults that we do at Salesbread is just reviewing current efforts and proving a “B-version” that will be a lot stronger. It will leverage insights on what’s working with outreach today. 

Book a free 15-minute outbound sales strategy with the founder of SalesBread

After this, you have two options…

Option 1: Bring the process in-house 

You can either go ahead and test this process with your in-house sales team ; check stats and make sure that this sales process does move the needle in a big way.

If you choose this route, you only need to test the sales strategy for about 2 weeks. Then, when it does perform better, you have reached another milestone.

Now your strategy is really effective.

You have the luxury of saying: “Alright, maybe it’s just a matter of bringing a consultant on to do this when needed.”

Maybe using a sales outsourcing service is not required because you have reached this stage on your own without spending a ton of cash.

Many companies get to this stage by spending less than $1000 on consulting services. 

If you have a decent campaign as a starting point, you could literally stop here and hand off the insights, new scripts, and your lists to a junior sales rep or even a freelancer.

Option 2: Hire a B2B sales agency

Why?

Because you have already tested your sales strategy and it works.

You don’t have to wonder if it’s going to work, you have already proved to yourself that it does.

The agency is just going to help you find the talent to execute this process.

And if you find the right partner, they are just going to continue to optimize your business growth as you go.

The final step: 

Once you have outsourced sales, and the agency that you’re working with continues to double or even quadruple your results (this will take about 6 months to a year), we recommend thinking very seriously about bringing in an in-house team that will replicate what the agency has been doing.

When you do this, it’s not going to be as scary to invest in several full-time salaries because the model has been proven.

With all of this being said… Here are some different outsourcing options…

• Cold calling
• LinkedIn outreach
• Cold email outreach

You could even combine all of the above.

Other factors to consider

Do you have limited internal resources?

• Do you have a small sales team that can’t handle all incoming leads?
• Does your team lack expertise in certain sales functions
• Your sales team is busy with admin tasks, leaving little time for selling or prospecting

 You need to scale efforts quickly

• Your business is growing fast, and you need to scale your sales efforts
• You’re entering new markets or regions and need local expertise
• You would like to test out new sales strategies and lack the expertise, but also don’t want long-term commitments (like hiring a sales rep.)

You can’t hire a sales rep full-time because of budget restraints

The average cost of a sales rep in 2025 is $76,681 a year according to Zip Recruiter. So it might be more affordable to hire an agency for a few months than hire a full-time employee. It’s important to still control costs while your company is still growing.

 You don’t have the time to do sales yourself and need flexibility

As a busy founder, you might not have the time to do lead generation yourself. Besides this, you might not enjoy the prospecting process, and rather enjoy closing sales. Hiring an agency can scale these efforts for you, allowing you to focus on what you love doing.

 You want your sales team to focus on closing, not finding sales leads

You might also want your in-house team to concentrate on closing deals and building relationships, rather than prospecting. If you hire an outsourced b2b sales agency they can do all the prospecting for you, leaving your sales team to focus on closing.

Once you have this figured out, you can then start shopping around for the best b2b sales outsourcing services.

Top B2B sales outsourcing companies

1. SalesBread

If you know that you have active buyers on LinkedIn and would like more qualified b2b sales and a guaranteed 1 per day, you might want to hop on a free 15-minute strategy session with Salesbread.

When partnering up with our lead generation agency, you can expect:

• To work along with the founder of SalesBread, Jack Reamer, who has over a decade of experience in sales outsourcing and lead gen.

• Have super refined prospecting lists built for you based on your current buyers’ data… We build look a like lists of prospects, which means we go after companies who need your products or services, who have the budget and who have the buying power.

• Ultra-personalized messages sent to your ideal prospects that are written by a human and not AI-powered. (Note: These messages are based on in-depth research on each and every prospect.)

If this resonates with you, then Salesbread could be the right b2b lead generation agency for your business.

Since 2014, Salesbread has driven sales-qualified leads to companies that want the best strategist on their account.

Take a look at our cold email outreach podcast with 350+ on lead generation strategy, copywriting, and sales tips.

We are a boutique lead generation agency, and our clients know that they can expect 1 qualified sales lead per day. With over a decade of experience, we know what’s working in the world of outbound sales right now.

In the past 24 months, our lead generation efforts have generated close to 7000 targeted sales leads for our clients.

How did we do this?

Well, we specialize in building ultra-refined lead lists based on current buying data and sending personalized LinkedIn messages and emails to your ideal target audience.

For example, we once built a list of law firm partners who have appeared on a podcast but do not offer personal injury services on their website.

Read the full case study here.

Our sales reps also write personalized outreach messages based on research. AI-generated content flat-out does not work.

Salesbread’s done for you lead generation services include:

• A one-hour kick-off call
• Ultra-refined list building based on current buyer data
• Expertly written, personalized connection request messages sent to your ideal target market. (For example, if your prospect was on a TED talk, we will watch the TED talk and expertly craft a specific message just for them, based on their TED talk.)
• Follow up messages
• 20+  sales qualified leads per month
• Multi-channel outreach
• A “graduation call” once our partnership comes to an end, where we will teach you how to bring the entire process in-house.

We also don’t believe in locking our clients into contracts.

Our results get our clients to stay. 

