by Jack Reamer | Apr 18, 2016 | Cold Email Strategy
Imagine you and your co-founder are reviewing your B2B SaaS cash runway over coffee… “Face it. We need more leads this month or we’ll run out of cash in 30 days.” It’s now your job to bring in more leads. And you have 4 weeks to...
by Jack Reamer | Oct 29, 2015 | Cold Email Strategy
If you’re a self-respecting email marketer… You know what segmentation is. You know why you should segment your list. You know how to segment your list. But if you’re like the 52% of marketers surveyed by Hubspot, you have a “great need to...
by Jack Reamer | Oct 14, 2015 | Cold Email Strategy
“40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back.” – Patrick McKenzie So… You got another free trial sign up for your app? Well done. But hold off on your celebration...
by Jack Reamer | May 28, 2015 | Cold Email Strategy
I watched the “Fight of the Century” between Floyd Mayweather Jr. and Manny Pacquiao at my neighbor’s house. I’m still trying to understand how both fighters walked away that night with a combined 300 million dollars… …But while...
by Jack Reamer | May 26, 2015 | Cold Email Strategy
Some people have a “thing” for shoes… Others are into wine… My girlfriend Michelle has a thing for water bottles. It’s true. (I’ve watched her go through about a dozen “high-end” water bottles in one summer.) But...
by Jack Reamer | May 26, 2015 | Cold Email Strategy
I got a free lesson on “scarcity marketing” during my last month’s couch shopping trip. (Use this story to send more profitable emails.) My girlfriend and I walked into a modern furniture shop in downtown San Diego. We took a...
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