Top 21 B2B Lead Generation Companies (2024 Reviews)

If finding the perfect B2B lead generation company feels like it’s taking you hours to narrow down, you’re not alone.

There are 433 companies that do outbound lead generation.

The market is huge.

So, to save you some time, we have used our 10 years of experience to find the industry’s top players.

Everyone listed here, ESPECIALLY the first 10, are some of the best lead generation companies out there. We have listed them here for a reason, and frankly, they have earned this spot.

This should be a good starting place if you’re looking to find a lead generation partner.

(If you would like  1 sales-qualified lead per day,  hop on a free 15-minute strategy session.)

21 Best B2B Lead Generation Companies

1. Salesbread – LinkedIn and Cold Email Outreach

If you know that you have active buyers on LinkedIn and would like more qualified b2b sales and a guaranteed 1 per day, you might want to hop on a free 15-minute strategy session with Salesbread.

When partnering up with our lead generation company, you can expect:

• To work along with the founder
• Have super refined prospecting lists built for you based on your current buyers’ data…
• Ultra-personalized messages sent to your ideal prospects that are written by a human and not AI-powered. (Note: These messages are based on in-depth research on each and every prospect.)

If this resonates with you, then Salesbread could be the right b2b lead generation agency for your business.

Most of the firms that earned our top 10 list are quite larger than our agency;

This means that you would be handed off to an account manager who hopefully has enough industry experience AND understands what makes your buyers tick to make your campaign work.

Since 2014, Salesbread has driven sales-qualified leads to companies that want the best strategist on their account.

Take a look at our cold email outreach podcast with 350+ on lead generation strategy, copywriting, and sales tips.

We are a boutique lead generation agency, and our clients know that they can expect 1 qualified sales lead per day. With over a decade of experience, we know what’s working in the world of outbound sales right now.

In the past 24 months, our lead generation efforts have generated close to 7000 targeted sales leads for our clients.

How did we do this?

Well, we specialize in building ultra-refined lead lists based on current buying data and sending personalized LinkedIn messages and emails to your ideal target audience.

For example, we once built a list of law firm partners who have appeared on a podcast but do not offer personal injury services on their website.

Read the full case study here.

Our sales reps also write personalized outreach messages based on research. AI-generated content flat-out does not work.

Salesbread’s done for you lead generation services include:

• A one-hour kick-off call
• Ultra-refined list building based on current buyer data
• Expertly written, personalized connection request messages sent to your ideal target market. (For example, if your prospect was on a TED talk, we will watch the TED talk and expertly craft a specific message just for them, based on their TED talk.)
• Follow up messages
• 20+  sales qualified leads per month
• Multi-channel outreach
• A “graduation call” once our partnership comes to an end, where we will teach you how to bring the entire process in-house.

We also don’t believe in locking our clients into contracts.

Our results get our clients to stay. 

At Salesbread, we help our prospects get excited about your offer, even if you don’t have a large sales team or the time to do lead generation yourself.

Our lead generation campaigns have fueled the growth of:

• ProdPad
• Cleargov
• ChatLingual
• eKomi
• OneUp
• Recurly
• VPN.com .

(And many more)

We have also done marketing for ClearLink, theCHIVE, Indeed.com , UnderArmour, HomeAway, The Honest Company, UKSoccerShop, TicketCity, and Bills.com .

To learn more about our services read this article: Why We Set Out to Build The Best Done-For-You Lead Generation Service .

In it, we explain our lead generation strategy , along with frequently asked questions, case studies, and testimonials.

Pricing

It starts at 3k/month +a one time setup fee.

Testimonials

For more testimonials please see my Linkedin page; There are nearly 100 customer reviews for your perusal. 

Our pricing ranges from $1500 – $5000 per month depending on your needs.

If you’re interested in hopping on a free 15-minute strategy call, click here.

Want 1 qualified lead per day?

