Top 21 B2B Lead Generation Companies for 2027

If finding the perfect B2B lead generation company feels like it’s taking you hours to narrow down, you’re not alone.

So, to save you some time, we have used our over 14 years of experience to find the industry’s top players.

Everyone listed here, ESPECIALLY the first 10, are some of the best lead generation companies out there. We have listed them here for a reason, and frankly, they have earned this spot.

This should be a good starting place if you’re looking to find an excellent lead generation partner.

(Want 1 sales-qualified lead per day? Partner with SalesBread, a B2B lead generation agency specializing in expert list building and personalized, founder-led outreach. Book a free 15-minute strategy session to find out how we can help you get more qualified leads.)

How we chose the companies on this list

I’ve personally taken thousands of sales calls over the last 14 years with business owners, marketers, and sales leaders looking to hire a great lead generation firm.

These are the firms that I have heard come up the most in those sales conversations.

Rather than simply listing the companies that rank highest in search results, this list draws on conversations with actual decision-makers who are evaluating lead generation partners.

The goal is to highlight the firms that businesses are actively considering and provide a practical, boots-on-the-ground perspective on the market.

21 Best B2B Lead Generation Companies Compared

1. SalesBread

Best for

SalesBread is best for B2B companies in industries such as SaaS, IT, fintech, healthcare, video production, and even law. If you want to find new clients through personalized LinkedIn outreach.

We help businesses connect with decision-makers using targeted LinkedIn and email campaigns, making us a great fit for companies selling high-ticket items, products, or services.

SalesBread also offers a money-back guarantee. (Ts & Cs apply.) So there is very little risk in working with our agency.

About

If you know that you have active buyers on LinkedIn and would like more qualified b2b sales and a guaranteed 1 per day, you might want to hop on a free 15-minute strategy session with the CEO of SalesBread, Jack Reamer.

When partnering up with our lead generation company, you can expect:

To work along with the founder

Many companies on this list will hand you over to a project manager. At SalesBread, each and every campaign is driven by Jack Reamer, the CEO of SalesBread.

Jack hops on each consult, builds your lists, writes your copy, and optimizes each campaign. He brings over a decade of lead generation experience to the table and doesn’t fob you off to a junior project manager.

This ensures excellent results.

Since 2019, SalesBread clients have averaged a 19.98% reply rate, with the last 12 months of data showing a 27.4% reply rate.

And… 48.14% of those replies were either meeting requests or qualified sales inquiries on their product or service.

Super-refined prospecting lists built

We obsess about list building, and this is one of the reasons why we have such great results for our clients. We build our lists based on your current buyers’ data… And we have built some really interesting lists such as:

• “Personal injury lawyers that have been featured on podcasts”. Read the full case study here.

• Also, we built a list of “Product Managers at companies that have the words ‘slow customer support’ mentioned in their product review.”

Ultra-personalized messages

Also, each and every message we send on LinkedIn is personalized and written by a human, not AI-powered.

(Note: These messages are based on in-depth research on each and every prospect.)

If this resonates with you, then SalesBread could be the right B2B lead generation agency for your business.

Most of the firms that earned our top 10 list are quite larger than our agency;

SalesBread’s done-for-you lead generation services include:

• A one-hour kick-off call

• Ultra-refined list building based on current buyer data

• Expertly written, personalized connection request messages sent to your ideal target market. (For example, if your prospect was on a TED Talk, we will watch the TED Talk and expertly craft a specific message just for them, based on their TED Talk.)

• Follow-up messages

• 20+ sales-qualified leads per month

• Multi-channel outreach

• Appointment setting

• LinkedIn content (If needed)

• A “graduation call” once our partnership comes to an end, where we will teach you how to bring the entire process in-house.

We also don’t believe in locking our clients into contracts. You can work with SalesBread month to month.

Our results get our clients to stay. 

At SalesBread, we help our prospects get excited about your offer, even if you don’t have a large sales team or the time to do lead generation yourself.

Our lead generation campaigns have fueled the growth of:

• ProdPad

• Cleargov

• ChatLingual

• eKomi

• OneUp

• Recurly

• VPN.com

(And many more)

We have also done marketing for ClearLink, TheCHIVE, Indeed.com, Under Armour, HomeAway, The Honest Company, UKSoccerShop, TicketCity, and Bills.com. 

At SalesBread specialize with lead generation for technology companies , healthcare , SaaS, consulting services, lawyers , and even higher education. 

To learn more about our services, read this article: Why We Set Out to Build The Best Done-For-You Lead Generation Service.

In it, we explain our lead generation strategy, along with frequently asked questions, case studies, and testimonials.

Pricing

SalesBread’s pricing is $800 for setup and $2,950 per month, on a month-to-month basis.

The monthly service includes LinkedIn outreach and multi-channel appointment setting, with optional LinkedIn thought leadership content add-ons.

Why Businesses Choose SalesBread

SalesBread stands out for three main reasons.

Work directly with the founder.

Many lead generation agencies assign your account to a lower-level team member once the campaign goes live.

At SalesBread, clients can still work directly with the founder, who personally builds campaign copy, designs and builds prospecting lists, and tailors the overall lead generation strategy.

