Finding a reliable B2B appointment-setting company shouldn’t feel like a full-time job, but for most teams, it does.
You have to research vendors, compare pricing, figure out who actually books meetings (and who just promises to), sit through endless discovery calls, and still wonder if you’re making the right choice.
For many companies, this process alone can take 2–3 weeks before they can even narrow it down to the top two agencies.
Meanwhile:
- Pipeline sits still
- Sales cycles drag on
- You end up stressing because, honestly, who has time for all of this?
So to save you the headache, we did the homework for you.
Below, you’ll find the top 12 appointment-setting companies, based on the same buying attributes decision-makers care about most:
Pricing, process, performance, industries served, pros/cons, and real customer feedback.
We focused on the things that actually matter when you’re trusting an agency with your pipeline.
(Interested in learning more about our services? Book a free 15-minute strategy session with the founder of Salesbread, Jack Reamer. We are a LinkedIn lead generation agency that specializes in ultra-personalized LinkedIn and cold email outreach. We can book the appointments for you, all you have to do is show up to the call.)
Top 10 B2B Appointment Setting Companies
| # | Company | Specialties | Pricing |
|---|---|---|---|
| 1 | SalesBread | LinkedIn outreach, ultra-refined list building, personalization, 1 lead/day | $3,000/month + one-time setup fee |
| 2 | SalesRoads | Full-scale outbound: cold calling, SDR teams, personalized email, AI dialer | Between $5,400 – $9,500+ per month |
| 3 | Sales Leads Pro | Outsourced SDR teams for outbound outreach and appointment booking | Between $1,000+ per month and an average hourly rate < $25/hr |
| 4 | Konsyg | Global outsourced sales teams, outbound execution, SDR outsourcing, CRM + pipeline management, enterprise sales support | Custom pricing |
| 5 | Intelemark | B2B appointment setting, phone-based lead qualification | Not listed |
| 6 | Leadium | SDR outsourcing, outbound sales, list building | $1,000+/month or <$25/hr |
| 7 | EB Quickstart (EBQ) | End-to-end sales enablement: CRM setup, data, SDRs, appointment setting | $5,000 – $10,000 per month |
| 8 | Outbound View | U.S.-based SDRs, strategy-first outbound, tech stack management | Pricing starts at $1,000+ or $29 – $40 per hour |
| 9 | Belkins | Multichannel outbound (email, LinkedIn, cold calls), dedicated SDRs | Between $5,000 – $14,800+ per month |
| 10 | Callbox | Omnichannel outreach: email, phone, LinkedIn; ABM; CRM integration | Between $50,000 – $200,000 annually |
| 11 | Cience | Data-driven outbound with SDRs; ABM; platform + managed service | $1,000+ with an avg. hourly rate of < $25/hr |
| 12 | Abstrakt Marketing Group | Full-funnel B2B lead generation, appointment setting, inbound & outbound marketing, creative and RevOps services | Pricing not listed (varies by campaign scope and target market) |
1. SalesBread – Best for B2B companies that want 1 lead per day
SalesBread didn’t start off as an appointment-setting agency.
We have been doing B2B lead generation for over 12 years now, and we have learned that it takes a real amount of work to drive appointments.
Clients trusted us with outreach, but didn’t always have time to stay on top of every warm response. Appointments were getting missed.
So this is when we decided to offer appointment setting for our clients who needed the extra help.
(This isn’t a service we offer every client, but we are more than happy to help if you need it.)
The ROI for our clients is just better when we took a careful approach of turning leads into booked appointments.
Leads don’t put money in the bank, nor do booked appointments. BUT booked appointments certainly convert at a higher rate than leads.
SalesBread has, over the years, practised and refined our appointment setting approach so that more of our clients spend less time chasing leads and more time on the phone with their ideal buyers.
We leverage both LinkedIn and email
When you need to schedule appointments, you have no choice but to leverage more than one channel.
Yes, SalesBread is a LinkedIn first agency, but, for proper appointment setting, we absolutely use email to increase our conversion rate.
There’s an important distinction we want to call out, though, and that’s:
Cold email is NOT effective like it once was. Every single week, I will meet with several founders, revenue professionals, sales executives, or marketers who tell me:
“We used to see good success rates with cold email, but that’s no longer the case.”