2. Callbox

Callbox was established in 2004. They use an account-based marketing approach to lead generation and use 6 different channels to achieve their client’s goals.  

Callbox offers full-service lead generation, appointment setting, and database solutions.

Their sales and marketing strategies include contacting your prospects through all available avenues, with as many calls and emails as possible.

For example, they use voice, email, social, chat, website, and webinars in their lead generation campaigns.

They have worked with companies such as Microsoft, Google, and Amazon.

Pricing

Callbox doesn’t list its pricing on its website, but according to Clutch, some clients pay anywhere between $4500 – $5300 per month.

Reviews

Callbox has a 4.4-star rating, according to G2. Many clients were happy with their response time and sales performance, but some complained about the quality of their leads.

3. Cience Technologies

Cience is an all-in-one lead-generation platform with a proven track record.

CIENCE is a data, software, and lead generation company that helps businesses grow through their GO Platform.

They offer:

• Outbound SDR team
• Inbound SDRs
• As well as data solutions that are fueled by AI.

Various pricing tiers are available depending on your company’s needs.

Pricing

Cience doesn’t share their pricing on their website. However, according to Clutch, you could pay between $4,200 to $9,000 a month for their sales development services.

Reviews

According to G2, Cience has a 3.8 star rating out of 5. Many clients complained about poor customer support and lead quality, but they were happy with sales performance and their sales teams’ effectiveness.

4. Belkins

Belkins is a B2B lead generation agency that offers appointment-setting services. They also offer lead research, inbound appointment settings, and LinkedIn influencer programs.

They specialize in helping companies in the following industries:

• Consulting
• Solar energy
• Healthcare
• Financial services,
• Software
• Advertising
• E-commerce

Pricing

They don’t share their pricing on their website, but clients that have switched from Belkins to Salesbread have told us that they charge between $5k-14 800k/month.

Reviews

Belkins has received a 4.8 star rating out of 5 according to G2.

Some clients were happy with their sales growth, while others mentioned that their pricing was expensive.

5. Martal Group

Martal is a demand-generation sales partner that helps B2B tech companies find potential leads.

They offer both inbound and outbound sales that help businesses source, pitch, and close deals.

Martial builds weekly prospect lists based on intent data and targets decision-makers using multiple touch points – Such as email marketing, cold calls, and trade shows. 

Pricing

Martal doesn’t mention their pricing on their site, but after some research, they mention that their minimum project size is $5000. They have different pricing tiers, though, so if you want to know more, it’s best to contact them.

Reviews

Martal has a 4.6 star rating out of 5 according to G2. Many clients mentioned how they loved their professionalism, but that they were quite expensive.

6. Cleverly

Cleverly offers a variety of lead generation solutions, from cold email to LinkedIn content marketing and profile optimization.

They help businesses connect with the right people and grow their networks. They also offer LinkedIn profile optimization.

Their process is streamlined and data-driven, using tools like Sales Navigator to target prospects effectively.

Pricing

They offer 3 pricing tiers that range from $397 per month – $997 per month.

Reviews

Cleverly has a 4.8 star rating out of 5, according to G2.

7. Smith.ai

Smith.ai is a virtual receptionist service for various industries, such as law firms, software, and SaaS, medical, and finance. 

The company’s U.S.-based AI tool answers calls and website chats, schedules appointments, and accepts payments. 

Smith.ai was founded to help business owners succeed. They use a combination of human and AI intelligence to run campaigns and generate leads. 

Smith.ai also integrates with:

• Salesforce
• HubSpot
• Calendly
• Zapier 
• Slack

There are also a few free features, such as lead qualification, CRM integrations, new client intake, and a dedicated toll-free number.

Pricing

If you’re looking to use Smith.ai for outreach, you will pay between $600 – $10,000 per month.

Reviews

Smith.ai has a 4.9 star rating out of 5 according to G2.

Many clients were happy with how responsive they were. Some did mention that they are pricey, though.

8. SalesPro Leads

SalesPro Leads is a lead generation agency that focuses on serving businesses in the software and tech industry. 

