As a B2B startup, you don’t want to spend a ton of money on just any kind of marketing. Effective lead generation for startups should be strategic and resourceful to maximize ROI. Initially, you might just have a small budget for bringing in new clients, therefore you...
When I was researching this topic, something interesting stood out to me. Many companies seem to have their own ideas on what outreach marketing is. Some, for example, mentioned that it’s reaching out to influencers or thought leaders, while others mentioned...
A quick Google search showed that there are over 18,000 cryptocurrencies, with a couple of thousand crypto companies out there. So if you’re selling blockchain or something similar to these crypto businesses, you would need to come up with a marketing strategy that...
If you are a recruiter, the temptation is going to be to target companies that have active job posts. Bear in mind that this is a well-worn path that, frankly, your market is tired of seeing. And if you have done outreach to companies that have open job posts, and...
Most articles on local lead generation read like they were written by someone who’s never actually generated a lead. You get the same recycled tips: “Claim your Google Business profile.” “Use local keywords.” “Post on social media.” Sure, those things matter and do...
Most companies don’t lose deals because they have a bad product. They lose them because they forget to follow up, don’t track conversations properly, or treat every lead the same, no matter how qualified (or unqualified) they are. You can run the best outreach...
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