At Salesbread, we help our prospects get excited about your offer, even if you don’t have a large sales team or the time to do lead generation yourself.

Our lead generation campaigns have fueled the growth of:

• ProdPad
• Cleargov
• ChatLingual
• eKomi
• OneUp
• Recurly
• VPN.com

(And many more)

We have also done marketing for ClearLink, theCHIVE, Indeed.com , UnderArmour, HomeAway, The Honest Company, UKSoccerShop, TicketCity, and Bills.com.

At Salesbread specialize with lead generation for technology companies, healthcare, SaaS, consulting services, lawyers, and even higher education.

To learn more about our services, read this article: Why We Set Out to Build The Best Done-For-You Lead Generation Service.

In it, we explain our lead generation strategy, along with frequently asked questions, case studies, and testimonials.

Pricing

It starts at 3k/month + a one-time setup fee.

Testimonials

2. SalesRoads

SalesRoads is a B2B appointment setting & lead generation provider for midmarket and enterprise-level organizations.

They offer a turnkey approach to demand generation and understand the importance of implementing a successful lead generation process for their clients. 

SalesRoads United States-based telesales executives have an average of over 14 years in telesales, prospecting and appointment setting. Making them an experienced service provider for their clients. 

Pricing

SalesRoads offers 3 pricing options. It starts at $5,500 / 4 weeks to $9,500 / 4 weeks.

Reviews

SalesRoads has a 5-star rating, according to Clutch.

3. Cience

Cience is an all-in-one lead-generation platform with a proven track record.

CIENCE is a data, software, and lead generation company that helps businesses grow through their GO Platform.

They offer:

• Outbound SDR team

• Inbound SDRs

• As well as data solutions that are fueled by AI.

Various pricing tiers are available depending on your company’s needs.

Pricing

Cience doesn’t share their pricing on their website. However, according to Clutch, you could pay between $4,200 to $9,000 a month for their sales development services.

Reviews

According to G2, Cience has a 3.8 star rating out of 5. Many clients complained about poor customer support and lead quality, but they were happy with sales performance and their sales teams’ effectiveness.

4. Belkins

Belkins is a B2B lead generation agency that offers appointment-setting services. They also offer lead research, inbound appointment settings, and LinkedIn influencer programs.

They specialize in helping companies in the following industries:

• Consulting

• Solar energy

• Healthcare

• Financial services,

• Software

• Advertising

• E-commerce

Pricing

They don’t share their pricing on their website, but clients that have switched from Belkins to Salesbread have told us that they charge between $5k-14 800k/month.

Reviews

Belkins has received a 4.8-star rating out of 5 according to G2.

Some clients were happy with their sales growth, while others mentioned that their pricing was expensive.

5. Martal Group

Martal is a demand-generation sales partner that helps B2B tech companies find potential leads.

They offer both inbound and outbound sales that help businesses source, pitch, and close deals.

Martial builds weekly prospect lists based on intent data and targets decision-makers using multiple touch points – Such as email marketing, cold calls, and trade shows. 

Pricing

Martal doesn’t mention their pricing on their site, but after some research, they mention that their minimum project size is $5000. They have different pricing tiers, though, so if you want to know more, it’s best to contact them.

Reviews

Martal has a 4.6 star rating out of 5 according to G2. Many clients mentioned how they loved their professionalism, but that they were quite expensive.

6. CallBox

Callbox was established in 2004. They use an account-based marketing approach to lead generation and use 6 different channels to achieve their client’s goals.  

Callbox offers full-service lead generation, appointment setting, and database solutions.

Their sales and marketing strategies include contacting your prospects through all available avenues, with as many calls and emails as possible.

For example, they use voice, email, social, chat, website, and webinars in their lead generation campaigns.

They have worked with companies such as Microsoft, Google, and Amazon.

Pricing

Callbox doesn’t list its pricing on its website, but according to Clutch, some clients pay anywhere between $4500 – $5300 per month.

Reviews

Callbox has a 4.4-star rating, according to G2. Many clients were happy with their response time and sales performance, but some complained about the quality of their leads.

7. Cleverly

Cleverly offers a variety of lead generation solutions, from cold email to LinkedIn content marketing and profile optimization.

They help businesses connect with the right people and grow their networks. They also offer LinkedIn profile optimization.

Their process is streamlined and data-driven, using tools like Sales Navigator to target prospects effectively.

Pricing

They offer 3 pricing tiers that range from $397 per month – $997 per month.

Reviews

Cleverly has a 4.8-star rating out of 5, according to G2.

Frequently asked questions on sales outsourcing

1. What is outsourcing sales, and how can it benefit my business?

Outsourcing sales involves hiring external professionals or agencies to handle various aspects of your sales process. It can benefit your business by bringing in expertise, accelerating sales cycles, and allowing your team to focus on core competencies.

2. What are the pros and cons of sales outsourcing services

Look for a partner with a proven track record of success, a history of achieving sales goals, and positive testimonials from clients. Ask to review case studies too. 

In conclusion

Before you decide to outsource a sales agency, try the tips above. If you stick to this process you stand the chance of lead generation success, without burning through your budget. 

If you’re interested in hopping on a free 15-minute consultation call with the founder of Salesbread, hit the button below.