A lot of times founders and partners at agencies will join the sales call, but you won’t really speak to them once you go live anymore.”

Direct founder involvement is a major qualifier for clients choosing SalesBread.

Personalized outreach that sounds like you

High-ticket B2B companies don’t want their dream clients “peppered with lazy templated outreach.” They want messages that are carefully crafted for each prospect—not generic copy or “AI slop.”

The goal is to send something that sounds like it came from the client, something they would be proud to have sent themselves if they had the time to carefully craft each sales conversation starter.

Thoughtful prospecting and multi-channel appointment setting.

SalesBread’s approach to list building is simple: “The harder it is to build the list, the easier it is to get a reply.”

Alongside LinkedIn outreach, the team supports multi-channel appointment setting to help businesses connect with the right prospects and start relevant sales conversations.

SalesBread Testimonials

For more testimonials, please see my LinkedIn page; There are nearly 100 customer reviews for your perusal. 

If you’re interested in hopping on a free 15-minute strategy call, click here.

Want 1 qualified lead per day?

2. Callbox

Best For:

CallBox is best for companies that need global lead generation strategies. They also specialize in event marketing and AEO.

About

Callbox was established in 2004. They use an account-based marketing approach to lead generation and use 6 different channels to achieve their clients’ goals.  

Callbox offers full-service lead generation, appointment setting, and database solutions.

Their sales and marketing strategies include contacting your prospects through all available avenues, with as many calls and emails as possible.

For example, they use voice, email, social, chat, website, and webinars in their lead generation campaigns.

They have worked with companies such as Microsoft, Google, and Amazon.

Pricing

CallBox Review

According to G2 reviews, CallBox offers consistent lead generation campaigns. A number of customers note that they receive regular updates, timely deliveries, and high-quality BANT leads.

In addition, the team has gotten positive reviews for being responsive, professional, and willing to make changes to a campaign if it doesn’t seem to work properly.

Some customers have noted how good they were with event campaigns and the support provided during the process.

Of course, there are some negative reviews as well. A couple of reviewers noted that the initial payments might be hard to approve internally, and some people had issues with customer support.

Overall, Callbox appears to be a good choice for businesses looking for an experienced team to run their lead gen campaigns.

Some clients also mentioned that lead quality wasn’t as good as it should be. So be sure to discuss lead quality beforehand.

3. Cience Technologies

Best For:

CIENCE is a good company to work with if you’re in the B2B space and need to grow your business without wanting to hire an in-house sales team.

They are a one-stop shop if you need multiple marketing methods. They specialize in prospect research, cold outreach, and appointment setting.

They also offer telemarketing and cold calling.

About

Cience is an all-in-one lead-generation platform with a proven track record and outsourced SDRs.

CIENCE is a data, software, and lead generation company that helps businesses grow through their GO Platform.

They offer:

• Outbound SDR team

• Inbound SDRs

• As well as data solutions.

• Telemarketing

• Cold email

• Cold calling

Pricing

There are various pricing options to choose from, which range between $499 and $11,249 per month.

You would need to reach out to them for a more detailed quote on your needs, but this gives you an idea.

Cience Review

According to G2, CIENCE has a 3.7-star rating. There are a few mixed reviews.

Some users praise the team’s expertise, communication, and how they tailored lead generation strategies. Others mention that sales and growth teams also collaborate well.

On the downside, some reviewers mentioned that leads weren’t the best quality. Some also mentioned delays and inconsistent results.

Others felt that the service is expensive for what you get, with concerns about staff turnover and customer support.

Overall, CIENCE gets positive feedback for its expertise and team collaboration, but results get some mixed reviews.

It’s worth chatting about lead quality, campaign expectations, and pricing before you decide to sign up.

4. Belkins

Best For:

Belkins is best for businesses such as SaaS companies, IT services, financial services, manufacturing, healthcare, and consulting firms that sell to other businesses.

They’re a good fit for companies offering higher-value products or services that need to reach specific decision-makers and build relationships with potential clients.

Belkins is a B2B lead generation agency that offers appointment-setting services. They also offer lead research, inbound appointment setting, and LinkedIn influencer programs.

They specialize in helping companies in the following industries:

• Consulting

• Solar energy

• Healthcare

• Financial services,

• Software

• Advertising

• E-commerce

Pricing

Belkins doesn’t share their pricing on their website, but clients that have switched from Belkins to SalesBread have told us that they charge between $5k-14 800k/month.

Belkins Review

Belkins has a 4.7-star rating on G2, making it one of the better-rated B2B lead generation agencies.

Customers often mention the team’s professionalism, communication, and smooth campaign management.

Many reviewers also share how easy it is to work with the team and appreciate the support they receive throughout their campaigns.

Overall, Belkins has really good feedback for its organized approach, responsive team, and ability to manage outbound campaigns effectively.

They are a good choice if you are looking for an agency that has years of experience and great reviews.

5. Martal Group

Best For:

Martal is ideal for B2B companies that want to outsource their sales outreach and find new markets.