They check the following boxes in their b2b lead gen process:

• Appointment Setting
• Sales Intelligence
• Account Based Marketing (ABM)
• Account Profiling
• Lead Nurturing
• Demand Generation
• Email Marketing
• Social Media Marketing
• Marketing Qualified Lead (MQL)
• Sales Accepted Lead (SAL)
• Sales Qualified Lead (SQL)

Pricing

SalesPro leads haven’t listed their pricing on their website, so if you’re interested, you might have to hop on a consultation call. 

Reviews

According to Clutch SalesPro Leads have a 5-star rating

9. SalesRoads

SalesRoads is a B2B appointment setting & lead generation provider for midmarket and enterprise-level organizations.

They offer a turnkey approach to demand generation and understand the importance of implementing a successful lead generation process for their clients. 

SalesRoads United States-based telesales executives have an average of over 14 years in telesales, prospecting and appointment setting . Making them an experienced service provider for their clients. 

Pricing

SalesRoads offers 3 pricing options. It starts at $5,500 / 4 weeks to $9,500 / 4 weeks.

Reviews

SalesRoads has a 5-star rating, according to Clutch.

10. Pipeful

Pipeful is a b2b appointment-setting agency that grows your business through data, software, and services.

65% of their clients are smaller businesses, so this might be a good choice for smaller startups.

Pipeful is a global business that has 100+ sales executives around the world.

They offer various marketing solutions, such as:

• LinkedIn Marketing
• Demand generation
• Sales enablement
• Cold outreach

Pricing

They don’t list their pricing on their site, so you would have to contact them directly to find out more.

Reviews

Pipeful has a 5-star rating, according to G2. Many clients mentioned that they liked the quality of their research, but that they were a bit expensive.

11. Operatix

Operatix offers sales teams that specialize in helping B2B software vendors find more sales leads. They are leaders in the industry when it comes to knowing the B2B tech market.

Their company is segmented by business pods where they have insights, intelligence, data, and a team of specialists that cover specific technology verticals within the following spaces:

• Cybersecurity
• Data and analytics
• Business process
• Infrastructure
• Cloud
• Fintech
• Mar- tech
• HR tech
• Dev-ops
• IOT

Pricing

Interestingly, they don’t offer set pricing. They tailor pricing to your needs and will discuss your objectives, how many resources you will require, the length of the sales cycle, and the average deal value.

Reviews

Operatix has a 4.5-star rating out of 5, according to G2.

12. memoryBlue

If you’re a high-tech company, memoryBlue might be the right lead generation company for you. They offer B2B lead generation and outsourced sales services.

This is a rather large company with 450+ SDRs and has served 2000+ clients.

Here are some of the services they offer:

• B2B Lead Generation
• Sales Development Services
• Sales Recruitment
• Targeting Public Sector
• Lead Generation Services
• SDR Services
• Outsourced BDR Services
• Sales Training and Coaching

Pricing

memoryBlue doesn’t list their exact pricing on their site. You would have to reach out to them directly for more information.

Reviews

memoryBlue has a 4.5 star rating according to G2.

Clients love the quality of their leads but mentioned that there was a high churn for SDRs.

13. Televerde

Televerde has been in the industry for almost 30 years. They have helped Fortune 500 companies accelerate growth.

They offer a human-centric approach and provide professional sales teams that are dedicated to the success of your company. They use data-driven insights and technology that integrates with yours.

Televerde offers sales and marketing solutions for higher lead conversions.

Pricing

Unfortunately, they don’t mention pricing on their website. You would have to contact them to find out more.

Reviews

Televerde has a 4.6-star rating out of 5, according to G2.

14. SalesAR

SalesAR offers lead generation services as well as appointment setting. They are a global company that has completed 500+ projects.

They also offer prospect research which helps companies reach out to the right decision makers.

SalesAR

SalesAR offers different packages, which you can check out on their pricing page.