SalesBread used to be called “Cold Emails That Sell”, but we rebranded in 2018 because we saw how LinkedIn was drastically outperforming cold email.
But with that said, email still remains very helpful for following up with prospects who have already expressed interest.
Why?
Becasue it’s a different channel, a different touch point for you to get in front of your buyers.
And two, you’re not sending from a newly created, bad-reputation, cold email inbox.
You’re actually sending emails from your work account, and that ensures nearly 100% deliverability.
You’re also reaching out to people who have already expressed interest in talking to you.
This means that these email touches are extremely effective.
So at SalesBread, our approach for appointment setting is to get an initial interest on LinkedIn (we have a number of articles showing how we do this), and then once we get engagement with your ideal prospects, we will set up appointments via LinkedIn outreach and email.
We use AI mindfully, but always personalize messages by hand
SalesBread has always remained firm in personalizing outreach for the best quality and results.
But we do leverage AI quite a bit for list building and research.
We also have an AI tool that tracks responses in real time from LinkedIn.
And if the response is positive, it immediately notifies our team via Slack.
This helps us engage with leads within minutes of the response, because this has been shown to dramatically increase booking rates.
And yes, a team member jumps into the thread, NOT AI. We just love using it to indicate who needs a quick call at the right time.
Here’s why you might like working with our agency
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We offer a 1-hour kick-off call where we deep dive into who we should target. Read about our strategy below.
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Ultra-refined list-building efforts to make sure that we reach out to prospects who need your services/product
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You work directly with the founder of Salesbread and won’t be passed off to a less experienced account manager
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Each message is tailored and personalized for each prospect – No AI-written messages
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There are no locked-in contracts
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You can expect 1 qualified lead per day – All you have to do is close the deal
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We will book appointments for you; just show up to the call.
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Once our partnership has ended, we will share our entire strategy with you from start to finish, so that, if you like, you can bring the process in-house.
This is our appointment-setting process
Our strategy is simple.
Find prospects who need what you’re selling, and who have the budget and the buying power.
And we do this by:
Building a list of your ideal customers based on your current buyer data
We take a look at WHO has been buying your product/service over the last 6 months. We then analyze this data by using 34 different filters. This helps us find patterns between your buyers.
For example:
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Are they located in a specific area? San Francisco? North America? Canada?
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Do they use a specific SAAS or CRM tool?
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How big is the company? Are they all more or less the same size? Greater than 500 employees or less than 10?
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What industry are they in? Health and wellness? Tech? Marketing services?
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Have they recently been funded?
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Who is the decision maker?
Here’s a video explaining the process
It takes a week to get this list perfect.
Next, we refine this list even further and find the right people to reach out to through LinkedIn/cold email
We will then find the right people at these companies by using LinkedIn Sales Navigator.
So, for example, if the data we analyzed showed us that the head of marketing was making all the buying decisions, we will then find all the heads of marketing at your ideal companies and connect with them.
We first filter this list by your second-degree network and by recently posted.
The reason for this is that if someone is in your second-degree network, they will more likely respond to your message because you already share a mutual connection.
And when we filter by recently posted, it ensures that we are reaching out to prospects who are active on the platform.
Next, we send ultra-personalized connection request messages
We have a personalization expert whose sole job is to research each prospect and write ultra-personalized messages specifically for that person.
They will look at each prospect’s LinkedIn profile and find something specific to mention in the messaging.
You can learn more about our personalization method in the video below:
Then we follow up consistently and book appointments
We make sure that we follow up and ask the prospect for a booked meeting. The important thing to remember when asking for a booked call is to keep your “ask” simple.
Here are some examples:
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Are you available for a chat?
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How is your availability for a 10 min call this week?
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I’d love to share more on why you may need [PRODUCT] and how it can help [BENEFIT]. How’s {{=day}} next week look for a 15-minute call?
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Are you free for a call this Friday to discuss [MAIN BENEFIT]?
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Are you available for a quick call in the next days to see if [MY PRODUCT] aligns with your goals?
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When are you free to connect this week? You can use this link to book directly on my calendar.
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Can we target {{=bday+2}} afternoon to discuss [BENEFIT/PROBLEM]?