They are a particularly good fit for SaaS, IT services, cybersecurity, and other tech companies looking to enter new markets or reach enterprise clients.

Their sales representatives use email, LinkedIn, and phone outreach to help companies find qualified prospects.

About

Martal is a B2B demand-generation sales partner that helps B2B tech companies find potential sales leads.

They offer both inbound and outbound sales that help businesses source, pitch, and close deals.

Martal builds weekly prospect lists based on intent data and targets decision-makers using multiple touchpoints–such as email marketing, cold calls, and trade shows. 

Pricing

Martal doesn’t mention their exact pricing on their site.

You would need to book a call with them, but note that there is a 3-month pilot program.

Martal Reviews

Martal Group has a 4.6-star rating out of 5 on G2, with many customers praising the team’s professionalism and B2B sales expertise.

Reviewers often mention how supportive the team is, the personalised service, and how well Martal fits into their existing sales process.

Some negative feedback was that some customers feel the service is quite expensive. Others mention that lead quality could be better, along with concerns about customer support and limited options for exporting contact data.

Martal gets good feedback for its experienced team and professional approach, but the cost may be a drawback for smaller businesses. 

6. Cleverly

Best For:

Cleverly is best for recruitment firms, business coaches, consulting companies, and professional service providers that rely on building relationships to win new clients.

They focus on LinkedIn outreach, cold email, and cold calling.

About

Cleverly offers a variety of lead generation options, from cold email to LinkedIn content marketing and profile optimization.

They help businesses connect with the right people and grow their networks. They handle prospect research, message writing, and campaign management.

Their approach focuses on targeted outreach and personalized messaging rather than sending generic connection requests.

Cleverly also offers cold email and cold calling services, giving businesses more ways to reach their ideal customers and book sales meetings.

Pricing

Cleverly doesn’t share their pricing on their website. You would have to reach out to them for more info.

Cleverly Reviews

Cleverly has a 3.7-star rating on G2, with customers sharing mixed reviews. Some users love the easy-to-use dashboard, quick response times, and effective campaign management.

Others say the service has helped them grow their LinkedIn network and generate leads.

However, some reviewers report issues with lead quality, billing, and customer support. A few also mention that communication and expectations could be clearer.

It’s worth checking what’s included in the pricing and making sure lead quality expectations are clear before signing up.

7. Smith.ai

Best for:

Smith.ai is best for law firms, real estate agencies, consulting businesses, and other service-based companies that rely on phone calls to bring in new clients.

They offer AI-powered and hybrid virtual receptionist services, using both AI agents and live human receptionists to answer calls, screen leads, book appointments, and handle customer questions.

They’re a good fit for small and growing businesses that want more leads, provide round-the-clock support, and make sure potential clients don’t slip through the cracks when their team is busy or unavailable.

About

Smith.ai is a virtual receptionist service for various industries, such as law firms, software, SaaS, medical, and finance. 

The company’s U.S.-based AI tool answers calls and website chats, schedules appointments, and accepts payments. 

They use a combination of human and AI intelligence to run campaigns and generate leads. 

Smith.ai also integrates with:

• Salesforce

• HubSpot

• Calendly

• Zapier 

• Slack

There are also a few free features, such as lead qualification, CRM integrations, new client intake, and a dedicated toll-free number.

Pricing

If you’re looking to use Smith.ai for outreach, you will pay between $150 – $500 per month if you only use 300 calls. Whereas the more calls you need, the higher the pricing. They also offer customized pricing plans based on your needs.

Smith AI Reviews

Smith.ai has a 4.9-star rating out of 5 on G2, with many mentioning how helpful customer support is. Users appreciate how quickly calls are answered and how smoothly the service handles client enquiries and appointment bookings.

Some reviewers do mention that Smith.ai can be quite expensive, though, especially for smaller businesses with tighter budgets.

Smith.ai has good feedback as a reliable service and an agency that has responsive support.

It’s a good option for businesses that want to improve how they handle incoming calls and capture more leads, but it’s worth checking the pricing to make sure it fits your needs.

Also make sure AI is something you want to use for lead gen. A hybrid approach would be better than only relying on Ai for lead gen.

8. SalesPro Leads

Best For:

SalesPro Leads is a good choice for businesses that need more prospects but don’t have the time to generate leads themselves.

They work with B2B companies across industries such as technology, healthcare, and professional services.

What makes them different is their focus on both inbound and outbound lead generation.

This works well for companies that need extra support managing leads and keeping their sales teams focused on closing deals.

About

SalesPro Leads is a lead generation agency that helps businesses find new customers and turn potential leads into real sales opportunities.

They work with B2B companies to handle the time-consuming parts of lead generation, from finding the right people to getting them interested in a product or service.

They offer both inbound and outbound lead generation, so businesses can reach new prospects while also following up with people who have already shown interest.

Their goal is to help sales teams spend less time chasing leads and more time having conversations that could turn into new business.