Reviews

SalesAR has a 4.9-star rating out of 5, according to G2. Clients enjoyed how professional they were but mentioned it had some integration issues.

15. Inbox insights

Inbox Insights offers a bit of “everything” when it comes to lead gen . For example, some of their services include:

• Account-Based Marketing
• Content Creation
• Content Syndication
• Demand Generation
• Lead Generation
• Market Research
• Thought Leadership

Pricing

They don’t list their prices, therefore you would have to contact them for more information.

Reviews

Inbox Insights received a 4.5-star rating according to G.2. Clients mentioned that they liked the quality of the leads, but that their services could be pricey.

16. WebFX

WebFX is a digital marketing agency that specializes in generating leads for E-commerce businesses.

They offer organic search lead gen, revenue marketing, and CRO as well as UX and interactive design.

They pride themselves on developing specific strategies for their clients. (no cookie-cutter, one-size-fits-all approach.) They have driven 255,000 page 1 rankings on Google. Pretty impressive.

Pricing

WebFX has various pricing options depending on which lead generation option you choose. It can be anything between $25 – $25 000.

Reviews

WebFX has a 4.8-star rating according to G.2.

Clients mention that WebFX is really helpful with good communication; some did mention that they are expensive, though.

17. LevelUp Leads

LevelUp Leads is a done-for-you lead generation agency that specializes in outbound strategy, sourcing relevant data, implementing tech stack, copywriting, and managing campaigns to create pipeline and revenue in your sales funnel .

They offer:

• Email marketing services
• Cold calling
• LinkedIn services
• Pay per meeting
• And list building services

Pricing

LevelUp leads offers 3 pricing packages from $4000 per month to $8000 per month. You can see what they offer for each package below:

Reviews

LevelUp Leads has received a 4.9 star rating out of 5 on G.2. Some clients mentioned they weren’t happy with customer support but were happy with the quality of leads generated.

18. Revboss

RevBoss is a lead generation agency whose main focus is outbound prospecting. Their team and tech deliver targeted, personalized messages to your target audience through cold email and different ad channels.

They specialize in helping marketing agencies, SaaS companies, and B2B services.

Pricing

Revboss pricing starts at $2500 per month. There is a pilot program, but you do get a discount for a 12-month agreement.

Reviews

Revboss has a 4.6 star rating out of 5 according to G2.

Clients praised their innovation in strategy, but some mentioned they weren’t happy with lead quality.

19. Startup and Fly

Startup and Fly offers appointment setting and sales team recruitment.

They also help companies find investors.

One thing that I thought was great about Startup and fly is that they care about your email deliverability and domain reputation. This means that they won’t just spam prospects.

Pricing

They offer various monthly subscription packages. You would have to reach out to them for more information.

Reviews

Start Up and Fly has a 5-star rating on G.2.

20. BDR.ai

BDR.ai offers various lead-generation services. Some are completely AI-based; for example, they offer AI-generated outbound calls and a Facebook prospecting service.

They promise to generate thousands of leads per month.

BDR.ai also offers different plans and packages that cater to several different needs.

Pricing

BDR.ai has various pricing plans available. For example, their prospecting as a service is $5,500 per month, whereas their LinkedIn and email outreach is $500 per month.

Reviews

According to Clutch, BDR.ai has a 5-star rating.

21. Five Rings Marketing

Five Rings Marketing is a full sales service agency that helps B2B companies see growth across all channels. They offer:

• LinkedIn outreach
• Cold calling and emailing
• Enterprise SDRs
• Inbound marketing paid media
• Content marketing
• Custom lead generation campaigns

They don’t offer any guarantees but they do have month-to-month contracts, so if you aren’t happy, you can cancel.

Pricing

They don’t mention pricing on their site, so you would need to contact them. However, according to Clutch, their minimum project size is $1000+. 

Reviews

According to Clutch, Five Rings Marketing has a 4.9 star rating out of 5. 