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What’s the best way to schedule 5 minutes to talk?
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Would you have some time next {{=day}} to discuss?
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If you find the spec interesting, should we set up a confidential chat?
Primary Channel:
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LinkedIn outreach
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Email outreach
Pricing:
$3000 per month / + plus a one-time setup fee
Client Testimonials
Jack and his team at Salesbread is second to none when it comes to lead generation. We’ve worked with them on multiple occasions, multiple campaigns, multiple industries, and plenty of AB testing. Jack and his team are incredibly nimble, efficient, and effective at getting interested people to talk to you about your product.
At one point, we actually had the slow the lead generation down because it was producing so many interested potential customers, we needed to ramp up our ability to accept the leads!
I am highly selective about who I approach and the messaging, Jack managed to identify the right companies, the right titles, and the right messaging that was highly personalized to ensure I didn’t appear like a spam bot.
Investing in Jack and his team is absolutely worth it and will pay for itself.
Jack is an excellent sales expert. He knows his stuff, and he will give straight answers on how you can accomplish your outbound goals.
He takes the time to understand your business and your market, and his experience will let him quickly identify your ideal clients and how to approach them.
I highly recommend Jack for anyone who wants to boost or establish a solid, modern sales approach to B2B sales.
Pros:
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Done-for-you lead generation that guarantees more qualified prospects (1 lead per day)
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One-on-one sales consulting that offers a bulletproof outbound strategy to fix your low open rates and messages. Close more deals faster.
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Dedicated web scraper PhD standing by to help build lists when needed
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No account manager – Work directly with the founder of the company.
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No locked-in contracts
- All outreach messages are human curated – No AI written messages
Cons:
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We don’t do cold calling.
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We only onboard a few new clients at a time, so there might be a 2-week waitlist
Rating:
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5 stars
2. SalesRoads
SalesRoads helps companies grow by providing appointment settings and SDR services.
They have been in the business for 13 years and focus on finding the perfect target market for qualified prospects.
They also offer sales intent data and account-based marketing data.
Their process
They start off with a two-hour deep dive into your business and market.
They then build your company a playbook. The kick-off call dictates what goes into your sales playbook, and this includes sales approaches, email templates, targeting criteria, and more.
Next, they do a CRM setup and deliver leads.
They mention how your prospect list will be uploaded into their outbound calling platform. They will also set up any possible integration with your internal CRM.
They then leverage your feedback on your demand generation playbook to perfect their approach and strategy before starting SDR training.
Primary Channel:
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Cold calling
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Cold emailing
Pricing:
Between $5400 – $9500 + per month
Reviews
Pros
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SalesRoads is ideal for major corporate companies as they have the resources for large and aggressive campaigns.
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They focus mainly on voice services, so if you are interested in call center services for rather large outbound lead generation, then they might be for you.
Cons
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According to Clutch, SalesRoads seems to be rather costly. If you own a small business, using this b2b appointment setting service might initially be too pricey.
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Their primary focus is telemarketing and business consultation services. They don’t have a large variety of options for lead generation strategies.
Rating:
3. SalesPro Leads
SalesPro Leads was founded in 2012 by Tom Cherry.
It is a Nevada-based company specializing in B2B lead generation and appointment-setting services.
The company focuses on helping businesses identify qualified sales leads, particularly in sectors such as information technology, telecom, healthcare, and marketing.
Through services like demand generation and customized outreach, SalesPro Leads connects clients with potential sales opportunities and strengthens their market presence.
SalesPro Leads has received positive recognition, including rankings on Clutch for its quality of service and lead generation.
Their process
SalesPro Leads’ lead generation process involves a multi-step approach that combines outreach and lead qualification.
They start by understanding the client’s ideal customer profile, including industry, company size, and key decision-makers.
SalesPro Leads uses multiple channels, including telemarketing, LinkedIn, and email marketing, to generate leads.
The leads are qualified based on criteria such as interest level, budget, and readiness to purchase.
Their team of sales development reps (SDRs) contacts potential leads, ensuring they meet the client’s criteria before passing them to the sales team for follow-up.