• Appointment Setting

• Sales Intelligence

• Account Based Marketing (ABM)

• Account Profiling

• Lead Nurturing

• Demand Generation

• Email Marketing

• Social Media Marketing

• Marketing Qualified Lead (MQL)

• Sales Accepted Lead (SAL)

• Sales Qualified Lead (SQL)

Pricing

SalesPro leads haven’t listed their pricing on their website, so if you’re interested, you might have to hop on a consultation call. 

Sales Pro Leads Reviews

According to Clutch, SalesPro Leads have a 4.9 -star rating. Customers mention how they love the team’s hands-on approach, flexibility, and ability to adapt to different business needs.

A common theme in reviews is the good quality of the leads and the meetings they set up with decision-makers.

Several clients mention that working with SalesPro Leads has helped them create new business opportunities and maintain a consistent flow of prospects.

Not everything runs perfectly, though. Some clients have experienced scheduling mix-ups, but these were addressed quickly.

For businesses that want a lead generation partner they can work with over the long term, SalesPro Leads seems to be a reliable option.

9. SalesRoads

Best For:

SalesRoads is best for mid-sized and enterprise B2B companies that want a dedicated team to handle outbound sales and appointment setting.

They’re particularly a good fit for businesses in manufacturing, SaaS, industrial technology, logistics, and healthcare that sell complex products or services.

What sets SalesRoads apart is its focus on phone-based prospecting and experienced SDRs. If you need a mix of cold calling and appointment setting, they will be a good choice.

About

SalesRoads is a B2B lead generation and appointment setting company. One of their strengths is their experienced, US-based sales team.

Their telesales professionals bring years of experience in prospecting and appointment setting, making them a good option for businesses that want skilled sales reps handling their outreach.

SalesRoads offers a fully managed service, so companies can expand their sales efforts without having to recruit, train, and manage an in-house SDR team.

Pricing

Their pricing works on a sliding scale. But the more SDRs you need, the lower the pricing will be. If you choose 2 SDRs, you can expect to pay $16,750 per month.

SalesRoads Review

SalesRoads has a 5-star rating, according to Clutch, with clients giving great feedback for communication, project management, and the quality of its work.

Many reviewers say the team is easy to work with, keeps projects on track, and takes feedback seriously.

Clients also highlight the quality of the leads and the team’s ability to reach decision-makers. Another common positive is how SalesRoads understands each client’s business and adjusts campaigns when needed.

SalesRoads is a good choice for businesses that want an experienced team they can work closely with.

10. Pipeful

Best for:

Pipeful is best for B2B companies that want help with the entire sales development process, not just lead generation.

They’re a good fit for SaaS businesses, technology companies, and growing teams that need support with finding prospects, nurturing leads, and booking sales meetings.

With services ranging from cold email and LinkedIn outreach to dedicated SDR support and sales enablement, Pipeful can help businesses build an outbound sales process from the ground up.

They’re also a good choice for companies that want to reach new markets but don’t have the time or resources to manage everything in-house. You can also cancel at any time, which is a good choice for companies that want month-to-month options.

About

Pipeful was founded in 2020, so they are a relatively new B2B lead generation agency. They use a mix of data, AI, software, and outreach to connect businesses with potential buyers around the world.

They work with companies of all sizes, from startups to Fortune 500 organisations, and support businesses looking to expand into new markets.

Their international sales team handles prospecting, lead generation, and appointment setting through cold email, LinkedIn outreach, and cold calling.

Pipeful also provides dedicated SDRs and sales executives to help qualify leads, book meetings, and move prospects through the sales process.

Pricing

They don’t list their pricing on their site, so you would have to contact them directly to find out more.

Reviews

Pipeful has really great reviews on G2 and scores 4.9 stars out of 5. Many clients praise them for the quality of their leads.

Reviewers also mention that the mix of LinkedIn and email outreach makes campaigns easy to manage, while the team is praised for being professional and keeping communication clear.

Some users would like to see more upfront pricing information, as costs can be difficult to understand before getting in touch. A few also mention scheduling issues and slower processes.

All in all, customers seem happy with Pipeful’s lead quality and outreach services. If you’re considering them, it’s worth asking about pricing, campaign timelines, and what to expect before getting started.

11. First Page Sage

Best for:

First Page Sage is best for mid-sized and enterprise B2B companies that want to generate leads through SEO and content.

They’re a good choice for SaaS, healthcare, financial services, manufacturing, law firms, and IT companies.

Their approach focuses on thought leadership, helping businesses turn industry knowledge into content that attracts potential customers and builds trust over time.

They’re a good for companies with longer sales cycles that want to become a trusted name in their industry and bring in leads through organic search.

About

First Page Sage is an SEO and content marketing agency that helps businesses find more leads through organic search.

Founded in 2009, the agency focuses on thought leadership content, technical SEO, and conversion optimization to help companies build visibility and generate qualified leads.

Their services also include Generative Engine Optimization (GEO), helping brands improve their visibility in AI-powered search platforms like ChatGPT.

Pricing

First Page Sage doesn’t mention pricing on their website, so you will need to reach out to them directly.

But according to its Clutch profile, the minimum project size is $10,000.

The agency is generally geared toward businesses with larger marketing budgets looking for a long-term SEO and content strategy.

