by Jack Reamer | Oct 29, 2015 | Cold Email Strategy
If you’re a self-respecting email marketer… You know what segmentation is. You know why you should segment your list. You know how to segment your list. But if you’re like the 52% of marketers surveyed by Hubspot, you have a “great need to...
by Jack Reamer | Oct 14, 2015 | Cold Email Strategy
“40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back.” – Patrick McKenzie So… You got another free trial sign up for your app? Well done. But hold off on your celebration...
by Jack Reamer | May 28, 2015 | Cold Email Strategy
I watched the “Fight of the Century” between Floyd Mayweather Jr. and Manny Pacquiao at my neighbor’s house. I’m still trying to understand how both fighters walked away that night with a combined 300 million dollars… …But while...
by Jack Reamer | May 26, 2015 | Cold Email Strategy
Some people have a “thing” for shoes… Others are into wine… My girlfriend Michelle has a thing for water bottles. It’s true. (I’ve watched her go through about a dozen “high-end” water bottles in one summer.) But...
by Jack Reamer | May 26, 2015 | Cold Email Strategy
I got a free lesson on “scarcity marketing” during my last month’s couch shopping trip. (Use this story to send more profitable emails.) My girlfriend and I walked into a modern furniture shop in downtown San Diego. We took a...
by Jack Reamer | May 13, 2015 | Cold Email Strategy
Meet Drew Eric Whitman. (That’s him in the lab coat above.) No, he’s not a doctor. He’s an advertising consultant, speaker and author. But he wears a lab coat when he gives keynote speeches. Why? To build more authority into his speech. According to...
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