B2B lead generation is fast changing. Whatever strategies worked 3 years ago, isn’t necessarily working today. This is why it’s important to reassess what’s working and what isn’t. Besides this, if you’re a founder, marketer, or sales VP, you are going...
If you have ever listened to our Cold Outreach Podcast, you will probably know that we love doing teardowns of LinkedIn messages, or email campaigns we have received. Some are great, and some are not so great… In these tear-down episodes, we share thoughts on what...
With so many Ai writing tools on the market, it might be hard to decide which one would be best for your business and if it’s even really worth it. Is automation the way to go or does human written personalization still take the cake? In order to answer this question,...
As a founder or a sales manager, you might wonder which cold outreach channel would be the best to utilize in 2022. You know that time equals money. Therefore, you don’t want to waste precious time and money on an outreach channel that might not yield...
When it comes to cold email, deliverability is KING. Why? Because if you can’t get your email into your recipient’s inbox, then you will NEVER get a reply… even if you wrote the perfect cold email. But as any outbound sales team knows, spam filters are trying to keep...
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