First Page Sage Review

First Page Sage doesn’t have third-party reviews, but with a bit of research, it is a good option for businesses that want to build long-term organic visibility rather than rely on short-term marketing campaigns.

Its focus on expert-led content, SEO strategy, and lead generation makes it particularly appealing to B2B companies in competitive industries.

The agency has worked with well-known brands such as Salesforce, Logitech, and Verizon.

However, pricing may be expensive for smaller businesses, and its services are better suited to companies that can invest in ongoing content and SEO work.

12. memoryBlue

Best for:

memoryBlue is an excellent choice for B2B technology companies, particularly SaaS, cybersecurity, IT, and enterprise software businesses.

memoryBlue is a good fit for companies that want a dedicated outsourced SDR team to handle prospecting, phone, email, and LinkedIn outreach, lead qualification, and appointment setting without the time and cost of hiring in-house.

About

If you’re a high-tech company, memoryBlue might be the right lead generation company for you. They offer B2B lead generation and are also an outsourced SDR agency.

This is a rather large company with 450+ SDRs and has served 2000+ clients.

Here are some of the services they offer:

• B2B Lead Generation

• Sales Development Services

• Sales Recruitment

• Targeting Public Sector

• Lead Generation Services

• SDR Services

• Outsourced BDR Services

• Sales Training and Coaching

Pricing

memoryBlue doesn’t list their exact pricing on their site. You would have to reach out to them directly for more information.

Reviews

memoryBlue has a 4.6-star rating according to G2 . memoryBlue has good reviews, positive for the quality of its leads.

However, some reviews mention high SDR turnover, which can affect continuity and consistency during campaigns.

Overall, memoryBlue is a strong option for companies looking for outsourced sales development, but it’s worth chatting about team stability and account management before getting started.

13. Televerde

Best for:

Televerde is best for mid-sized and enterprise B2B companies, especially in technology, telecom, and manufacturing, that need more than basic lead lists or cold outreach.

Televerde is a good fit for businesses looking to outsource demand generation, lead nurturing, sales development, and appointment setting through a dedicated team.

Its broader services also suit companies that want support across the customer journey, including customer retention and channel partner programs.

About

Televerde has been in the industry for almost 30 years. They have even helped Fortune 500 companies generate leads.

They offer a human-centric approach and provide professional sales teams that are dedicated to the success of your company. They use data-driven insights and technology that integrates with yours.

Televerde offers sales and marketing solutions too.

Pricing

Unfortunately, they don’t mention pricing on their website. You would have to contact them to find out more.

Televerde Reviews

Televerde has a 4.6-star rating on G2, with clients mentioning their professionalism and reliability.

Some reviewers do mention some cons, though, including high costs, staff turnover, and occasional communication or integration issues.

But all in all, the feedback is largely positive, particularly around the team’s dedication and ability to support sales goals.

14. SalesAR

Best For:

SalesAR is a great choice for B2B startups, small and mid-sized businesses, and enterprise companies that want to generate more sales conversations without managing all the outreach themselves.

SalesAR is a good option for businesses looking for appointment setting, account-based marketing, and targeted prospect research to reach decision-makers at high-value accounts.

They are a global company that has completed 500+ projects.

About

SalesAR is a B2B sales development agency that works as an extension of a company’s sales team.

Its core service is a dedicated SDR team that handles prospect research, personalized email and LinkedIn outreach, lead qualification, and appointment setting.

Before campaigns launch, SalesAR will find out who your ideal clients are and what qualifies as a successful meeting for you…

The agency also offers account-based marketing, manually verified prospect research, LinkedIn thought leadership, email deliverability support, and lead generation and sales audits.

Its approach uses a mix of human-verified data, buyer-signal research, and support across messaging, outreach, and deliverability.

Campaigns are reviewed weekly, with reporting and ongoing tests based on prospect feedback.

Pricing

SalesAR offers different packages, which you can check out on their pricing page.

SalesAR Review

SalesAR has a 4.9-star rating out of 5, according to G2.

Reviewers mention how professional the company is and how easy the onboarding process was.

They are also praised for their timely reporting and the effort the team puts into understanding their products and target markets. Several clients also mention useful strategy discussions.

The main area for improvement is results: some customers would like more booked meetings, demos, or sales opportunities, while others would welcome additional strategic input.

Reviews suggest SalesAR is a responsive and organized partner for outbound lead generation, though businesses should align on campaign goals and expected meeting volume from the outset.

15. MarketJoy

Best For:

MarketJoy is best for B2B companies that want to outsource outbound lead generation and appointment setting, especially if you are targeting North American buyers.

MarketJoy is a strong fit for companies in SaaS, manufacturing, logistics, finance, healthcare, and other complex B2B industries.

They use a combination of buyer intent data, multichannel outreach, and lead qualification to help you find the right clients.

About

MarketJoy has been helping businesses grow their sales pipelines for over 10 years, working with companies across a range of industries.

The company focuses on building lead generation systems through strategy, prospect research, technology, and personalized outreach.

Its process begins with a consultation to understand the client’s business, target audience, growth goals, and market.

The team then develops an outreach strategy, prepares a sample prospect database, and presents a recommended approach before launching the campaigns.

