Choosing the best lead generation service for your business can be tricky.
After all, without enough leads, your sales could come to a grinding halt, leaving you with an empty pocket, and high expenses.
How do you know who or what is right for your business with so many different options out there?
The answer depends on whether or not you are willing to wait for leads, or if you need them right now. Once you figure out your needs, you can then compare some of the best lead generation companies and decide who is a great fit for your business.
In this article, we will discuss when outsourcing is the right move for you, the different types of lead generation services, and then we will list the top 5 lead generation companies in their specific field in the USA.
(Feel free to skip to the list if you know exactly what you’re looking for.)
Why outsource B2B lead generation?
Why outsource lead generation? Why not just do it yourself?
There are various reasons why outsourcing might work for you and one of the biggest is that when a lead generation company finds qualified prospects for you, it allows you time to close more sales and focus on your business.
Studies also show that outsourcing lead generation is 43% more efficient than generating leads in-house because lead generation companies have more expertise (source)
Here are just 3 reasons why outsourcing lead-gen is a good idea… If you would like more reasons, please read this article: 10 Reasons Why You Should Outsource Lead Generation.
1. You will save more money.
According to Glassdoor, the average salary of hiring a sales development representative is $48,418.00 a year. This means that you will be paying $4,034.00 on average per month.
Outsourcing lead generation services is 63% cheaper than hiring someone in-house; This is based on hiring, for example, a BDR from San Francisco, whose annual salary is over $56,000.00.
On top of this, you might also need to pay bonuses, benefit costs, such as medical and training costs.
Other costs that you might also incur when hiring an SDR is :
- Employer taxes
- Software licenses
- Management and admin costs
- Training costs
- Human resources
- Data costs
You might also need to rent or buy extra office furniture, computers, and not to mention things like extra milk, coffee, or tea if this is something that you offer to your employees.
2. You won’t need to worry about training someone new.
Training someone in-house takes time. On average most trainees take at least three months to really find their footing. And in some cases, it might take even longer for your trainee to develop the skills they need to be proficient in your business.
By outsourcing a professional prospecting team, you won’t need to spend valuable time training up someone new.
3. Close deals faster
When you outsource a lead generation agency, you are hiring a team of professionals who dominate their niche. Which inevitably means that your number of leads will increase.
If you are a startup company, you can’t afford to waste time because time equals money. Therefore when you hire done-for-you-lead generation services, you are allowing your business to flourish from the start.
The best part is that these leads are valid leads that are checked before going to the sales department. So there is no time-wasting, just genuine nurtured prospects which will lead to sales.
What type of lead generation would be best for your business? –Outbound vs Inbound
This depends on your needs, but at Salesbread we always suggest a mixture of inbound and outbound.
Why?
Well when it comes to outbound, you can generate immediate leads. Telemarketing, email marketing, and even social selling on Linkedin for example can get an immediate response.
Whereas content marketing, SEO, and social media marketing can take time to build an audience.
This is why both options are needed in order to get your brand name out there.
For example, at Salesbread we use both methods. We started aggressively with content marketing early this year and it has taken about 9 months for our site to be on the first page of Google. This is with 2 published articles per week, along with intensive keyword research and informative articles.
Inbound marketing takes time, but it’s also worth it. We have managed to double our traffic over the past few months, and have had a few sales calls from clients who have found us on Google.
We also use outbound methods such as cold email campaigns, and this too has proved to be very effective.
Therefore, our advice is to make use of both, in this way you will be getting immediate qualified leads, as well as a build-up of a long-term following.
List of top 5 lead generation outsourcing companies in their specific field.
1. Salesbread: B2B Cold Email and Linkedin outreach
With 1 guaranteed qualified lead per day, you can be sure that Salesbread offers a high ROI.
With over a decade of experience in outbound lead generation, specifically with regards to cold email and Linkedin outreach.
We believe in a multi-channel approach, as this ensures that we reach every ideal prospect on our list.
Salesbread also specializes in expert list building, thus ensuring high-quality leads that are an ideal fit for your business. Our messages are full of personalization, and our focus is on high-quality, low-volume messaging.
We offer real-time follow-up and human engagement. (You can be sure that your clients won’t be fobbed off to a robot throughout the campaign.)
And we also integrate with any CRM tool that your business might be using.
Because of this, we are able to get 1 lead per day for our clients.
Our sales team consists of a full-time researcher and personalization expert.
And if you would like us to do appointment setting, we can do this for you too. All you have to do is close the sale.
We have serviced businesses in healthcare, financial services, law, and even podcasters.
Salesbread is also one of the few companies out there, where clients work along with the founder of the business.
All our clients are in direct contact with Jack, the founder of Salesbread, throughout the campaign.
If you are interested in learning more, we would love to get on a call with you.
2. Disruptive Advertising – PPC
Disruptive Advertising is a leader in Pay Per Click advertising. They offer services in:
- Google Ads
- YouTube Ads
- Twitter Ads
- Linkedin Ads
- Microsoft
And many more. According to Clutch, they have a 4.8-star rating and 80% of the services that they offer are for PPC.
You can expect to pay between $150 – $199 per hour for their services, and they specialize mainly in E-commerce businesses.
3. Grow and Convert – Content Marketing
If your content marketing strategy isn’t up to standards, and you aren’t getting enough leads through your website, then Grow & Convert can help you get more leads in your sales pipeline.
They are a content marketing agency that drives conversions and qualified traffic for B2B and B2C businesses.
Their process involves customer/market research, content strategy, content promotion, and in the end attributed conversions.
This is an excellent company to use if you would like to increase traffic to your site and have new leads convert to buyers.
4. Thrive – Social Media Marketing
Thrive offers a lead generation process through social media marketing and management.
They build brand awareness through social media platforms and create meaningful connections with your customers and followers. Thrive also offers e-commerce marketing and web design.
They have received a 5-star rating on Clutch, and their pricing ranges between $100 – $149 per hour.
Callbox is the largest B2B lead generation and sales support services company trusted by businesses in the US, Canada, Australia, and Singapore.
They initially began with outbound calls and expanded from there. They find high-quality leads for their customers, as well as offer appointment setting services.
They also still offer cold calling and call center services for potential customers.
They have a 4.5-star rating on Clutch and were founded in 2004. This is quite a large company with over 700 employees.
The Verdict?
So if you’re looking for sales leads, it’s best to do a mixture of both inbound and outbound marketing. Always ask the companies that you interview for recent case studies and their lead generation metrics, as this can help seal the deal.
The above lead generation outsourcing companies have some of the best know-how in the industry, so giving them a call is worth a shot.
But if you would like a guaranteed 1 lead a day, you know which business is in your corner… and that’s Salesbread.