Primary Channel
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Cold calling
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Cold calling
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LinkedIn
Pricing
According to Clutch, you can expect to pay between $1,000+ per month and an average hourly rate < $25 / hr.
Reviews
Pros
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Good service
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Multichannel outreach
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Targeted outreach
Cons
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Some clients have mentioned mixed results with leads received. For example, some leads never showed up to calls or didn’t convert.
Ratings
4.9
4. Konsyg
Konsyg helps companies scale revenue by providing global B2B lead generation, B2B sales outsourcing, B2B appointment setting, and fully managed SDR services.
They have worked with more than 200 companies across software, technology, and services, supporting both early-stage and enterprise teams with full outbound execution.
Konsyg focuses on targeted outreach, quality conversations, and consistent pipeline generation across multiple regions.
Their process
They begin with a detailed onboarding session to understand your market, ICP, product value, and desired outcomes.
Their team then builds a customized outbound strategy that includes targeting criteria, messaging frameworks, calling scripts, and email workflows.
Once aligned, Konsyg sets up all outbound channels, integrates with your CRM, and launches SDR operations.
Daily reporting and KPI reviews ensure full transparency on opportunities and pipeline movement.
They continuously refine targeting, messaging, and cadence performance based on real data from live sales conversations.
Primary Channel
- B2B lead generation
- B2B appointment setting
- B2B cold calling
- B2B cold emailing
- B2B sales outsourcing
- B2B sales
- LinkedIn outreach
Pricing
Custom monthly engagement based on markets, SDR volume, and outreach requirements.
Pros
- Konsyg runs fully managed SDR teams, meaning you get strategy, execution, and reporting without needing to hire internally.
- They operate across APAC, North America, and Europe, which makes them ideal for brands selling into multiple regions.
- Their model is built around quality conversations and consistent appointment flow rather than vanity metrics.
Cons
- Due to their focus on high-touch outbound, Konsyg may not be the best fit for businesses looking for low-cost, list-based lead generation.
- Smaller campaigns with very narrow ICPs may take longer to ramp up.
Review
Rating
4.6
5. Intelemark
Intelemark focuses on appointment setting through demand generation, cold calling, and an authentic connection strategy.
They design customized B2B demand generation, lead generation, and appointment-setting campaigns to connect your business with the right people.
The results are in the quantity and quality of the connections they build for you.
They commit themselves to understanding your brand. Intelemark will align its B2B appointment-setting strategies and sales support efforts to provide measurable brand optimization for your campaigns.
Their process
First, you will hop on a strategic consultation with them. Here, they will gain insights into your business, prospects, target audience, goals, and objectives.
Their team will then employ consultative conversations by addressing pain points and showcasing your value proposition.
Intelemark will utilize the data provided by you to target the right companies and deliver appointments.
Their skilled appointment setters will engage professionally with your prospects.
By utilizing active listening and relationship-building techniques, they will establish trust and credibility, increasing the likelihood of securing appointments.
Once a qualified appointment is secured, they will ensure all details are documented.
Primary Channel:
Telemarketing and sales outsourcing
Pricing:
Undisclosed
Reviews
Pros
If you would like to work with an outbound lead generation company that has been in business for a really long time, Intelemark is a good option.
They were established in 1999 and have years of experience behind them.
Cons
Intelemark’s primary focus is appointment setting through cold calling.
They, unfortunately, don’t have a variety of services to offer, and they seem to really specialize in the healthcare industry, as opposed to other sectors.
Rating:
4.8 stars
6. Ledium
Ledium uses human-powered and strategy-backed lead generation to reach your ideal customer. They deliver a predictive sales funnel solution that is supported by stats.
They provide voice services, B2B appointment settings, and conversion optimization.
Ledium knows that it’s risky to hire a sales team. This is why they maximize revenue by providing a founder-led sales team that focuses on an outbound strategy, data, content, technology, and prospecting.
Their appointment-setting campaigns are designed to be personalized to each prospect.
Their process
Unfortunately, they don’t go into detail about their marketing strategy on their website, but you can hop on a consult to find out more.
Primary Channels:
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Email
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Call center
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LinkedIn social selling
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SMS, video, GIF, direct mail
Price:
They don’t mention their exact pricing, so you would have to contact them directly.