MarketJoy’s services include lead generation, sales facilitation, and buyer intent data through its InfoJoy platform.

The company brings together strategists, data researchers, outreach specialists, analysts, and client success managers to manage campaigns and refine them over time.

Pricing

They don’t share their pricing on their website, so you will need to contact them directly for more information.

MarketJoy Review

MarketJoy has a 3.8-star rating on G2, with clients mentioning good communication and support. They also mentioned how they were able to adapt strategies to changing needs.

Some customers also appreciated their automation tools and data analytics, which help with campaign management

But there are mixed reviews on lead quality and results.

Others mention that processes can feel slow or complicated.

Overall, MarketJoy may suit businesses looking for hands-on outbound support, but it’s worth agreeing on lead qualification criteria, timelines, and expected outcomes before starting.

16. WebFX

Best For:

WebFX is best for mid-sized and enterprise B2B companies that want to generate leads through digital marketing rather than outbound.

They are a good fit for manufacturing, technology, healthcare, professional services, and other competitive industries that need support with SEO, content marketing, paid advertising, email, and lead nurturing.

WebFX uses a large team of digital marketing specialists with lead management and reporting to help businesses attract prospects, track campaign performance, and connect marketing and sales.

It’s a good fit for companies that want an agency to manage a few channels under one strategy, especially when their internal team lacks the resources to run everything in-house.

About

WebFX is a digital marketing agency that helps businesses attract visitors, generate leads, and increase revenue through online marketing strategies. The company offers the following services:

• SEO

• Revenue marketing

• Conversion rate optimization (CRO)

• User experience (UX)

• Interactive design

They have a strong focus on e-commerce businesses.

Rather than relying on a cookie-cutter approach, WebFX develops strategies around each client’s goals, audience, and market. They have a great SEO track record, reporting more than 255,000 page-one Google rankings generated for clients.

Pricing

WebFX doesn’t list their pricing on their site. So you would have to reach out to them for a quote.

Reviews

WebFX has a 4.8-star rating according to G.2.

Clients mention that WebFX is really helpful with good communication; some did mention that they are expensive, though.

17. LevelUp Leads

Best For:

Level Up Leads is a good choice if you are looking for an agency that does both outbound, paid advertising, and cold calling. They service a variety of industries.

About

LevelUp Leads is a done-for-you lead generation agency that specializes in outbound strategy, sourcing relevant data, implementing a tech stack, copywriting, and managing campaigns to create pipeline and revenue in your sales funnel.

They offer:

• Email marketing services

• Cold calling

• LinkedIn services

• Pay per meeting

• And list building services

Pricing

LevelUp Leads offers 3 pricing packages to choose from. They also have cold calling packages available.

You would still need to contact them for exact prices, but below there is a screenshot which shows you what they offer per package.

Reviews

LevelUp Leads has received a 4.9-star rating out of 5 on G.2. Some clients mentioned they weren’t happy with customer support but were happy with the quality of leads generated. Some clients also mentioned that they are quite pricey.

18. RevBoss

Best For:

RevBoss is best for B2B companies whose current go-to-market strategy isn’t generating enough leads and need help figuring out what’s holding growth back.

RevBoss is a good fit for B2B SaaS, professional services, consulting firms, and agencies that want to improve outbound sales, founder-led marketing, content, and nurture campaigns.

About

RevBoss is a B2B sales and marketing agency founded in 2014 by Eric Boggs.

They have more than 10 years of experience in business and have helped over 1,000 clients.

Initially focused on email-based lead generation, RevBoss has evolved.

Today, its services include outbound email, account-based campaigns, LinkedIn marketing, strategic content development, executive thought leadership, and nurture programs.

The team also helps businesses identify gaps in their go-to-market strategy, improve their sales processes, and build systems that support growth.

Pricing

Revboss pricing starts at $3000 per month for their Execution Programs, whereas their Transformation Programs are customized to your needs.

Reviews

Revboss has a 4.6-star rating out of 5 according to G2.

Clients praised their strategy and customer service, but some mentioned they weren’t happy with lead quality because their ICP lists weren’t well built.

19. Startup and Fly

Best For:

Startup & Fly is best for startups that don’t have the resources to build an in-house team just yet.

They are a good fit for businesses looking for support with prospecting, lead generation, and appointment setting as they enter new markets.

About

Startup and Fly offers appointment setting and sales team recruitment.

They also help companies find investors.

One thing that I thought was great about Startup and Fly is that they care about your email deliverability and domain reputation. This means that they won’t just spam prospects.

Pricing

They offer various monthly subscription packages. Prices start at $3,499 and work their way up to $6,499.

Reviews

Start Up and Fly has a 5-star rating on G.2. Reviewers mention that the team is super knowledgeable, organized, and professional. There were no negative reviews.

20. BDR.ai

Best For:

BDR.ai is a good fit for companies that want a mix of human and AI lead gen services. It’s also a good choice for solopreneurs, coaches, consultants, small businesses, and established B2B sales teams.

About

BDR.ai offers various lead-generation services. Some are completely AI-based; for example, they offer AI-generated outbound calls and a Facebook prospecting service.

