by Jack Reamer | May 24, 2019 | Cold Email Strategy
Why do you send cold email? Easy. To make sales, right?! Wrong. Actually, the goal of a cold email is to start a conversation. Are you crazy? My goal is to get more sales! Not to chit-chat! Okay. Sure. At the end of the day, you’re trying to do more than converse. You...
by Jack Reamer | May 20, 2019 | Cold Email Strategy
You send cold emails. Does that make you a spammer? Answer: Maybe. Here’s why… To find out if your cold emails are spam, you first need to define spam. Generally speaking, spam is unwanted email. Legally speaking, spam is any message that breaks the...
by Jack Reamer | Jul 12, 2016 | Cold Email Strategy
Gary Halbert’s a copywriting legend. Every self-respecting copywriter I know practically worships the guy. (No exception here.) Born June 12, 1938. Passed away April 8, 2007, just shy of his 69th birthday. He worked deep inside the direct...
by Jack Reamer | Jul 11, 2016 | Cold Email Strategy
It’s no secret: Facebook ads work. So do google ads. Why? The ads are relevant. Like dogs, yoga and live in San Diego? The ad for “bring your dog to yoga day” is relevant. So I click it. Looking for tips on improving your email campaign? The ad...
by Jack Reamer | Apr 18, 2016 | Cold Email Strategy
Imagine you and your co-founder are reviewing your B2B SaaS cash runway over coffee… “Face it. We need more leads this month or we’ll run out of cash in 30 days.” It’s now your job to bring in more leads. And you have 4 weeks to...
by Jack Reamer | Oct 29, 2015 | Cold Email Strategy
If you’re a self-respecting email marketer… You know what segmentation is. You know why you should segment your list. You know how to segment your list. But if you’re like the 52% of marketers surveyed by Hubspot, you have a “great need to...
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