But according to Clutch, you can expect to pay $1,000+ for a minimum project size with an hourly rate of < $25 / hr.
Reviews
Pros
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Ledium offers weekly leads and summaries to their clients and has a US-based sales team.
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They are also competitively priced, which many clients are impressed with.
Cons
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Ledium specializes in voice call centers. If you are looking for other forms of lead generation, then choose a different company.
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They also have many clients. Therefore, there were some delays with new clients. (Info as per reviews)
Rating:
4.9 stars
7. EBQuickstart
EBQ provides sales, strategies, and outbound services to software, hardware, and cloud tech organizations.
They have experienced teams in every department, from CRM consulting and SI to email marketing and voice services.
They were founded in 2006 in Texas.
EBQuickstart consists of several sales and marketing teams that act as external branches for companies and help them fix any issues in their sales development strategies or design new campaigns for them.
For EBQuickstart, revenue growth for their clients is the utmost priority, and they do so through a variety of services.
Their process:
Unfortunately, they don’t go into detail about their outbound sales process on their website. For more details, contact them.
Primary Channel:
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Voice services
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CRM consulting
Price:
$5000 – $10 000 per month
Reviews
Pros
- This is an excellent company if you are in the computer security and network business.
- They specialize in lead generation for cloud-based tech companies.
- They also have teams in every outbound marketing section, which allows for a one-stop shop.
Cons
- If your company is not in the hard drive, cloud-based tech field, find a company specializing in your niche.
- EBQ is also pricey, with its minimum campaigns starting at $5000.
Rating:
4.8 stars
8. Outbound View
Outbound View is a B2B appointment-setting company that has a proven track record. Specifically, helping companies find HR buyers. They mention that they are 100% focused on HR.
They help organizations design, develop, and implement outbound sales strategies.
Likewise, they believe the most successful sales organizations have the right talent, in the correct positions, and a culture that enforces the right skills and behaviors.
Their process
Unfortunately, they also don’t go into detail about their sales process, but to find out more, visit their website.
Primary Channel:
Sales outsourcing, call center services
Pricing:
According to Clutch, minimum pricing starts at $1000+ or $29 – $40 per hour.
Reviews
Pros
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They are well-priced compared to other competitors and could work well for new startups.
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They also mainly focus on call center services and have been in the business since 2016.
Cons
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Call center services are their primary form of lead generation.
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They also seem to be 100% focused on HR. So, if you have other buyers in mind, they might not be the right agency for you.
Rating:
4.9 stars
9. Belkins
Belkins is an international company that focuses on a unique methodology to set appointments with targeted clients.
They believe in fostering personal and professional development, enabling their clients to prosper.
Belkins was established in 2017, and in 202,3 they were listed on the Inc. Magazine Mid-Atlantic list, a regional ranking of the 142 fastest-growing private companies in the Mid-Atlantic region of the United States.
Their process
They first do a market fit validation by testing your hypothesis and validating your ideas. In order to test your new product or service’s potential, they will agree upon a channel, value prop, and messaging with you.
They will then launch several campaigns to identify potential sales opportunities and schedule appointments.
Their team will then analyze the responses of your prospects and provide feedback to define whether your offering resonates with the potential customers.
Primary Channel:
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Voice services
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Content marketing
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Email Marketing
Pricing
SalesBread has worked with a few past Belkins’ clients and has told us that their services cost between $5k – $14 800k + per month.
Reviews
Pros
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They have a 25% share in assisting companies in information technology. Therefore, if this is your niche, Belkins could work well for you.
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They also have a 5-star rating from various clients.
Cons
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They focus mainly on clients in the information tech field. Therefore, if you are in a different field, such as medicine, you might prefer to use a company that specializes in your niche.
Rating:
4.9 stars
10. Callbox
Callbox provides a full range of lead generation services, including appointment setting and data-related solutions. They use multichannel methods when reaching out to potential customers.
They have been in the business of outsourced sales for over 20 years and have delivered over 1.3 million qualified leads for their clients. They also offer multilingual services, with support in over 15 languages.
Their process
Their approach isn’t just focused on generating leads, but it also involves lead nurturing, follow-ups, and more to help their clients effectively convert leads into sales.