They promise to generate thousands of leads per month.

BDR.ai also offers different plans and packages that cater to several different needs.

Pricing

BDR.ai has many different pricing options. Pricing ranges between $ 1,350 and $ 23,950. It would be best to look at their pricing page for a better idea of what to expect.

Reviews

According to Clutch, BDR.ai has a 5-star rating. Clients mentioned how great they were to work with and that they received excellent results.

21. Five Rings Marketing

Best For:

FiveRings is a good choice for companies looking for enterprise sales development, LinkedIn social selling, and cold calling.

FiveRings Marketing is a good choice for SaaS businesses, manufacturing companies, IT services, and other B2B firms.

About

FiveRings Marketing offers customized go-to-market services to help businesses grow.

Founded by sales professionals Nilofar Nikju and Shaheem Alam, their approach is built around customer-focused service, creative thinking, and acting as an extension of each client’s team. They also offer content marketing services and pay-per-click.

Pricing

They don’t mention pricing on their site, so you would need to contact them. However, according to Clutch, their minimum project size is $1000+. 

Reviews

According to Clutch, Five Rings Marketing has a 4.9-star rating out of 5. Many clients mentioned that the onboarding process was a little disorganized, but the quality of leads was good.

How to Choose the Right B2B Lead Generation Agency

Know where your buyers are engaging.

Before speaking with an agency, identify the primary channels your target buyers use.

If they’re active on LinkedIn, look for a partner with deep experience on the platform.

If they’re more responsive by email, make sure the agency understands how to use email effectively.

Many firms use multiple channels, so the key is to confirm they have “an extreme depth of experience with the channels that your buyers are engaging on.”

Ask who will actually manage your campaign.

Don’t just focus on who leads the sales call. Find out who will be running the campaign once it goes live, and whether that person understands your market and product.

I’ve heard from clients who switched providers after being passed to someone who didn’t understand their market or have a strong grasp of their offering.

Make sure you know who you’ll be working with day to day.

Understand what makes the agency different.

Ask how the agency builds its prospect lists, personalizes outreach, and qualifies leads. Make sure its approach fits your business and the expectations you have for the campaign.

Look for clear guarantees and expectations.

Ask what the agency is prepared to guarantee and how success will be measured. SalesBread is the only agency on this list that offers a set guarantee.

What to consider before hiring lead generation companies

What Are Your Needs?

Sure, if you’re looking to hire an agency because you just want more targeted leads, that’s fine.

But before you hire a lead gen agency, you have to ask them what they plan on doing for you and how they plan on doing it.  

For example, you might want them to come up with a sales development strategy that you will use to get leads.

You might be in a place where you’re not 100% sure of the best way to find potential customers. Should you use LinkedIn, cold email lead generation agencies, or SEO?

Maybe it might even be via cold calling or Facebook and TikTok ads.  

We suggest taking a step back and first seeing how much strategic help you will need to put a successful marketing campaign in place. 

So, unless you already have a prospect list that’s already responding to your messages in your sales process, you will need a lead generation service that will help you develop a strategy that works specifically for your business. 

If you know that you need a strategy, ask the company that you’re thinking of hiring whether they will be able to provide you with a strategy. 

A Sales Call Isn’t Always The Best Place To Pick B2B Lead Generation Companies

You know you’re looking for a lead generation company. 

Do you really want a 30-minute sales call where (god forbid) they just bore you with a monster slide deck, where you don’t get to talk about what you really need? 

That’s not enough to understand if you have really found the right lead generation partner. 

This is why at Salesbread we encourage our prospects to start with a risk-free consult. 

And I tell them very plainly that this is a small step towards working together. 

This puts all the risk on us. 

And if the call didn’t go as well as you hoped for, we will refund every penny. 

But I do ask for a detailed marketing survey to be filled out before we meet so that I have a chance to show up with notes. 

And the reason why I’m explaining this process in this way is…

Maybe you should ask the lead gen agency if you could do a small trial project before settling in on them. 

So ask your potential lead partner if you can start with a risk-free consult; that way, it should give you and your team a lot more confidence in them than just a quick 30-minute call. 

Think About Your Requirements For The Lead Gen Campaigns

Know what your campaign requirements are. You want to find out how you’re going to get insights on your campaigns.

How are you going to track things that you want to find out? The agency should be able to provide you with campaign insights. 

So be upfront about what you expect. 

Take A Look At The Lead Generation Agency’s Resources

Do they have a podcast? If you listen to it, does it sound like they know what they are doing? 

Read their articles. D o their strategies make sense?

Watch their videos, read their case studies, and see their approach to generating leads.

These resources can tell you so much about the company that you would like to hire.

You need to see if their strategy aligns with yours, so the best place to find this out is to check out their content. 

Ask these questions to choose the best agency for your business

Who Is Going To Be My Account Executive?

Typically, you won’t be dealing with the founder of the agency (unless you hire Salesbread, where you work along with Jack Reamer), but in many cases, your account might be handed over to a junior account manager.

If you’re comfortable with that, then that’s okay, but frankly, I have never been comfortable with that.