What to consider before hiring lead generation companies

What Are Your Needs?

Sure, if you’re looking to hire an agency because you just want more targeted leads, that’s fine.

But before you hire a lead gen agency, you have to ask them what they plan on doing for you and how they plan on doing it.  

For example, you might want them to come up with a sales development strategy that you will use to get leads.

You might be in a place where you’re not 100% sure of what’s the best way to find potential customers. Should you use LinkedIn, cold emailing, or SEO?

Maybe it might even be via cold calling or Facebook and TikTok ads.  

We suggest taking a step back and first see how much strategic help you will need to put a successful marketing campaign in place. 

So, unless you already have a prospect list that’s already responding to your messages in your sales process, you will need a lead generation service that will help you develop a strategy that works specifically for your business. 

If you know that you need a strategy, ask the company that you’re thinking of hiring whether they will be able to provide you with a strategy. 

A Sales Call Isn’t Always The Best Place To Pick B2B Lead Generation Companies

You know you’re looking for a lead generation company. 

Do you really want a 30-minute sales call where (god forbid) they just bore you with a monster slide deck, where you don’t get to talk about what you really need? 

That’s not enough to understand if you have really found the right lead generation partner. 

This is why at Salesbread we encourage our prospects to start with a risk-free consult. 

And I tell them very plainly that this is a small step towards working together. 

This puts all the risk on us. 

And if the call didn’t go as well as you hoped for, we will refund every penny. 

But I do ask for a detailed marketing survey to be filled out before we meet so that I have a chance to show up with notes. 

And the reason why I’m explaining this process in this way is…

Maybe you should ask the lead gen agency if you could do a small trial project before settling in on them. 

So ask your potential lead partner if you can start with a risk-free consult; that way, it should give you and your team a lot more confidence in them than just a quick 30-minute call. 

Think About Your Requirements For The Lead Gen Campaigns

Know what your campaign requirements are. You want to find out how you’re going to get insights on your campaigns.

How are you going to track things that you want to find out? The agency should be able to provide you with campaign insights. 

So be upfront about what you expect. 

Take A Look At The Lead Generation Agencies Resources

Do they have a podcast? If you listen to it, does it sound like they know what they are doing? 

Read their articles. Do their strategies make sense?

Watch their videos, read their case studies, and see their approach to generating leads.

These resources can tell you so much about the company that you would like to hire.

You need to see if their strategy aligns with yours, so the best place to find this out is to check out their content. 

Ask these questions to choose the best agency for your business

Who Is Going To Be My Account Executive?

Typically, you won’t be dealing with the founder of the agency (unless you hire Salesbread, where you work along with Jack Reamer.), but in many cases, your account might be handed over to a junior account manager.

If you’re comfortable with that, then that’s okay, but frankly, I have never been comfortable with that.

That’s why, as the founder of Salesbread, I’ve always handled my clients’ accounts.

I’ve been doing this for 10 years, and my clients work directly with me. 

I’m the strategist, copywriter, and account manager. I ensure that each campaign is handled in the right way and is triple-checked. 

So if you need a strategy, make sure that you find out who the team is and how they will help.

Who retains ownership of the leads that have been generated?

Be wary of lead generation companies that say they will retain full ownership of the leads.

Why?

Because it might limit how you can use these leads. Rather, opt for a lead gen partner with transparent policies about who has ownership of the leads and a clear pathway for ownership transfer.

Is there a long-term contract?

Be wary of companies/marketing services that want you to sign a long-term contract.

When you do lead generation the right way, it really doesn’t take a lot of time to get results. We tell clients to expect their first lead within 48 hours after we launch their campaign.

Why would an agency lock you into a long-term deal?

They should impress you on the first risk-free consult, and then the first month should warrant a second month and a third month.

So ask them if they keep clients based on performance alone. 

If they do, then there’s no need for a locked-in contract.

What type of leads will they generate?

There are different types of leads.