They use 7 marketing channels, which include:
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Phone
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Email,
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Social media
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Website
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Live chat
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Events
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And messaging (SMS and WhatsApp)
To reach out to potential customers.
They also use a combination of in-house data, research, and third-party data providers to provide sales data that is accurate. This allows them to target the right decision-makers and set appointments.
Primary Channel:
Call center services, sales outsourcing
Pricing:
According to CallBox, you can expect to pay between “US$50,000 to US$200,000 annually.
This is determined by the number of allocated resources, the range of services provided, languages, targeted regions, and the customer data prepared for the campaign.”
Reviews
Pros
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Callbox offers a multichannel approach, which means that if you would like a broader approach to lead gen, they could be the right company for you.
Cons
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Their industry focus is mainly on information technology and marketing agencies.
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They also don’t have a listed minimum price range on Clutch. Therefore, you would need to contact them.
Rating:
4.5 stars
11. Cience
CIENCE Technologies offers human-driven, machine-powered lead generation services for B2B companies. They also provide appointment-setting services with a personal touch.
Their process
They will find and reach out to new leads for you. They mention on their site that “they live to prospect.”
They start sales conversations daily, and no leads make it onto your sales team’s calendar without your approval.
Their goal is to build a consistent approach resulting in a repeatable formula with their trained specialists.
This means that they offer you the ability to manage new business forecasts across accomplished Tasks, Activities, and Operations.
Primary Channel:
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Voice Services
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CRM consulting
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Cold calling
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Ads
Pricing:
Cience doesn’t list their pricing on their website, but according to Clutch, their minimum project size is $1,000+ with an average. hourly rate of < $25 / hr.
Reviews
Pros
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If you need appointment setters who also specialize in voice services, CIENCE could offer you a comprehensive multi-channel lead generation service.
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They are also more affordable than most other appointment-setting services in their niche.
Cons
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They specialize mainly in voice services; therefore, if you are looking for a more specific form of B2B marketing, such as LinkedIn outreach, they might not be the best option.
Rating:
12. Abstrakt Marketing Group
Abstrakt Marketing Group partners with B2B companies to help them generate leads and grow their sales pipelines. They have over a decade of experience and more than 1,700 clients across North America.
Their goal is to connect businesses with the right decision-makers through a combination of outbound and inbound marketing strategies.
Their services include appointment setting, lead generation, digital marketing, branding, and creative design. They also provide website development, SEO management, and social media strategies.
Their Process:
Abstrakt begins by learning everything about your business, from your target audience to your sales goals.
Once your strategy is finalized, their sales development representatives (SDRs) begin outreach, using cold emails to book qualified appointments.
Meanwhile, their digital team can optimize your online presence through SEO, paid advertising, or creative content.
Primary Channels:
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Cold emailing
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SEO and inbound marketing
Pricing:
Abstrakt does not provide public pricing information, as costs vary depending on target markets, campaign complexity, and services. You will need to contact them directly.
Pros
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Large, established agency with a long track record and many clients.
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Offers a wide range of services (appointment-setting, SEO, creative, RevOps).
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Provides structured processes and dedicated teams for outreach and reviews.
Cons
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Pricing is on the higher end compared to many smaller agencies.
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Mixed employee and client reviews, with some concerns about culture and turnover.
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Large scale may lead to generic or less personalized outreach for certain niches.
Frequently asked questions about appointment setting
Are you ready to hire an appointment setter?
Know your break-even point
Before you outsource a company, you should know your closing rate. This will help you to know how many calls you should be making to break even for the service.
It’s also important to know your profit per deal. What is your cost per appointment (either pay per appointment or divide by a monthly rate by meetings generated or expected)
Simple math will help figure out if this is an easy, no-brainer decision or a risky investment.
Define your target audience
This is the number one problem with outsourcing appointment setting. The last thing you want is many appointments with the wrong type of client.
You want to make sure that you target the right people who have the budget for what you are selling or offering.
Do not hire an appointment-setting company unless you know exactly who you want to target.
Ideally, your appointment setter will help you to create a list of accounts, job titles, and prospects that match. You need to approve all of these before setting up appointments.
Decide which form of lead generation works best for your business.
