Is cold email spam?

You send cold emails. Does that make you a spammer? Answer: Maybe. Here’s why… To find out if your cold emails are spam, you first need to define spam. Generally speaking, spam is unwanted email. Legally speaking, spam is any message that breaks the...

A New Era of Email Marketing

I watched the “Fight of the Century” between Floyd Mayweather Jr. and Manny Pacquiao at my neighbor’s house. I’m still trying to understand how both fighters walked away that night with a combined 300 million dollars… …But while...