Is cold email spam?

You send cold emails. Does that make you a spammer? Answer: Maybe. Here’s why… To find out if your cold emails are spam, you first need to define spam. Generally speaking, spam is unwanted email. Legally speaking, spam is any message that breaks the...

A New Era of Email Marketing

I watched the “Fight of the Century” between Floyd Mayweather Jr. and Manny Pacquiao at my neighbor’s house. I’m still trying to understand how both fighters walked away that night with a combined 300 million dollars… …But while...

Show Don’t Tell

See what the clever folks at Apple did with this billboard? They used it to show, not tell. Sure, they could have used the ad to tell you, “More photos taken with iPhone than any other camera.” Or “8MP iSight camera with newFocus Pixels...