Ask the appointment setting agency which form of lead generation they mainly use. Whether it’s cold calling, cold emailing, or even LinkedIn outreach.
If an agency uses cold calling, the following information might help you decide if you should choose them or go with a cold calling alternative.
There are many stats out there that prove cold calling hasn’t died, but rather it has evolved. Here are some interesting stats from Rain Group :
- 82% of buyers accept meetings with sellers who reach out to them.
- 69% of buyers have accepted phone calls from new providers in the past 12 months
- Making phone calls to existing clients is still the number one way to see a conversion
- 27% of salespeople say that making calls to new clients is very effective.
But remember, appointment setters are not just telemarketers…
If telemarketing is still not for you, opt for companies that use other forms of appointment setting, such as LinkedIn outreach and email messaging.
The stats show that these two forms of b2b lead generation are more effective than telemarketing.
Why is this?
One primary reason is that potential clients have the option of opening the email and reading it or deleting it.
This form of prospecting is successful if the outbound marketing team writes emails that capture prospective clients’ interest.
How do they do this?
Well, personalization is the answer.
A B2B appointment-setting service that uses personalized messages has greater success with decision-makers than just sending out hundreds of randomized email templates.
Here are some of the most recent stats on email marketing:
- Email marketing is still more effective than social media by 58%
- 99% of people check their emails every single day, and some more than once
- 61% of email users prefer to be contacted by brands via email
- If an email is read initially on someone’s phone and then read again on their desktop, there is a 65% higher click rate.
Here are some of the most recent stats on LinkedIn outreach:
- There are some 760 million users on LinkedIn
- The InMail response rate on LinkedIn is three higher than regular email
- 87% of professionals on LinkedIn are more open to receiving new job opportunities. This means that 9 out of 10 users are open to hearing your pitch.
- 21% of prospects are more likely to respond to your InMail if they are in the same group as you.
What to look for when choosing an appointment-setting company
The best option would be to compare some of the best appointment-setting companies and keep in mind all the points that we mentioned above.
Look at their reviews, compare prices, and even call each service to see what they offer
Another idea would be to ask them what their success rate is and their average conversion rate.
You could also ask how they go about lead nurturing and if this produces quality leads
What are the benefits of hiring a professional appointment-setting service?
Many companies might not have the resources to create their own appointment-setting team in-house.
Outsourcing the service would be easier for many businesses, especially startups that would like their brand to be noticed as soon as possible.
Appointment-setting services are an important part of lead generation, as the right company should be able to show a personalized interest in all your potential customers, which in turn leads to qualified leads, and this, in turn, leads to sales.
Here are three reasons why you should make use of appointment-setting services:
Appointment-setting services allow for efficiency
By hiring professional appointment setters, you are not only allowing your potential leads the opportunity to make an appointment with your sales team, but you are also showing your clients that you have a well-managed system in your business.
Appointment setters are the link between your lead generation team and your sales team.
When this system is well in place, it works together like a well-oiled machine, ensuring more sales and moving qualified prospects down the sales pipeline.
First impressions last, so make it good.
Some business owners don’t mind calling potential leads, but others don’t enjoy the process at all.
Therefore, hiring appointment setters allows your business to look professional and gain your new clients’ trust.
When this aspect of your business is done right, it can leave a lasting impression on your prospects.
Reach your sales targets faster
Appointment-setting services can also help you reach your sales targets. They have the expertise to ask the right questions to qualify your leads.
When you have the right target audience, all you need to do is allow your sales team to close the deal.
How much do appointment setters cost?
It depends… You might pay for a monthly service or pay per lead. This could be anything from $50 – $5000.
Is an in-house or outsourced SDR team better?
At SalesBread, we tell our clients that it doesn’t make sense to always hire an SDR team; eventually, building an in-house sales team will make sense.
BUT, we do suggest starting off with appointment-setting companies because they have the experience needed to ramp up sales. An experienced agency can help you find qualified leads relatively quickly.
At Salesbread, we also share our exact strategy with our clients at the end of our partnership so that you can bring the entire process in-house.
Would you like more qualified leads and booked appointments?
Then, hop on a free 15-minute strategy session with the founder of SalesBread.
Our clients know that they can expect 1 lead per day.