Some leads might be booked appointments, other leads might mean conversation starters and other leads might be booked demos.

You need to get very clear about what the agency means by “lead generation.” 

Double-check if the company is just getting people to respond to your products or if they will actually book the appointments for you. 

For more questions to ask before choosing an agency, read this article: 10 Questions To Ask Before Choosing A Cold Email Agency

What Are The Benefits Of Hiring a Lead Generation Service?

If you’re a start-up or a founder who doesn’t have a sales and marketing team just yet, outsourcing your lead generation can ensure new leads for your company relatively quickly. 

For example, at Salesbread, we promise our clients that they will have their first qualified sales lead within 48 hours of launching our LinkedIn outreach campaigns. 

You might also prefer hiring B2B lead generation companies if lead generation isn’t your strong point. Perhaps you don’t enjoy cold calling or email outreach … Or maybe you don’t have the experience to generate high-quality leads. 

Hiring an agency allows business owners to have more flexibility because they won’t have to generate leads themselves. 

All you need to do is focus on closing deals. 

You will also save time and money because you won’t have to pay salaries and train up a new sales team. 

Hiring an agency might also be beneficial if you don’t have the experience to generate leads for your company.

These companies mentioned below have the experience and resources to build your ideal customer profile, do the market research, and generate qualified leads for your business. 

There are various options available. 

From outreach agencies to appointment-setting companies and even digital marketing specialists. 

Here Are Some Other Reasons Why Hiring B2B Lead Generation Companies Could Be A Good Option For Your Business:

• You will close more deals faster due to the quality of the leads being sent your way.
• A lead generation agency can handle high pressure in sales.
• Increased data optimization for your company.
• You will have more time to focus on aspects of your business that you enjoy.
• You will have access to specialized tech
• Your employees will have more time
• Quick growth and more sales.

However, many companies hold off on hiring an agency because they worry about costs.

It’s important to note that hiring an agency initially can be more cost-effective than building your own in-house SDR team. 

The average salary of an experienced SDR in the US is about $81,614 per year. This doesn’t include things such as office equipment, data, office space, specialized tech, and refreshments. 

On average, most lead generation agencies cost between $1000 – $10 000 depending on which service you choose. 

Note: Services such as SEO and social media marketing can be more expensive, ranging between $3000 – $20 000 per month. It also takes time for these services to take off. So, you might end up waiting a while for conversion rates to grow.

If you would like some more resources on the cost of hiring an agency and the benefits, please read the 2 articles below:

• 10 Reasons Why You Should Outsource Lead Generation
• Build Your B2B Lead Generation Team: In-House VS. Outsourced

Should You Choose An Inbound Or Outbound Lead Generation Company?

The choice really depends on your company’s needs and budget. 

Some b2b lead generation companies might use a mix of both marketing methods or just one.

The important thing to remember is that inbound methods take time to generate leads. Meanwhile, with outbound, leads can come in almost instantly. 

We suggest using a mix of both marketing methods because while waiting for your inbound strategy to take off, you can generate some outbound leads. 

This article delves into more detail: Inbound vs. Outbound Lead Generation. Feel free to read it if you aren’t sure which option is best for your company.

What Services Do Lead Generation Companies Offer?

Lead generation companies offer various services such as:

• Lead research
• Custom lead generation campaigns
• Lead management
• Lead engagement
• Lead nurturing
• Account-based management / account-based marketing
• Appointment setting

• Email marketing
• Content marketing
• Telemarketing
• PPC
• Search engine optimization

For More Qualified Leads In Your Sales Pipeline – Hop on a Free 15-minute Strategy Call With Salesbread

Any one of the above lead generation agencies would be a good choice.

But if you’re looking to partner up with a specialized boutique agency, that offers personalized outreach services, where you get to work along with the founder every step of the way AND where you can expect 1 qualified sales lead per day, reach out to us below.

You can also read this article: The “1-Lead-Per-Day” LinkedIn Lead Generation Agency