That’s why, as the founder of Salesbread, I’ve always handled my clients’ accounts.

I’ve been doing this for 10 years, and my clients work directly with me. 

I’m the strategist, copywriter, and account manager. I ensure that each campaign is handled in the right way and is triple-checked. 

So if you need a strategy, make sure that you find out who the team is and how they will help.

Who retains ownership of the leads that have been generated?

Be wary of lead generation companies that say they will retain full ownership of the leads.

Why?

Because it might limit how you can use these leads. Opt for a lead gen partner with transparent policies about who has ownership of the leads and a clear pathway for ownership transfer.

Is there a long-term contract?

Be wary of companies/marketing services that want you to sign a long-term contract.

When you do lead generation the right way, it really doesn’t take a lot of time to get results. We tell clients to expect their first lead within 48 hours after we launch their campaign.

Why would an agency lock you into a long-term deal?

They should impress you on the first risk-free consult, and then the first month should warrant a second month and a third month.

So ask them if they keep clients based on performance alone. 

If they do, then there’s no need for a locked-in contract.

What type of leads will they generate?

There are different types of leads.

Some leads might be booked appointments; other leads might mean conversation starters, and other leads might be booked demos.

You need to get very clear about what the agency means by “lead generation.” 

Double-check if the company is just getting people to respond to your products or if they will actually book the appointments for you. 

For more questions to ask before choosing an agency, read this article: 10 Questions To Ask Before Choosing A Cold Email Agency

What Are The Benefits Of Hiring a Lead Generation Service?

If you’re a start-up or a founder who doesn’t have a sales and marketing team just yet, outsourcing your lead generation can ensure new leads for your company relatively quickly. 

For example, at Salesbread, we promise our clients that they will have their first qualified sales lead within 48 hours of launching our LinkedIn outreach campaigns. 

You might also prefer hiring B2B lead generation companies if lead generation isn’t your strong point. Perhaps you don’t enjoy cold calling or email outreach … Or maybe you don’t have the experience to generate high-quality leads. 

Hiring an agency allows business owners to have more flexibility because they won’t have to generate leads themselves. 

All you need to do is focus on closing deals. 

You will also save time and money because you won’t have to pay salaries and train up a new sales team. 

Hiring an agency might also be beneficial if you don’t have the experience to generate leads for your company.

These companies mentioned below have the experience and resources to build your ideal customer profile, do the market research, and generate qualified leads for your business. 

There are various options available. 

From outreach agencies to appointment-setting companies and even digital marketing specialists. 

Here Are Some Other Reasons Why Hiring B2B Lead Generation Companies Could Be A Good Option For Your Business:

• You will close more deals faster due to the quality of the leads being sent your way.

• A lead generation agency can handle high pressure in sales.

• Increased data optimization for your company.

• You will have more time to focus on aspects of your business that you enjoy.

• You will have access to specialized tech

• Your employees will have more time

• Quick growth and more sales.

However, many companies hold off on hiring an agency because they worry about costs.

It’s important to note that hiring an agency initially can be more cost-effective than building your own in-house SDR team. 

The average salary of an experienced SDR in the US is about $81,614 per year. This doesn’t include things such as office equipment, data, office space, specialized tech, and refreshments. 

On average, most lead generation agencies cost between $1000 – $ 10,000, depending on which service you choose. 

Note:

Services such as SEO and social media marketing can be more expensive, ranging between $3000 – $20 000 per month. It also takes time for these services to take off. So, you might end up waiting a while for conversion rates to grow.

If you would like some more resources on the cost of hiring an agency and the benefits, please read the 2 articles below:

• 10 Reasons Why You Should Outsource Lead Generation

• Build Your B2B Lead Generation Team: In-House VS. Outsourced

Should You Choose An Inbound Or Outbound Lead Generation Company?

The choice really depends on your company’s needs and budget. 

Some B2B lead generation companies might use a mix of both marketing methods or just one.

The important thing to remember is that inbound methods take time to generate leads. Meanwhile, with outbound, leads can come in almost instantly. 

We suggest using a mix of both marketing methods because while waiting for your inbound strategy to take off, you can generate some outbound leads. 

This article delves into more detail: Inbound vs. Outbound Lead Generation. Feel free to read it if you aren’t sure which option is best for your company.

What Services Do Lead Generation Companies Offer?

Lead generation companies offer various services such as:

• Lead research

• Custom lead generation campaigns

• Lead management

• Lead engagement

• Lead nurturing

• Account-based management / account-based marketing

• Appointment setting

• Email marketing

• Content marketing

• Telemarketing

• PPC

• Search engine optimization

For More Qualified Leads In Your Sales Pipeline – Hop on a Free 15-minute Strategy Call With Salesbread

Any one of the above lead generation agencies would be a good choice.

But if you’re looking to partner up with a specialized boutique agency that offers personalized LinkedIn outreach services and appointment setting, where you get to work along with the founder every step of the way AND where you can expect 1 qualified sales lead per day, reach out to us below.

You can also read this article: The “1-Lead-Per-Day” LinkedIn Lead Generation Agency